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Je suis pas Cheffe, pis toi non plus – livre de recette
By : Compagnie et cie
GRANDS PRIX DU DESIGN – 15th edition
Discipline : Communication & Branding : Grand Winner
Categories : Communication Design / Publishing : Gold Certification, Platinum Winner
In 2021, publisher Saint-Jean Éditeur and author Geneviève Pettersen launched Je suis pas cheffe, pis toi non plus (“I’m No Chef, and Neither Are You”), a cookbook presenting simple and comforting recipes in a relaxed manner. Throughout the book Pettersen revisits often-snubbed classics of home-cooking, from the beloved grilled cheese sandwich to tasty spare ribs, easy-to-make recipes that actually fit into the rhythms of everyday life. Je suis pas cheffe isn’t intended to be a traditional cookbook; rather, it defends a democratic vision of food and cooking.
The source of the book's originality lies in the fact that Pettersen is a novelist and columnist by trade; many of the recipes are accompanied by her tasty comments and wry observations. The book’s design focuses on illustrating these little stories with a fun and amusing tone. The eclectic mixture of styles, photos, illustrations, prints, colors, and typography, all tinged with a bit of a vintage vibe, contributes to the atmosphere of delightful chaos that the publisher and the author were looking for. The result is a cookbook unlike any other.
Collaboration
