Product / Published on May 3, 2021
Share to
KELLI ON THE “MAIN”
Online original Scandinavian and European design store for the home, Kelli, opens its first showroom on the iconic Boulevard Saint-Laurent in Montreal.
By Juli Pisano, for INT.design, 2021.
Located at 4396 boulevard Saint-Laurent, the new Kelli showroom amplifies the “Main” design hub and becomes an important addition to the neighbourhood, well known for its luxury furniture stores.
The new Montreal store occupies a beautifully transformed 3,000 square foot space. It showcases stellar products from sought-after brands, such as Gubi, & Tradition, Wendelbo, 101 CPH, Éditions Milano and Pianca.
These collections, offered exclusively at Kelli, contain both reissued classics as well as future icons of timeless charm. Working with internationally renowned designers and talented artisans, Kelli’s suppliers share its high regards to standards, as well as its bold and elegant aesthetic.
As we enter the second year of special sanitary conditions and pandemic-influenced economy, it is most gratifying to see that companies continue to invest locally and dare to reinvent themselves or rethink their offer.
A LITTLE BIT OF HISTORY…
For the co-founders, Kelli Richards and his partner Robby Demlakian, design is a passion with deep roots. Robby’s father owned and operated “The Modern Teak House” and was one of the original importers of Danish furniture in Montreal.
The Kelli online store was launched in 2019.
A year later, the idea of having a storefront took shape with the desire to offer an even more personalized shopping experience.
“As a result of COVID last year, some of my favourite stores have had to close permanently. It was really sad, ”says Kelli Richards. “These stores and their employees were my friends and partners. I have worked with them a lot on my interior design projects. I didn’t want Montreal to no longer have access to these collections. Robby and I knew we had to do something and expand our existing collection to meet demand.”
The customer experience at Kelli will be to accompany a team of designers to the customers in the adequate response to their needs and preferences. The brand new Kelli showroom will officially open in May and offer a selection of furniture, lighting and accessories for everyone!
Kelli is open Monday through Friday from 10 a.m. to 6 p.m. and Saturday from 10 a.m. to 5 p.m.
Kelli is located at 4396 Boulevard Saint-Laurent, Montreal,
or online at, www.kelli.shop
ABOUT KELLI
Kelli is the destination for lovers of Scandinavian and European design. Born from a passion for high-quality furniture and accessories, Kelli presents collections with timeless charm and bold, elegant aesthetics. With its online store www.kelli.shop and its showroom on Boulevard Saint-Laurent, Kelli will inspire you with the furniture, art objects and lighting carefully chosen by interior designer Kelli Richards and her team.
Kelli Richards is an established and recognized interior designer with several major projects to her credit. She integrates her experience into each space with her timeless and sophisticated signature.