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Lavazza Casa 1895
Discipline : Interior Design
Categories : Commercial Space / Commercial Space > 5,400 sq.ft. (> 500 sq.m.) : Gold Certification
Casa 1895 is a unique visitor experience integrated into the real, working, state-of-the-art factory where Lavazza’s new specialty 1895 coffee is made. In line with the brand values of 1895 as a premium coffee, the Casa 1895 experience takes visitors through the multi-sensory process of coffee design – from the origins of 1895 coffee beans around the world; to the advanced processes that transform the beans into the perfect cup; to cutting-edge research and innovation; and finally to the intimate, unforgettable experience of tasting the highest quality coffee. The Lavazza 1895 coffee factory is located in Settimo Torinese, Italy. The 1960s factory building was renovated and redeveloped in 2019 to create an advanced new factory dedicated primarily to the production of 1895 coffee. The Casa 1895 visitor experience was developed in tandem with the architectural refurbishment of the building and the design of the factory fit-out, so that the visitor experience is truly integrated into the workings of this new factory environment.
Collaboration
Other : Ralph Appelbaum Associates
Architect : Paolo Uboldi Architects
Other : Binario
Media Agency : Karmachina
Lighting : Strosselli
