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Camden

GRANDS PRIX DU DESIGN – 9th edition

This marketing agency has a new owner, a new name—inspired by London, England’s Camden Town, a district renowned for its alternative scene—and, now, a new look to reflect its revamped identity. The mandate given to Inside Studio was clear: make it raw, binary, original, multifunctional and inviting. Located in the Mile End neighbourhood, the square space was used to its maximum potential. Closed offices were grouped together in a central black block with abundant windows, allowing light to flood into the spaces. This placement creates a natural division in the room and establishes several common areas. In each of the closed offices hangs a poster of an artist who incarnated the Camden spirit, such as Amy Winehouse, Frida Kahlo and Jimmy Hendrix. The industrial-looking kitchen would be the envy of many a professional restaurant chef. Everything is uncluttered and in balance, each function well defined, with every aspect designed to stimulate creativity. This complete transformation resulted in a raw-looking, compact space that perfectly reflects the energy of the agency’s new culture. Its success earned the Office Space, 5,000 to 20,000 sq. ft. award for Inside Studio.

The project in images

Filter: Conference room

Filter: Conference room

Filter: Private Office

Filter: Collaborative and Open-plan Space

Filter: Rest or Lunch Area

Filter: Rest or Lunch Area

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