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Mélamine Animée
GRANDS PRIX DU DESIGN – 9th edition
This project’s major strength is that it is almost entirely made out of the same basic material: black, 4 ft. x 8 ft. melamine panels. Determined by the project’s bare-bones budget, this strategy was used to great effect by the architect. The goal was to create a temporary environment to display clothing and fashion accessories. To add to the challenge, it had to be installed on the sloping floor of the former Parisien movie theatre. In this temporary exhibit, the designer used this basic material in myriad creative ways. Assembled as cubes, the panels served as tables to display clothing on a flat surface (these were made out of 6 ft. x 12 ft. panels). Along the walls, they morphed into changing rooms, and, with the addition of simple steel structures, hanging-garment units. These same panels accommodated transactional and storage areas. It was the project’s simplicity that won over the jury, both in its imaginative design and its ability to serve the dual function of showcasing the clothing and organizing the practical aspects of the space.
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Design
Jean-Maxime Labrecque, architecte -
Category
Trade Show Stand and Fair, 400 sq. ft. or more award