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Stop! I AM – Women's Right Campaign
Discipline : Student
Categories : Student work / Student - Graphic Design : Silver Certification
This project aims to tackle the long and unpleasant history of objectifying women's bodies. Especially, it confronts the issue of hidden eyes behind the lens. Nowadays, media including photography, movie and TV reinforce the notion of this hidden discrimination against women and objectification of women's body. Even these days, hidden cam filming women's body in public place became a serious problem.
The project tries to resolve the problem by reinforcing the fundamental value of family reminding the simple truth that all women are humans and our family members. Every human being was born from their 'mother.' Also, every woman in this world is someone's beloved mother, daughter, wife and sister. They are our family. Every man will be angry if someone mocks their mother, daughter or sister.
The project presents the camera frames recording women zooming in their specific body parts. The camera frame represents every unpleasant, violent stare at women's body. The 2 sets of 3 posters in 2 directions were designed for the various applications and usages.
