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The Cassette Player Reinvented
By : WE ARE REWIND
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Product
Categories : Industrial Design / Product - Media, Consumer Electronics & Digital : Silver Certification
Categories : Special Awards / Product + Aluminium : Bronze Certification
We Are Rewind was launched with the aim of reviving the audio cassette and modernizing the cassette player with new technologies and a new look.
We wanted to create a cassette player that would bring modernity to the vintage charm of this iconic device. That’s why we drew our inspiration from Dieter Rams’s famous “Less is more” principle. Clean design, simple lines, quality materials and meticulous detailing, to create a timeless aesthetic that embodies both the past and the present.
