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St. Francis College
By : Airspace
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Communication & Branding
Categories : Environmental Design / Signage
St. Francis College commissioned the design team to create environmental graphics, signage, and wayfinding for their new campus in downtown Brooklyn. Successful experiential design would pay homage to the college’s origins, ease the students, faculty and employees into their new home away from home, and incorporate a momentous rebranding strategy.
The move was a significant transition from an older building in a residential neighborhood to the city center in a brand new, seven-story construction. Along with this change in location also came a more contemporary brand identity.
The new identity package also heavily featured circles, which became the inspiration point for many environmental graphics, including pointillism mural walls that feature the Brooklyn skyline and other New York iconography.
Clean blocks of color continue throughout the space, in the form of school banners that greet visitors in the entryway, a gallery wall of St Francis College memorabilia in white frames, and laser- cut wayfinding signs with pops of St. Francis College blue.
Their tagline “Driven by Dreams” appears on the welcome wall, reinforcing their commitment to finding a space solution that will best serve their students, faculty, and staff to achieve their goals.
Collaboration
Communication & Branding : Airspace
Manufacturer - Distributor : Duggal
