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ARTM – 2022 Annual Report
By : Maître D inc.
GRANDS PRIX DU DESIGN – 17th edition
Discipline : Communication & Branding
Categories : Communication Design / Corporate Communication Tool : Bronze Certification
The Autorité régionale de transport métropolitain (ARTM) is a public organization founded in 2017. ARTM plans, organizes, funds, develops and promotes public transport in the Greater Montréal area from a sustainable development perspective.
Throughout the 2022 Annual Report’s creative process, ARTM collaborated with Maître D, providing clearly written and segmented content as well as a striking photo gallery in tribute to the territory’s grandeur.
As the document’s title suggests, Investir dans l’avenir, the focus is on progress, right down to its graphic layout. The prominence of the right-pointing arrow, the fluid roundness of the coloured strokes, and the overall graphic elements are in consistency with the organization’s content and primary mission.
A clear layout perfectly complements the informative content, while illustrations and images bear witness to the covered timeframe. The pages are built in accordance with a hierarchical reading structure in line with ARTM graphic standards.
In tune with the official palette, the use of teal colour in titles and subtitles conveys the omnipresent themes of evolution, fluidity and change. Gotham Rounded and Averta, the official ARTM fonts, maintain a functional rhythm.
Reflecting its territory, its community and its commitment, the images in the document include all of ARTM’s partner operators, and showcase the wide range of collective, alternative and sustainable modes of transportation. The photos in the round inserts and the curved lines refer to connections made during a public transport journey.
Moreover, the subjects featured in the photos embody the inclusive diversity of Greater Montréal’s population. Representing its communities and providing them with concrete and efficient solutions for their transportation needs is a driving force behind ARTM.
The “ARTM en un coup d’oeil” section, with its panoramic look at the year’s key events, juxtaposed with illustrations and quantitative data, delivers on its goal of clarity.
The text content pages highlight ARTM’s key events and projects in a dynamic and elegantly organized way. The Financial Statements section features airy grids, ergonomically designed for ease of reading. This more quantitative section methodologically presents the data.
