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des Dentistes du Qu\u00e9bec (ODQ) \u2013 Publication trimestrielle num\u00e9rique<\/p>\n<p>Le Journal de l\u2019Ordre des Dentistes du Qu\u00e9bec (ODQ) consiste \u00e0 diffuser \u00e0 ses membres les actualit\u00e9s de l\u2019Ordre ainsi que des articles scientifiques d\u00e9montrant les avanc\u00e9es de la recherche. Jusqu\u2019\u00e0 tout r\u00e9cemment, la publication proposait une identit\u00e9 visuelle plut\u00f4t rigide, factuelle, avec une palette de couleurs sobres et de la photographie scientifique, renvoyant au caract\u00e8re \u00e9litiste de la discipline, ce qui d\u00e9plaisait aux dentistes de plus jeunes g\u00e9n\u00e9rations.<\/p>\n<p>Le mandat consiste \u00e0 rendre la litt\u00e9rature scientifique de la m\u00e9decine dentaire \u00e0 la fois accessible et attrayante, sans compromettre la cr\u00e9dibilit\u00e9 des contenus.<\/p>\n<p>Pour inciter \u00e0 la consultation, la nouvelle palette de couleurs vives du Journal, en combinaison les teintes compl\u00e9mentaires, attire l\u2019\u0153il en apportant vitalit\u00e9 et ludisme. La dynamisation de la mise en page et la segmentation strat\u00e9gique permettent une lecture fluide et intuitive. Les articles, quant \u00e0 eux, s\u2019accompagnent d\u2019illustrations th\u00e9matiques rappelant le dessin anim\u00e9 avec leurs lignes arrondies. Elles apportent de la douceur et cr\u00e9ent un contraste avec les textes techniques.<\/p>\n<p>En somme, la modernisation de l\u2019identit\u00e9 visuelle du Journal de l\u2019ODQ a permis d\u2019attirer de nouveaux lecteurs parmi les membres de l\u2019Ordre et a suscit\u00e9 des r\u00e9actions favorables d\u00e8s sa diffusion.<\/p>\n","en":"<p>Ordre des Dentistes du Qu\u00e9bec (ODQ) \u2013 Quarterly digital publication<\/p>\n<p>The Journal de l\u2019Ordre des Dentistes du Qu\u00e9bec (ODQ) is a quarterly digital publication that keeps members up-to-date with news from the Order and scientific research progress. Previously, the publication\u2019s simple colour palette and scientific photographs reflected the elitist character of the discipline, which did not resonate with the younger generation of dentists.<\/p>\n<p>However, the mandate is to make scientific literature in dentistry accessible and attractive without compromising the credibility of the content.<\/p>\n<p>To encourage more readership, the Journal\u2019s new modern and bright colour palette, combined with complementary hues, brings vitality and playfulness to the publication. The dynamic layout and strategic segmentation create a fluid and intuitive reading experience. Each article is accompanied by thematic illustrations reminiscent of cartoons with rounded lines. They bring a sense of softness and contrast to the technical texts.<\/p>\n<p>In short, the Journal de l\u2019ODQ\u2019s visual identity modernization has attracted new readers among the Order\u2019s members and generated positive reactions since its publication.<\/p>\n","original":""},"jury_text":[{"category":3399,"fr":"<p>Le mandat consiste \u00e0 actualiser l\u2019identit\u00e9 du Journal de l\u2019Ordre des dentistes du Qu\u00e9bec (ODQ) pour rendre la litt\u00e9rature scientifique accessible et attrayante, sans compromettre la cr\u00e9dibilit\u00e9 des contenus. Les \u00e9ditions pr\u00e9c\u00e9dentes avaient une facture visuelle formelle renvoyant au caract\u00e8re \u00e9litiste de la discipline, tout comme la majorit\u00e9 des revues scientifiques.<\/p>\n<p>L\u2019ODQ souhaite contraster avec la concurrence et avoir un impact positif sur sa client\u00e8le cible en pr\u00e9sentant ses contenus avec une touche de ludisme. L\u2019objectif\u00a0: accrocher l\u2019\u0153il et cr\u00e9er un impact positif chez ses lecteurs.<\/p>\n<p>Gr\u00e2ce aux illustrations et \u00e0 la mise en page dynamique, une cassure nette se cr\u00e9e avec la facture visuelle pr\u00e9c\u00e9dente en plus de charmer les nouvelles g\u00e9n\u00e9rations de dentistes. Les combinaisons de couleurs contrastantes et les illustrations organiques aux allures de bande dessin\u00e9e rendent la publication ludique.<\/p>\n<p>L\u2019actualisation du Journal de l\u2019ODQ l\u2019aide \u00e0 se distinguer d\u2019autres magazines scientifiques du m\u00eame acabit, en continuant d\u2019offrir le m\u00eame contenu de qualit\u00e9 \u00e0 l\u2019ensemble de ses membres. Cette d\u00e9cision a pour effet de cr\u00e9er un engouement positif et incite les professionnels \u00e0 consulter la publication d\u00e8s sa diffusion, ce qui avantage la mission du Journal de l\u2019ODQ\u00a0: diffuser les nouvelles recherches de la m\u00e9decine dentaire et leurs \u00e9v\u00e9nements disciplinaires.<\/p>\n","en":"<p>The Journal de l\u2019Ordre des Dentistes du Qu\u00e9bec (ODQ) underwent a revamp to make scientific literature accessible and engaging, without compromising on content credibility. The previous editions had a formal visual style that reflected the traditional and elitist nature of the discipline, much like other scientific journals. However, the ODQ aimed to stand out from the majority of scientific journals and appeal to its target audience by infusing a touch of playfulness into its publication.<\/p>\n<p>With dynamic layouts and colourful, organic illustrations, the ODQ Journal creates a clear break from its previous visual style and entices the new generation of dentists. The publication\u2019s bright and contrasting colour combinations, combined with cartoon-like illustrations, make it an enjoyable read. By modernizing its visual identity, the ODQ Journal not only differentiates itself from other scientific magazines but also creates a positive buzz among dental professionals and encourages them to consult it regularly.<\/p>\n<p>The updated ODQ Journal continues to offer the same high-quality content to all its members while appealing to a wider readership. By disseminating new dental research and disciplinary events, the ODQ Journal fulfills its mission and benefits the dental community.<\/p>\n","original":""}],"different_jury_text":true,"different_category_text":false},"laureats":[{"cat_id":3399,"cat_id_laureat":3892,"laureat":"Certification Bronze"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[{"name":"Ma\u00eetre D","website":"maitre-d.ca","category":"","category_tax":2743,"category_label":"Agence m\u00e9dia"}],"user":{"email":"info@maitre-d.ca","first_name":"Sylvain","last_name":"Vicente"},"doc_texts_web":{"fr":"<p>Ordre des Dentistes du Qu\u00e9bec (ODQ) \u2013 Publication trimestrielle num\u00e9rique<\/p>\n<p>Le Journal de l\u2019Ordre des Dentistes du Qu\u00e9bec (ODQ) consiste \u00e0 diffuser \u00e0 ses membres les actualit\u00e9s de l\u2019Ordre ainsi que des articles scientifiques d\u00e9montrant les avanc\u00e9es de la recherche. Jusqu\u2019\u00e0 tout r\u00e9cemment, la publication proposait une identit\u00e9 visuelle plut\u00f4t rigide, factuelle, avec une palette de couleurs sobres et de la photographie scientifique, renvoyant au caract\u00e8re \u00e9litiste de la discipline, ce qui d\u00e9plaisait aux dentistes de plus jeunes g\u00e9n\u00e9rations.<\/p>\n<p>Le mandat consiste \u00e0 rendre la litt\u00e9rature scientifique de la m\u00e9decine dentaire \u00e0 la fois accessible et attrayante, sans compromettre la cr\u00e9dibilit\u00e9 des contenus.<\/p>\n<p>Pour inciter \u00e0 la consultation, la nouvelle palette de couleurs vives du Journal, en combinaison les teintes compl\u00e9mentaires, attire l\u2019\u0153il en apportant vitalit\u00e9 et ludisme. La dynamisation de la mise en page et la segmentation strat\u00e9gique permettent une lecture fluide et intuitive. Les articles, quant \u00e0 eux, s\u2019accompagnent d\u2019illustrations th\u00e9matiques rappelant le dessin anim\u00e9 avec leurs lignes arrondies. Elles apportent de la douceur et cr\u00e9ent un contraste avec les textes techniques.<\/p>\n<p>En somme, la modernisation de l\u2019identit\u00e9 visuelle du Journal de l\u2019ODQ a permis d\u2019attirer de nouveaux lecteurs parmi les membres de l\u2019Ordre et a suscit\u00e9 des r\u00e9actions favorables d\u00e8s sa diffusion.<\/p>\n","en":"<p>Ordre des Dentistes du Qu\u00e9bec (ODQ) \u2013 Quarterly digital publication<\/p>\n<p>The Journal de l\u2019Ordre des Dentistes du Qu\u00e9bec (ODQ) is a quarterly digital publication that keeps members up-to-date with news from the Order and scientific research progress. Previously, the publication\u2019s simple colour palette and scientific photographs reflected the elitist character of the discipline, which did not resonate with the younger generation of dentists.<\/p>\n<p>However, the mandate is to make scientific literature in dentistry accessible and attractive without compromising the credibility of the content.<\/p>\n<p>To encourage more readership, the Journal\u2019s new modern and bright colour palette, combined with complementary hues, brings vitality and playfulness to the publication. The dynamic layout and strategic segmentation create a fluid and intuitive reading experience. Each article is accompanied by thematic illustrations reminiscent of cartoons with rounded lines. They bring a sense of softness and contrast to the technical texts.<\/p>\n<p>In short, the Journal de l\u2019ODQ\u2019s visual identity modernization has attracted new readers among the Order\u2019s members and generated positive reactions since its publication.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/ordre-des-dentistes-du-quebec-publication-trimestrielle-numerique\/","en":"https:\/\/int.design\/en\/projects\/ordre-des-dentistes-du-quebec-publication-trimestrielle-numerique\/"},"titles":{"fr":"Ordre des dentistes du Qu\u00e9bec \u2013 Publication trimestrielle num\u00e9rique","en":"Ordre des dentistes du Qu\u00e9bec \u2013 Publication trimestrielle num\u00e9rique"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/99280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=99280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}