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d\u00e9couvrons la coh\u00e9rence entre la marque et la culture urbaine, et l&rsquo;interpr\u00e9tons \u00e0 travers l&rsquo;espace, cr\u00e9ant ainsi une sensation locale unique pour Shanghai Yen, cr\u00e9ant un nouveau march\u00e9 actif.<br \/>\nAu XXe\u00a0si\u00e8cle, apr\u00e8s des d\u00e9cennies de d\u00e9veloppement, les cuisines de Shanghai ont \u00e9volu\u00e9 de plats rustiques \u00e0 des produits culinaires exalt\u00e9s. Diff\u00e9rents chefs c\u00e9l\u00e8bres sont apparus avec eux. Pendant ce temps, Xi&rsquo;an a connu des changements rapides, et ne peut plus \u00eatre simplement d\u00e9crit comme ville antique.<br \/>\nEn avril 2022, le W Hotel de Xi&rsquo;an avait accord\u00e9 \u00e0 la cuisine Benbang un nouveau coup de projecteur.<br \/>\nShanghai Yen, la marque qui met en avant la cuisine Benbang \u00e0 Xi&rsquo;an, est entr\u00e9e sur le march\u00e9 du nord. Wu Wei, le cr\u00e9ateur d&rsquo;IN.X, int\u00e8gre la tendance, l&rsquo;enthousiasme et l&rsquo;innovation au riche pass\u00e9 de Xi&rsquo;an. Ainsi, Shanghai Yean et Xi&rsquo;an s&rsquo;unit dans un paysage anim\u00e9.<\/p>\n<p>Le courant passe doucement dans l&rsquo;eau<br \/>\nDans le quartier des affaires de l&rsquo;h\u00f4tel W, Shanghai Yen occupe 567 m\u00e8tres carr\u00e9s. Son enseigne en bronze fait briller les invit\u00e9s qui entrent par les portes. Le sens moderne de Shanghai Yen a domin\u00e9 le paysage.<br \/>\nLes lumi\u00e8res flamboyantes encapsulent des blocs le long des couloirs et de la fen\u00eatre de la cave. On peut avoir un aper\u00e7u du coin du bar au bord de l&rsquo;eau avec des lumi\u00e8res mobiles. Un couloir en forme de T met en \u00e9vidence l&rsquo;itin\u00e9raire \u00e0 l&rsquo;int\u00e9rieur, guidant les invit\u00e9s vers diff\u00e9rentes sc\u00e8nes. Le concepteur utilise le bord de l&rsquo;eau circulaire bar pour organiser la circulation des invit\u00e9s, divisant la vaste zone de si\u00e8ges et les cabines ind\u00e9pendantes derri\u00e8re le restaurant.<br \/>\nLe bar circulaire utilise la forme g\u00e9n\u00e9rale de la salle, tout en \u00e9liminant l&rsquo;irr\u00e9gularit\u00e9 au sein de l&rsquo;\u00e9tablissement, le faisant ressembler \u00e0 une \u00eele dans les eaux. Les clients ne pourraient pas percer ses secrets, mais ils peuvent les d\u00e9couvrir tant qu&rsquo;ils voyagent avec le flux. La lumi\u00e8re et le brouillard se d\u00e9placent le long du mur, tandis que le terrazzo vert et les blocs gris refl\u00e8tent les lumi\u00e8res \u00e9blouissantes. Le plafond a \u00e9radiqu\u00e9 les fronti\u00e8res au-dessus de la t\u00eate et les piliers en acier inoxydable renforcent encore la sensation futuriste de la vue. La fra\u00eecheur moderne a \u00e9t\u00e9 affect\u00e9e par le flux de couleur, qui met en valeur les caract\u00e9ristiques humaines.<\/p>\n<p>D\u00e9rive entre vie et somnolence<br \/>\nEn passant devant la porte et en tournant \u00e0 droite le long du bar au bord de l&rsquo;eau, on peut apercevoir une porte-fen\u00eatre qui relie la zone des si\u00e8ges ouverts \u00e0 l&rsquo;espace ext\u00e9rieur. Une petite fontaine bouillonne de mani\u00e8re audible sur la sc\u00e8ne en terrazzo. Le motif d&rsquo;\u00e9coulement de l&rsquo;eau est encore plus clair dans le nord sec. ville.<br \/>\nLe plafond r\u00e9fl\u00e9chissant et le sol en parquet cr\u00e9ent une sensation de dignit\u00e9. La base grise sobre refl\u00e8te les d\u00e9tails d\u00e9licats de son mat\u00e9riau. Si les invit\u00e9s oublient qu&rsquo;ils sont \u00e0 Xi&rsquo;an, le ton naturel de la couleur de fond leur rappellerait la ville antique. dans un instant.<br \/>\nApr\u00e8s avoir p\u00e9n\u00e9tr\u00e9 dans la zone des si\u00e8ges ouverts, puis s&rsquo;\u00eatre d\u00e9plac\u00e9 vers le bar, on s&rsquo;apercevrait que le couloir est redevenu \u00e9troit, que de la mousse humide pousse sous les lumi\u00e8res tamis\u00e9es, tandis que la salle attend tranquillement que le d\u00e9cor change.<\/p>\n","en":"<p>We discover the consistency between the brand and urban culture, and interpret it through space, thus creating unique local sensation for Shanghai Yen, creating active new market.<br \/>\nIn the 20th century, after decades of development, Shanghai cuisines have evolved from rustic dishes to exalted culinary products. Various famous chefs have appeared along with them. Meanwhile, Xi\u2019an has gone through swift changes, and could no longer be simply described as ancient city.<br \/>\nIn April 2022, W Hotel of Xi\u2019an had granted Benbang cuisine a new spotlight.<br \/>\nShanghai Yen, the brand that highlights Benbang cuisine in Xi\u2019an, has entered the northern market. Wu Wei, the designer of IN.X, integrates trend, enthusiasm, and innovation with the rich background of Xi\u2019an. Thus Shanghai Yean and Xi\u2019an unites in one lively scenery.<\/p>\n<p>The current flows smoothly in water<br \/>\nIn the business area of W Hotel, Shanghai Yen occupies 567 square meter. Its bronze signboard shines up the incoming guests who enter through the gates. The modern sense of Shanghai Yen has dominated the scenery.<br \/>\nThe blazing lights encapsulates blocks along the corridors and cellar window. One may have a glimpse of the corner of waterside bar with moving lights. A T-shaped corridor highlights the route within, guiding the guests toward different scenes. The designer uses the circular waterside bar for organizing the traffic flow of guests, dividing the wide seat area and independent booths behind the restaurant.<br \/>\nThe circular bar utilizes the overall shape of the hall, while eradicating the irregularity within the establishment, making it resemble a isle in waters. Guests would not be able to peer through its secrets, but they may find them out as long as they travel with the flow. The light and fog moves along the wall, while green terrazzo and grey blocks reflect the dazzling lights. The ceiling has eradicated the borders overhead, and stainless steel pillars further enhances the futuristic feeling of the view. Modern chilliness has been affected by the flow of color, which showcases human characteristics.<\/p>\n<p>Drift between life and drowsiness<br \/>\nWalking by the door and turn right along the waterside bar, one may perceive a French window which connects the open seats area with outdoor area. A small fountain bubbles audibly on the terrazzo stage. The flowing pattern of water is even clearer in the dry northern city.<br \/>\nThe reflective ceiling and parquetry floor creates a sensation of dignity. The staid gray base reflects delicate details of its material. If the guests forget that they are in Xi\u2019an, the natural tone of the background color would bring their mind back the ancient city in an instant.<br \/>\nAfter one enters the open seat area, then moves to the bar, one would notice that the corridor has become narrow once again. Wet moss grow under the dim lights, whereas the hall waits quietly for the scenery to change.<br \/>\nWhen one enters the VIP room, the light becomes dimmer. Modern sculptures and portrayals of Tang maidens highlight the scene, uniting thousands years of history and bright modernity, signifying how resolute people transform the past into wise and joyful modern life.<\/p>\n","original":""},"jury_text":[{"category":3257,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3257,"cat_id_laureat":3891,"laureat":"Certification Argent"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[],"user":{"email":"lebrandstrategy@gmail.com","first_name":"yuhan","last_name":"li"},"doc_texts_web":{"fr":"<p>Nous d\u00e9couvrons la coh\u00e9rence entre la marque et la culture urbaine, et l&rsquo;interpr\u00e9tons \u00e0 travers l&rsquo;espace, cr\u00e9ant ainsi une sensation locale unique pour Shanghai Yen, cr\u00e9ant un nouveau march\u00e9 actif.<br \/>\nAu XXe\u00a0si\u00e8cle, apr\u00e8s des d\u00e9cennies de d\u00e9veloppement, les cuisines de Shanghai ont \u00e9volu\u00e9 de plats rustiques \u00e0 des produits culinaires exalt\u00e9s. Diff\u00e9rents chefs c\u00e9l\u00e8bres sont apparus avec eux. Pendant ce temps, Xi&rsquo;an a connu des changements rapides, et ne peut plus \u00eatre simplement d\u00e9crit comme ville antique.<br \/>\nEn avril 2022, le W Hotel de Xi&rsquo;an avait accord\u00e9 \u00e0 la cuisine Benbang un nouveau coup de projecteur.<br \/>\nShanghai Yen, la marque qui met en avant la cuisine Benbang \u00e0 Xi&rsquo;an, est entr\u00e9e sur le march\u00e9 du nord. Wu Wei, le cr\u00e9ateur d&rsquo;IN.X, int\u00e8gre la tendance, l&rsquo;enthousiasme et l&rsquo;innovation au riche pass\u00e9 de Xi&rsquo;an. Ainsi, Shanghai Yean et Xi&rsquo;an s&rsquo;unit dans un paysage anim\u00e9.<\/p>\n<p>Le courant passe doucement dans l&rsquo;eau<br \/>\nDans le quartier des affaires de l&rsquo;h\u00f4tel W, Shanghai Yen occupe 567 m\u00e8tres carr\u00e9s. Son enseigne en bronze fait briller les invit\u00e9s qui entrent par les portes. Le sens moderne de Shanghai Yen a domin\u00e9 le paysage.<br \/>\nLes lumi\u00e8res flamboyantes encapsulent des blocs le long des couloirs et de la fen\u00eatre de la cave. On peut avoir un aper\u00e7u du coin du bar au bord de l&rsquo;eau avec des lumi\u00e8res mobiles. Un couloir en forme de T met en \u00e9vidence l&rsquo;itin\u00e9raire \u00e0 l&rsquo;int\u00e9rieur, guidant les invit\u00e9s vers diff\u00e9rentes sc\u00e8nes. Le concepteur utilise le bord de l&rsquo;eau circulaire bar pour organiser la circulation des invit\u00e9s, divisant la vaste zone de si\u00e8ges et les cabines ind\u00e9pendantes derri\u00e8re le restaurant.<br \/>\nLe bar circulaire utilise la forme g\u00e9n\u00e9rale de la salle, tout en \u00e9liminant l&rsquo;irr\u00e9gularit\u00e9 au sein de l&rsquo;\u00e9tablissement, le faisant ressembler \u00e0 une \u00eele dans les eaux. Les clients ne pourraient pas percer ses secrets, mais ils peuvent les d\u00e9couvrir tant qu&rsquo;ils voyagent avec le flux. La lumi\u00e8re et le brouillard se d\u00e9placent le long du mur, tandis que le terrazzo vert et les blocs gris refl\u00e8tent les lumi\u00e8res \u00e9blouissantes. Le plafond a \u00e9radiqu\u00e9 les fronti\u00e8res au-dessus de la t\u00eate et les piliers en acier inoxydable renforcent encore la sensation futuriste de la vue. La fra\u00eecheur moderne a \u00e9t\u00e9 affect\u00e9e par le flux de couleur, qui met en valeur les caract\u00e9ristiques humaines.<\/p>\n<p>D\u00e9rive entre vie et somnolence<br \/>\nEn passant devant la porte et en tournant \u00e0 droite le long du bar au bord de l&rsquo;eau, on peut apercevoir une porte-fen\u00eatre qui relie la zone des si\u00e8ges ouverts \u00e0 l&rsquo;espace ext\u00e9rieur. Une petite fontaine bouillonne de mani\u00e8re audible sur la sc\u00e8ne en terrazzo. Le motif d&rsquo;\u00e9coulement de l&rsquo;eau est encore plus clair dans le nord sec. ville.<br \/>\nLe plafond r\u00e9fl\u00e9chissant et le sol en parquet cr\u00e9ent une sensation de dignit\u00e9. La base grise sobre refl\u00e8te les d\u00e9tails d\u00e9licats de son mat\u00e9riau. Si les invit\u00e9s oublient qu&rsquo;ils sont \u00e0 Xi&rsquo;an, le ton naturel de la couleur de fond leur rappellerait la ville antique. dans un instant.<br \/>\nApr\u00e8s avoir p\u00e9n\u00e9tr\u00e9 dans la zone des si\u00e8ges ouverts, puis s&rsquo;\u00eatre d\u00e9plac\u00e9 vers le bar, on s&rsquo;apercevrait que le couloir est redevenu \u00e9troit, que de la mousse humide pousse sous les lumi\u00e8res tamis\u00e9es, tandis que la salle attend tranquillement que le d\u00e9cor change.<\/p>\n","en":"<p>We discover the consistency between the brand and urban culture, and interpret it through space, thus creating unique local sensation for Shanghai Yen, creating active new market.<br \/>\nIn the 20th century, after decades of development, Shanghai cuisines have evolved from rustic dishes to exalted culinary products. Various famous chefs have appeared along with them. Meanwhile, Xi\u2019an has gone through swift changes, and could no longer be simply described as ancient city.<br \/>\nIn April 2022, W Hotel of Xi\u2019an had granted Benbang cuisine a new spotlight.<br \/>\nShanghai Yen, the brand that highlights Benbang cuisine in Xi\u2019an, has entered the northern market. Wu Wei, the designer of IN.X, integrates trend, enthusiasm, and innovation with the rich background of Xi\u2019an. Thus Shanghai Yean and Xi\u2019an unites in one lively scenery.<\/p>\n<p>The current flows smoothly in water<br \/>\nIn the business area of W Hotel, Shanghai Yen occupies 567 square meter. Its bronze signboard shines up the incoming guests who enter through the gates. The modern sense of Shanghai Yen has dominated the scenery.<br \/>\nThe blazing lights encapsulates blocks along the corridors and cellar window. One may have a glimpse of the corner of waterside bar with moving lights. A T-shaped corridor highlights the route within, guiding the guests toward different scenes. The designer uses the circular waterside bar for organizing the traffic flow of guests, dividing the wide seat area and independent booths behind the restaurant.<br \/>\nThe circular bar utilizes the overall shape of the hall, while eradicating the irregularity within the establishment, making it resemble a isle in waters. Guests would not be able to peer through its secrets, but they may find them out as long as they travel with the flow. The light and fog moves along the wall, while green terrazzo and grey blocks reflect the dazzling lights. The ceiling has eradicated the borders overhead, and stainless steel pillars further enhances the futuristic feeling of the view. Modern chilliness has been affected by the flow of color, which showcases human characteristics.<\/p>\n<p>Drift between life and drowsiness<br \/>\nWalking by the door and turn right along the waterside bar, one may perceive a French window which connects the open seats area with outdoor area. A small fountain bubbles audibly on the terrazzo stage. The flowing pattern of water is even clearer in the dry northern city.<br \/>\nThe reflective ceiling and parquetry floor creates a sensation of dignity. The staid gray base reflects delicate details of its material. If the guests forget that they are in Xi\u2019an, the natural tone of the background color would bring their mind back the ancient city in an instant.<br \/>\nAfter one enters the open seat area, then moves to the bar, one would notice that the corridor has become narrow once again. Wet moss grow under the dim lights, whereas the hall waits quietly for the scenery to change.<br \/>\nWhen one enters the VIP room, the light becomes dimmer. Modern sculptures and portrayals of Tang maidens highlight the scene, uniting thousands years of history and bright modernity, signifying how resolute people transform the past into wise and joyful modern life.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/w-branch-of-xian-of-shanghai-yen\/","en":"https:\/\/int.design\/en\/projects\/w-branch-of-xian-of-shanghai-yen\/"},"titles":{"fr":"W branch of Xi\u2019an of Shanghai Yen","en":"W branch of Xi\u2019an of Shanghai Yen"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/99041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=99041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}