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composite avec neuf fonctions spatiales. L&rsquo;espace dispose non seulement d&rsquo;une cuisine, d&rsquo;une salle de stockage et d&rsquo;un salon pour le personnel, mais aussi d&rsquo;une zone de commande, d&rsquo;une salle \u00e0 manger, d&rsquo;une zone de pr\u00e9paration du th\u00e9, d&rsquo;un bar pour le service \u00e0 la client\u00e8le, d&rsquo;une zone d&rsquo;exposition et de vente au d\u00e9tail. Cela d\u00e9montre v\u00e9ritablement la position de Willch\u00e1 en tant que \u00ab\u00a0nouvel espace \u00e0 la mode de l&rsquo;exp\u00e9rience du th\u00e9\u00a0\u00bb.<br \/>\nLa nature<br \/>\nEn vous tenant sur le passage central, vous pouvez voir une touche de vert au loin.<br \/>\nC&rsquo;est la couleur visuelle de la marque Willch\u00e1, nous l&rsquo;avons donc utilis\u00e9e comme couleur th\u00e8me dans l&rsquo;espace, d\u00e9terminant ainsi la premi\u00e8re impression de Willch\u00e1 : Naturel et pur.<br \/>\nEn entrant dans le magasin depuis l&rsquo;ext\u00e9rieur, vous pouvez ressentir fortement le contraste du champ apport\u00e9 par le changement d&rsquo;espace, depuis les structures vertes en forme de grille \u00e0 faible hauteur, jusqu&rsquo;\u00e0 l&rsquo;int\u00e9rieur avec un toit \u00e9lev\u00e9.<br \/>\nLa continuit\u00e9 des mat\u00e9riaux et des couleurs assure la coh\u00e9rence de la sensation spatiale, et le changement soudain de hauteur suscite des imaginations infinies sur l&rsquo;espace, faisant en sorte que les gens se sentent \u00e9clair\u00e9s entre les \u00e9tapes de l&rsquo;ext\u00e9rieur et de l&rsquo;int\u00e9rieur.<br \/>\nL&rsquo;ensemble des surfaces murales et des meubles sont tous en placage de bois de ch\u00eane gris clair, ce qui donne un aspect tr\u00e8s haut de gamme et confortable sous le reflet de l&rsquo;\u00e9clairage int\u00e9rieur chaleureux.<br \/>\nLe sol est en terrazzo noir. Ce mat\u00e9riau hautement r\u00e9fl\u00e9chissant refl\u00e8te l&rsquo;ensemble de l&rsquo;espace. La texture des \u00e9tag\u00e8res en forme de tableau sur le mur est effac\u00e9e, ne laissant que les \u00e9toiles reproduites sur le sol.<br \/>\nL&rsquo;Est<br \/>\nEn \u00e9cho au slogan de Willch\u00e1 &#8211; \u00ab\u00a0Oriental Light Tea\u00a0\u00bb, nous avons incorpor\u00e9 des \u00e9l\u00e9ments orientaux dans l&rsquo;espace.<br \/>\nLe mot \u00ab\u00a0Will\u00a0\u00bb signifie d\u00e9sir et espoir, et \u00ab\u00a0WILLch\u00e1\u00a0\u00bb est une marque chaleureuse. Elle veut exprimer non seulement le concept d&rsquo;id\u00e9alisme d&rsquo;une feuille mais aussi la persistance qui se concr\u00e9tise progressivement dans les efforts.<br \/>\nCUN partage la m\u00eame vision que WILLch\u00e1. Nous esp\u00e9rons qu&rsquo;\u00e0 travers ce projet, le design pourra \u00eatre utilis\u00e9 pour transmettre une nouvelle consommation et un nouveau style de vie aux jeunes groupes contemporains, approfondir le lien entre la \u00ab\u00a0g\u00e9n\u00e9ration Z\u00a0\u00bb et le \u00ab\u00a0th\u00e9\u00a0\u00bb, et permettre \u00e0 davantage de jeunes de d\u00e9couvrir et de go\u00fbter le charme unique de la culture orientale.<br \/>\nSelon Emerson, \u00ab\u00a0la culture ouvre la perception de la beaut\u00e9\u00a0\u00bb.<br \/>\nPour le peuple chinois, la langue et les arts traditionnels sont des g\u00e8nes culturels dans le sang, formant des souvenirs communs et une identit\u00e9 nationale.<br \/>\nLe th\u00e9 fort se fanera un jour ou l&rsquo;autre, mais son parfum persistant ne sombrera pas dans l&rsquo;histoire, mais se m\u00ealera \u00e0 la nouvelle \u00e8re, faisant na\u00eetre de nouvelles possibilit\u00e9s culturelles.<br \/>\nUtiliser la modernit\u00e9 pour comprendre la tradition et exprimer l&rsquo;avenir. C&rsquo;est peut-\u00eatre l&rsquo;attribut culturel local dans les projets que j&rsquo;ai r\u00e9alis\u00e9s.<\/p>\n","en":"<p>The Space<br \/>\nWILLch\u00e1 flagship store does not occupy a large area, but such a small space is endowed with multi-level spatial expression.<br \/>\nIn the layout of the plan, we used the method of geometric composition to divide the area of 100 square meters into a composite commercial body with nine spatial functions. The space not only has sufficient kitchen space, storage room and lounge area for staffs, but also contains ordering area, dining area, DIY tea-making area, customer service bar, tea display and retail area. This truly demonstrates the position of Willch\u00e1 as \u00ab\u00a0new fashion space of tea experience\u00a0\u00bb.<br \/>\nThe Nature<br \/>\nStanding on the central passage, you can see a touch of green in the distance.<br \/>\nThis is the visual brand color of Willch\u00e1, we then used it as the theme color in the space, thus determining the first impression of Willch\u00e1: Natural and Pure.<br \/>\nEntering the store from the outside, you can strongly feel the contrast of the field brought by the change of space from the low-height green grid-like structures, transitioning to the interior with high roof.<br \/>\nThe continuation of materials and colors ensures the coherence of spacial feeling, and the sudden change in heights brings infinite imaginations about the space, making people feel enlightened between the steps from the outside to the inside.<br \/>\nThe entire wall surfaces and furniture are all made of light gray oak wood veneer, which looks very high-end and cozy under the reflection of warm indoor lighting.<br \/>\nThe ground material is black terrazzo. This highly reflective material reflects the entire space. The texture of the array-like shelves on the wall is wiped away, leaving only the stars reproduced on the ground.<br \/>\nThe East<br \/>\nEchoing the slogan of Willch\u00e1 &#8211; \u00ab\u00a0Oriental Light Tea\u00a0\u00bb, we incorporated oriental elements into the space.<br \/>\n\u00ab\u00a0Will\u00a0\u00bb means want and hope, and \u00ab\u00a0WILLch\u00e1\u00a0\u00bb is a warm brand. It wants to expound not only the concept of idealism of a leaf but also the persistence that gradually shines into reality in efforts.<br \/>\nCUN shares the same vision as WILLch\u00e1. We hope that through this project, design can be used to convey a new consumption and lifestyle to contemporary young groups, deepen the connection between \u00ab\u00a0Generation Z\u00a0\u00bb and \u00ab\u00a0Tea,\u00a0\u00bb and let more young people experience and taste the unique charm of oriental culture.<br \/>\nEmerson said, \u00ab\u00a0Culture opens the perception of beauty.\u00a0\u00bb<br \/>\nFor Chinese people, both language and traditional arts are cultural genes in blood, forming common memories and national identity.<br \/>\nStrong tea will fade at some time, but its lingering fragrance will not sink in history, but will blend with the new era, brewing new cultural possibilities.<br \/>\nUse modernity to understand the tradition and express the future. This may be the local cultural attribute in the projects I have completed.<\/p>\n","original":""},"jury_text":[{"category":3227,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3227,"cat_id_laureat":3891,"laureat":"Certification Argent"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[{"name":"CUN DESIGN","website":"www.cunchina.cn","category":"","category_tax":2747,"category_label":"Designer d'int\u00e9rieur"}],"user":{"email":"zhangao.pr@gmail.com","first_name":"Shu","last_name":"Cui"},"doc_texts_web":{"fr":"<p>L&rsquo;espace<br \/>\nLe magasin phare de WILLch\u00e1 n&rsquo;occupe pas une grande surface, mais un si petit espace est dot\u00e9 d&rsquo;une expression spatiale \u00e0 plusieurs niveaux.<br \/>\nDans l&rsquo;am\u00e9nagement du plan, nous avons utilis\u00e9 la m\u00e9thode de la composition g\u00e9om\u00e9trique pour diviser la surface de 100 m\u00e8tres carr\u00e9s en un corps commercial composite avec neuf fonctions spatiales. L&rsquo;espace dispose non seulement d&rsquo;une cuisine, d&rsquo;une salle de stockage et d&rsquo;un salon pour le personnel, mais aussi d&rsquo;une zone de commande, d&rsquo;une salle \u00e0 manger, d&rsquo;une zone de pr\u00e9paration du th\u00e9, d&rsquo;un bar pour le service \u00e0 la client\u00e8le, d&rsquo;une zone d&rsquo;exposition et de vente au d\u00e9tail. Cela d\u00e9montre v\u00e9ritablement la position de Willch\u00e1 en tant que \u00ab\u00a0nouvel espace \u00e0 la mode de l&rsquo;exp\u00e9rience du th\u00e9\u00a0\u00bb.<br \/>\nLa nature<br \/>\nEn vous tenant sur le passage central, vous pouvez voir une touche de vert au loin.<br \/>\nC&rsquo;est la couleur visuelle de la marque Willch\u00e1, nous l&rsquo;avons donc utilis\u00e9e comme couleur th\u00e8me dans l&rsquo;espace, d\u00e9terminant ainsi la premi\u00e8re impression de Willch\u00e1 : Naturel et pur.<br \/>\nEn entrant dans le magasin depuis l&rsquo;ext\u00e9rieur, vous pouvez ressentir fortement le contraste du champ apport\u00e9 par le changement d&rsquo;espace, depuis les structures vertes en forme de grille \u00e0 faible hauteur, jusqu&rsquo;\u00e0 l&rsquo;int\u00e9rieur avec un toit \u00e9lev\u00e9.<br \/>\nLa continuit\u00e9 des mat\u00e9riaux et des couleurs assure la coh\u00e9rence de la sensation spatiale, et le changement soudain de hauteur suscite des imaginations infinies sur l&rsquo;espace, faisant en sorte que les gens se sentent \u00e9clair\u00e9s entre les \u00e9tapes de l&rsquo;ext\u00e9rieur et de l&rsquo;int\u00e9rieur.<br \/>\nL&rsquo;ensemble des surfaces murales et des meubles sont tous en placage de bois de ch\u00eane gris clair, ce qui donne un aspect tr\u00e8s haut de gamme et confortable sous le reflet de l&rsquo;\u00e9clairage int\u00e9rieur chaleureux.<br \/>\nLe sol est en terrazzo noir. Ce mat\u00e9riau hautement r\u00e9fl\u00e9chissant refl\u00e8te l&rsquo;ensemble de l&rsquo;espace. La texture des \u00e9tag\u00e8res en forme de tableau sur le mur est effac\u00e9e, ne laissant que les \u00e9toiles reproduites sur le sol.<br \/>\nL&rsquo;Est<br \/>\nEn \u00e9cho au slogan de Willch\u00e1 \u2013 \u00ab\u00a0Oriental Light Tea\u00a0\u00bb, nous avons incorpor\u00e9 des \u00e9l\u00e9ments orientaux dans l&rsquo;espace.<br \/>\nLe mot \u00ab\u00a0Will\u00a0\u00bb signifie d\u00e9sir et espoir, et \u00ab\u00a0WILLch\u00e1\u00a0\u00bb est une marque chaleureuse. Elle veut exprimer non seulement le concept d&rsquo;id\u00e9alisme d&rsquo;une feuille mais aussi la persistance qui se concr\u00e9tise progressivement dans les efforts.<br \/>\nCUN partage la m\u00eame vision que WILLch\u00e1. Nous esp\u00e9rons qu&rsquo;\u00e0 travers ce projet, le design pourra \u00eatre utilis\u00e9 pour transmettre une nouvelle consommation et un nouveau style de vie aux jeunes groupes contemporains, approfondir le lien entre la \u00ab\u00a0g\u00e9n\u00e9ration Z\u00a0\u00bb et le \u00ab\u00a0th\u00e9\u00a0\u00bb, et permettre \u00e0 davantage de jeunes de d\u00e9couvrir et de go\u00fbter le charme unique de la culture orientale.<br \/>\nSelon Emerson, \u00ab\u00a0la culture ouvre la perception de la beaut\u00e9\u00a0\u00bb.<br \/>\nPour le peuple chinois, la langue et les arts traditionnels sont des g\u00e8nes culturels dans le sang, formant des souvenirs communs et une identit\u00e9 nationale.<br \/>\nLe th\u00e9 fort se fanera un jour ou l&rsquo;autre, mais son parfum persistant ne sombrera pas dans l&rsquo;histoire, mais se m\u00ealera \u00e0 la nouvelle \u00e8re, faisant na\u00eetre de nouvelles possibilit\u00e9s culturelles.<br \/>\nUtiliser la modernit\u00e9 pour comprendre la tradition et exprimer l&rsquo;avenir. C&rsquo;est peut-\u00eatre l&rsquo;attribut culturel local dans les projets que j&rsquo;ai r\u00e9alis\u00e9s.<\/p>\n","en":"<p>The Space<br \/>\nWILLch\u00e1 flagship store does not occupy a large area, but such a small space is endowed with multi-level spatial expression.<br \/>\nIn the layout of the plan, we used the method of geometric composition to divide the area of 100 square meters into a composite commercial body with nine spatial functions. The space not only has sufficient kitchen space, storage room and lounge area for staffs, but also contains ordering area, dining area, DIY tea-making area, customer service bar, tea display and retail area. This truly demonstrates the position of Willch\u00e1 as \u00ab\u00a0new fashion space of tea experience\u00a0\u00bb.<br \/>\nThe Nature<br \/>\nStanding on the central passage, you can see a touch of green in the distance.<br \/>\nThis is the visual brand color of Willch\u00e1, we then used it as the theme color in the space, thus determining the first impression of Willch\u00e1: Natural and Pure.<br \/>\nEntering the store from the outside, you can strongly feel the contrast of the field brought by the change of space from the low-height green grid-like structures, transitioning to the interior with high roof.<br \/>\nThe continuation of materials and colors ensures the coherence of spacial feeling, and the sudden change in heights brings infinite imaginations about the space, making people feel enlightened between the steps from the outside to the inside.<br \/>\nThe entire wall surfaces and furniture are all made of light gray oak wood veneer, which looks very high-end and cozy under the reflection of warm indoor lighting.<br \/>\nThe ground material is black terrazzo. This highly reflective material reflects the entire space. The texture of the array-like shelves on the wall is wiped away, leaving only the stars reproduced on the ground.<br \/>\nThe East<br \/>\nEchoing the slogan of Willch\u00e1 \u2013 \u00ab\u00a0Oriental Light Tea\u00a0\u00bb, we incorporated oriental elements into the space.<br \/>\n\u00ab\u00a0Will\u00a0\u00bb means want and hope, and \u00ab\u00a0WILLch\u00e1\u00a0\u00bb is a warm brand. It wants to expound not only the concept of idealism of a leaf but also the persistence that gradually shines into reality in efforts.<br \/>\nCUN shares the same vision as WILLch\u00e1. We hope that through this project, design can be used to convey a new consumption and lifestyle to contemporary young groups, deepen the connection between \u00ab\u00a0Generation Z\u00a0\u00bb and \u00ab\u00a0Tea,\u00a0\u00bb and let more young people experience and taste the unique charm of oriental culture.<br \/>\nEmerson said, \u00ab\u00a0Culture opens the perception of beauty.\u00a0\u00bb<br \/>\nFor Chinese people, both language and traditional arts are cultural genes in blood, forming common memories and national identity.<br \/>\nStrong tea will fade at some time, but its lingering fragrance will not sink in history, but will blend with the new era, brewing new cultural possibilities.<br \/>\nUse modernity to understand the tradition and express the future. This may be the local cultural attribute in the projects I have completed.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/willcha-flagship-store\/","en":"https:\/\/int.design\/en\/projects\/willcha-flagship-store\/"},"titles":{"fr":"WILLch\u00e1 Flagship Store","en":"WILLch\u00e1 Flagship Store"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/98113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=98113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}