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est la marque de mode polonaise populaire, avec les designers Laura Reiss-Vogel et Marcin Vogel derri\u00e8re son succ\u00e8s. En 2021, ce couple a ouvert une nouvelle boutique, et mode:lina\u2122 s&#39;est vu confier sa conception.<\/p>\n<p>Les principaux objectifs fix\u00e9s par les investisseurs \u00e9taient limpides : le magasin doit \u00eatre l&#39;endroit le plus rose et instagrammable sur la carte de la Pologne. Un autre objectif \u00e9tait de cr\u00e9er l&#39;espace le plus s\u00fbr et le plus accueillant pour les parents et leurs enfants, car ils accompagnent souvent les premiers lors de leurs achats.<\/p>\n","en":"<p>LAURELLA is the popular Polish fashion brand, with designers Laura Reiss-Vogel and Marcin Vogel standing behind its success. In 2021 this couple opened yet another store, and mode:lina\u2122 was entrusted with designing it.<\/p>\n<p>Main objectives set by the investors were crystal clear: the shop has to be the most pink and instagrammable place on the map of Poland. Another target was to create the safest and the most welcoming space for parents and their children to enjoy, as they often accompany the former while they\u2019re shopping. <\/p>\n<p>To meet these defined expectations, architects proposed to divide the shop&#39;s space into few themed areas, connected to one another with well lighted portals. In every one of them pink is still very much present, differing in shade only, and the entire concept is complemented with characteristic, eye-catching neons.  <\/p>\n<p>With the first step through the door, our adventure begins with a floral room, embellished with lamps in lotus flower shape, flower-patterned floor, paper flowers and Flower Power neon.<\/p>\n<p>Further into the Laurella we are welcomed by the Roller Derby Arena with special tracks resembling those in roller skating avenues with energizing lighting and pink roller skates with stylish neons in the background. <\/p>\n<p>The next zone revolves around the Pool Party theme. What we\u2019ll find here is a pool filled to the brim with, you guessed it, pink balls, shower room with golden armature and lifebuoy next to another neon \u2013 \u201cPool party\u201d one. Apart from aesthetics, kids adore spending time there, awaiting their mothers.<br \/>\nStraight from the pool zone we go to our next stop &#8211; changing rooms with style reminiscent of London\u2019s tube, with characteristic tiles in the shape of bricks, tube\u2019s map and metal chairs. Changing rooms alone teleport us to the interior of railroad car with lamps alluding to specific hangers in the shape of a wheel, London\u2019s telephone booth and an elevator, in which we can find fantastic door sliding to the sides, and when they are shut, a coffer is lit to signify that someone is inside.<\/p>\n<p>The final point of interest in a shopping escapade is, of course, a counter &#8211; and as the entire store is dripping with fascinating motives, this one could not be the exception. This time it is American Diner, with distinguishable checkers running all around the room, bar counter lighted by tens of lightbulbs, illuminated logotype and pink bar stools &#8211; as if taken straight from the 60s. In this very room there also is a pink cart with a coffee machine for clients to use.<\/p>\n<p>Areas that could not be overlooked in such a friendly store are both a miniature playground for the youngest with a bouncy car and toilets designed in the spirit of \u201cdisco\u201d with a real glass ball suspended from the ceiling.<\/p>\n<p>To visit Laurella shop is an adventure in itself, where care about every detail, surprising solutions and most of all &#8211; attitude towards clientele &#8211; especially younger one &#8211; can be noticed almost every step of the way. Laurella\u2019s shop assistants often give an account of how children tell their parents just how much they love visiting the \u201cpink shop\u201d.<\/p>\n","original":""},"jury_text":[{"category":2472,"fr":"<p>LAURELLA est la marque de mode polonaise populaire, avec les designers Laura Reiss-Vogel et Marcin Vogel derri\u00e8re son succ\u00e8s. En 2021, ce couple a ouvert une nouvelle boutique, et mode:lina\u2122 s&#39;est vu confier sa conception.<\/p>\n<p>Les principaux objectifs fix\u00e9s par les investisseurs \u00e9taient limpides : le magasin doit \u00eatre l&#39;endroit le plus rose et instagrammable sur la carte de la Pologne. Un autre objectif \u00e9tait de cr\u00e9er l&#39;espace le plus s\u00fbr et le plus accueillant pour les parents et leurs enfants, car ils accompagnent souvent les premiers lors de leurs achats.<\/p>\n","en":"<p>LAURELLA is the popular Polish fashion brand, with designers Laura Reiss-Vogel and Marcin Vogel standing behind its success. In 2021 this couple opened yet another store, and mode:lina\u2122 was entrusted with designing it.<\/p>\n<p>Main objectives set by the investors were crystal clear: the shop has to be the most pink and instagrammable place on the map of Poland. Another target was to create the safest and the most welcoming space for parents and their children to enjoy, as they often accompany the former while they\u2019re shopping. <\/p>\n<p>To meet these defined expectations, architects proposed to divide the shop&#39;s space into few themed areas, connected to one another with well lighted portals. In every one of them pink is still very much present, differing in shade only, and the entire concept is complemented with characteristic, eye-catching neons.  <\/p>\n<p>With the first step through the door, our adventure begins with a floral room, embellished with lamps in lotus flower shape, flower-patterned floor, paper flowers and Flower Power neon.<\/p>\n<p>Further into the Laurella we are welcomed by the Roller Derby Arena with special tracks resembling those in roller skating avenues with energizing lighting and pink roller skates with stylish neons in the background. <\/p>\n<p>The next zone revolves around the Pool Party theme. What we\u2019ll find here is a pool filled to the brim with, you guessed it, pink balls, shower room with golden armature and lifebuoy next to another neon \u2013 \u201cPool party\u201d one. Apart from aesthetics, kids adore spending time there, awaiting their mothers.<br \/>\nStraight from the pool zone we go to our next stop &#8211; changing rooms with style reminiscent of London\u2019s tube, with characteristic tiles in the shape of bricks, tube\u2019s map and metal chairs. Changing rooms alone teleport us to the interior of railroad car with lamps alluding to specific hangers in the shape of a wheel, London\u2019s telephone booth and an elevator, in which we can find fantastic door sliding to the sides, and when they are shut, a coffer is lit to signify that someone is inside.<\/p>\n<p>The final point of interest in a shopping escapade is, of course, a counter &#8211; and as the entire store is dripping with fascinating motives, this one could not be the exception. This time it is American Diner, with distinguishable checkers running all around the room, bar counter lighted by tens of lightbulbs, illuminated logotype and pink bar stools &#8211; as if taken straight from the 60s. In this very room there also is a pink cart with a coffee machine for clients to use.<\/p>\n<p>Areas that could not be overlooked in such a friendly store are both a miniature playground for the youngest with a bouncy car and toilets designed in the spirit of \u201cdisco\u201d with a real glass ball suspended from the ceiling.<\/p>\n<p>To visit Laurella shop is an adventure in itself, where care about every detail, surprising solutions and most of all &#8211; attitude towards clientele &#8211; especially younger one &#8211; can be noticed almost every step of the way. Laurella\u2019s shop assistants often give an account of how children tell their parents just how much they love visiting the \u201cpink shop\u201d.<\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":2472,"cat_id_laureat":3433,"laureat":"Certification Or"}],"contest_id":"75033","contest_title":"GRANDS PRIX DU DESIGN \u2013 15e \u00e9dition","firms":[],"user":{"email":"patryk@modelina-architekci.com","first_name":"Patryk","last_name":"Lewinski"},"doc_texts_web":{"fr":"<p>LAURELLA est la marque de mode polonaise populaire, avec les designers Laura Reiss-Vogel et Marcin Vogel derri\u00e8re son succ\u00e8s. En 2021, ce couple a ouvert une nouvelle boutique, et mode:lina\u2122 s'est vu confier sa conception.<\/p>\n<p>Les principaux objectifs fix\u00e9s par les investisseurs \u00e9taient limpides : le magasin doit \u00eatre l'endroit le plus rose et instagrammable sur la carte de la Pologne. Un autre objectif \u00e9tait de cr\u00e9er l'espace le plus s\u00fbr et le plus accueillant pour les parents et leurs enfants, car ils accompagnent souvent les premiers lors de leurs achats.<\/p>\n","en":"<p>LAURELLA is the popular Polish fashion brand, with designers Laura Reiss-Vogel and Marcin Vogel standing behind its success. In 2021 this couple opened yet another store, and mode:lina\u2122 was entrusted with designing it.<\/p>\n<p>Main objectives set by the investors were crystal clear: the shop has to be the most pink and instagrammable place on the map of Poland. Another target was to create the safest and the most welcoming space for parents and their children to enjoy, as they often accompany the former while they\u2019re shopping. <\/p>\n<p>To meet these defined expectations, architects proposed to divide the shop's space into few themed areas, connected to one another with well lighted portals. In every one of them pink is still very much present, differing in shade only, and the entire concept is complemented with characteristic, eye-catching neons.  <\/p>\n<p>With the first step through the door, our adventure begins with a floral room, embellished with lamps in lotus flower shape, flower-patterned floor, paper flowers and Flower Power neon.<\/p>\n<p>Further into the Laurella we are welcomed by the Roller Derby Arena with special tracks resembling those in roller skating avenues with energizing lighting and pink roller skates with stylish neons in the background. <\/p>\n<p>The next zone revolves around the Pool Party theme. What we\u2019ll find here is a pool filled to the brim with, you guessed it, pink balls, shower room with golden armature and lifebuoy next to another neon \u2013 \u201cPool party\u201d one. Apart from aesthetics, kids adore spending time there, awaiting their mothers.<br \/>\nStraight from the pool zone we go to our next stop \u2013 changing rooms with style reminiscent of London\u2019s tube, with characteristic tiles in the shape of bricks, tube\u2019s map and metal chairs. Changing rooms alone teleport us to the interior of railroad car with lamps alluding to specific hangers in the shape of a wheel, London\u2019s telephone booth and an elevator, in which we can find fantastic door sliding to the sides, and when they are shut, a coffer is lit to signify that someone is inside.<\/p>\n<p>The final point of interest in a shopping escapade is, of course, a counter \u2013 and as the entire store is dripping with fascinating motives, this one could not be the exception. This time it is American Diner, with distinguishable checkers running all around the room, bar counter lighted by tens of lightbulbs, illuminated logotype and pink bar stools \u2013 as if taken straight from the 60s. In this very room there also is a pink cart with a coffee machine for clients to use.<\/p>\n<p>Areas that could not be overlooked in such a friendly store are both a miniature playground for the youngest with a bouncy car and toilets designed in the spirit of \u201cdisco\u201d with a real glass ball suspended from the ceiling.<\/p>\n<p>To visit Laurella shop is an adventure in itself, where care about every detail, surprising solutions and most of all \u2013 attitude towards clientele \u2013 especially younger one \u2013 can be noticed almost every step of the way. Laurella\u2019s shop assistants often give an account of how children tell their parents just how much they love visiting the \u201cpink shop\u201d.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/laurella-fashion-store\/","en":"https:\/\/int.design\/en\/projects\/laurella-fashion-store\/"},"titles":{"fr":"LAURELLA fashion store","en":"LAURELLA fashion store"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/88565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=88565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}