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Facilitant une gamme vari\u00e9e de capacit\u00e9s de photographie et d&rsquo;imagerie &#8211; de la pr\u00e9-production \u00e0 la post-production &#8211; Nike Icon Studios LA consolide la production dans un espace centralis\u00e9, tout en adoptant des espaces ext\u00e9rieurs et des strat\u00e9gies de ventilation, essentiels pour les environnements de travail collaboratifs dans un monde post-pand\u00e9mique. <\/p>\n<p>Le lieu de travail est et restera un organisme en \u00e9volution rapide. Malgr\u00e9 l&rsquo;acc\u00e9l\u00e9ration technologique et le travail qui est accessible \u00e0 tout moment et de n&rsquo;importe o\u00f9, il reste un besoin vital d&rsquo;espaces qui nous relient physiquement. Nike Icon Studios LA est un environnement dynamique dot\u00e9 d&rsquo;espaces de travail et sociaux en plein air et d&rsquo;une ventilation am\u00e9lior\u00e9e, deux strat\u00e9gies cl\u00e9s pour att\u00e9nuer la transmission du COVID-19. Le climat de Los Angeles se pr\u00eatant \u00e0 la vie en plein air, l&rsquo;espace cr\u00e9e un environnement de travail sain pour les employ\u00e9s presque toute l&rsquo;ann\u00e9e.<\/p>\n<p>Refl\u00e9tant l&rsquo;\u00e9thique de Nike, la conception du projet s&rsquo;est articul\u00e9e autour d&rsquo;id\u00e9es convergentes associant l&rsquo;art et la science. Au c\u0153ur du projet, l&rsquo;intention est d&#8217;embrasser et de soutenir l&rsquo;esprit d&rsquo;innovation constante de Nike, tout en int\u00e9grant les exigences technologiques et de performance tr\u00e8s \u00e9lev\u00e9es de l&rsquo;espace. Alors qu&rsquo;auparavant, toutes les activit\u00e9s de Nike li\u00e9es \u00e0 l&rsquo;impression, \u00e0 la r\u00e9daction, aux produits, \u00e0 l&rsquo;imagerie, \u00e0 la vid\u00e9o, \u00e0 la post-production et au montage \u00e9taient cloisonn\u00e9es, tout est d\u00e9sormais regroup\u00e9 sous un m\u00eame toit, ce qui permet \u00e0 Nike de rationaliser ses op\u00e9rations d&rsquo;imagerie de marque. Tous les produits Nike, des sweats \u00e0 capuche aux tongs en passant par les Air Jordans, sont trait\u00e9s dans les studios. <\/p>\n<p>La conception du studio est organis\u00e9e au sein d&rsquo;un b\u00e2timent lin\u00e9aire pr\u00e9fabriqu\u00e9 de 42 000 pieds carr\u00e9s (487 pieds de long sur 86 pieds de large). Il est agenc\u00e9 de mani\u00e8re \u00e0 distiller l&rsquo;ensemble du processus de photographie, qui \u00e9tait traditionnellement externalis\u00e9, en un processus interne enti\u00e8rement efficace.<\/p>\n<p>Influenc\u00e9 par la g\u00e9om\u00e9trie lin\u00e9aire du b\u00e2timent de base, le projet est organis\u00e9 le long d&rsquo;une colonne vert\u00e9brale centrale qui traverse tout le b\u00e2timent, servant de circulation principale pour les personnes et les produits \u00e0 partir desquels tous les programmes sont g\u00e9n\u00e9r\u00e9s.<\/p>\n<p>Le rez-de-chauss\u00e9e abrite les fonctions de production les plus intensives. Bifurqu\u00e9s par l&rsquo;entr\u00e9e principale et le noyau social \u00e0 plusieurs \u00e9tages du projet, les produits et l&rsquo;imagerie \u00e9ditoriale sont situ\u00e9s \u00e0 des extr\u00e9mit\u00e9s distinctes de l&rsquo;espace. Chacun des espaces de production est construit selon les sp\u00e9cifications id\u00e9ales fix\u00e9es par les exigences de leurs op\u00e9rations, mais \u00e9galement con\u00e7u pour \u00eatre modulaire, recombinable et enti\u00e8rement flexible.<\/p>\n<p>Au niveau sup\u00e9rieur de la mezzanine, les programmes compatibles de conception, d&rsquo;\u00e9dition et de post-production sont combin\u00e9s en groupes ou \u00ab\u00a0quartiers\u00a0\u00bb flexibles, constitu\u00e9s de kits de pi\u00e8ces, qui r\u00e9pondent tous aux besoins des autres au fur et \u00e0 mesure de l&rsquo;\u00e9volution du processus cr\u00e9atif.<\/p>\n<p>Fonctionnant comme un appareil photo, le studio est con\u00e7u comme une s\u00e9rie de lentilles qui contr\u00f4lent la qualit\u00e9 de la lumi\u00e8re \u00e0 l&rsquo;int\u00e9rieur. Au lieu de recourir \u00e0 des surfaces dures et opaques comme moyen de s\u00e9paration, la s\u00e9quence spatiale varie en degr\u00e9s de transparence et d&rsquo;opacit\u00e9 &#8211; dure et douce &#8211; \u00e0 mesure que l&rsquo;on se d\u00e9place horizontalement et verticalement sur les deux niveaux du b\u00e2timent. Cette superposition de mat\u00e9riaux offre un degr\u00e9 plus \u00e9lev\u00e9 de qualit\u00e9 de lumi\u00e8re, permettant \u00e0 la lumi\u00e8re de passer du p\u00e9rim\u00e8tre au b\u00e2timent de mani\u00e8re intentionnelle et contr\u00f4l\u00e9e.<\/p>\n","en":"<p>Nike Icon Studios LA is the flagship studio housing the company&#39;s Global Brand Imaging operations. Facilitating a diverse range of photography and imaging capacity \u2013 from pre- to post-production &#8211; Nike Icon Studios LA consolidates production into one centralized space, while embracing outdoor spaces and ventilation strategies, essential for collaborative work environments in a post-pandemic world. <\/p>\n<p>The workplace is and will continue to be a rapidly changing organism. Despite technological acceleration and work that is accessible anytime from anywhere, there remains a vital need for spaces that connect us physically. Nike Icon Studios LA is a dynamic environment with outdoor work and social spaces, and improved ventilation, both of which are key strategies for mitigating COVID-19 transmission. With Los Angeles\u2019 climate lending itself to outdoor living, the space creates a healthy work environment for employees almost all year-round.<\/p>\n<p>Reflective of Nike\u2019s ethos &#8211; the project design was conceived around confluent ideas pairing art and science. At its core, the project intends to embrace and bolster Nike\u2019s restless spirit of constant innovation, while incorporating the highly exacting technological and performative requirements of the space. Where once all of Nike\u2019s print, editorial, product, imagery, video, post-production, and editing was siloed separately, now everything is under one roof, enabling Nike to streamline their brand imaging operations. Every Nike product, from hoodies to flip flops to Air Jordans, is handled at the Studios. <\/p>\n<p>The design for the studio is organized within an existing 42,000 square foot linear, prefabricated core and shell building (487 feet long by 86 feet wide). It&#39;s arranged in a fashion that distills the complete photography process down, which has traditionally been outsourced, into an entirely efficient, in-house process.<\/p>\n<p>Influenced by the base building\u2019s linear geometry, the project is organized along a central spine that runs throughout, serving as the primary circulation for both people and product that all of the programs generate from.<\/p>\n<p>The ground level houses the more intensive production functions. Bifurcated by the main entry and multi-story social core of the project, product and editorial imagery are located in separate ends of the space. Each of the production spaces are built to the ideal specifications set by the requirements of their operations, but also made to be modular, re-combinable, and entirely flexible.<\/p>\n<p>On the upper, mezzanine level, compatible design, editorial, and post-production programs are combined into flexible, kit-of-parts clusters, or \u201cneighborhoods,\u201d all serving each other\u2019s needs as the creative process evolves.<\/p>\n<p>Functioning like a camera itself, the studio is designed like a series of lenses that controls the light quality within. Instead of resorting to opaque hard surfaces as a means of separation, the spatial sequencing varies in degrees of transparency and opacity &#8211; hard and soft &#8211; as you move both horizontally and vertically across the building\u2019s two levels. This material layering provides a higher degree of light quality, allowing light to pass from the perimeter into the building in an intentional and controlled way.<\/p>\n","original":""},"jury_text":[{"category":2423,"fr":"<p>Nike Icon Studios LA est le studio phare qui abrite les op\u00e9rations de cr\u00e9ation d&rsquo;images de la marque mondiale. Facilitant une gamme vari\u00e9e de capacit\u00e9s de photographie et d&rsquo;imagerie &#8211; de la pr\u00e9-production \u00e0 la post-production &#8211; Nike Icon Studios LA consolide la production dans un espace centralis\u00e9, tout en adoptant des espaces ext\u00e9rieurs et des strat\u00e9gies de ventilation, essentiels pour les environnements de travail collaboratifs dans un monde post-pand\u00e9mique. <\/p>\n<p>Le lieu de travail est et restera un organisme en \u00e9volution rapide. Malgr\u00e9 l&rsquo;acc\u00e9l\u00e9ration technologique et le travail qui est accessible \u00e0 tout moment et de n&rsquo;importe o\u00f9, il reste un besoin vital d&rsquo;espaces qui nous relient physiquement. Nike Icon Studios LA est un environnement dynamique dot\u00e9 d&rsquo;espaces de travail et sociaux en plein air et d&rsquo;une ventilation am\u00e9lior\u00e9e, deux strat\u00e9gies cl\u00e9s pour att\u00e9nuer la transmission du COVID-19. Le climat de Los Angeles se pr\u00eatant \u00e0 la vie en plein air, l&rsquo;espace cr\u00e9e un environnement de travail sain pour les employ\u00e9s presque toute l&rsquo;ann\u00e9e.<\/p>\n<p>Refl\u00e9tant l&rsquo;\u00e9thique de Nike, la conception du projet s&rsquo;est articul\u00e9e autour d&rsquo;id\u00e9es convergentes associant l&rsquo;art et la science. Au c\u0153ur du projet, l&rsquo;intention est d&#8217;embrasser et de soutenir l&rsquo;esprit d&rsquo;innovation constante de Nike, tout en int\u00e9grant les exigences technologiques et de performance tr\u00e8s \u00e9lev\u00e9es de l&rsquo;espace. Alors qu&rsquo;auparavant, toutes les activit\u00e9s de Nike li\u00e9es \u00e0 l&rsquo;impression, \u00e0 la r\u00e9daction, aux produits, \u00e0 l&rsquo;imagerie, \u00e0 la vid\u00e9o, \u00e0 la post-production et au montage \u00e9taient cloisonn\u00e9es, tout est d\u00e9sormais regroup\u00e9 sous un m\u00eame toit, ce qui permet \u00e0 Nike de rationaliser ses op\u00e9rations d&rsquo;imagerie de marque. Tous les produits Nike, des sweats \u00e0 capuche aux tongs en passant par les Air Jordans, sont trait\u00e9s dans les studios. <\/p>\n<p>La conception du studio est organis\u00e9e au sein d&rsquo;un b\u00e2timent lin\u00e9aire pr\u00e9fabriqu\u00e9 de 42 000 pieds carr\u00e9s (487 pieds de long sur 86 pieds de large). Il est agenc\u00e9 de mani\u00e8re \u00e0 distiller l&rsquo;ensemble du processus de photographie, qui \u00e9tait traditionnellement externalis\u00e9, en un processus interne enti\u00e8rement efficace.<\/p>\n<p>Influenc\u00e9 par la g\u00e9om\u00e9trie lin\u00e9aire du b\u00e2timent de base, le projet est organis\u00e9 le long d&rsquo;une colonne vert\u00e9brale centrale qui traverse tout le b\u00e2timent, servant de circulation principale pour les personnes et les produits \u00e0 partir desquels tous les programmes sont g\u00e9n\u00e9r\u00e9s.<\/p>\n<p>Le rez-de-chauss\u00e9e abrite les fonctions de production les plus intensives. Bifurqu\u00e9s par l&rsquo;entr\u00e9e principale et le noyau social \u00e0 plusieurs \u00e9tages du projet, les produits et l&rsquo;imagerie \u00e9ditoriale sont situ\u00e9s \u00e0 des extr\u00e9mit\u00e9s distinctes de l&rsquo;espace. Chacun des espaces de production est construit selon les sp\u00e9cifications id\u00e9ales fix\u00e9es par les exigences de leurs op\u00e9rations, mais \u00e9galement con\u00e7u pour \u00eatre modulaire, recombinable et enti\u00e8rement flexible.<\/p>\n<p>Au niveau sup\u00e9rieur de la mezzanine, les programmes compatibles de conception, d&rsquo;\u00e9dition et de post-production sont combin\u00e9s en groupes ou \u00ab\u00a0quartiers\u00a0\u00bb flexibles, constitu\u00e9s de kits de pi\u00e8ces, qui r\u00e9pondent tous aux besoins des autres au fur et \u00e0 mesure de l&rsquo;\u00e9volution du processus cr\u00e9atif.<\/p>\n<p>Fonctionnant comme un appareil photo, le studio est con\u00e7u comme une s\u00e9rie de lentilles qui contr\u00f4lent la qualit\u00e9 de la lumi\u00e8re \u00e0 l&rsquo;int\u00e9rieur. Au lieu de recourir \u00e0 des surfaces dures et opaques comme moyen de s\u00e9paration, la s\u00e9quence spatiale varie en degr\u00e9s de transparence et d&rsquo;opacit\u00e9 &#8211; dure et douce &#8211; \u00e0 mesure que l&rsquo;on se d\u00e9place horizontalement et verticalement sur les deux niveaux du b\u00e2timent. Cette superposition de mat\u00e9riaux offre un degr\u00e9 plus \u00e9lev\u00e9 de qualit\u00e9 de lumi\u00e8re, permettant \u00e0 la lumi\u00e8re de passer du p\u00e9rim\u00e8tre au b\u00e2timent de mani\u00e8re intentionnelle et contr\u00f4l\u00e9e.<\/p>\n","en":"<p>Nike Icon Studios LA is the flagship studio housing the company&#39;s Global Brand Imaging operations. Facilitating a diverse range of photography and imaging capacity \u2013 from pre- to post-production &#8211; Nike Icon Studios LA consolidates production into one centralized space, while embracing outdoor spaces and ventilation strategies, essential for collaborative work environments in a post-pandemic world. <\/p>\n<p>The workplace is and will continue to be a rapidly changing organism. Despite technological acceleration and work that is accessible anytime from anywhere, there remains a vital need for spaces that connect us physically. Nike Icon Studios LA is a dynamic environment with outdoor work and social spaces, and improved ventilation, both of which are key strategies for mitigating COVID-19 transmission. With Los Angeles\u2019 climate lending itself to outdoor living, the space creates a healthy work environment for employees almost all year-round.<\/p>\n<p>Reflective of Nike\u2019s ethos &#8211; the project design was conceived around confluent ideas pairing art and science. At its core, the project intends to embrace and bolster Nike\u2019s restless spirit of constant innovation, while incorporating the highly exacting technological and performative requirements of the space. Where once all of Nike\u2019s print, editorial, product, imagery, video, post-production, and editing was siloed separately, now everything is under one roof, enabling Nike to streamline their brand imaging operations. Every Nike product, from hoodies to flip flops to Air Jordans, is handled at the Studios. <\/p>\n<p>The design for the studio is organized within an existing 42,000 square foot linear, prefabricated core and shell building (487 feet long by 86 feet wide). It&#39;s arranged in a fashion that distills the complete photography process down, which has traditionally been outsourced, into an entirely efficient, in-house process.<\/p>\n<p>Influenced by the base building\u2019s linear geometry, the project is organized along a central spine that runs throughout, serving as the primary circulation for both people and product that all of the programs generate from.<\/p>\n<p>The ground level houses the more intensive production functions. Bifurcated by the main entry and multi-story social core of the project, product and editorial imagery are located in separate ends of the space. Each of the production spaces are built to the ideal specifications set by the requirements of their operations, but also made to be modular, re-combinable, and entirely flexible.<\/p>\n<p>On the upper, mezzanine level, compatible design, editorial, and post-production programs are combined into flexible, kit-of-parts clusters, or \u201cneighborhoods,\u201d all serving each other\u2019s needs as the creative process evolves.<\/p>\n<p>Functioning like a camera itself, the studio is designed like a series of lenses that controls the light quality within. Instead of resorting to opaque hard surfaces as a means of separation, the spatial sequencing varies in degrees of transparency and opacity &#8211; hard and soft &#8211; as you move both horizontally and vertically across the building\u2019s two levels. This material layering provides a higher degree of light quality, allowing light to pass from the perimeter into the building in an intentional and controlled way.<\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":2423,"cat_id_laureat":3433,"laureat":"Certification Or"}],"contest_id":"75033","contest_title":"GRANDS PRIX DU DESIGN \u2013 15e \u00e9dition","firms":[{"name":"Lorcan O\u2019Herlihy Architects [LOHA]","website":"http:\/\/loharchitects.com\/","category":"","category_tax":2744,"category_label":"Architecte"},{"name":"LINK Landscape Architecture","website":"https:\/\/link-la.com\/","category":"","category_tax":2745,"category_label":"Architecture de paysage"},{"name":"Arup","website":"https:\/\/www.arup.com\/","category":"","category_tax":2753,"category_label":"Ing\u00e9nierie"},{"name":"JRMA","website":"https:\/\/www.jrma.com\/","category":"","category_tax":2753,"category_label":"Ing\u00e9nierie"},{"name":"AWC West","website":"https:\/\/awcwest.com\/","category":"","category_tax":2746,"category_label":"Autre"},{"name":"Iwan Baan","website":"https:\/\/iwan.com\/","category":"","category_tax":2756,"category_label":"Photographe"},{"name":"Here And Now Agency","website":"https:\/\/www.hereandnowagency.com\/","category":"","category_tax":2756,"category_label":"Photographe"}],"user":{"email":"mm@loharchitects.com","first_name":"Michelle","last_name":"McCann"},"doc_texts_web":{"fr":"<p>Nike Icon Studios LA est le studio phare qui abrite les op\u00e9rations de cr\u00e9ation d&rsquo;images de la marque mondiale. Facilitant une gamme vari\u00e9e de capacit\u00e9s de photographie et d&rsquo;imagerie \u2013 de la pr\u00e9-production \u00e0 la post-production \u2013 Nike Icon Studios LA consolide la production dans un espace centralis\u00e9, tout en adoptant des espaces ext\u00e9rieurs et des strat\u00e9gies de ventilation, essentiels pour les environnements de travail collaboratifs dans un monde post-pand\u00e9mique. <\/p>\n<p>Le lieu de travail est et restera un organisme en \u00e9volution rapide. Malgr\u00e9 l&rsquo;acc\u00e9l\u00e9ration technologique et le travail qui est accessible \u00e0 tout moment et de n&rsquo;importe o\u00f9, il reste un besoin vital d&rsquo;espaces qui nous relient physiquement. Nike Icon Studios LA est un environnement dynamique dot\u00e9 d&rsquo;espaces de travail et sociaux en plein air et d&rsquo;une ventilation am\u00e9lior\u00e9e, deux strat\u00e9gies cl\u00e9s pour att\u00e9nuer la transmission du COVID-19. Le climat de Los Angeles se pr\u00eatant \u00e0 la vie en plein air, l&rsquo;espace cr\u00e9e un environnement de travail sain pour les employ\u00e9s presque toute l&rsquo;ann\u00e9e.<\/p>\n<p>Refl\u00e9tant l&rsquo;\u00e9thique de Nike, la conception du projet s&rsquo;est articul\u00e9e autour d&rsquo;id\u00e9es convergentes associant l&rsquo;art et la science. Au c\u0153ur du projet, l&rsquo;intention est d\u2019embrasser et de soutenir l&rsquo;esprit d&rsquo;innovation constante de Nike, tout en int\u00e9grant les exigences technologiques et de performance tr\u00e8s \u00e9lev\u00e9es de l&rsquo;espace. Alors qu&rsquo;auparavant, toutes les activit\u00e9s de Nike li\u00e9es \u00e0 l&rsquo;impression, \u00e0 la r\u00e9daction, aux produits, \u00e0 l&rsquo;imagerie, \u00e0 la vid\u00e9o, \u00e0 la post-production et au montage \u00e9taient cloisonn\u00e9es, tout est d\u00e9sormais regroup\u00e9 sous un m\u00eame toit, ce qui permet \u00e0 Nike de rationaliser ses op\u00e9rations d&rsquo;imagerie de marque. Tous les produits Nike, des sweats \u00e0 capuche aux tongs en passant par les Air Jordans, sont trait\u00e9s dans les studios. <\/p>\n<p>La conception du studio est organis\u00e9e au sein d&rsquo;un b\u00e2timent lin\u00e9aire pr\u00e9fabriqu\u00e9 de 42 000 pieds carr\u00e9s (487 pieds de long sur 86 pieds de large). Il est agenc\u00e9 de mani\u00e8re \u00e0 distiller l&rsquo;ensemble du processus de photographie, qui \u00e9tait traditionnellement externalis\u00e9, en un processus interne enti\u00e8rement efficace.<\/p>\n<p>Influenc\u00e9 par la g\u00e9om\u00e9trie lin\u00e9aire du b\u00e2timent de base, le projet est organis\u00e9 le long d&rsquo;une colonne vert\u00e9brale centrale qui traverse tout le b\u00e2timent, servant de circulation principale pour les personnes et les produits \u00e0 partir desquels tous les programmes sont g\u00e9n\u00e9r\u00e9s.<\/p>\n<p>Le rez-de-chauss\u00e9e abrite les fonctions de production les plus intensives. Bifurqu\u00e9s par l&rsquo;entr\u00e9e principale et le noyau social \u00e0 plusieurs \u00e9tages du projet, les produits et l&rsquo;imagerie \u00e9ditoriale sont situ\u00e9s \u00e0 des extr\u00e9mit\u00e9s distinctes de l&rsquo;espace. Chacun des espaces de production est construit selon les sp\u00e9cifications id\u00e9ales fix\u00e9es par les exigences de leurs op\u00e9rations, mais \u00e9galement con\u00e7u pour \u00eatre modulaire, recombinable et enti\u00e8rement flexible.<\/p>\n<p>Au niveau sup\u00e9rieur de la mezzanine, les programmes compatibles de conception, d&rsquo;\u00e9dition et de post-production sont combin\u00e9s en groupes ou \u00ab\u00a0quartiers\u00a0\u00bb flexibles, constitu\u00e9s de kits de pi\u00e8ces, qui r\u00e9pondent tous aux besoins des autres au fur et \u00e0 mesure de l&rsquo;\u00e9volution du processus cr\u00e9atif.<\/p>\n<p>Fonctionnant comme un appareil photo, le studio est con\u00e7u comme une s\u00e9rie de lentilles qui contr\u00f4lent la qualit\u00e9 de la lumi\u00e8re \u00e0 l&rsquo;int\u00e9rieur. Au lieu de recourir \u00e0 des surfaces dures et opaques comme moyen de s\u00e9paration, la s\u00e9quence spatiale varie en degr\u00e9s de transparence et d&rsquo;opacit\u00e9 \u2013 dure et douce \u2013 \u00e0 mesure que l&rsquo;on se d\u00e9place horizontalement et verticalement sur les deux niveaux du b\u00e2timent. Cette superposition de mat\u00e9riaux offre un degr\u00e9 plus \u00e9lev\u00e9 de qualit\u00e9 de lumi\u00e8re, permettant \u00e0 la lumi\u00e8re de passer du p\u00e9rim\u00e8tre au b\u00e2timent de mani\u00e8re intentionnelle et contr\u00f4l\u00e9e.<\/p>\n","en":"<p>Nike Icon Studios LA is the flagship studio housing the company's Global Brand Imaging operations. Facilitating a diverse range of photography and imaging capacity \u2013 from pre- to post-production \u2013 Nike Icon Studios LA consolidates production into one centralized space, while embracing outdoor spaces and ventilation strategies, essential for collaborative work environments in a post-pandemic world. <\/p>\n<p>The workplace is and will continue to be a rapidly changing organism. Despite technological acceleration and work that is accessible anytime from anywhere, there remains a vital need for spaces that connect us physically. Nike Icon Studios LA is a dynamic environment with outdoor work and social spaces, and improved ventilation, both of which are key strategies for mitigating COVID-19 transmission. With Los Angeles\u2019 climate lending itself to outdoor living, the space creates a healthy work environment for employees almost all year-round.<\/p>\n<p>Reflective of Nike\u2019s ethos \u2013 the project design was conceived around confluent ideas pairing art and science. At its core, the project intends to embrace and bolster Nike\u2019s restless spirit of constant innovation, while incorporating the highly exacting technological and performative requirements of the space. Where once all of Nike\u2019s print, editorial, product, imagery, video, post-production, and editing was siloed separately, now everything is under one roof, enabling Nike to streamline their brand imaging operations. Every Nike product, from hoodies to flip flops to Air Jordans, is handled at the Studios. <\/p>\n<p>The design for the studio is organized within an existing 42,000 square foot linear, prefabricated core and shell building (487 feet long by 86 feet wide). It's arranged in a fashion that distills the complete photography process down, which has traditionally been outsourced, into an entirely efficient, in-house process.<\/p>\n<p>Influenced by the base building\u2019s linear geometry, the project is organized along a central spine that runs throughout, serving as the primary circulation for both people and product that all of the programs generate from.<\/p>\n<p>The ground level houses the more intensive production functions. Bifurcated by the main entry and multi-story social core of the project, product and editorial imagery are located in separate ends of the space. Each of the production spaces are built to the ideal specifications set by the requirements of their operations, but also made to be modular, re-combinable, and entirely flexible.<\/p>\n<p>On the upper, mezzanine level, compatible design, editorial, and post-production programs are combined into flexible, kit-of-parts clusters, or \u201cneighborhoods,\u201d all serving each other\u2019s needs as the creative process evolves.<\/p>\n<p>Functioning like a camera itself, the studio is designed like a series of lenses that controls the light quality within. Instead of resorting to opaque hard surfaces as a means of separation, the spatial sequencing varies in degrees of transparency and opacity \u2013 hard and soft \u2013 as you move both horizontally and vertically across the building\u2019s two levels. This material layering provides a higher degree of light quality, allowing light to pass from the perimeter into the building in an intentional and controlled way.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/nike-icon-studios-la\/","en":"https:\/\/int.design\/en\/projects\/nike-icon-studios-la\/"},"titles":{"fr":"Nike Icon Studios LA","en":"Nike Icon Studios LA"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/88299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=88299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}