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construction des nouvelles :  ces grands th\u00e8mes ont constitu\u00e9 le canevas \u00e0 suivre tout au long du travail de notre \u00e9quipe, dans le cadre de la cr\u00e9ation du nouveau concept de Ben &#038; Florentine pour lequel nous avons eu le privil\u00e8ge et le plaisir d\u2019\u00eatre mandat\u00e9s.<\/p>\n<p>Ce nouveau concept, d\u00e9velopp\u00e9 en collaboration avec notre client, MTY Ma\u00eetre Franchiseur, Michel Lamontagne, Pr\u00e9sident de la banni\u00e8re Ben &#038; Florentine et son \u00e9quipe, est un heureux et judicieux m\u00e9lange d\u2019\u00e9l\u00e9ments conserv\u00e9s du concept existant (coloration en g\u00e9n\u00e9ral, certains items du mobilier) et de nouveaux \u00e9l\u00e9ments valorisants int\u00e9gr\u00e9s :  persiennes et pergolas de bois, fini mural ponctuel de brique loft peinte noir, nouvelles suspensions lumineuses, plantes en pots et en jardini\u00e8res murales, imagerie d\u2019ambiance panoramique\u2026  Ces nouveaux items permettent la cr\u00e9ation de zones quasi-distinctes dans la salle \u00e0 manger : plac\u00e9s judicieusement et compl\u00e9t\u00e9s par un agencement de couleurs et finis propres \u00e0 chaque sous-environnement, \u00e0 ses surfaces et \u00e0 son mobilier.  Cette mani\u00e8re de cr\u00e9ation de zones rompt drastiquement avec l\u2019application homog\u00e8ne pr\u00e9alable et est forc\u00e9ment l\u2019\u00e9l\u00e9ment du nouveau concept le plus remarquable.<\/p>\n<p>Souhaitons que cette nouvelle image procure \u00e0 la client\u00e8le de Ben &#038; Florentine \u2013 habitu\u00e9s comme nouveaux \u2013 une exp\u00e9rience \u00e0 la fois r\u00e9confortante et excitante, \u00e0 la fois intime et divertissante, \u00e0 la fois apaisante et stimulante :  une exp\u00e9rience digne du nouveau slogan de Ben &#038; Florentine :  D\u00e9licieux et Surprenant !<\/p>\n","en":"<p>Ben &#038; Florentine Restaurants are renewing their image !<\/p>\n<p>Ben &#038; Florentine breakfast and lunch restaurant chain is well established in Canada, for more than 10 years, and counts now more than a hundred locations.<\/p>\n<p>Maintaining success key design elements while renewing brand image, preserving and renewing loyal customers interest while seeking for new fans, Reviewing entirely the look of the restaurants while preserving many of the original identity elements, Maintaining fluidity between renovation of existing locations and new constructions:  these great subjects were embedded constituents that followed the work of our team all along, as we were creating this Ben &#038; Florentine new concept for which we were proudly and happily mandated.<\/p>\n<p>This new concept, developed in collaboration with our client MTY Brand Owner, Michel Lamontagne Brand President and his team, is an intelligent blend of elements preserved from the existing concept (colors in general, furniture items) and new enhancing items integrated:  wood pergolas and louvered screens, black painted loft brick wall punctual applications, new luminous suspensions, plants in pots and on wall planters, panoramic ambiance wall-art\u2026 These new items are allowing the creation of inter-connecting zones in the dining area:  positioned adequately and completed with a selection of colors and finishes, applied to surfaces and furniture, combination different for each zone.  This way breaks drastically with former homogenic application and is undeniably the item of the new concept that\u2019s most remarkable.<\/p>\n<p>Let\u2019s hope this new image provides Ben &#038; Florentine clientele \u2013 regular and new \u2013 an experience that\u2019s equally comforting and exciting, equally intimate and entertaining, equally soothing and stimulant:  an experience matching Ben &#038; Florentine\u2019s new slogan:  Delicious and Surprising !<\/p>\n","original":""},"jury_text":[{"category":2501,"fr":"<p>Les Restaurants Ben &#038; Florentine font peau neuve !<\/p>\n<p>La cha\u00eene de Restaurants \u00e0 d\u00e9jeuners et d\u00eeners Ben &#038; Florentine est bien \u00e9tablie au Canada, depuis plus de 10 ans, et compte maintenant plus de cent succursales.<\/p>\n<p>Maintenir les \u00e9l\u00e9ments du design porteurs du succ\u00e8s acquis tout en renouvelant l\u2019image de marque, renouveler l\u2019int\u00e9r\u00eat de la client\u00e8le fid\u00e8le tout en suscitant l\u2019int\u00e9r\u00eat de nouveaux fans, Revoir enti\u00e8rement le look des restaurants tout en pr\u00e9servant plusieurs \u00e9l\u00e9ments identitaires originaux, pr\u00e9server une fluidit\u00e9 entre la r\u00e9novation des succursales existantes et la construction des nouvelles :  ces grands th\u00e8mes ont constitu\u00e9 le canevas \u00e0 suivre tout au long du travail de notre \u00e9quipe, dans le cadre de la cr\u00e9ation du nouveau concept de Ben &#038; Florentine pour lequel nous avons eu le privil\u00e8ge et le plaisir d\u2019\u00eatre mandat\u00e9s.<\/p>\n<p>Ce nouveau concept, d\u00e9velopp\u00e9 en collaboration avec notre client, MTY Ma\u00eetre Franchiseur, Michel Lamontagne, Pr\u00e9sident de la banni\u00e8re Ben &#038; Florentine et son \u00e9quipe, est un heureux et judicieux m\u00e9lange d\u2019\u00e9l\u00e9ments conserv\u00e9s du concept existant (coloration en g\u00e9n\u00e9ral, certains items du mobilier) et de nouveaux \u00e9l\u00e9ments valorisants int\u00e9gr\u00e9s :  persiennes et pergolas de bois, fini mural ponctuel de brique loft peinte noir, nouvelles suspensions lumineuses, plantes en pots et en jardini\u00e8res murales, imagerie d\u2019ambiance panoramique\u2026  Ces nouveaux items permettent la cr\u00e9ation de zones quasi-distinctes dans la salle \u00e0 manger : plac\u00e9s judicieusement et compl\u00e9t\u00e9s par un agencement de couleurs et finis propres \u00e0 chaque sous-environnement, \u00e0 ses surfaces et \u00e0 son mobilier.  Cette mani\u00e8re de cr\u00e9ation de zones rompt drastiquement avec l\u2019application homog\u00e8ne pr\u00e9alable et est forc\u00e9ment l\u2019\u00e9l\u00e9ment du nouveau concept le plus remarquable.<\/p>\n<p>Souhaitons que cette nouvelle image procure \u00e0 la client\u00e8le de Ben &#038; Florentine \u2013 habitu\u00e9s comme nouveaux \u2013 une exp\u00e9rience \u00e0 la fois r\u00e9confortante et excitante, \u00e0 la fois intime et divertissante, \u00e0 la fois apaisante et stimulante :  une exp\u00e9rience digne du nouveau slogan de Ben &#038; Florentine :  D\u00e9licieux et Surprenant !<\/p>\n","en":"<p>Ben &#038; Florentine Restaurants are renewing their image !<\/p>\n<p>Ben &#038; Florentine breakfast and lunch restaurant chain is well established in Canada, for more than 10 years, and counts now more than a hundred locations.<\/p>\n<p>Maintaining success key design elements while renewing brand image, preserving and renewing loyal customers interest while seeking for new fans, Reviewing entirely the look of the restaurants while preserving many of the original identity elements, Maintaining fluidity between renovation of existing locations and new constructions:  these great subjects were embedded constituents that followed the work of our team all along, as we were creating this Ben &#038; Florentine new concept for which we were proudly and happily mandated.<\/p>\n<p>This new concept, developed in collaboration with our client MTY Brand Owner, Michel Lamontagne Brand President and his team, is an intelligent blend of elements preserved from the existing concept (colors in general, furniture items) and new enhancing items integrated:  wood pergolas and louvered screens, black painted loft brick wall punctual applications, new luminous suspensions, plants in pots and on wall planters, panoramic ambiance wall-art\u2026 These new items are allowing the creation of inter-connecting zones in the dining area:  positioned adequately and completed with a selection of colors and finishes, applied to surfaces and furniture, combination different for each zone.  This way breaks drastically with former homogenic application and is undeniably the item of the new concept that\u2019s most remarkable.<\/p>\n<p>Let\u2019s hope this new image provides Ben &#038; Florentine clientele \u2013 regular and new \u2013 an experience that\u2019s equally comforting and exciting, equally intimate and entertaining, equally soothing and stimulant:  an experience matching Ben &#038; Florentine\u2019s new slogan:  Delicious and Surprising !<\/p>\n","original":""},{"category":2526,"fr":"<p>Les Restaurants Ben &#038; Florentine font peau neuve !<\/p>\n<p>La cha\u00eene de Restaurants \u00e0 d\u00e9jeuners et d\u00eeners Ben &#038; Florentine est bien \u00e9tablie au Canada, depuis plus de 10 ans, et compte maintenant plus de cent succursales.<\/p>\n<p>Maintenir les \u00e9l\u00e9ments du design porteurs du succ\u00e8s acquis tout en renouvelant l\u2019image de marque, renouveler l\u2019int\u00e9r\u00eat de la client\u00e8le fid\u00e8le tout en suscitant l\u2019int\u00e9r\u00eat de nouveaux fans, Revoir enti\u00e8rement le look des restaurants tout en pr\u00e9servant plusieurs \u00e9l\u00e9ments identitaires originaux, pr\u00e9server une fluidit\u00e9 entre la r\u00e9novation des succursales existantes et la construction des nouvelles :  ces grands th\u00e8mes ont constitu\u00e9 le canevas \u00e0 suivre tout au long du travail de notre \u00e9quipe, dans le cadre de la cr\u00e9ation du nouveau concept de Ben &#038; Florentine pour lequel nous avons eu le privil\u00e8ge et le plaisir d\u2019\u00eatre mandat\u00e9s.<\/p>\n<p>Ce nouveau concept, d\u00e9velopp\u00e9 en collaboration avec notre client, MTY Ma\u00eetre Franchiseur, Michel Lamontagne, Pr\u00e9sident de la banni\u00e8re Ben &#038; Florentine et son \u00e9quipe, est un heureux et judicieux m\u00e9lange d\u2019\u00e9l\u00e9ments conserv\u00e9s du concept existant (coloration en g\u00e9n\u00e9ral, certains items du mobilier) et de nouveaux \u00e9l\u00e9ments valorisants int\u00e9gr\u00e9s :  persiennes et pergolas de bois, fini mural ponctuel de brique loft peinte noir, nouvelles suspensions lumineuses, plantes en pots et en jardini\u00e8res murales, imagerie d\u2019ambiance panoramique\u2026  Ces nouveaux items permettent la cr\u00e9ation de zones quasi-distinctes dans la salle \u00e0 manger : plac\u00e9s judicieusement et compl\u00e9t\u00e9s par un agencement de couleurs et finis propres \u00e0 chaque sous-environnement, \u00e0 ses surfaces et \u00e0 son mobilier.  Cette mani\u00e8re de cr\u00e9ation de zones rompt drastiquement avec l\u2019application homog\u00e8ne pr\u00e9alable et est forc\u00e9ment l\u2019\u00e9l\u00e9ment du nouveau concept le plus remarquable.<\/p>\n<p>Souhaitons que cette nouvelle image procure \u00e0 la client\u00e8le de Ben &#038; Florentine \u2013 habitu\u00e9s comme nouveaux \u2013 une exp\u00e9rience \u00e0 la fois r\u00e9confortante et excitante, \u00e0 la fois intime et divertissante, \u00e0 la fois apaisante et stimulante :  une exp\u00e9rience digne du nouveau slogan de Ben &#038; Florentine :  D\u00e9licieux et Surprenant !<\/p>\n","en":"<p>Ben &#038; Florentine Restaurants are renewing their image !<\/p>\n<p>Ben &#038; Florentine breakfast and lunch restaurant chain is well established in Canada, for more than 10 years, and counts now more than a hundred locations.<\/p>\n<p>Maintaining success key design elements while renewing brand image, preserving and renewing loyal customers interest while seeking for new fans, Reviewing entirely the look of the restaurants while preserving many of the original identity elements, Maintaining fluidity between renovation of existing locations and new constructions:  these great subjects were embedded constituents that followed the work of our team all along, as we were creating this Ben &#038; Florentine new concept for which we were proudly and happily mandated.<\/p>\n<p>This new concept, developed in collaboration with our client MTY Brand Owner, Michel Lamontagne Brand President and his team, is an intelligent blend of elements preserved from the existing concept (colors in general, furniture items) and new enhancing items integrated:  wood pergolas and louvered screens, black painted loft brick wall punctual applications, new luminous suspensions, plants in pots and on wall planters, panoramic ambiance wall-art\u2026 These new items are allowing the creation of inter-connecting zones in the dining area:  positioned adequately and completed with a selection of colors and finishes, applied to surfaces and furniture, combination different for each zone.  This way breaks drastically with former homogenic application and is undeniably the item of the new concept that\u2019s most remarkable.<\/p>\n<p>Let\u2019s hope this new image provides Ben &#038; Florentine clientele \u2013 regular and new \u2013 an experience that\u2019s equally comforting and exciting, equally intimate and entertaining, equally soothing and stimulant:  an experience matching Ben &#038; Florentine\u2019s new slogan:  Delicious and Surprising !<\/p>\n","original":""},{"category":2537,"fr":"<p>Les Restaurants Ben &#038; Florentine font peau neuve !<\/p>\n<p>La cha\u00eene de Restaurants \u00e0 d\u00e9jeuners et d\u00eeners Ben &#038; Florentine est bien \u00e9tablie au Canada, depuis plus de 10 ans, et compte maintenant plus de cent succursales.<\/p>\n<p>Maintenir les \u00e9l\u00e9ments du design porteurs du succ\u00e8s acquis tout en renouvelant l\u2019image de marque, renouveler l\u2019int\u00e9r\u00eat de la client\u00e8le fid\u00e8le tout en suscitant l\u2019int\u00e9r\u00eat de nouveaux fans, Revoir enti\u00e8rement le look des restaurants tout en pr\u00e9servant plusieurs \u00e9l\u00e9ments identitaires originaux, pr\u00e9server une fluidit\u00e9 entre la r\u00e9novation des succursales existantes et la construction des nouvelles :  ces grands th\u00e8mes ont constitu\u00e9 le canevas \u00e0 suivre tout au long du travail de notre \u00e9quipe, dans le cadre de la cr\u00e9ation du nouveau concept de Ben &#038; Florentine pour lequel nous avons eu le privil\u00e8ge et le plaisir d\u2019\u00eatre mandat\u00e9s.<\/p>\n<p>Ce nouveau concept, d\u00e9velopp\u00e9 en collaboration avec notre client, MTY Ma\u00eetre Franchiseur, Michel Lamontagne, Pr\u00e9sident de la banni\u00e8re Ben &#038; Florentine et son \u00e9quipe, est un heureux et judicieux m\u00e9lange d\u2019\u00e9l\u00e9ments conserv\u00e9s du concept existant (coloration en g\u00e9n\u00e9ral, certains items du mobilier) et de nouveaux \u00e9l\u00e9ments valorisants int\u00e9gr\u00e9s :  persiennes et pergolas de bois, fini mural ponctuel de brique loft peinte noir, nouvelles suspensions lumineuses, plantes en pots et en jardini\u00e8res murales, imagerie d\u2019ambiance panoramique\u2026  Ces nouveaux items permettent la cr\u00e9ation de zones quasi-distinctes dans la salle \u00e0 manger : plac\u00e9s judicieusement et compl\u00e9t\u00e9s par un agencement de couleurs et finis propres \u00e0 chaque sous-environnement, \u00e0 ses surfaces et \u00e0 son mobilier.  Cette mani\u00e8re de cr\u00e9ation de zones rompt drastiquement avec l\u2019application homog\u00e8ne pr\u00e9alable et est forc\u00e9ment l\u2019\u00e9l\u00e9ment du nouveau concept le plus remarquable.<\/p>\n<p>Souhaitons que cette nouvelle image procure \u00e0 la client\u00e8le de Ben &#038; Florentine \u2013 habitu\u00e9s comme nouveaux \u2013 une exp\u00e9rience \u00e0 la fois r\u00e9confortante et excitante, \u00e0 la fois intime et divertissante, \u00e0 la fois apaisante et stimulante :  une exp\u00e9rience digne du nouveau slogan de Ben &#038; Florentine :  D\u00e9licieux et Surprenant !<\/p>\n","en":"<p>Ben &#038; Florentine Restaurants are renewing their image !<\/p>\n<p>Ben &#038; Florentine breakfast and lunch restaurant chain is well established in Canada, for more than 10 years, and counts now more than a hundred locations.<\/p>\n<p>Maintaining success key design elements while renewing brand image, preserving and renewing loyal customers interest while seeking for new fans, Reviewing entirely the look of the restaurants while preserving many of the original identity elements, Maintaining fluidity between renovation of existing locations and new constructions:  these great subjects were embedded constituents that followed the work of our team all along, as we were creating this Ben &#038; Florentine new concept for which we were proudly and happily mandated.<\/p>\n<p>This new concept, developed in collaboration with our client MTY Brand Owner, Michel Lamontagne Brand President and his team, is an intelligent blend of elements preserved from the existing concept (colors in general, furniture items) and new enhancing items integrated:  wood pergolas and louvered screens, black painted loft brick wall punctual applications, new luminous suspensions, plants in pots and on wall planters, panoramic ambiance wall-art\u2026 These new items are allowing the creation of inter-connecting zones in the dining area:  positioned adequately and completed with a selection of colors and finishes, applied to surfaces and furniture, combination different for each zone.  This way breaks drastically with former homogenic application and is undeniably the item of the new concept that\u2019s most remarkable.<\/p>\n<p>Let\u2019s hope this new image provides Ben &#038; Florentine clientele \u2013 regular and new \u2013 an experience that\u2019s equally comforting and exciting, equally intimate and entertaining, equally soothing and stimulant:  an experience matching Ben &#038; Florentine\u2019s new slogan:  Delicious and Surprising !<\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":2537,"cat_id_laureat":3431,"laureat":"Certification Argent"},{"cat_id":2526,"cat_id_laureat":false,"laureat":""},{"cat_id":2501,"cat_id_laureat":3433,"laureat":"Certification Or"}],"contest_id":"75033","contest_title":"GRANDS PRIX DU DESIGN \u2013 15e \u00e9dition","firms":[{"name":"Artesa Architectes Concepteurs","website":"www.artesaconcept.com","category":"","category_tax":2747,"category_label":"Designer d'int\u00e9rieur"}],"user":{"email":"jdesrochers@artesaconcept.com","first_name":"Jacynthe","last_name":"Desrochers"},"doc_texts_web":{"fr":"<p>Les Restaurants Ben & Florentine font peau neuve !<\/p>\n<p>La cha\u00eene de Restaurants \u00e0 d\u00e9jeuners et d\u00eeners Ben & Florentine est bien \u00e9tablie au Canada, depuis plus de 10 ans, et compte maintenant plus de cent succursales.<\/p>\n<p>Maintenir les \u00e9l\u00e9ments du design porteurs du succ\u00e8s acquis tout en renouvelant l\u2019image de marque, renouveler l\u2019int\u00e9r\u00eat de la client\u00e8le fid\u00e8le tout en suscitant l\u2019int\u00e9r\u00eat de nouveaux fans, Revoir enti\u00e8rement le look des restaurants tout en pr\u00e9servant plusieurs \u00e9l\u00e9ments identitaires originaux, pr\u00e9server une fluidit\u00e9 entre la r\u00e9novation des succursales existantes et la construction des nouvelles :  ces grands th\u00e8mes ont constitu\u00e9 le canevas \u00e0 suivre tout au long du travail de notre \u00e9quipe, dans le cadre de la cr\u00e9ation du nouveau concept de Ben & Florentine pour lequel nous avons eu le privil\u00e8ge et le plaisir d\u2019\u00eatre mandat\u00e9s.<\/p>\n<p>Ce nouveau concept, d\u00e9velopp\u00e9 en collaboration avec notre client, MTY Ma\u00eetre Franchiseur, Michel Lamontagne, Pr\u00e9sident de la banni\u00e8re Ben & Florentine et son \u00e9quipe, est un heureux et judicieux m\u00e9lange d\u2019\u00e9l\u00e9ments conserv\u00e9s du concept existant (coloration en g\u00e9n\u00e9ral, certains items du mobilier) et de nouveaux \u00e9l\u00e9ments valorisants int\u00e9gr\u00e9s :  persiennes et pergolas de bois, fini mural ponctuel de brique loft peinte noir, nouvelles suspensions lumineuses, plantes en pots et en jardini\u00e8res murales, imagerie d\u2019ambiance panoramique\u2026  Ces nouveaux items permettent la cr\u00e9ation de zones quasi-distinctes dans la salle \u00e0 manger : plac\u00e9s judicieusement et compl\u00e9t\u00e9s par un agencement de couleurs et finis propres \u00e0 chaque sous-environnement, \u00e0 ses surfaces et \u00e0 son mobilier.  Cette mani\u00e8re de cr\u00e9ation de zones rompt drastiquement avec l\u2019application homog\u00e8ne pr\u00e9alable et est forc\u00e9ment l\u2019\u00e9l\u00e9ment du nouveau concept le plus remarquable.<\/p>\n<p>Souhaitons que cette nouvelle image procure \u00e0 la client\u00e8le de Ben & Florentine \u2013 habitu\u00e9s comme nouveaux \u2013 une exp\u00e9rience \u00e0 la fois r\u00e9confortante et excitante, \u00e0 la fois intime et divertissante, \u00e0 la fois apaisante et stimulante :  une exp\u00e9rience digne du nouveau slogan de Ben & Florentine :  D\u00e9licieux et Surprenant !<\/p>\n","en":"<p>Ben & Florentine Restaurants are renewing their image !<\/p>\n<p>Ben & Florentine breakfast and lunch restaurant chain is well established in Canada, for more than 10 years, and counts now more than a hundred locations.<\/p>\n<p>Maintaining success key design elements while renewing brand image, preserving and renewing loyal customers interest while seeking for new fans, Reviewing entirely the look of the restaurants while preserving many of the original identity elements, Maintaining fluidity between renovation of existing locations and new constructions:  these great subjects were embedded constituents that followed the work of our team all along, as we were creating this Ben & Florentine new concept for which we were proudly and happily mandated.<\/p>\n<p>This new concept, developed in collaboration with our client MTY Brand Owner, Michel Lamontagne Brand President and his team, is an intelligent blend of elements preserved from the existing concept (colors in general, furniture items) and new enhancing items integrated:  wood pergolas and louvered screens, black painted loft brick wall punctual applications, new luminous suspensions, plants in pots and on wall planters, panoramic ambiance wall-art\u2026 These new items are allowing the creation of inter-connecting zones in the dining area:  positioned adequately and completed with a selection of colors and finishes, applied to surfaces and furniture, combination different for each zone.  This way breaks drastically with former homogenic application and is undeniably the item of the new concept that\u2019s most remarkable.<\/p>\n<p>Let\u2019s hope this new image provides Ben & Florentine clientele \u2013 regular and new \u2013 an experience that\u2019s equally comforting and exciting, equally intimate and entertaining, equally soothing and stimulant:  an experience matching Ben & Florentine\u2019s new slogan:  Delicious and Surprising !<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/ben-florentine\/","en":"https:\/\/int.design\/en\/projects\/ben-florentine\/"},"titles":{"fr":"Ben &amp; Florentine","en":"Ben &amp; Florentine"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/85664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=85664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}