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Cach\u00e9 sous les arches de l’embl\u00e9matique Battersea Power Station, le site offre un repaire naturel pour d\u00e9couvrir et s’immerger dans une combinaison de cocktails rafra\u00eechissants, de tacos et de parcours de golf les plus fous.<br \/>\nBIRDIES n’a jamais voulu se conformer \u00e0 la norme et sa personnalit\u00e9 non conventionnelle et surr\u00e9aliste a permis au designer SHED de repousser les limites. surr\u00e9aliste a permis au concepteur SHED de repousser les limites entre la r\u00e9alit\u00e9 et le surr\u00e9el.<\/p>\n<p>Apr\u00e8s avoir \u00e9t\u00e9 accueillis \u00e0 la porte, les joueurs prennent des boissons et des tacos pour se pr\u00e9parer aux trous \u00e0 venir. L’approche de chaque trou consiste \u00e0 d\u00e9fier, confondre et inspirer simultan\u00e9ment tout en ajoutant une couche de jeu de mots de golf en cours de route. Chaque trou a un th\u00e8me de golf sp\u00e9cifique, pas n\u00e9cessairement \u00e9vident pour le joueur, mais n\u00e9anmoins pr\u00e9sent. L’attrait devait \u00eatre g\u00e9n\u00e9ralis\u00e9, pas seulement pour le mill\u00e9naire qui prend des photos sur Insta mais aussi pour les familles, les coll\u00e8gues de bureau et les f\u00eates.<\/p>\n<p>L’int\u00e9rieur offre probablement les espaces les plus vibrants et visuellement int\u00e9ressants de 2020. Les joueurs se perdent dans un kalydascope de couleurs, de lumi\u00e8re et de musique. Des mat\u00e9riaux industriels juxtapos\u00e9s \u00e0 des n\u00e9ons, du plexiglas et des graphiques audacieux donnent \u00e0 chaque trou une identit\u00e9 mais aussi une r\u00e9elle signification pour le jeu.<br \/>\nUne \u00e9ruption d’images pour exciter n’importe quel joueur et le guider \u00e0 travers 9 trous de golf d\u00e9lirant et amusant.<\/p>\n","en":"<p>With a portfolio that includes some of the UK\u2019s most progressive F&B brands such as MEATliquor\u2122, Interior Architects SHED had all the right credentials when approached by SFG Group to give BIRDIES their first permanent London home.<\/p>\n<p>BIRDIES is London\u2019s most progressive and visualy electric sports social hybrid experience. 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Industrial materials juxtaposed with neon, plexiglass and bold graphic narrative gives every hole both an identity but also real gameplay meaning.<br \/>\nA riot of imagery to excite any player and guide them through 9 holes of crazy golf fun and laughs.<\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":2502,"cat_id_laureat":3435,"laureat":"Laur\u00e9at Platine"},{"cat_id":2502,"cat_id_laureat":3433,"laureat":"Certification Or"}],"contest_id":"75033","contest_title":"GRANDS PRIX DU DESIGN \u2013 15e \u00e9dition","firms":[{"name":"Change Project Consulting","website":"https:\/\/www.changeprojectconsulting.com\/","category":"","category_tax":2808,"category_label":"Gestionnaire de projet"},{"name":"Fagerhult","website":"https:\/\/www.fagerhult.com\/","category":"","category_tax":2750,"category_label":"\u00c9clairage"}],"user":{"email":"dave@shed-design.com","first_name":"Dave","last_name":"Dalziel"},"doc_texts_web":{"fr":"<p>Avec un portefeuille qui comprend certaines des marques F&B les plus progressistes du Royaume-Uni telles que MEATliquor\u2122, les architectes d’int\u00e9rieur SHED avaient toutes les bonnes r\u00e9f\u00e9rences lorsqu’ils ont \u00e9t\u00e9 approch\u00e9s par SFG Group pour donner \u00e0 BIRDIES son premier domicile permanent \u00e0 Londres.<\/p>\n<p>BIRDIES est l’exp\u00e9rience hybride sociale sportive \u00e9lectrique la plus progressive et visuelle de Londres. Cach\u00e9 sous les arches de l\u2019embl\u00e9matique Battersea Power Station, le site offre un repaire naturel pour d\u00e9couvrir et s’immerger dans une combinaison de cocktails rafra\u00eechissants, de tacos et de parcours de golf les plus fous.<br \/>\nBIRDIES n’a jamais voulu se conformer \u00e0 la norme et sa personnalit\u00e9 non conventionnelle et surr\u00e9aliste a permis au designer SHED de repousser les limites. surr\u00e9aliste a permis au concepteur SHED de repousser les limites entre la r\u00e9alit\u00e9 et le surr\u00e9el.<\/p>\n<p>Apr\u00e8s avoir \u00e9t\u00e9 accueillis \u00e0 la porte, les joueurs prennent des boissons et des tacos pour se pr\u00e9parer aux trous \u00e0 venir. L’approche de chaque trou consiste \u00e0 d\u00e9fier, confondre et inspirer simultan\u00e9ment tout en ajoutant une couche de jeu de mots de golf en cours de route. Chaque trou a un th\u00e8me de golf sp\u00e9cifique, pas n\u00e9cessairement \u00e9vident pour le joueur, mais n\u00e9anmoins pr\u00e9sent. L’attrait devait \u00eatre g\u00e9n\u00e9ralis\u00e9, pas seulement pour le mill\u00e9naire qui prend des photos sur Insta mais aussi pour les familles, les coll\u00e8gues de bureau et les f\u00eates.<\/p>\n<p>L’int\u00e9rieur offre probablement les espaces les plus vibrants et visuellement int\u00e9ressants de 2020. Les joueurs se perdent dans un kalydascope de couleurs, de lumi\u00e8re et de musique. Des mat\u00e9riaux industriels juxtapos\u00e9s \u00e0 des n\u00e9ons, du plexiglas et des graphiques audacieux donnent \u00e0 chaque trou une identit\u00e9 mais aussi une r\u00e9elle signification pour le jeu.<br \/>\nUne \u00e9ruption d’images pour exciter n’importe quel joueur et le guider \u00e0 travers 9 trous de golf d\u00e9lirant et amusant.<\/p>\n","en":"<p>With a portfolio that includes some of the UK\u2019s most progressive F&B brands such as MEATliquor\u2122, Interior Architects SHED had all the right credentials when approached by SFG Group to give BIRDIES their first permanent London home.<\/p>\n<p>BIRDIES is London\u2019s most progressive and visualy electric sports social hybrid experience. Hidden under the iconic Battersea Power Station train arches, the site provides a natural den to discover and immerse yourself in a combination of cool long drinks, fusion tacos and a the craziest of crazy golf courses.<br \/>\nBIRDIES was never going to conform to the norm and its maverick yet surreal personality gave designer SHED permission to push the boundaries between reality and the surreal.<\/p>\n<p>After a greeting at the door, players grab drinks & tacos to fuel them up for the forthcoming holes. The approach on each hole was to challenge, confuse, inspire simultaniously whilst adding a layer of golf \u2018pun\u2019 hummour along the way. Each hole has a specifis pun (intended!) Golf theme, not necessarily obvious to the player but present nevertheless. The appeal had to be widespread, not just to your Insta snapping millenial, but to familes, office co-workers and parties alike.<\/p>\n<p>The interior provides probably the most vibrant and visually interesting spaces of 2020. Players lose themselves in a kalydascope of colour, light and music. Industrial materials juxtaposed with neon, plexiglass and bold graphic narrative gives every hole both an identity but also real gameplay meaning.<br \/>\nA riot of imagery to excite any player and guide them through 9 holes of crazy golf fun and laughs.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/birdies\/","en":"https:\/\/int.design\/en\/projects\/birdies\/"},"titles":{"fr":"Birdies","en":"Birdies"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/84862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=84862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}