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de la marque phare.<br \/>\nPar cons\u00e9quent, la translitt\u00e9ration des ailes d&#39;abeille de mani\u00e8re esth\u00e9tique en tant que dispositif visuel qui cr\u00e9e non seulement un graphique accrocheur, mais fournit \u00e9galement suffisamment d&#39;informations visuelles au consommateur pour prendre une d\u00e9cision \u00e9clair\u00e9e en rayon.<br \/>\nComme nous pouvons le voir, les param\u00e8tres de conception de la marque phare ont beaucoup d&#39;espace blanc et une approche minimale. nous avons donc poursuivi les m\u00eames principes et utilis\u00e9 uniquement la partie n\u00e9cessaire du graphique pour transmettre toute l&#39;histoire sans nous \u00e9loigner des directives d&#39;emballage et de conception.<br \/>\nce qui le rend plus int\u00e9ressant, c&#39;est le fait que le motif d&#39;une abeille est transform\u00e9 en un visuel int\u00e9ressant, engageant et informatif qui est assez diff\u00e9rent du lot habituel o\u00f9 l&#39;on voit l&#39;insecte dans son 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Mais ici, la m\u00eame abeille se transforme en messag\u00e8re r\u00e9confortante !<\/p>\n","en":"<p>Prakrishi Honey<br \/>\nA product extension for the mother brand Prakrishi &#8211; which has several other segments under it &#8211; this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand&#39;s visual grammar.<br \/>\nHence, the transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.<br \/>\nAs we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.<br \/>\nwhat makes it more interesting is the fact that the motif of a bee is turned into an interesting, engaging and informative visual that is quite different from the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger! <\/p>\n","original":""},"jury_text":[{"category":2627,"fr":"<p>Miel de Prakrishi<br \/>\nUne extension de produit pour la marque m\u00e8re Prakrishi &#8211; qui a plusieurs autres segments sous elle &#8211; cette gamme de 6 miels aromatis\u00e9s distincts a relev\u00e9 le d\u00e9fi de maintenir le bon \u00e9quilibre. d&#39;une part, il doit avoir une identit\u00e9 distincte en tant que segment de produits mais sans \u00eatre trop \u00e9loign\u00e9 de la grammaire visuelle de la marque phare.<br \/>\nPar cons\u00e9quent, la translitt\u00e9ration des ailes d&#39;abeille de mani\u00e8re esth\u00e9tique en tant que dispositif visuel qui cr\u00e9e non seulement un graphique accrocheur, mais fournit \u00e9galement suffisamment d&#39;informations visuelles au consommateur pour prendre une d\u00e9cision \u00e9clair\u00e9e en rayon.<br \/>\nComme nous pouvons le voir, les param\u00e8tres de conception de la marque phare ont beaucoup d&#39;espace blanc et une approche minimale. nous avons donc poursuivi les m\u00eames principes et utilis\u00e9 uniquement la partie n\u00e9cessaire du graphique pour transmettre toute l&#39;histoire sans nous \u00e9loigner des directives d&#39;emballage et de conception.<br \/>\nce qui le rend plus int\u00e9ressant, c&#39;est le fait que le motif d&#39;une abeille est transform\u00e9 en un visuel int\u00e9ressant, engageant et informatif qui est assez diff\u00e9rent du lot habituel o\u00f9 l&#39;on voit l&#39;insecte dans son soi-disant naturel (et bien, un ennuyeux) avatar. Mais ici, la m\u00eame abeille se transforme en messag\u00e8re r\u00e9confortante !<\/p>\n","en":"<p>Prakrishi Honey<br \/>\nA product extension for the mother brand Prakrishi &#8211; which has several other segments under it &#8211; this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand&#39;s visual grammar.<br \/>\nHence, the transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.<br \/>\nAs we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.<br \/>\nwhat makes it more interesting is the fact that the motif of a bee is turned into an interesting, engaging and informative visual that is quite different from the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. 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Mais ici, la m\u00eame abeille se transforme en messag\u00e8re r\u00e9confortante !<\/p>\n","en":"<p>Prakrishi Honey<br \/>\nA product extension for the mother brand Prakrishi \u2013 which has several other segments under it \u2013 this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.<br \/>\nHence, the transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.<br \/>\nAs we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.<br \/>\nwhat makes it more interesting is the fact that the motif of a bee is turned into an interesting, engaging and informative visual that is quite different from the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. 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