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L&#39;objectif primordial de Tridea est de promouvoir l&#39;inclusion, la collaboration et l&#39;altruisme pour contrer ces divisions. Ce projet embrasse la diversit\u00e9 sociale et culturelle en invitant des cr\u00e9atifs du monde entier \u00e0 participer \u00e0 une forme collaborative internationale du jeu de soci\u00e9t\u00e9 surr\u00e9aliste, &#34;The Exquisite Corpse&#34;.<\/p>\n<p>PROPRI\u00c9T\u00c9S UNIQUES \/ DESCRIPTION DU PROJET :<br \/>\nCe livre documente la conception et l&#39;\u00e9volution de la marque Tridea Project, puis partage enfin un essai visuel autour des valeurs cl\u00e9s de la marque que sont l&#39;altruisme, l&#39;inclusion et la diversit\u00e9. La conception du livre a \u00e9t\u00e9 con\u00e7ue avec la mat\u00e9rialit\u00e9 \u00e0 l&#39;esprit et chaque aspect a \u00e9t\u00e9 consid\u00e9r\u00e9 et envisag\u00e9 pour repr\u00e9senter m\u00e9taphoriquement la philosophie du projet.<\/p>\n","en":"<p>INSPIRATION:<br \/>\nThe Tridea Project and was borne from the desire to address our societies divisions through collaborative creative practice. Tridea\u2019s overarching aim is to promote inclusion, collaboration, and altruism as a counter to these divisions. This project embraces social &#038; cultural diversity by inviting creatives from around the world to participate in an international collaborative form of the Surrealist parlour game, \u2018The Exquisite Corpse\u2018.<\/p>\n<p>UNIQUE PROPERTIES \/ PROJECT DESCRIPTION:<br \/>\nThis book documents the Tridea Project&#39;s brand conception and evolution and then finally shares a visual essay surrounding the brand&#39;s key values of altruism, inclusion and diversity.  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Deuxi\u00e8mement, les principales directives de marque du projet, couvrant l&#39;identit\u00e9 du logo, la palette de couleurs, la typographie et leurs applications plus larges. Enfin, le dernier chapitre, un essai intitul\u00e9 &#34;Concevoir des conditions pour favoriser la co-cr\u00e9ation culturellement diverse dans un espace virtuel&#34;. Explore \u00e0 la fois textuellement et visuellement comment le projet fournit un moyen de collaboration et de connectivit\u00e9 \u00e9thiques. Ici, vous pouvez \u00e9galement voir plusieurs Trideas qui ont \u00e9t\u00e9 cr\u00e9\u00e9s sp\u00e9cialement pour le livre avec quelques \u00e9l\u00e9ments surprises pour ajouter un int\u00e9r\u00eat visuel au lecteur.<\/p>\n","en":"<p>The book is cloth bound in using fabric from the main colour palette purple to represent creativity. The text is debossed and printed in a metallic pink foil, adding a touch of playfulness and creating reflection and distortion, much like the surrealist notions this project is inspired by. The cover of the book forms a horizontal triptych, to hint at the Tri aspect of the project. Three ideas, three artists, three layers of meaning and creativity.<\/p>\n<p>Accordingly, the book is divided in to three parts. First an introduction of the project and its creator; the project values and tone of voice. Secondly, the main brand guidelines of the project, covering the logo identity, colour palette, typography and their wider applications. Lastly, the final chapter, an essay entitled, \u2018Designing Conditions to Foster Culturally Diverse Co-Creation in a Virtual Space\u2019. Explores both textually and visually how the project provides a means for ethical collaboration and connectivity. Here you can also see several Trideas which have been created especially for the book with a few surprise elements to add visual interest for the reader.<\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":2790,"cat_id_laureat":3433,"laureat":"Certification Or"}],"contest_id":"75033","contest_title":"GRANDS PRIX DU DESIGN \u2013 15e \u00e9dition","firms":[{"name":"Lisa, Peh Jiaxian","website":"","category":"","category_tax":2756,"category_label":"Photographe"},{"name":"Lisa Winstanley Design","website":"www.lisawinstanley.com","category":"","category_tax":2746,"category_label":"Autre"}],"user":{"email":"lwinstanley@ntu.edu.sg","first_name":"Lisa","last_name":"Winstanley"},"doc_texts_web":{"fr":"<p>INSPIRATION:<br \/>\nLe projet Tridea est n\u00e9 de la volont\u00e9 d'aborder les divisions de nos soci\u00e9t\u00e9s par le biais d'une pratique cr\u00e9ative collaborative. 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