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Une suite de trois magasins phares, ouverts simultan\u00e9ment, d\u00e9finit la flexibilit\u00e9 d&#39;une marque de cannabis pour cr\u00e9er un nouveau type d&#39;environnement de marque ; Pas un magasin de d\u00e9tail, pas un bar, mais quelque chose entre les deux.<br \/>\nAnticipant le d\u00e9ploiement de Cannoe dans une ville et finalement dans tout l&#39;Ontario, nous avons compris que pour nous int\u00e9grer, nous devions \u00eatre diff\u00e9rents &#8211; et pour nous, cela signifiait constamment contextuel. Au lieu de concevoir un magasin prototype et de cr\u00e9er une exp\u00e9rience g\u00e9n\u00e9rique ind\u00e9pendante du lieu, chaque magasin Cannoe refl\u00e8te son quartier \u00e0 travers une palette unique, ancr\u00e9e par la couleur verte, tout en conservant la coh\u00e9rence des d\u00e9tails et des fonctions du \u00abbud bar\u00bb pour assurer la continuit\u00e9.<br \/>\nLes espaces et la marque mettent le design au premier plan, d\u00e9veloppant des boutiques m\u00e9morables qui deviendront votre magasin de \u00ab quartier \u00bb.<br \/>\nLa conception de la marque, r\u00e9alis\u00e9e avec un bureau sp\u00e9cialis\u00e9, a cr\u00e9\u00e9 un logo mutable \u00e0 partir de la ligature connect\u00e9e des NN. Tant que les NN sont connect\u00e9s, n&#39;importe quelle police fonctionnera. De m\u00eame, une palette de couleurs ouverte de litt\u00e9ralement n&#39;importe quelle nuance de vert montre en outre la flexibilit\u00e9 n\u00e9cessaire pour cr\u00e9er des moments de conception uniques. Le vert est synonyme de fra\u00eecheur dans l&#39;industrie du cannabis et une combinaison de nuances permet \u00e0 la palette de changer l\u00e9g\u00e8rement tout en restant coh\u00e9rente.<br \/>\nChaque magasin de d\u00e9tail, dont deux au centre-ville de Toronto et un \u00e0 Collingwood, en Ontario, poss\u00e8de une palette de mat\u00e9riaux adapt\u00e9e \u00e0 son emplacement.<br \/>\nSur Queen Street East, un bar en brique chamois fait un clin d&#39;\u0153il aux maisons victoriennes du quartier. La taille modulaire et le corps solide moul\u00e9 au sable permettent aux briques empil\u00e9es et tordues de se mettre en porte-\u00e0-faux et de cr\u00e9er des formes, cr\u00e9ant ainsi une zone d&#39;assise incurv\u00e9e \u00e0 l&#39;extr\u00e9mit\u00e9 du bar et des d\u00e9tails en gradins et en chevrons dans les zones lin\u00e9aires du comptoir. La brique contraste avec un mur vert for\u00eat profond avec des \u00e9tag\u00e8res enduites de poudre vert clair. La couleur fournit la puissance et le drame de l&#39;espace ainsi que les d\u00e9tails d\u00e9licats.<br \/>\nRejoindre le paysage de vente au d\u00e9tail \u00e0 la mode de Queen Street West est un espace rempli de lumi\u00e8re d\u00e9fini par des \u00e9tag\u00e8res \u00e0 \u00e9chelle verte avec des vitres grav\u00e9es &#8211; profitant des fen\u00eatres sur les deux c\u00f4t\u00e9s du b\u00e2timent d&#39;angle. Le magasin propre, ouvert et moderne est entour\u00e9 d&#39;\u00e9chelles d&#39;\u00e9tag\u00e8res auto-structurelles vert clair qui sont suspendues au plafond et \u00e9pingl\u00e9es au sol, am\u00e9liorant leurs profils \u00e9lanc\u00e9s. Le bar \u00e0 bourgeons est recouvert de tuiles vert sauge et rayonn\u00e9 entre deux longs comptoirs d&#39;affichage. Un comptoir en noyer ajoute de la richesse \u00e0 la palette et cr\u00e9e un ensemble de lignes de r\u00e9f\u00e9rence dans tout l&#39;espace.<br \/>\nCannoe Collingwood raconte l&#39;histoire de la transition de l&#39;\u00e9t\u00e9 \u00e0 l&#39;hiver dans l&#39;escarpement du Niagara. Des panneaux de menuiserie ondul\u00e9e sont peints en vert sur la face d&#39;entr\u00e9e, repr\u00e9sentant les pentes vertes d&#39;\u00e9t\u00e9 appr\u00e9ci\u00e9es des cyclistes. La colline se termine par un NN supergraphique frais\u00e9 dans le m\u00eame mat\u00e9riau. Les c\u00f4t\u00e9s oppos\u00e9s sont blancs, cr\u00e9ant un paysage de pistes de ski rythm\u00e9 par de fines \u00e9tag\u00e8res. Entre les deux, un \u00ab bar \u00e0 bourgeons \u00bb en ch\u00eane blanc invite les clients \u00e0 interagir avec les produits et le personnel.<\/p>\n","en":"<p>If it\u2019s a shade of green, it\u2019s a go. A suite of three flagship stores, opened concurrently, define the flexibility of a cannabis brand to create a new type of branded environment; Not a retail store, not a bar, but something in between. <\/p>\n<p>Anticipating the deployment of Cannoe across a city and ultimately across Ontario, we understood that to fit in, we had to be different \u2013 and to us that meant consistently contextual. As opposed to designing a prototypical store and creating a generic experience independent from location, each Cannoe store reflects its neighbourhood through a unique palette, anchored by the colour green, while keeping consistent the detailing and functions of the \u2018bud bar\u2019 to provide continuity. <\/p>\n<p>The spaces and brand put design first, developing memorable shops that will become your local \u2018neighbourhood\u2019 store. <\/p>\n<p>The branding design, done with a specialty office, created a mutable logo from the connected ligature of the NNs. As long as the NNs are connected, any font will work. Likewise, an open colour palette of literally any shade of green further shows the flexibility to create unique design moments. Green equals freshness in the cannabis industry and a combination of shades allows the palette to slightly shift while still being consistent. <\/p>\n<p>Each retail store, including two in downtown Toronto and one in Collingwood, Ontario, has a material palette customized for its location. <\/p>\n<p>On Queen Street East, a buff brick bar nods to the neighbourhood Victorian houses. The modular size and sand-molded solid body allows the stacking and twisting bricks to cantilever and create shapes &#8211; creating a curved seating area at the end of the bar and the stepping and herringbone details at the linear areas of the counter. The brick is contrasted against a deep forest green wall with light green powder coated shelving. The colour provides the power and the drama for the space as well as the delicate details. <\/p>\n<p>Joining the trendy retail landscape of Queen Street West is a light filled space defined by green ladder shelving with etched glass panes &#8211; taking advantage of windows on two sides of the corner building. The clean, open and modern store is ringed with light green self-structural shelving ladders that are hung form the ceiling and pinned to the floor, enhancing their slender profiles. The bud bar is clad in sage green tiles and radiused between two long display counters. A walnut counter adds richness to the palette and creates a set of datum lines throughout the space.<\/p>\n<p>Cannoe Collingwood tells the story of the transition from summer to winter on the Niagara Escarpment. Corrugated millwork panels are painted green on the entry face, representing the green summer slopes popular with cyclists. The hill culminates in a supergraphic NNs milled out of the same material. The opposite sides are white, creating a ski slope landscape that is punctuated by thin shelving. Between, a white oak \u2018bud bar\u2019 welcomes customers to engage with the products and staff.<\/p>\n","original":""},"jury_text":[{"category":2471,"fr":"<p>Si c&#39;est une nuance de vert, c&#39;est parti. Une suite de trois magasins phares, ouverts simultan\u00e9ment, d\u00e9finit la flexibilit\u00e9 d&#39;une marque de cannabis pour cr\u00e9er un nouveau type d&#39;environnement de marque ; Pas un magasin de d\u00e9tail, pas un bar, mais quelque chose entre les deux.<br \/>\nAnticipant le d\u00e9ploiement de Cannoe dans une ville et finalement dans tout l&#39;Ontario, nous avons compris que pour nous int\u00e9grer, nous devions \u00eatre diff\u00e9rents &#8211; et pour nous, cela signifiait constamment contextuel. Au lieu de concevoir un magasin prototype et de cr\u00e9er une exp\u00e9rience g\u00e9n\u00e9rique ind\u00e9pendante du lieu, chaque magasin Cannoe refl\u00e8te son quartier \u00e0 travers une palette unique, ancr\u00e9e par la couleur verte, tout en conservant la coh\u00e9rence des d\u00e9tails et des fonctions du \u00abbud bar\u00bb pour assurer la continuit\u00e9.<br \/>\nLes espaces et la marque mettent le design au premier plan, d\u00e9veloppant des boutiques m\u00e9morables qui deviendront votre magasin de \u00ab quartier \u00bb.<br \/>\nLa conception de la marque, r\u00e9alis\u00e9e avec un bureau sp\u00e9cialis\u00e9, a cr\u00e9\u00e9 un logo mutable \u00e0 partir de la ligature connect\u00e9e des NN. Tant que les NN sont connect\u00e9s, n&#39;importe quelle police fonctionnera. De m\u00eame, une palette de couleurs ouverte de litt\u00e9ralement n&#39;importe quelle nuance de vert montre en outre la flexibilit\u00e9 n\u00e9cessaire pour cr\u00e9er des moments de conception uniques. Le vert est synonyme de fra\u00eecheur dans l&#39;industrie du cannabis et une combinaison de nuances permet \u00e0 la palette de changer l\u00e9g\u00e8rement tout en restant coh\u00e9rente.<br \/>\nChaque magasin de d\u00e9tail, dont deux au centre-ville de Toronto et un \u00e0 Collingwood, en Ontario, poss\u00e8de une palette de mat\u00e9riaux adapt\u00e9e \u00e0 son emplacement.<br \/>\nSur Queen Street East, un bar en brique chamois fait un clin d&#39;\u0153il aux maisons victoriennes du quartier. La taille modulaire et le corps solide moul\u00e9 au sable permettent aux briques empil\u00e9es et tordues de se mettre en porte-\u00e0-faux et de cr\u00e9er des formes, cr\u00e9ant ainsi une zone d&#39;assise incurv\u00e9e \u00e0 l&#39;extr\u00e9mit\u00e9 du bar et des d\u00e9tails en gradins et en chevrons dans les zones lin\u00e9aires du comptoir. La brique contraste avec un mur vert for\u00eat profond avec des \u00e9tag\u00e8res enduites de poudre vert clair. La couleur fournit la puissance et le drame de l&#39;espace ainsi que les d\u00e9tails d\u00e9licats.<br \/>\nRejoindre le paysage de vente au d\u00e9tail \u00e0 la mode de Queen Street West est un espace rempli de lumi\u00e8re d\u00e9fini par des \u00e9tag\u00e8res \u00e0 \u00e9chelle verte avec des vitres grav\u00e9es &#8211; profitant des fen\u00eatres sur les deux c\u00f4t\u00e9s du b\u00e2timent d&#39;angle. Le magasin propre, ouvert et moderne est entour\u00e9 d&#39;\u00e9chelles d&#39;\u00e9tag\u00e8res auto-structurelles vert clair qui sont suspendues au plafond et \u00e9pingl\u00e9es au sol, am\u00e9liorant leurs profils \u00e9lanc\u00e9s. Le bar \u00e0 bourgeons est recouvert de tuiles vert sauge et rayonn\u00e9 entre deux longs comptoirs d&#39;affichage. Un comptoir en noyer ajoute de la richesse \u00e0 la palette et cr\u00e9e un ensemble de lignes de r\u00e9f\u00e9rence dans tout l&#39;espace.<br \/>\nCannoe Collingwood raconte l&#39;histoire de la transition de l&#39;\u00e9t\u00e9 \u00e0 l&#39;hiver dans l&#39;escarpement du Niagara. Des panneaux de menuiserie ondul\u00e9e sont peints en vert sur la face d&#39;entr\u00e9e, repr\u00e9sentant les pentes vertes d&#39;\u00e9t\u00e9 appr\u00e9ci\u00e9es des cyclistes. La colline se termine par un NN supergraphique frais\u00e9 dans le m\u00eame mat\u00e9riau. Les c\u00f4t\u00e9s oppos\u00e9s sont blancs, cr\u00e9ant un paysage de pistes de ski rythm\u00e9 par de fines \u00e9tag\u00e8res. Entre les deux, un \u00ab bar \u00e0 bourgeons \u00bb en ch\u00eane blanc invite les clients \u00e0 interagir avec les produits et le personnel.<\/p>\n","en":"<p>If it\u2019s a shade of green, it\u2019s a go. A suite of three flagship stores, opened concurrently, define the flexibility of a cannabis brand to create a new type of branded environment; Not a retail store, not a bar, but something in between. <\/p>\n<p>Anticipating the deployment of Cannoe across a city and ultimately across Ontario, we understood that to fit in, we had to be different \u2013 and to us that meant consistently contextual. As opposed to designing a prototypical store and creating a generic experience independent from location, each Cannoe store reflects its neighbourhood through a unique palette, anchored by the colour green, while keeping consistent the detailing and functions of the \u2018bud bar\u2019 to provide continuity. <\/p>\n<p>The spaces and brand put design first, developing memorable shops that will become your local \u2018neighbourhood\u2019 store. <\/p>\n<p>The branding design, done with a specialty office, created a mutable logo from the connected ligature of the NNs. As long as the NNs are connected, any font will work. Likewise, an open colour palette of literally any shade of green further shows the flexibility to create unique design moments. Green equals freshness in the cannabis industry and a combination of shades allows the palette to slightly shift while still being consistent. <\/p>\n<p>Each retail store, including two in downtown Toronto and one in Collingwood, Ontario, has a material palette customized for its location. <\/p>\n<p>On Queen Street East, a buff brick bar nods to the neighbourhood Victorian houses. The modular size and sand-molded solid body allows the stacking and twisting bricks to cantilever and create shapes &#8211; creating a curved seating area at the end of the bar and the stepping and herringbone details at the linear areas of the counter. The brick is contrasted against a deep forest green wall with light green powder coated shelving. The colour provides the power and the drama for the space as well as the delicate details. <\/p>\n<p>Joining the trendy retail landscape of Queen Street West is a light filled space defined by green ladder shelving with etched glass panes &#8211; taking advantage of windows on two sides of the corner building. The clean, open and modern store is ringed with light green self-structural shelving ladders that are hung form the ceiling and pinned to the floor, enhancing their slender profiles. The bud bar is clad in sage green tiles and radiused between two long display counters. A walnut counter adds richness to the palette and creates a set of datum lines throughout the space.<\/p>\n<p>Cannoe Collingwood tells the story of the transition from summer to winter on the Niagara Escarpment. Corrugated millwork panels are painted green on the entry face, representing the green summer slopes popular with cyclists. The hill culminates in a supergraphic NNs milled out of the same material. The opposite sides are white, creating a ski slope landscape that is punctuated by thin shelving. Between, a white oak \u2018bud bar\u2019 welcomes customers to engage with the products and staff.<\/p>\n","original":""},{"category":2526,"fr":"<p>Si c&#39;est une nuance de vert, c&#39;est parti. Une suite de trois magasins phares, ouverts simultan\u00e9ment, d\u00e9finit la flexibilit\u00e9 d&#39;une marque de cannabis pour cr\u00e9er un nouveau type d&#39;environnement de marque ; Pas un magasin de d\u00e9tail, pas un bar, mais quelque chose entre les deux.<br \/>\nAnticipant le d\u00e9ploiement de Cannoe dans une ville et finalement dans tout l&#39;Ontario, nous avons compris que pour nous int\u00e9grer, nous devions \u00eatre diff\u00e9rents &#8211; et pour nous, cela signifiait constamment contextuel. Au lieu de concevoir un magasin prototype et de cr\u00e9er une exp\u00e9rience g\u00e9n\u00e9rique ind\u00e9pendante du lieu, chaque magasin Cannoe refl\u00e8te son quartier \u00e0 travers une palette unique, ancr\u00e9e par la couleur verte, tout en conservant la coh\u00e9rence des d\u00e9tails et des fonctions du \u00abbud bar\u00bb pour assurer la continuit\u00e9.<br \/>\nLes espaces et la marque mettent le design au premier plan, d\u00e9veloppant des boutiques m\u00e9morables qui deviendront votre magasin de \u00ab quartier \u00bb.<br \/>\nLa conception de la marque, r\u00e9alis\u00e9e avec un bureau sp\u00e9cialis\u00e9, a cr\u00e9\u00e9 un logo mutable \u00e0 partir de la ligature connect\u00e9e des NN. Tant que les NN sont connect\u00e9s, n&#39;importe quelle police fonctionnera. De m\u00eame, une palette de couleurs ouverte de litt\u00e9ralement n&#39;importe quelle nuance de vert montre en outre la flexibilit\u00e9 n\u00e9cessaire pour cr\u00e9er des moments de conception uniques. Le vert est synonyme de fra\u00eecheur dans l&#39;industrie du cannabis et une combinaison de nuances permet \u00e0 la palette de changer l\u00e9g\u00e8rement tout en restant coh\u00e9rente.<br \/>\nChaque magasin de d\u00e9tail, dont deux au centre-ville de Toronto et un \u00e0 Collingwood, en Ontario, poss\u00e8de une palette de mat\u00e9riaux adapt\u00e9e \u00e0 son emplacement.<br \/>\nSur Queen Street East, un bar en brique chamois fait un clin d&#39;\u0153il aux maisons victoriennes du quartier. La taille modulaire et le corps solide moul\u00e9 au sable permettent aux briques empil\u00e9es et tordues de se mettre en porte-\u00e0-faux et de cr\u00e9er des formes, cr\u00e9ant ainsi une zone d&#39;assise incurv\u00e9e \u00e0 l&#39;extr\u00e9mit\u00e9 du bar et des d\u00e9tails en gradins et en chevrons dans les zones lin\u00e9aires du comptoir. La brique contraste avec un mur vert for\u00eat profond avec des \u00e9tag\u00e8res enduites de poudre vert clair. La couleur fournit la puissance et le drame de l&#39;espace ainsi que les d\u00e9tails d\u00e9licats.<br \/>\nRejoindre le paysage de vente au d\u00e9tail \u00e0 la mode de Queen Street West est un espace rempli de lumi\u00e8re d\u00e9fini par des \u00e9tag\u00e8res \u00e0 \u00e9chelle verte avec des vitres grav\u00e9es &#8211; profitant des fen\u00eatres sur les deux c\u00f4t\u00e9s du b\u00e2timent d&#39;angle. Le magasin propre, ouvert et moderne est entour\u00e9 d&#39;\u00e9chelles d&#39;\u00e9tag\u00e8res auto-structurelles vert clair qui sont suspendues au plafond et \u00e9pingl\u00e9es au sol, am\u00e9liorant leurs profils \u00e9lanc\u00e9s. Le bar \u00e0 bourgeons est recouvert de tuiles vert sauge et rayonn\u00e9 entre deux longs comptoirs d&#39;affichage. Un comptoir en noyer ajoute de la richesse \u00e0 la palette et cr\u00e9e un ensemble de lignes de r\u00e9f\u00e9rence dans tout l&#39;espace.<br \/>\nCannoe Collingwood raconte l&#39;histoire de la transition de l&#39;\u00e9t\u00e9 \u00e0 l&#39;hiver dans l&#39;escarpement du Niagara. Des panneaux de menuiserie ondul\u00e9e sont peints en vert sur la face d&#39;entr\u00e9e, repr\u00e9sentant les pentes vertes d&#39;\u00e9t\u00e9 appr\u00e9ci\u00e9es des cyclistes. La colline se termine par un NN supergraphique frais\u00e9 dans le m\u00eame mat\u00e9riau. Les c\u00f4t\u00e9s oppos\u00e9s sont blancs, cr\u00e9ant un paysage de pistes de ski rythm\u00e9 par de fines \u00e9tag\u00e8res. Entre les deux, un \u00ab bar \u00e0 bourgeons \u00bb en ch\u00eane blanc invite les clients \u00e0 interagir avec les produits et le personnel.<\/p>\n","en":"<p>If it\u2019s a shade of green, it\u2019s a go. A suite of three flagship stores, opened concurrently, define the flexibility of a cannabis brand to create a new type of branded environment; Not a retail store, not a bar, but something in between. <\/p>\n<p>Anticipating the deployment of Cannoe across a city and ultimately across Ontario, we understood that to fit in, we had to be different \u2013 and to us that meant consistently contextual. As opposed to designing a prototypical store and creating a generic experience independent from location, each Cannoe store reflects its neighbourhood through a unique palette, anchored by the colour green, while keeping consistent the detailing and functions of the \u2018bud bar\u2019 to provide continuity. <\/p>\n<p>The spaces and brand put design first, developing memorable shops that will become your local \u2018neighbourhood\u2019 store. <\/p>\n<p>The branding design, done with a specialty office, created a mutable logo from the connected ligature of the NNs. As long as the NNs are connected, any font will work. Likewise, an open colour palette of literally any shade of green further shows the flexibility to create unique design moments. Green equals freshness in the cannabis industry and a combination of shades allows the palette to slightly shift while still being consistent. <\/p>\n<p>Each retail store, including two in downtown Toronto and one in Collingwood, Ontario, has a material palette customized for its location. <\/p>\n<p>On Queen Street East, a buff brick bar nods to the neighbourhood Victorian houses. The modular size and sand-molded solid body allows the stacking and twisting bricks to cantilever and create shapes &#8211; creating a curved seating area at the end of the bar and the stepping and herringbone details at the linear areas of the counter. The brick is contrasted against a deep forest green wall with light green powder coated shelving. The colour provides the power and the drama for the space as well as the delicate details. <\/p>\n<p>Joining the trendy retail landscape of Queen Street West is a light filled space defined by green ladder shelving with etched glass panes &#8211; taking advantage of windows on two sides of the corner building. The clean, open and modern store is ringed with light green self-structural shelving ladders that are hung form the ceiling and pinned to the floor, enhancing their slender profiles. The bud bar is clad in sage green tiles and radiused between two long display counters. A walnut counter adds richness to the palette and creates a set of datum lines throughout the space.<\/p>\n<p>Cannoe Collingwood tells the story of the transition from summer to winter on the Niagara Escarpment. Corrugated millwork panels are painted green on the entry face, representing the green summer slopes popular with cyclists. The hill culminates in a supergraphic NNs milled out of the same material. The opposite sides are white, creating a ski slope landscape that is punctuated by thin shelving. Between, a white oak \u2018bud bar\u2019 welcomes customers to engage with the products and staff.<\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":2471,"cat_id_laureat":3433,"laureat":"Certification Or"},{"cat_id":2526,"cat_id_laureat":3433,"laureat":"Certification Or"}],"contest_id":"75033","contest_title":"GRANDS PRIX DU DESIGN \u2013 15e \u00e9dition","firms":[{"name":"Williamson Williamson","website":"www.williamsonwilliamson.com","category":"","category_tax":2744,"category_label":"Architecte"}],"user":{"email":"betsy@wwinc.ca","first_name":"Betsy","last_name":"Williamson"},"doc_texts_web":{"fr":"<p>Si c'est une nuance de vert, c'est parti. Une suite de trois magasins phares, ouverts simultan\u00e9ment, d\u00e9finit la flexibilit\u00e9 d'une marque de cannabis pour cr\u00e9er un nouveau type d'environnement de marque ; Pas un magasin de d\u00e9tail, pas un bar, mais quelque chose entre les deux.<br \/>\nAnticipant le d\u00e9ploiement de Cannoe dans une ville et finalement dans tout l'Ontario, nous avons compris que pour nous int\u00e9grer, nous devions \u00eatre diff\u00e9rents \u2013 et pour nous, cela signifiait constamment contextuel. Au lieu de concevoir un magasin prototype et de cr\u00e9er une exp\u00e9rience g\u00e9n\u00e9rique ind\u00e9pendante du lieu, chaque magasin Cannoe refl\u00e8te son quartier \u00e0 travers une palette unique, ancr\u00e9e par la couleur verte, tout en conservant la coh\u00e9rence des d\u00e9tails et des fonctions du \u00abbud bar\u00bb pour assurer la continuit\u00e9.<br \/>\nLes espaces et la marque mettent le design au premier plan, d\u00e9veloppant des boutiques m\u00e9morables qui deviendront votre magasin de \u00ab quartier \u00bb.<br \/>\nLa conception de la marque, r\u00e9alis\u00e9e avec un bureau sp\u00e9cialis\u00e9, a cr\u00e9\u00e9 un logo mutable \u00e0 partir de la ligature connect\u00e9e des NN. Tant que les NN sont connect\u00e9s, n'importe quelle police fonctionnera. De m\u00eame, une palette de couleurs ouverte de litt\u00e9ralement n'importe quelle nuance de vert montre en outre la flexibilit\u00e9 n\u00e9cessaire pour cr\u00e9er des moments de conception uniques. Le vert est synonyme de fra\u00eecheur dans l'industrie du cannabis et une combinaison de nuances permet \u00e0 la palette de changer l\u00e9g\u00e8rement tout en restant coh\u00e9rente.<br \/>\nChaque magasin de d\u00e9tail, dont deux au centre-ville de Toronto et un \u00e0 Collingwood, en Ontario, poss\u00e8de une palette de mat\u00e9riaux adapt\u00e9e \u00e0 son emplacement.<br \/>\nSur Queen Street East, un bar en brique chamois fait un clin d'\u0153il aux maisons victoriennes du quartier. La taille modulaire et le corps solide moul\u00e9 au sable permettent aux briques empil\u00e9es et tordues de se mettre en porte-\u00e0-faux et de cr\u00e9er des formes, cr\u00e9ant ainsi une zone d'assise incurv\u00e9e \u00e0 l'extr\u00e9mit\u00e9 du bar et des d\u00e9tails en gradins et en chevrons dans les zones lin\u00e9aires du comptoir. La brique contraste avec un mur vert for\u00eat profond avec des \u00e9tag\u00e8res enduites de poudre vert clair. La couleur fournit la puissance et le drame de l'espace ainsi que les d\u00e9tails d\u00e9licats.<br \/>\nRejoindre le paysage de vente au d\u00e9tail \u00e0 la mode de Queen Street West est un espace rempli de lumi\u00e8re d\u00e9fini par des \u00e9tag\u00e8res \u00e0 \u00e9chelle verte avec des vitres grav\u00e9es \u2013 profitant des fen\u00eatres sur les deux c\u00f4t\u00e9s du b\u00e2timent d'angle. Le magasin propre, ouvert et moderne est entour\u00e9 d'\u00e9chelles d'\u00e9tag\u00e8res auto-structurelles vert clair qui sont suspendues au plafond et \u00e9pingl\u00e9es au sol, am\u00e9liorant leurs profils \u00e9lanc\u00e9s. Le bar \u00e0 bourgeons est recouvert de tuiles vert sauge et rayonn\u00e9 entre deux longs comptoirs d'affichage. Un comptoir en noyer ajoute de la richesse \u00e0 la palette et cr\u00e9e un ensemble de lignes de r\u00e9f\u00e9rence dans tout l'espace.<br \/>\nCannoe Collingwood raconte l'histoire de la transition de l'\u00e9t\u00e9 \u00e0 l'hiver dans l'escarpement du Niagara. Des panneaux de menuiserie ondul\u00e9e sont peints en vert sur la face d'entr\u00e9e, repr\u00e9sentant les pentes vertes d'\u00e9t\u00e9 appr\u00e9ci\u00e9es des cyclistes. La colline se termine par un NN supergraphique frais\u00e9 dans le m\u00eame mat\u00e9riau. Les c\u00f4t\u00e9s oppos\u00e9s sont blancs, cr\u00e9ant un paysage de pistes de ski rythm\u00e9 par de fines \u00e9tag\u00e8res. Entre les deux, un \u00ab bar \u00e0 bourgeons \u00bb en ch\u00eane blanc invite les clients \u00e0 interagir avec les produits et le personnel.<\/p>\n","en":"<p>If it\u2019s a shade of green, it\u2019s a go. A suite of three flagship stores, opened concurrently, define the flexibility of a cannabis brand to create a new type of branded environment; Not a retail store, not a bar, but something in between. <\/p>\n<p>Anticipating the deployment of Cannoe across a city and ultimately across Ontario, we understood that to fit in, we had to be different \u2013 and to us that meant consistently contextual. As opposed to designing a prototypical store and creating a generic experience independent from location, each Cannoe store reflects its neighbourhood through a unique palette, anchored by the colour green, while keeping consistent the detailing and functions of the \u2018bud bar\u2019 to provide continuity. <\/p>\n<p>The spaces and brand put design first, developing memorable shops that will become your local \u2018neighbourhood\u2019 store. <\/p>\n<p>The branding design, done with a specialty office, created a mutable logo from the connected ligature of the NNs. As long as the NNs are connected, any font will work. Likewise, an open colour palette of literally any shade of green further shows the flexibility to create unique design moments. Green equals freshness in the cannabis industry and a combination of shades allows the palette to slightly shift while still being consistent. <\/p>\n<p>Each retail store, including two in downtown Toronto and one in Collingwood, Ontario, has a material palette customized for its location. <\/p>\n<p>On Queen Street East, a buff brick bar nods to the neighbourhood Victorian houses. The modular size and sand-molded solid body allows the stacking and twisting bricks to cantilever and create shapes \u2013 creating a curved seating area at the end of the bar and the stepping and herringbone details at the linear areas of the counter. The brick is contrasted against a deep forest green wall with light green powder coated shelving. The colour provides the power and the drama for the space as well as the delicate details. <\/p>\n<p>Joining the trendy retail landscape of Queen Street West is a light filled space defined by green ladder shelving with etched glass panes \u2013 taking advantage of windows on two sides of the corner building. The clean, open and modern store is ringed with light green self-structural shelving ladders that are hung form the ceiling and pinned to the floor, enhancing their slender profiles. The bud bar is clad in sage green tiles and radiused between two long display counters. A walnut counter adds richness to the palette and creates a set of datum lines throughout the space.<\/p>\n<p>Cannoe Collingwood tells the story of the transition from summer to winter on the Niagara Escarpment. Corrugated millwork panels are painted green on the entry face, representing the green summer slopes popular with cyclists. The hill culminates in a supergraphic NNs milled out of the same material. The opposite sides are white, creating a ski slope landscape that is punctuated by thin shelving. Between, a white oak \u2018bud bar\u2019 welcomes customers to engage with the products and staff.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/cannoe\/","en":"https:\/\/int.design\/en\/projects\/cannoe\/"},"titles":{"fr":"Cannoe","en":"Cannoe"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/82951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=82951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}