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Ce projet r\u00e9sidentiel phare, qui abrite 514 suites r\u00e9sidentielles, est compos\u00e9 d\u2019une tour de 25 \u00e9tages, d\u2019une porterie de 4 \u00e9tages sur la rue Sherbrooke Ouest, et d\u2019une cour int\u00e9rieure chauff\u00e9e et paysag\u00e9e, avec un rond-point v\u00e9hiculaire reliant les deux b\u00e2timents.<\/p>\n","en":"<p>Located in the heart of the Golden Square Mile, Broccolini\u2019s Le Sherbrooke brings together history, contemporary living, and timeless luxury in one of Montreal\u2019s most distinguished locations. This flagship residential project, which houses 514 residential suites, is comprised of a 25-storey tower, a 4-storey Gatehouse building on Sherbrooke Street West, and a heated, landscaped courtyard with a vehicular roundabout bridging both buildings.<\/p>\n","original":""},"jury_text":[{"category":2623,"fr":"<p>Chacun sait qu\u2019en immobilier, la localisation est extr\u00eamement importante. \u201cLocation, location, location!\u201d, dit l\u2019expression anglaise. C\u2019est d\u2019autant plus vrai quand la localisation est vraiment exceptionnelle, comme c\u2019est le cas ici.<\/p>\n<p>Exceptionnelle pour 2 raisons, qui chacune explique une partie de l\u2019image de marque d\u00e9velopp\u00e9e.<\/p>\n<p>1- La rue Sherbrooke est effectivement l\u2019adresse la plus prestigieuse de la ville, \u00e0 la fronti\u00e8re du centre-ville et de la montagne, emplacement des mus\u00e9es et des universit\u00e9s, mais aussi des palaces 5 \u00e9toiles et de certains des meilleurs restaurants en ville. C\u2019est aussi une des rues les plus longues de l\u2019\u00cele de Montr\u00e9al dont elle est par cons\u00e9quent un des marqueurs g\u00e9ographiques les plus importants.<br \/>\nDans ce contexte, nous avons opt\u00e9 pour un nom simple qui met toute l\u2019emphase sur cette adresse: Le Sherbrooke. Le nom est toujours soulign\u00e9 d\u2019un mince filet qui symbolise la rue elle-m\u00eame, traversant l\u2019\u00cele d\u2019ouest en est.<\/p>\n<p>2- La rue Sherbrooke, dans sa partie centrale, traverse un quartier, le Mile carr\u00e9 dor\u00e9, qui fut au tournant des XIX et XX si\u00e8cle, le quartier le plus riche du Canada. Parsem\u00e9 de gigantesques propri\u00e9t\u00e9s, bord\u00e9es de jardins \u00e0 l\u2019anglaise, ce quartier a aujourd\u2019hui perdu de son charme un peu bucolique, m\u00eame si sa riche histoire est encore bien visible. Rattrap\u00e9 par le centre-ville et ses grattes-ciel, cela fait pr\u00e8s d\u2019un si\u00e8cle qu\u2019un projet r\u00e9sidentiel de prestige n\u2019y a pas \u00e9t\u00e9 d\u00e9velopp\u00e9.<br \/>\nC\u2019est la raison pour laquelle, notre marque est le plus souvent associ\u00e9e \u00e0 sa signature: \u201cUn riche h\u00e9ritage\u201d. C\u2019est une fa\u00e7on pour nous de montrer que cette marque a l\u2019ambition de voir grand et beau, mais aussi l\u2019humilit\u00e9 de savoir qu\u2019elle doit s\u2019inscrire (et respecter) l\u2019histoire prestigieuse de son environnement direct.<\/p>\n<p>Les couleurs, tr\u00e8s classiques, traduisent le c\u00f4t\u00e9 h\u00e9ritage de la marque, tandis que les typographies (plus modernes, mais aussi plus discr\u00e8tes) traduisent la modernit\u00e9 du projet, qui ne devait pas \u00eatre per\u00e7u comme poussi\u00e9reux et \u00e9cras\u00e9 par le poids du pass\u00e9.<\/p>\n","en":"<p>Everyone knows that in real estate, location is extremely important. \u201cLocation, location, location!\u201d as the saying goes. This is all the more true when the location is truly exceptional, as is the case here.<\/p>\n<p>Exceptional for 2 reasons, each of which explains a part of the brand image that was developed. <\/p>\n<p>1- Sherbrooke Street is indeed the most prestigious thoroughfare in the city, located at the border between downtown and the mountain, home to museums and universities, and to 5-star mansions and some of the best restaurants in town. It\u2019s also one of the longest streets on the Island of Montreal, and, therefore, one of the city\u2019s most significant geographical markers.<br \/>\n\tFor this reason, we opted for a simple name that would put all the emphasis on the project\u2019s address: Le Sherbrooke. The name is always underlined with a thin line that symbolizes the street itself, crossing the Island from west to east. <\/p>\n<p>2- At its mid-point, Sherbrooke Street passes through the Golden Square Mile, a neighbourhood that, at the turn of the 19th and 20th centuries, was the richest in Canada. Punctuated by immense properties, bordered by English gardens, today this neighbourhood has somewhat lost its bucolic charm, even if its rich history is still clearly on display. Gradually overtaken by downtown and its skyscrapers, it has been nearly a century since a prestigious residential project has been developed here.<br \/>\n\tThis is why our brand is most often presented together with its signature: \u201cA rich heritage\u201d. It\u2019s a way for us to show that this brand has the ambition to think big and beautiful, but also the humility to know that it must integrate with (and respect) the prestigious history of its immediate environment. <\/p>\n<p>The very classic colours reflect the heritage side of the brand, while the typography (more modern, and more discreet) reflects the modernity of the project, with the intention that it shouldn\u2019t be perceived as dusty or crushed by the weight of the past.<\/p>\n","original":""},{"category":2624,"fr":"<p>Chacun sait qu\u2019en immobilier, la localisation est extr\u00eamement importante. \u201cLocation, location, location!\u201d, dit l\u2019expression anglaise. C\u2019est d\u2019autant plus vrai quand la localisation est vraiment exceptionnelle, comme c\u2019est le cas ici.<\/p>\n<p>Exceptionnelle pour 2 raisons, qui chacune explique une partie de l\u2019image de marque d\u00e9velopp\u00e9e.<\/p>\n<p>1- La rue Sherbrooke est effectivement l\u2019adresse la plus prestigieuse de la ville, \u00e0 la fronti\u00e8re du centre-ville et de la montagne, emplacement des mus\u00e9es et des universit\u00e9s, mais aussi des palaces 5 \u00e9toiles et de certains des meilleurs restaurants en ville. C\u2019est aussi une des rues les plus longues de l\u2019\u00cele de Montr\u00e9al dont elle est par cons\u00e9quent un des marqueurs g\u00e9ographiques les plus importants.<br \/>\nDans ce contexte, nous avons opt\u00e9 pour un nom simple qui met toute l\u2019emphase sur cette adresse: Le Sherbrooke. Le nom est toujours soulign\u00e9 d\u2019un mince filet qui symbolise la rue elle-m\u00eame, traversant l\u2019\u00cele d\u2019ouest en est.<\/p>\n<p>2- La rue Sherbrooke, dans sa partie centrale, traverse un quartier, le Mile carr\u00e9 dor\u00e9, qui fut au tournant des XIX et XX si\u00e8cle, le quartier le plus riche du Canada. Parsem\u00e9 de gigantesques propri\u00e9t\u00e9s, bord\u00e9es de jardins \u00e0 l\u2019anglaise, ce quartier a aujourd\u2019hui perdu de son charme un peu bucolique, m\u00eame si sa riche histoire est encore bien visible. Rattrap\u00e9 par le centre-ville et ses grattes-ciel, cela fait pr\u00e8s d\u2019un si\u00e8cle qu\u2019un projet r\u00e9sidentiel de prestige n\u2019y a pas \u00e9t\u00e9 d\u00e9velopp\u00e9.<br \/>\nC\u2019est la raison pour laquelle, notre marque est le plus souvent associ\u00e9e \u00e0 sa signature: \u201cUn riche h\u00e9ritage\u201d. C\u2019est une fa\u00e7on pour nous de montrer que cette marque a l\u2019ambition de voir grand et beau, mais aussi l\u2019humilit\u00e9 de savoir qu\u2019elle doit s\u2019inscrire (et respecter) l\u2019histoire prestigieuse de son environnement direct.<\/p>\n<p>Les couleurs, tr\u00e8s classiques, traduisent le c\u00f4t\u00e9 h\u00e9ritage de la marque, tandis que les typographies (plus modernes, mais aussi plus discr\u00e8tes) traduisent la modernit\u00e9 du projet, qui ne devait pas \u00eatre per\u00e7u comme poussi\u00e9reux et \u00e9cras\u00e9 par le poids du pass\u00e9.<\/p>\n","en":"<p>Everyone knows that in real estate, location is extremely important. \u201cLocation, location, location!\u201d as the saying goes. This is all the more true when the location is truly exceptional, as is the case here.<\/p>\n<p>Exceptional for 2 reasons, each of which explains a part of the brand image that was developed. <\/p>\n<p>1- Sherbrooke Street is indeed the most prestigious thoroughfare in the city, located at the border between downtown and the mountain, home to museums and universities, and to 5-star mansions and some of the best restaurants in town. It\u2019s also one of the longest streets on the Island of Montreal, and, therefore, one of the city\u2019s most significant geographical markers.<br \/>\n\tFor this reason, we opted for a simple name that would put all the emphasis on the project\u2019s address: Le Sherbrooke. The name is always underlined with a thin line that symbolizes the street itself, crossing the Island from west to east. <\/p>\n<p>2- At its mid-point, Sherbrooke Street passes through the Golden Square Mile, a neighbourhood that, at the turn of the 19th and 20th centuries, was the richest in Canada. Punctuated by immense properties, bordered by English gardens, today this neighbourhood has somewhat lost its bucolic charm, even if its rich history is still clearly on display. Gradually overtaken by downtown and its skyscrapers, it has been nearly a century since a prestigious residential project has been developed here.<br \/>\n\tThis is why our brand is most often presented together with its signature: \u201cA rich heritage\u201d. It\u2019s a way for us to show that this brand has the ambition to think big and beautiful, but also the humility to know that it must integrate with (and respect) the prestigious history of its immediate environment. <\/p>\n<p>The very classic colours reflect the heritage side of the brand, while the typography (more modern, and more discreet) reflects the modernity of the project, with the intention that it shouldn\u2019t be perceived as dusty or crushed by the weight of the past.<\/p>\n","original":""},{"category":2627,"fr":"<p>Une des choses qui distingue nettement ce projet immobilier est son inscription dans une longue et prestigieuse tradition de d\u00e9veloppement, celle du Mille carr\u00e9 dor\u00e9.<\/p>\n<p>Nous voulions utiliser cette histoire, mais sans tomber dans le \u201cpass\u00e9isme\u201d ou la nostalgie. Nous voulions montrer que ce quartier avait certes un pass\u00e9, mais qu\u2019il \u00e9tait aussi vivant aujourd\u2019hui (qu\u2019il a donc un pr\u00e9sent) et que notre projet allait \u00e9galement contribuer \u00e0 dessiner son futur. Nous avons donc cr\u00e9\u00e9 un luxueux coffrets de 3 livres, respectivement intitul\u00e9s \u201cHier\u201d, \u201cAujourd\u2019hui\u201d et \u201cDemain\u201d.<\/p>\n<p>\u201cHier\u201d, cr\u00e9\u00e9 gr\u00e2ce \u00e0 une collaboration avec le Mus\u00e9e McCord, met de l\u2019avant la richesse architecturale des 20 plus belles demeures du quartier, telles que photographi\u00e9es entre 1860 et 1900 par le grand photographe montr\u00e9alais William Notman.<br \/>\nCet ouvrage pr\u00e9sente plus de 70 images, magnifiquement imprim\u00e9es, et raconte de fa\u00e7on rigoureuse mais l\u00e9g\u00e8re, l\u2019histoire d\u2019un quartier finalement peu connu et qui a pourtant fa\u00e7onn\u00e9 l\u2019histoire du Canada tout entier.<\/p>\n<p>\u201cJ\u2019adore \u201cHier\u201d. Je crois que c\u2019est le plus agr\u00e9able livre que j\u2019ai vu sur l\u2019architecture et l\u2019histoire du Golden Square Mile. C\u2019est bien \u00e9crit, complet et bien \u00e9quilibr\u00e9. L\u2019ajout de plans de la ville est excellent. Quel hommage aux photographies de Notman et \u00e0 notre collection\u2009!  Merci.\u201d<br \/>\nH\u00e9l\u00e8ne Samson, conservatrice, photographie, Mus\u00e9e McCord.<\/p>\n<p>\u201cAujourd\u2019hui\u201d pr\u00e9sente aussi 20 portraits. Il ne s\u2019agit pas cette fois-ci de maisons, mais bien de personnages qui habitent, travaillent ou \u00e9tudient dans le quartier et qui peuvent donc nous en donner une image plus int\u00e9rieure et m\u00eame plus intime. \u00c9crit et mis en image par un duo de jeunes montr\u00e9alais (L\u00e9a Jeanmougin aux mots, et Bruno Florin, aux photographies), le livre explore le quartier avec une sensibilit\u00e9 plus contemporaine.<\/p>\n<p>\u201cDemain\u201d pr\u00e9sente de fa\u00e7on exhaustive le projet \u201cLe Sherbrooke\u201d. Richement illustr\u00e9 de rendus 3D tr\u00e8s r\u00e9alistes, le livre ajoute des contenus moins habituels, tels que des entrevues avec de nombreux artisans du projet: l\u2019architecte, le designer, les paysagistes, etc.<\/p>\n<p>Ce coffret \u00e9tait offert aux prospects les plus fortun\u00e9s, susceptibles d\u2019acheter les penthouses les plus dispendieux. Cette client\u00e8le tr\u00e8s \u00e9duqu\u00e9e et qui est souvent expos\u00e9e \u00e0 des objets promotionnels luxueux a \u00e9t\u00e9 s\u00e9duite et impressionn\u00e9e (ce qui n\u2019est pas fr\u00e9quent) par la qualit\u00e9 du contenu qui a \u00e9t\u00e9 cr\u00e9\u00e9.<\/p>\n","en":"<p>One of the aspects that clearly distinguishes this real estate project is its incorporation into a long and prestigious tradition of development, that of the Golden Square Mile. <\/p>\n<p>We wanted to use this history, but without overly dwelling on the past or waxing nostalgic. We wanted to show that the neighbourhood certainly had a past, but that it was also still vibrant today (that it has a present), and that our project would help to shape its future. We therefore created a luxurious box set of 3 books, respectively entitled \u201cYesterday\u201d, \u201cToday\u201d and \u201cTomorrow\u201d. <\/p>\n<p>\u201cYesterday\u201d, created thanks to a collaboration with the McCord Museum, highlights the architectural richness of the 20 most beautiful residences of the neighbourhood, as photographed between 1860 and 1900 by renowned photographer William Notman.<br \/>\nThis book features more than 70 beautifully printed images, and thoroughly yet lightheartedly recounts the history of a neighbourhood that is ultimately little known and yet was responsible for shaping the history of the entire country of Canada. <\/p>\n<p>\u201cI love \u2018Yesterday\u2019. I believe it to be the most delightful book I\u2019ve seen on the architecture and history of the Golden Square Mile. It\u2019s well written, comprehensive, and well balanced. The addition of city maps is excellent. What a tribute to Notman\u2019s photographs, and to our collection! Thank you.\u201d<br \/>\n&#8211; H\u00e9l\u00e8ne Samson, Curator, Photography, McCord Museum. <\/p>\n<p>\u201cToday\u201d also features 20 portraits. This time not of homes, but of different personalities who live, work or study in the neighbourhood and who can therefore give us a more intimate inside look at it. Written and photo-illustrated by a duo of young Montrealers (L\u00e9a Jeanmougin, the writer, and Bruno Florin, the photographer), the book explores the neighbourhood with a more contemporary sensibility. <\/p>\n<p>\u201cTomorrow\u201d presents the \u201cLe Sherbrooke\u201d project exhaustively. Richly illustrated with very realistic 3D renderings, the book includes content that\u2019s a little less common, such as interviews with the project\u2019s many artisans: the architect, the designer, the landscape architects, etc. <\/p>\n<p>This box set was gifted to the wealthiest prospective clients, the likeliest to purchase the more expensive penthouses. This highly educated clientele, often exposed to luxurious promotional items, was seduced and impressed (a rare thing) by the quality of the content that was created.<\/p>\n","original":""},{"category":2630,"fr":"<p>Une des choses qui distingue nettement ce projet immobilier est son inscription dans une longue et prestigieuse tradition de d\u00e9veloppement, celle du Mille carr\u00e9 dor\u00e9.<\/p>\n<p>Nous voulions utiliser cette histoire, mais sans tomber dans le \u201cpass\u00e9isme\u201d ou la nostalgie. Nous voulions montrer que ce quartier avait certes un pass\u00e9, mais qu\u2019il \u00e9tait aussi vivant aujourd\u2019hui (qu\u2019il a donc un pr\u00e9sent) et que notre projet allait \u00e9galement contribuer \u00e0 dessiner son futur. Nous avons donc cr\u00e9\u00e9 un luxueux coffrets de 3 livres, respectivement intitul\u00e9s \u201cHier\u201d, \u201cAujourd\u2019hui\u201d et \u201cDemain\u201d.<\/p>\n<p>\u201cHier\u201d, cr\u00e9\u00e9 gr\u00e2ce \u00e0 une collaboration avec le Mus\u00e9e McCord, met de l\u2019avant la richesse architecturale des 20 plus belles demeures du quartier, telles que photographi\u00e9es entre 1860 et 1900 par le grand photographe montr\u00e9alais William Notman.<br \/>\nCet ouvrage pr\u00e9sente plus de 70 images, magnifiquement imprim\u00e9es, et raconte de fa\u00e7on rigoureuse mais l\u00e9g\u00e8re, l\u2019histoire d\u2019un quartier finalement peu connu et qui a pourtant fa\u00e7onn\u00e9 l\u2019histoire du Canada tout entier.<\/p>\n<p>\u201cJ\u2019adore \u201cHier\u201d. Je crois que c\u2019est le plus agr\u00e9able livre que j\u2019ai vu sur l\u2019architecture et l\u2019histoire du Golden Square Mile. C\u2019est bien \u00e9crit, complet et bien \u00e9quilibr\u00e9. L\u2019ajout de plans de la ville est excellent. Quel hommage aux photographies de Notman et \u00e0 notre collection\u2009!  Merci.\u201d<br \/>\nH\u00e9l\u00e8ne Samson, conservatrice, photographie, Mus\u00e9e McCord.<\/p>\n<p>\u201cAujourd\u2019hui\u201d pr\u00e9sente aussi 20 portraits. Il ne s\u2019agit pas cette fois-ci de maisons, mais bien de personnages qui habitent, travaillent ou \u00e9tudient dans le quartier et qui peuvent donc nous en donner une image plus int\u00e9rieure et m\u00eame plus intime. \u00c9crit et mis en image par un duo de jeunes montr\u00e9alais (L\u00e9a Jeanmougin aux mots, et Bruno Florin, aux photographies), le livre explore le quartier avec une sensibilit\u00e9 plus contemporaine.<\/p>\n<p>\u201cDemain\u201d pr\u00e9sente de fa\u00e7on exhaustive le projet \u201cLe Sherbrooke\u201d. Richement illustr\u00e9 de rendus 3D tr\u00e8s r\u00e9alistes, le livre ajoute des contenus moins habituels, tels que des entrevues avec de nombreux artisans du projet: l\u2019architecte, le designer, les paysagistes, etc.<\/p>\n<p>Ce coffret \u00e9tait offert aux prospects les plus fortun\u00e9s, susceptibles d\u2019acheter les penthouses les plus dispendieux. Cette client\u00e8le tr\u00e8s \u00e9duqu\u00e9e et qui est souvent expos\u00e9e \u00e0 des objets promotionnels luxueux a \u00e9t\u00e9 s\u00e9duite et impressionn\u00e9e (ce qui n\u2019est pas fr\u00e9quent) par la qualit\u00e9 du contenu qui a \u00e9t\u00e9 cr\u00e9\u00e9.<\/p>\n","en":"<p>One of the aspects that clearly distinguishes this real estate project is its incorporation into a long and prestigious tradition of development, that of the Golden Square Mile. <\/p>\n<p>We wanted to use this history, but without overly dwelling on the past or waxing nostalgic. We wanted to show that the neighbourhood certainly had a past, but that it was also still vibrant today (that it has a present), and that our project would help to shape its future. We therefore created a luxurious box set of 3 books, respectively entitled \u201cYesterday\u201d, \u201cToday\u201d and \u201cTomorrow\u201d. <\/p>\n<p>\u201cYesterday\u201d, created thanks to a collaboration with the McCord Museum, highlights the architectural richness of the 20 most beautiful residences of the neighbourhood, as photographed between 1860 and 1900 by renowned photographer William Notman.<br \/>\nThis book features more than 70 beautifully printed images, and thoroughly yet lightheartedly recounts the history of a neighbourhood that is ultimately little known and yet was responsible for shaping the history of the entire country of Canada. <\/p>\n<p>\u201cI love \u2018Yesterday\u2019. I believe it to be the most delightful book I\u2019ve seen on the architecture and history of the Golden Square Mile. It\u2019s well written, comprehensive, and well balanced. The addition of city maps is excellent. What a tribute to Notman\u2019s photographs, and to our collection! Thank you.\u201d<br \/>\n&#8211; H\u00e9l\u00e8ne Samson, Curator, Photography, McCord Museum. <\/p>\n<p>\u201cToday\u201d also features 20 portraits. This time not of homes, but of different personalities who live, work or study in the neighbourhood and who can therefore give us a more intimate inside look at it. Written and photo-illustrated by a duo of young Montrealers (L\u00e9a Jeanmougin, the writer, and Bruno Florin, the photographer), the book explores the neighbourhood with a more contemporary sensibility. <\/p>\n<p>\u201cTomorrow\u201d presents the \u201cLe Sherbrooke\u201d project exhaustively. Richly illustrated with very realistic 3D renderings, the book includes content that\u2019s a little less common, such as interviews with the project\u2019s many artisans: the architect, the designer, the landscape architects, etc. <\/p>\n<p>This box set was gifted to the wealthiest prospective clients, the likeliest to purchase the more expensive penthouses. This highly educated clientele, often exposed to luxurious promotional items, was seduced and impressed (a rare thing) by the quality of the content that was created.<\/p>\n","original":""},{"category":2633,"fr":"<p>Cette campagne d&#39;affichage visait notre cible prioritaire: les habitants (tr\u00e8s) fortun\u00e9s de l&#39;\u00eele de Montr\u00e9al, d\u00e9sireux d\u2019habiter au plus pr\u00e8s du c\u0153ur culturel, artistique, historique et gastronomique de la ville. <\/p>\n<p>Nous savions que pour cette cible-l\u00e0, la simple \u00e9vocation de la rue Sherbrooke, adresse la plus prestigieuse de Montr\u00e9al et sur laquelle bien peu de projets immobiliers ont \u00e9t\u00e9 d\u00e9velopp\u00e9s dans les derni\u00e8res d\u00e9cennies, allait \u00e9veiller la curiosit\u00e9 et l\u2019int\u00e9r\u00eat.<\/p>\n<p>Nous avons donc opt\u00e9 pour une \u201ccampagne teaser\u201d, rare dans l\u2019industrie, qui ne montrerait aucune image du projet, ni n\u2019en d\u00e9voilerait aucun d\u00e9tail.<\/p>\n<p>Pour en savoir plus, le public devait s\u2019inscrire sur une liste de courriel, ce qu\u2019ils ont fait massivement!<\/p>\n","en":"<p>This poster campaign was aimed at our primary target group: the (very) wealthy inhabitants of the Island of Montreal who are looking to live as close as possible to the cultural, artistic, historical, and gastronomical heart of the city.<\/p>\n<p>We knew that for this target demographic, there mere mention of Sherbrooke Street, the most prestigious thoroughfare in Montreal, and on which very few real estate projects have been developed in recent decades, would arouse curiosity and interest.  <\/p>\n<p>We therefore opted to use a \u201cteaser campaign\u201d, rare in the industry, that would not display any image of the project, nor reveal any details. <\/p>\n<p>To learn more, the public had to register to an email list, which they did, en masse.<\/p>\n","original":""},{"category":2635,"fr":"<p>Cette campagne d\u2019imprim\u00e9 (The Gazette et LaPresse+) visait notre cible prioritaire: les habitants (tr\u00e8s) fortun\u00e9s de l&#39;\u00eele de Montr\u00e9al, d\u00e9sireux d\u2019habiter au plus pr\u00e8s du c\u0153ur culturel, artistique, historique et gastronomique de la ville. <\/p>\n<p>Cette client\u00e8le tr\u00e8s \u00e9duqu\u00e9e ne se laisse pas facilement impressionner par de simples images l\u00e9ch\u00e9es. Nous avons donc plut\u00f4t utilis\u00e9 nos espaces publicitaires pour proposer du contenu de qualit\u00e9, \u00e0 la fois cr\u00e9dible et pertinent:  des portraits (photo + texte) de personnalit\u00e9s habitant ou travaillant dans le quartier. En lisant ces entretiens, on d\u00e9couvre ce qui fait, selon eux, le charme unique de la vie dans le Mille carr\u00e9 dor\u00e9. Notre public-cible pouvait facilement se retrouver dans les personnalit\u00e9s que nous avons choisi de pr\u00e9senter.<\/p>\n<p>Encore une fois, pas d\u2019images du projet, aucun d\u00e9tail: un simple nom et une adresse web pour en savoir plus.<\/p>\n","en":"<p>This print campaign (The Gazette and LaPresse+) was aimed at our primary target: the (very) wealthy inhabitants of the Island of Montreal who are looking to live as close as possible to the cultural, artistic, historical, and gastronomical heart of the city. <\/p>\n<p>This highly educated clientele is not easily impressed by simple polished images. We therefore opted to use our advertising spaces to offer quality content that is both credible and pertinent: portraits (photos + text) of people living or working in the neighbourhood. By reading these personal accounts, readers discover what, according to these locals, gives life in the Golden Square Mile its unique charm. Our target audience could easily identify with the personalities we chose to feature. <\/p>\n<p>Again, there were no images of the project, no details, just a simple name and a website address where readers could learn more.<\/p>\n","original":""},{"category":2636,"fr":"<p>Pour le site web, nous avons cherch\u00e9 \u00e0 offrir une navigation tr\u00e8s simplifi\u00e9e avec seulement 2 grandes sections bien distinctes: le projet et le quartier.<\/p>\n<p>Dans la page du projet, le visiteur n\u2019a pas \u00e0 chercher l\u2019information, elle vient \u00e0 lui naturellement au travers d\u2019un long \u201cscroll\u201d (la seule interaction sur la page). Le Sherbrooke se d\u00e9voile ainsi, de fa\u00e7on lin\u00e9aire et claire, \u00e0 la fa\u00e7on d\u2019une exposition dans un mus\u00e9e, que l\u2019on parcourt tranquillement de salle en salle, de l\u2019entr\u00e9e jusqu\u2019\u00e0 la sortie. <\/p>\n<p>Finalement, c\u2019est toute l\u2019histoire du projet qui est racont\u00e9e de haut en bas et de A \u00e0 Z.<\/p>\n<p>Dans la page du quartier, nous avons de nouveau mis\u00e9 sur du contenu original et de qualit\u00e9. Loin de nous contenter des fameuses cartes nous montrant les transports en commun et les restaurants du coin, le site propose des portraits de personnages ayant marqu\u00e9 l\u2019histoire du quartier, ainsi que 5 documentaires audio de 30 minutes permettant de d\u00e9couvrir le quartier sous diff\u00e9rentes facettes. 2 de ces documentaires ont \u00e9t\u00e9 r\u00e9alis\u00e9s en collaboration avec le Mus\u00e9e des Beaux-arts de Montr\u00e9al, voisin du projet. Ils proposent des tours guid\u00e9s dans le mus\u00e9e afin d\u2019y d\u00e9couvrir certaines des \u0153uvres les plus embl\u00e9matiques.<\/p>\n","en":"<p>For the website, we sought to offer very simplified navigation with only 2 large, distinct sections: the Project and the Neighbourhood. <\/p>\n<p>On the Project page, the visitor doesn\u2019t have to look for information, it comes to them organically through one long scroll (the only interactive aspect of the page). Le Sherbrooke is therefore revealed in a linear and clear fashion, like a museum exhibit, where one walks quietly from room to room, from entrance to exit. <\/p>\n<p>In this way, the whole story of the project unfolds, from top to bottom and from A to Z.<\/p>\n<p>On the Neighbourhood page, we once again relied on original and quality content. Far from contenting ourselves with the customary maps showing the public transportation options and restaurants in the area, instead the site offers portraits of important figures who marked the history of the neighbourhood, as well as 5 audio documentaries, each 30 minutes long, allowing the visitors to discover the neighbourhood from different perspectives. 2 of these documentaries were made in collaboration with the Montreal Museum of Fine Arts, neighbouring the project. They offer guided tours through the museum to discover some of its most iconic works.<\/p>\n","original":""},{"category":2641,"fr":"<p>Situ\u00e9 au c\u0153ur du Mille carr\u00e9 dor\u00e9, le Sherbrooke de Broccolini r\u00e9unit histoire, vie contemporaine et luxe intemporel dans l\u2019un des emplacements les plus distingu\u00e9s de Montr\u00e9al. Ce projet r\u00e9sidentiel phare, qui abrite 514 suites r\u00e9sidentielles, est compos\u00e9 d\u2019une tour de 25 \u00e9tages, d\u2019une porterie de 4 \u00e9tages sur la rue Sherbrooke Ouest, et d\u2019une cour int\u00e9rieure chauff\u00e9e et paysag\u00e9e, avec un rond-point v\u00e9hiculaire reliant les deux b\u00e2timents.<\/p>\n","en":"<p>Located in the heart of the Golden Square Mile, Broccolini\u2019s Le Sherbrooke brings together history, contemporary living, and timeless luxury in one of Montreal\u2019s most distinguished locations. This flagship residential project, which houses 514 residential suites, is comprised of a 25-storey tower, a 4-storey Gatehouse building on Sherbrooke Street West, and a heated, landscaped courtyard with a vehicular roundabout bridging both buildings.<\/p>\n","original":""},{"category":2642,"fr":"<p>Situ\u00e9 au c\u0153ur du Mille carr\u00e9 dor\u00e9, le Sherbrooke de Broccolini r\u00e9unit histoire, vie contemporaine et luxe intemporel dans l\u2019un des emplacements les plus distingu\u00e9s de Montr\u00e9al. Ce projet r\u00e9sidentiel phare, qui abrite 514 suites r\u00e9sidentielles, est compos\u00e9 d\u2019une tour de 25 \u00e9tages, d\u2019une porterie de 4 \u00e9tages sur la rue Sherbrooke Ouest, et d\u2019une cour int\u00e9rieure chauff\u00e9e et paysag\u00e9e, avec un rond-point v\u00e9hiculaire reliant les deux b\u00e2timents.<\/p>\n","en":"<p>Located in the heart of the Golden Square Mile, Broccolini\u2019s Le Sherbrooke brings together history, contemporary living, and timeless luxury in one of Montreal\u2019s most distinguished locations. This flagship residential project, which houses 514 residential suites, is comprised of a 25-storey tower, a 4-storey Gatehouse building on Sherbrooke Street West, and a heated, landscaped courtyard with a vehicular roundabout bridging both buildings.<\/p>\n","original":""},{"category":2643,"fr":"<p>Le bureau des ventes du projet Le Sherbrooke, d\u2019environ 3 000 pi2, longe la rue Sherbrooke Ouest. Il se dresse sur une plateforme sur\u00e9lev\u00e9e entour\u00e9e d\u2019un p\u00e9rim\u00e8tre d\u2019arbustes de buis soigneusement taill\u00e9s. La fa\u00e7ade, dot\u00e9e d\u2019une large fenestration en mur-rideau et encadr\u00e9e de pierres de couleur cr\u00e8me, invite le public \u00e0 la curiosit\u00e9, un peu comme le ferait une vignette. En haut, une grande banni\u00e8re aux couleurs du projet Le Sherbrooke attire l\u2019attention des passants press\u00e9s de la ville. La porte est en retrait, ce qui cr\u00e9e un sentiment d\u2019intimit\u00e9 et d\u2019exclusivit\u00e9 pour les invit\u00e9s d\u00e8s leur entr\u00e9e. Le cadre de la porte et le soffite sont de couleur bronze, et les poign\u00e9es de porte en m\u00e9tal ont \u00e9t\u00e9 fabriqu\u00e9es \u00e0 la main localement.<br \/>\nLa s\u00e9quence int\u00e9rieure du bureau des ventes est con\u00e7ue pour plonger les invit\u00e9s de fa\u00e7on th\u00e9\u00e2trale dans l\u2019univers luxueux et moderne du projet Le Sherbrooke. Les visiteurs sont accueillis dans la zone de r\u00e9ception qui est \u00e0 la fois relaxante et captivante gr\u00e2ce au lustre scintillant mais contemporain, et \u00e0 une peinture command\u00e9e d\u2019une sc\u00e8ne printani\u00e8re, cr\u00e9\u00e9e par l\u2019artiste local Kal Gajoum, le tout sur un fond subtil de blancs, de marbre, et de pl\u00e2tre v\u00e9nitien de couleur cr\u00e8me au beurre, fabriqu\u00e9 \u00e0 la main.<br \/>\nLes visiteurs avancent ensuite vers une salle de projection assombrie qui pr\u00e9sente le projet tout en augmentant l\u2019exp\u00e9rience immersive. En sortant, ils retournent dans la zone de r\u00e9ception o\u00f9 une porte vitr\u00e9e \u00e0 cadre noir m\u00e8ne \u00e0 la grande salle.<br \/>\nDans cette zone d\u2019un volume majestueux, les clients sont accueillis par de diff\u00e9rents espaces et \u00e9l\u00e9ments : un salon principal avec des canap\u00e9s et fauteuils en velours, faits sur mesure, et un grandiose lustre scintillant; un mod\u00e8le du projet sur un podium central rev\u00eatu d\u2019une finition marbr\u00e9e; un coin salon secondaire avec un tr\u00e8s grand \u00e9cran tactile o\u00f9 on peut d\u00e9couvrir le projet \u00e0 notre guise; des \u00e9crans tactiles plac\u00e9s verticalement o\u00f9 on peut explorer plus profond\u00e9ment les plans d\u2019\u00e9tage; et, enfin, le coin caf\u00e9 avec de longs comptoirs qui invitent \u00e0 des conversations d\u00e9contract\u00e9es alors qu\u2019on compare les \u00e9chantillons des finitions des suites. Mais, en entrant dans cette grande salle, la premi\u00e8re interaction du visiteur est avec un grand tableau captivant \u00e0 l\u2019autre c\u00f4t\u00e9 de la pi\u00e8ce. Mont\u00e9e dans un cadre dor\u00e9 orn\u00e9, la peinture \u00e0 l\u2019huile de Kal Gajoum s\u2019\u00e9tend sur le mur de pl\u00e2tre v\u00e9nitien et d\u00e9peint une sc\u00e8ne m\u00e9lancolique et pluvieuse au carrefour des rues Sherbrooke Ouest et Guy.<br \/>\nAu fond du bureau des ventes, les visiteurs peuvent trouver la zone d\u2019exposition des Penthouses, con\u00e7ue par le c\u00e9l\u00e8bre designer d\u2019int\u00e9rieur Andres Escobar. La cuisine luxueuse semble plus grande que nature gr\u00e2ce \u00e0 ses armoires pleine hauteur en finition bois exotique laqu\u00e9. Le comptoir de l\u2019\u00eelot central est en pierre naturelle \u2013 marbre fonc\u00e9 et clair \u2013 tout comme les dosserets. Un \u00e9clairage en corniche encadre le lustre de forme annulaire. Adjacent \u00e0 la cuisine, les visiteurs peuvent d\u00e9couvrir la salle de bain principale des Penthouses. Ses murs sont recouverts de grands carreaux de porcelaine marbr\u00e9s. Le plancher, le comptoir et le dosseret bicolores sont en pierre naturelle. Le meuble \u00e0 lavabo en placage de bois ajoute une touche chaleureuse \u00e0 l\u2019espace. La douche et la toilette sont enferm\u00e9es s\u00e9par\u00e9ment derri\u00e8re des vitres cannel\u00e9es. La baignoire autoportante se trouve sur le mur du fond, sous un \u00e9clairage en corniche et un luminaire suspendu de forme annulaire.<\/p>\n","en":"<p>The sales office for Le Sherbrooke, of roughly 3,000 sq ft, is located on Sherbrooke Street West. It stands on an elevated platform surrounded by a perimeter of trimmed evergreen boxwoods. The fa\u00e7ade, which boasts wide-spanning curtain wall fenestration, architecturally framed by cream-coloured stone, invites the public\u2019s curiosity, much like a vignette would. Above is a large banner in the Le Sherbrooke colours, attracting the attention of the rushing urban passersby. The entrance is recessed, creating a sense of intimacy and exclusivity for guests as they enter. The door frame and soffit are bronze in colour, and the metal door handles were hand-crafted locally.<br \/>\nThe interior sequence of the sales office is designed to theatrically immerse the guests in the world of luxury and modern living of Le Sherbrooke. Visitors are welcomed in the reception area that is both relaxing and captivating thanks to the glimmering yet contemporary chandelier overhead, and a commissioned painting by local artist Kal Gajoum of an early spring scene, all set against a subtle palette of whites, marble, and hand-crafted buttercream-coloured Venetian plaster.<br \/>\nVisitors then proceed forward to a darkened screening room that introduces the project while also enhancing the immersive experience. Upon exiting, they return to the reception area where a black framed glass door leads to the grand room.<br \/>\nIn this lofty area, guests are greeted with different spaces and elements: a primary lounge area with custom-made velvet sofas and armchairs, and a grand, scintillating chandelier; a model of the project atop a centrally-placed podium clad in a marbled finish; a secondary lounge area with a very large touchscreen for playful exploring of the project; vertically-placed touchscreens for further exploration of the floorplans; and finally the coffee-corner area with long countertops that invite casual conversations while comparing samples of suite finishes. Yet, upon stepping into this grand room, the first interaction the visitor has is with a mural-like captivating painting directly across the room. Mounted in an ornate golden frame, the Kal Gajoum oil painting spans the Venetian plastered wall and captures a melancholic rainy scene at the crossway of Sherbrooke Street West and Guy Street.<br \/>\nIn the back of the sales office, visitors can find the Penthouse showroom area, which is designed by renowned interior designer Andres Escobar. The luxurious kitchen feels larger-than-life thanks to its floor-to-ceiling cabinetry in an exotic-wood lacquered finish. The central island countertop is of natural stone\u2014dark and light marble\u2014as are the backsplashes. A cove lighting feature overhead frames the annular chandelier. Adjacent to the kitchen, visitors can experience the Penthouse primary bathroom. Its walls are finished with large, marbled porcelain tile. The two-tone floor, countertop, and backsplash are of natural stone. The wood veneer vanity adds warmth to the space. The shower and toilet are separately enclosed behind fluted glass. The free-standing bathtub sits next to the back wall under a cove lighting detail and an annular pendant light.<\/p>\n","original":""},{"category":2790,"fr":"<p>Pour apporter du contenu de qualit\u00e9 au site web du projet, nous avons produit 5 documentaires audio de 30 minutes permettant de d\u00e9couvrir le quartier du Mille carr\u00e9 dor\u00e9 sous diff\u00e9rentes facettes. 2 de ces documentaires ont \u00e9t\u00e9 r\u00e9alis\u00e9s en collaboration avec le Mus\u00e9e des Beaux-arts de Montr\u00e9al, voisin du projet. Ils proposent des tours guid\u00e9s dans le mus\u00e9e afin d\u2019y d\u00e9couvrir certaines des \u0153uvres les plus embl\u00e9matiques. 2 documentaires sont consacr\u00e9s \u00e0 l\u2019histoire du quartier, l\u2019un autour de personnages importants (et parfois m\u00e9connus), l\u2019autre autour des maisons les plus c\u00e9l\u00e8bres. Un dernier documentaire \u00e9tait lui consacr\u00e9 \u00e0 un m\u00e9tier assez unique, et sans doute repr\u00e9sentatif du quartier, celui de &#34;personnal shopper\u201d.<\/p>\n","en":"<p>To bring quality content to the project\u2019s website, we produced 5 audio documentaries, each 30 minutes long, to help visitors discover the Golden Square Mile from different perspectives. 2 of these documentaries were made in collaboration with Montreal\u2019s Museum of Fine Arts, neighboring the project. They offer guided tours through the museum to discover some of its most iconic works. 2 documentaries are devoted to the history of the neighbourhood, one featuring important (and sometimes little known) historical figures, the other featuring the area\u2019s most famous residences. A final documentary was devoted to a fairly unique profession \u2013 a profession that is no doubt representative of the neighbourhood \u2013 that of \u201cPersonal Shopper\u201d.<\/p>\n","original":""},{"category":2791,"fr":"<p>Une des choses qui distingue nettement ce projet immobilier est son inscription dans une longue et prestigieuse tradition de d\u00e9veloppement, celle du Mille carr\u00e9 dor\u00e9.<\/p>\n<p>Nous voulions utiliser cette histoire, mais sans tomber dans le \u201cpass\u00e9isme\u201d ou la nostalgie. Nous voulions montrer que ce quartier avait certes un pass\u00e9, mais qu\u2019il \u00e9tait aussi vivant aujourd\u2019hui (qu\u2019il a donc un pr\u00e9sent) et que notre projet allait \u00e9galement contribuer \u00e0 dessiner son futur. Nous avons donc cr\u00e9\u00e9 un luxueux coffrets de 3 livres, respectivement intitul\u00e9s \u201cHier\u201d, \u201cAujourd\u2019hui\u201d et \u201cDemain\u201d.<\/p>\n<p>\u201cHier\u201d, cr\u00e9\u00e9 gr\u00e2ce \u00e0 une collaboration avec le Mus\u00e9e McCord, met de l\u2019avant la richesse architecturale des 20 plus belles demeures du quartier, telles que photographi\u00e9es entre 1860 et 1900 par le grand photographe montr\u00e9alais William Notman.<br \/>\nCet ouvrage pr\u00e9sente plus de 70 images, magnifiquement imprim\u00e9es, et raconte de fa\u00e7on rigoureuse mais l\u00e9g\u00e8re, l\u2019histoire d\u2019un quartier finalement peu connu et qui a pourtant fa\u00e7onn\u00e9 l\u2019histoire du Canada tout entier.<\/p>\n<p>\u201cJ\u2019adore \u201cHier\u201d. Je crois que c\u2019est le plus agr\u00e9able livre que j\u2019ai vu sur l\u2019architecture et l\u2019histoire du Golden Square Mile. C\u2019est bien \u00e9crit, complet et bien \u00e9quilibr\u00e9. L\u2019ajout de plans de la ville est excellent. Quel hommage aux photographies de Notman et \u00e0 notre collection\u2009!  Merci.\u201d<br \/>\nH\u00e9l\u00e8ne Samson, conservatrice, photographie, Mus\u00e9e McCord.<\/p>\n<p>\u201cAujourd\u2019hui\u201d pr\u00e9sente aussi 20 portraits. Il ne s\u2019agit pas cette fois-ci de maisons, mais bien de personnages qui habitent, travaillent ou \u00e9tudient dans le quartier et qui peuvent donc nous en donner une image plus int\u00e9rieure et m\u00eame plus intime. \u00c9crit et mis en image par un duo de jeunes montr\u00e9alais (L\u00e9a Jeanmougin aux mots, et Bruno Florin, aux photographies), le livre explore le quartier avec une sensibilit\u00e9 plus contemporaine.<\/p>\n<p>\u201cDemain\u201d pr\u00e9sente de fa\u00e7on exhaustive le projet \u201cLe Sherbrooke\u201d. Richement illustr\u00e9 de rendus 3D tr\u00e8s r\u00e9alistes, le livre ajoute des contenus moins habituels, tels que des entrevues avec de nombreux artisans du projet: l\u2019architecte, le designer, les paysagistes, etc.<\/p>\n<p>Ce coffret \u00e9tait offert aux prospects les plus fortun\u00e9s, susceptibles d\u2019acheter les penthouses les plus dispendieux. Cette client\u00e8le tr\u00e8s \u00e9duqu\u00e9e et qui est souvent expos\u00e9e \u00e0 des objets promotionnels luxueux a \u00e9t\u00e9 s\u00e9duite et impressionn\u00e9e (ce qui n\u2019est pas fr\u00e9quent) par la qualit\u00e9 du contenu qui a \u00e9t\u00e9 cr\u00e9\u00e9.<\/p>\n","en":"<p>One of the aspects that clearly distinguishes this real estate project is its incorporation into a long and prestigious tradition of development, that of the Golden Square Mile. <\/p>\n<p>We wanted to use this history, but without overly dwelling on the past or waxing nostalgic. We wanted to show that the neighbourhood certainly had a past, but that it was also still vibrant today (that it has a present), and that our project would help to shape its future. We therefore created a luxurious box set of 3 books, respectively entitled \u201cYesterday\u201d, \u201cToday\u201d and \u201cTomorrow\u201d. <\/p>\n<p>\u201cYesterday\u201d, created thanks to a collaboration with the McCord Museum, highlights the architectural richness of the 20 most beautiful residences of the neighbourhood, as photographed between 1860 and 1900 by renowned photographer William Notman.<br \/>\nThis book features more than 70 beautifully printed images, and thoroughly yet lightheartedly recounts the history of a neighbourhood that is ultimately little known and yet was responsible for shaping the history of the entire country of Canada. <\/p>\n<p>\u201cI love \u2018Yesterday\u2019. I believe it to be the most delightful book I\u2019ve seen on the architecture and history of the Golden Square Mile. It\u2019s well written, comprehensive, and well balanced. The addition of city maps is excellent. What a tribute to Notman\u2019s photographs, and to our collection! Thank you.\u201d<br \/>\n&#8211; H\u00e9l\u00e8ne Samson, Curator, Photography, McCord Museum. <\/p>\n<p>\u201cToday\u201d also features 20 portraits. This time not of homes, but of different personalities who live, work or study in the neighbourhood and who can therefore give us a more intimate inside look at it. Written and photo-illustrated by a duo of young Montrealers (L\u00e9a Jeanmougin, the writer, and Bruno Florin, the photographer), the book explores the neighbourhood with a more contemporary sensibility. <\/p>\n<p>\u201cTomorrow\u201d presents the \u201cLe Sherbrooke\u201d project exhaustively. Richly illustrated with very realistic 3D renderings, the book includes content that\u2019s a little less common, such as interviews with the project\u2019s many artisans: the architect, the designer, the landscape architects, etc. <\/p>\n<p>This box set was gifted to the wealthiest prospective clients, the likeliest to purchase the more expensive penthouses. This highly educated clientele, often exposed to luxurious promotional items, was seduced and impressed (a rare thing) by the quality of the content that was created.<\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":2635,"cat_id_laureat":3431,"laureat":"Certification Argent"},{"cat_id":2623,"cat_id_laureat":3431,"laureat":"Certification Argent"},{"cat_id":2643,"cat_id_laureat":false,"laureat":""},{"cat_id":2633,"cat_id_laureat":3429,"laureat":"Certification Bronze"},{"cat_id":2642,"cat_id_laureat":false,"laureat":""},{"cat_id":2630,"cat_id_laureat":3435,"laureat":"Laur\u00e9at Platine"},{"cat_id":2630,"cat_id_laureat":3433,"laureat":"Certification Or"},{"cat_id":2641,"cat_id_laureat":false,"laureat":""},{"cat_id":2627,"cat_id_laureat":false,"laureat":""},{"cat_id":2791,"cat_id_laureat":3431,"laureat":"Certification Argent"},{"cat_id":2636,"cat_id_laureat":3429,"laureat":"Certification Bronze"},{"cat_id":2624,"cat_id_laureat":false,"laureat":""},{"cat_id":2790,"cat_id_laureat":3429,"laureat":"Certification Bronze"}],"contest_id":"75033","contest_title":"GRANDS PRIX DU DESIGN \u2013 15e \u00e9dition","firms":[{"name":"Broccolini","website":"https:\/\/www.broccolini.com\/en","category":"","category_tax":2749,"category_label":"D\u00e9veloppeur immobilier"},{"name":"Mustang ","website":"http:\/\/www.mustangprod.com\/","category":"","category_tax":2746,"category_label":"Autre"},{"name":"Castor Prod.","website":"https:\/\/www.castorprod.ca\/","category":"","category_tax":2746,"category_label":"Autre"},{"name":"ManaWeb","website":"https:\/\/www.manaweb.ca\/fr\/","category":"","category_tax":2746,"category_label":"Autre"}],"user":{"email":"julie.gagne@broccolini.com","first_name":"Julie","last_name":"Gagn\u00e9"},"doc_texts_web":{"fr":"<p>Situ\u00e9 au c\u0153ur du Mille carr\u00e9 dor\u00e9, le Sherbrooke de Broccolini r\u00e9unit histoire, vie contemporaine et luxe intemporel dans l\u2019un des emplacements les plus distingu\u00e9s de Montr\u00e9al. Ce projet r\u00e9sidentiel phare, qui abrite 514 suites r\u00e9sidentielles, est compos\u00e9 d\u2019une tour de 25 \u00e9tages, d\u2019une porterie de 4 \u00e9tages sur la rue Sherbrooke Ouest, et d\u2019une cour int\u00e9rieure chauff\u00e9e et paysag\u00e9e, avec un rond-point v\u00e9hiculaire reliant les deux b\u00e2timents.<\/p>\n","en":"<p>Located in the heart of the Golden Square Mile, Broccolini\u2019s Le Sherbrooke brings together history, contemporary living, and timeless luxury in one of Montreal\u2019s most distinguished locations. This flagship residential project, which houses 514 residential suites, is comprised of a 25-storey tower, a 4-storey Gatehouse building on Sherbrooke Street West, and a heated, landscaped courtyard with a vehicular roundabout bridging both buildings.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/le-sherbrooke\/","en":"https:\/\/int.design\/en\/projects\/le-sherbrooke\/"},"titles":{"fr":"Le Sherbrooke","en":"Le Sherbrooke"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/82938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=82938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}