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Marketing a cr\u00e9\u00e9 l\u2019identit\u00e9 de marque du projet immobilier le LABO, constitu\u00e9 de 300 habitats locatifs, situ\u00e9s \u00e0 proximit\u00e9 du march\u00e9 Atwater. Le LABO propose un quotidien cr\u00e9atif tout en dualit\u00e9, entre patrimoine et modernit\u00e9, dans un quartier en pleine effervescence. Performa est responsable de l\u2019audit, du plan de commercialisation, de l\u2019ADN et de l\u2019image de marque (nom, signatures, logo, d\u00e9clinaisons, style typographique, style photographique, r\u00e9daction, brochures, carte d\u2019affaires, plans d\u2019unit\u00e9s, design du bureau de location, mur d\u2019entr\u00e9e, etc.). <\/p>\n<p>LABO, le nom<br \/>\nSelon Performa, habiter au LABO, c\u2019est vivre l\u2019exp\u00e9rience du pass\u00e9 en cohabitation avec le pr\u00e9sent. Les lofts offrent un vaste espace ouvert, des plafonds de 12 pieds et de larges fen\u00eatres maximisant la lumi\u00e8re naturelle. Le LABO, c\u2019est la richesse architecturale historique de l\u2019un des premiers laboratoires pharmaceutiques au pays s\u2019harmonisant \u00e0 l\u2019\u00e9l\u00e9gance contemporaine d\u2019une construction neuve. Le nom LABO est un clin d&#39;\u0153il aux populaires \u00ab labs cr\u00e9atifs \u00bb des milieux artistiques et de communication. Il s\u2019agit d\u2019espaces d\u2019exploration, de d\u00e9couvertes et d\u2019innovation. Le nom LABO joint donc le pass\u00e9 pharmaceutique au pr\u00e9sent de ce lieu effervescent, inspirant et tendance. De plus, la richesse architecturale et les mat\u00e9riaux d\u2019origine du b\u00e2timent pharmaceutique (brique et autres composantes de la structure) seront mis en valeur dans la phase 1 du projet.<\/p>\n<p>La signature<br \/>\n\u00ab\u00c0 vous de plonger dans l\u2019exp\u00e9rience. L\u2019exp\u00e9rience LABO.\u00bb<br \/>\nAu-del\u00e0 du lien \u00e9vident entre \u00ab exp\u00e9rience \u00bb et \u00ab laboratoire \u00bb, la signature est la repr\u00e9sentation de l\u2019exp\u00e9rience client, une priorit\u00e9 pour PUR Immobilia. En effet, qu\u2019il soit question de service client, de design, d\u2019architecture, de localisation, de construction ou de durabilit\u00e9 pens\u00e9e pour les g\u00e9n\u00e9rations \u00e0 venir, PUR Immobilia est engag\u00e9 \u00e0 livrer un produit de grande qualit\u00e9.  <\/p>\n<p>L\u2019image de marque<br \/>\nEn coh\u00e9sion avec la vocation d\u2019origine du lieu, le LABO inspire l\u2019audace, l\u2019exploration, les d\u00e9couvertes; un \u00e9picentre o\u00f9 la vie est en \u00e9bullition. Son look industriel \u00e9voque le style new-yorkais du Meatpacking District. Dans la conception de l&#39;image de marque, Performa a favoris\u00e9 une approche visuelle de type massif et imposant, faisant \u00e9cho \u00e0 la modernit\u00e9, l\u2019audace et la nature atypique du projet. Des couleurs franches et contrast\u00e9es (rouge, marine et vert-de-gris l\u00e9ger) vibrent au rythme de la cr\u00e9ativit\u00e9 et du raffinement. La typographie de style typique new-yorkais a \u00e9t\u00e9 choisie en r\u00e9f\u00e9rence \u00e0 la designer Paula Scher du c\u00e9l\u00e8bre bureau de design Pentagram, ainsi qu\u2019au p\u00e9tillant mouvement artistique pop art, ayant pris racine \u00e0 New York dans les ann\u00e9es 1950. Le papier recycl\u00e9 a \u00e9t\u00e9 privil\u00e9gi\u00e9 lors de l\u2019impression des documents.<\/p>\n<p>Ce fut un r\u00e9el plaisir pour l\u2019\u00e9quipe de Performa de cr\u00e9er l\u2019univers de marque du LABO en collaboration avec le client. Philippe Bernard, co-pr\u00e9sident et fondateur de PUR Immobilia, affirme : \u00ab Nous collaborons depuis quelques ann\u00e9es avec Performa, devenu un r\u00e9el partenaire de confiance, sur diff\u00e9rents projets immobiliers r\u00e9sidentiels, dont le LABO. Tout comme nous, la qualit\u00e9 est au c\u0153ur de leur promesse; autant en ce qui a trait \u00e0 la relation client qu\u2019\u00e0 l&#39;ex\u00e9cution. \u00bb.<\/p>\n<p>Depuis 2010, la mission de Performa Marketing est de contribuer au succ\u00e8s et \u00e0 la performance de ses clients gr\u00e2ce au marketing collaboratif 360 degr\u00e9s. L\u2019agence valorise la bienveillance, le respect, la collaboration et la transparence.<\/p>\n","en":"<p>Performa Marketing created the brand identity for LABO, a real estate development consisting of 300 rental units located near Atwater Market. LABO sets the tone for creative living with a space that straddles the past and the present. Located in a bustling neighbourhood, the property balances a proud heritage with modern amenities\u2014the best of both worlds. Performa was tasked with producing the market intelligence, marketing plan, brand DNA and brand image (including the name, taglines, logo, authorized variations, typographic style, photographic style, copywriting, brochures, business cards, unit floor plans, rental office design, building entrance display wall, etc.). <\/p>\n<p>LABO \u2013 The name<br \/>\nPerforma&#39;s take on LABO is that the property is imbued with the past, yet firmly rooted in the present. Each loft features a spacious open area, 12-foot ceilings and large windows to maximize natural light. LABO is where the rich history of one of Canada&#39;s first pharmaceutical labs meets the contemporary elegance of a new build. But the property&#39;s name\u2014LABO\u2014is also a nod to the &#34;creative labs&#34; that define the arts and communications scenes. They&#39;re spaces for exploration, discovery and innovation. The LABO name connects the property&#39;s pharmaceutical past to its present status as a vibrant and inspiring residential development that&#39;s undoubtedly with the times. In addition, Phase 1 of the project will highlight the original building&#39;s historic architectural features and materials, like the brick walls and other structural components.<\/p>\n<p>The tagline<br \/>\n&#34;Immerse yourself in the experience. The LABO experience.&#34;<br \/>\nThe tagline makes reference to one of PUR Immobilia&#39;s top priorities: the customer experience. From customer service through to design, architecture, location, construction and long-term sustainability, PUR Immobilia is committed to delivering a top-quality product.  <\/p>\n<p>The brand image<br \/>\nTrue to the building&#39;s original purpose, LABO inspires audacity, exploration and discovery. It&#39;s designed to get your creative juices flowing. With an industrial aesthetic, the property looks like it belongs in New York City&#39;s Meatpacking District. When creating the brand image, Performa opted for powerful, oversized visuals to reflect the property&#39;s bold, modern and larger-than-life personality. Bright and contrasting colours (red, navy and light verdigris) convey creativity and refinement. The New York-style typography was chosen in reference to designer Paula Scher from Pentagram, the well-known design studio, as well as to the pop art movement that emerged from the Big Apple in the 1950s. The documentation was printed on recycled paper.<\/p>\n<p>Performa&#39;s team thoroughly enjoyed creating the LABO brand assets in collaboration with the client. Philippe Bernard, co-president and founder of PUR Immobilia, said: &#34;We&#39;ve been working with Performa for years on a number of residential real estate projects, including LABO, and now consider the agency a trusted partner. Like us, they aim to deliver the best possible quality, in terms of both customer relations and project execution.&#34; <\/p>\n<p>ABOUT PERFORMA<br \/>\nEstablished in 2010, Performa Marketing helps clients succeed\u2014and perform\u2014through its 360-degree collaborative marketing approach. The agency&#39;s core values include kindness, respect, collaboration and transparency. <\/p>\n","original":""},"jury_text":[{"category":2623,"fr":"<p>Performa Marketing a cr\u00e9\u00e9 l\u2019identit\u00e9 de marque du projet immobilier le LABO, constitu\u00e9 de 300 habitats locatifs, situ\u00e9s \u00e0 proximit\u00e9 du march\u00e9 Atwater. Le LABO propose un quotidien cr\u00e9atif tout en dualit\u00e9, entre patrimoine et modernit\u00e9, dans un quartier en pleine effervescence. Performa est responsable de l\u2019audit, du plan de commercialisation, de l\u2019ADN et de l\u2019image de marque (nom, signatures, logo, d\u00e9clinaisons, style typographique, style photographique, r\u00e9daction, brochures, carte d\u2019affaires, plans d\u2019unit\u00e9s, design du bureau de location, mur d\u2019entr\u00e9e, etc.). <\/p>\n<p>LABO, le nom<br \/>\nSelon Performa, habiter au LABO, c\u2019est vivre l\u2019exp\u00e9rience du pass\u00e9 en cohabitation avec le pr\u00e9sent. Les lofts offrent un vaste espace ouvert, des plafonds de 12 pieds et de larges fen\u00eatres maximisant la lumi\u00e8re naturelle. Le LABO, c\u2019est la richesse architecturale historique de l\u2019un des premiers laboratoires pharmaceutiques au pays s\u2019harmonisant \u00e0 l\u2019\u00e9l\u00e9gance contemporaine d\u2019une construction neuve. Le nom LABO est un clin d&#39;\u0153il aux populaires \u00ab labs cr\u00e9atifs \u00bb des milieux artistiques et de communication. Il s\u2019agit d\u2019espaces d\u2019exploration, de d\u00e9couvertes et d\u2019innovation. Le nom LABO joint donc le pass\u00e9 pharmaceutique au pr\u00e9sent de ce lieu effervescent, inspirant et tendance. De plus, la richesse architecturale et les mat\u00e9riaux d\u2019origine du b\u00e2timent pharmaceutique (brique et autres composantes de la structure) seront mis en valeur dans la phase 1 du projet.<\/p>\n<p>La signature<br \/>\n\u00ab\u00c0 vous de plonger dans l\u2019exp\u00e9rience. L\u2019exp\u00e9rience LABO.\u00bb<br \/>\nAu-del\u00e0 du lien \u00e9vident entre \u00ab exp\u00e9rience \u00bb et \u00ab laboratoire \u00bb, la signature est la repr\u00e9sentation de l\u2019exp\u00e9rience client, une priorit\u00e9 pour PUR Immobilia. En effet, qu\u2019il soit question de service client, de design, d\u2019architecture, de localisation, de construction ou de durabilit\u00e9 pens\u00e9e pour les g\u00e9n\u00e9rations \u00e0 venir, PUR Immobilia est engag\u00e9 \u00e0 livrer un produit de grande qualit\u00e9.  <\/p>\n<p>L\u2019image de marque<br \/>\nEn coh\u00e9sion avec la vocation d\u2019origine du lieu, le LABO inspire l\u2019audace, l\u2019exploration, les d\u00e9couvertes; un \u00e9picentre o\u00f9 la vie est en \u00e9bullition. Son look industriel \u00e9voque le style new-yorkais du Meatpacking District. Dans la conception de l&#39;image de marque, Performa a favoris\u00e9 une approche visuelle de type massif et imposant, faisant \u00e9cho \u00e0 la modernit\u00e9, l\u2019audace et la nature atypique du projet. Des couleurs franches et contrast\u00e9es (rouge, marine et vert-de-gris l\u00e9ger) vibrent au rythme de la cr\u00e9ativit\u00e9 et du raffinement. La typographie de style typique new-yorkais a \u00e9t\u00e9 choisie en r\u00e9f\u00e9rence \u00e0 la designer Paula Scher du c\u00e9l\u00e8bre bureau de design Pentagram, ainsi qu\u2019au p\u00e9tillant mouvement artistique pop art, ayant pris racine \u00e0 New York dans les ann\u00e9es 1950. Le papier recycl\u00e9 a \u00e9t\u00e9 privil\u00e9gi\u00e9 lors de l\u2019impression des documents.<\/p>\n<p>Ce fut un r\u00e9el plaisir pour l\u2019\u00e9quipe de Performa de cr\u00e9er l\u2019univers de marque du LABO en collaboration avec le client. Philippe Bernard, co-pr\u00e9sident et fondateur de PUR Immobilia, affirme : \u00ab Nous collaborons depuis quelques ann\u00e9es avec Performa, devenu un r\u00e9el partenaire de confiance, sur diff\u00e9rents projets immobiliers r\u00e9sidentiels, dont le LABO. Tout comme nous, la qualit\u00e9 est au c\u0153ur de leur promesse; autant en ce qui a trait \u00e0 la relation client qu\u2019\u00e0 l&#39;ex\u00e9cution. \u00bb.<\/p>\n<p>Depuis 2010, la mission de Performa Marketing est de contribuer au succ\u00e8s et \u00e0 la performance de ses clients gr\u00e2ce au marketing collaboratif 360 degr\u00e9s. L\u2019agence valorise la bienveillance, le respect, la collaboration et la transparence.<\/p>\n","en":"<p>Performa Marketing created the brand identity for LABO, a real estate development consisting of 300 rental units located near Atwater Market. LABO sets the tone for creative living with a space that straddles the past and the present. Located in a bustling neighbourhood, the property balances a proud heritage with modern amenities\u2014the best of both worlds. Performa was tasked with producing the market intelligence, marketing plan, brand DNA and brand image (including the name, taglines, logo, authorized variations, typographic style, photographic style, copywriting, brochures, business cards, unit floor plans, rental office design, building entrance display wall, etc.). <\/p>\n<p>LABO \u2013 The name<br \/>\nPerforma&#39;s take on LABO is that the property is imbued with the past, yet firmly rooted in the present. Each loft features a spacious open area, 12-foot ceilings and large windows to maximize natural light. LABO is where the rich history of one of Canada&#39;s first pharmaceutical labs meets the contemporary elegance of a new build. But the property&#39;s name\u2014LABO\u2014is also a nod to the &#34;creative labs&#34; that define the arts and communications scenes. They&#39;re spaces for exploration, discovery and innovation. The LABO name connects the property&#39;s pharmaceutical past to its present status as a vibrant and inspiring residential development that&#39;s undoubtedly with the times. In addition, Phase 1 of the project will highlight the original building&#39;s historic architectural features and materials, like the brick walls and other structural components.<\/p>\n<p>The tagline<br \/>\n&#34;Immerse yourself in the experience. The LABO experience.&#34;<br \/>\nThe tagline makes reference to one of PUR Immobilia&#39;s top priorities: the customer experience. From customer service through to design, architecture, location, construction and long-term sustainability, PUR Immobilia is committed to delivering a top-quality product.  <\/p>\n<p>The brand image<br \/>\nTrue to the building&#39;s original purpose, LABO inspires audacity, exploration and discovery. It&#39;s designed to get your creative juices flowing. With an industrial aesthetic, the property looks like it belongs in New York City&#39;s Meatpacking District. When creating the brand image, Performa opted for powerful, oversized visuals to reflect the property&#39;s bold, modern and larger-than-life personality. Bright and contrasting colours (red, navy and light verdigris) convey creativity and refinement. The New York-style typography was chosen in reference to designer Paula Scher from Pentagram, the well-known design studio, as well as to the pop art movement that emerged from the Big Apple in the 1950s. The documentation was printed on recycled paper.<\/p>\n<p>Performa&#39;s team thoroughly enjoyed creating the LABO brand assets in collaboration with the client. Philippe Bernard, co-president and founder of PUR Immobilia, said: &#34;We&#39;ve been working with Performa for years on a number of residential real estate projects, including LABO, and now consider the agency a trusted partner. Like us, they aim to deliver the best possible quality, in terms of both customer relations and project execution.&#34; <\/p>\n<p>ABOUT PERFORMA<br \/>\nEstablished in 2010, Performa Marketing helps clients succeed\u2014and perform\u2014through its 360-degree collaborative marketing approach. The agency&#39;s core values include kindness, respect, collaboration and transparency. <\/p>\n","original":""},{"category":2624,"fr":"<p>Performa Marketing a cr\u00e9\u00e9 l\u2019identit\u00e9 de marque du projet immobilier le LABO, constitu\u00e9 de 300 habitats locatifs, situ\u00e9s \u00e0 proximit\u00e9 du march\u00e9 Atwater. Le LABO propose un quotidien cr\u00e9atif tout en dualit\u00e9, entre patrimoine et modernit\u00e9, dans un quartier en pleine effervescence. Performa est responsable de l\u2019audit, du plan de commercialisation, de l\u2019ADN et de l\u2019image de marque (nom, signatures, logo, d\u00e9clinaisons, style typographique, style photographique, r\u00e9daction, brochures, carte d\u2019affaires, plans d\u2019unit\u00e9s, design du bureau de location, mur d\u2019entr\u00e9e, etc.). <\/p>\n<p>LABO, le nom<br \/>\nSelon Performa, habiter au LABO, c\u2019est vivre l\u2019exp\u00e9rience du pass\u00e9 en cohabitation avec le pr\u00e9sent. Les lofts offrent un vaste espace ouvert, des plafonds de 12 pieds et de larges fen\u00eatres maximisant la lumi\u00e8re naturelle. Le LABO, c\u2019est la richesse architecturale historique de l\u2019un des premiers laboratoires pharmaceutiques au pays s\u2019harmonisant \u00e0 l\u2019\u00e9l\u00e9gance contemporaine d\u2019une construction neuve. Le nom LABO est un clin d&#39;\u0153il aux populaires \u00ab labs cr\u00e9atifs \u00bb des milieux artistiques et de communication. Il s\u2019agit d\u2019espaces d\u2019exploration, de d\u00e9couvertes et d\u2019innovation. Le nom LABO joint donc le pass\u00e9 pharmaceutique au pr\u00e9sent de ce lieu effervescent, inspirant et tendance. De plus, la richesse architecturale et les mat\u00e9riaux d\u2019origine du b\u00e2timent pharmaceutique (brique et autres composantes de la structure) seront mis en valeur dans la phase 1 du projet.<\/p>\n<p>La signature<br \/>\n\u00ab\u00c0 vous de plonger dans l\u2019exp\u00e9rience. L\u2019exp\u00e9rience LABO.\u00bb<br \/>\nAu-del\u00e0 du lien \u00e9vident entre \u00ab exp\u00e9rience \u00bb et \u00ab laboratoire \u00bb, la signature est la repr\u00e9sentation de l\u2019exp\u00e9rience client, une priorit\u00e9 pour PUR Immobilia. En effet, qu\u2019il soit question de service client, de design, d\u2019architecture, de localisation, de construction ou de durabilit\u00e9 pens\u00e9e pour les g\u00e9n\u00e9rations \u00e0 venir, PUR Immobilia est engag\u00e9 \u00e0 livrer un produit de grande qualit\u00e9.  <\/p>\n<p>L\u2019image de marque<br \/>\nEn coh\u00e9sion avec la vocation d\u2019origine du lieu, le LABO inspire l\u2019audace, l\u2019exploration, les d\u00e9couvertes; un \u00e9picentre o\u00f9 la vie est en \u00e9bullition. Son look industriel \u00e9voque le style new-yorkais du Meatpacking District. Dans la conception de l&#39;image de marque, Performa a favoris\u00e9 une approche visuelle de type massif et imposant, faisant \u00e9cho \u00e0 la modernit\u00e9, l\u2019audace et la nature atypique du projet. Des couleurs franches et contrast\u00e9es (rouge, marine et vert-de-gris l\u00e9ger) vibrent au rythme de la cr\u00e9ativit\u00e9 et du raffinement. La typographie de style typique new-yorkais a \u00e9t\u00e9 choisie en r\u00e9f\u00e9rence \u00e0 la designer Paula Scher du c\u00e9l\u00e8bre bureau de design Pentagram, ainsi qu\u2019au p\u00e9tillant mouvement artistique pop art, ayant pris racine \u00e0 New York dans les ann\u00e9es 1950. Le papier recycl\u00e9 a \u00e9t\u00e9 privil\u00e9gi\u00e9 lors de l\u2019impression des documents.<\/p>\n<p>Ce fut un r\u00e9el plaisir pour l\u2019\u00e9quipe de Performa de cr\u00e9er l\u2019univers de marque du LABO en collaboration avec le client. Philippe Bernard, co-pr\u00e9sident et fondateur de PUR Immobilia, affirme : \u00ab Nous collaborons depuis quelques ann\u00e9es avec Performa, devenu un r\u00e9el partenaire de confiance, sur diff\u00e9rents projets immobiliers r\u00e9sidentiels, dont le LABO. Tout comme nous, la qualit\u00e9 est au c\u0153ur de leur promesse; autant en ce qui a trait \u00e0 la relation client qu\u2019\u00e0 l&#39;ex\u00e9cution. \u00bb.<\/p>\n<p>Depuis 2010, la mission de Performa Marketing est de contribuer au succ\u00e8s et \u00e0 la performance de ses clients gr\u00e2ce au marketing collaboratif 360 degr\u00e9s. L\u2019agence valorise la bienveillance, le respect, la collaboration et la transparence.<\/p>\n","en":"<p>Performa Marketing created the brand identity for LABO, a real estate development consisting of 300 rental units located near Atwater Market. LABO sets the tone for creative living with a space that straddles the past and the present. Located in a bustling neighbourhood, the property balances a proud heritage with modern amenities\u2014the best of both worlds. Performa was tasked with producing the market intelligence, marketing plan, brand DNA and brand image (including the name, taglines, logo, authorized variations, typographic style, photographic style, copywriting, brochures, business cards, unit floor plans, rental office design, building entrance display wall, etc.). <\/p>\n<p>LABO \u2013 The name<br \/>\nPerforma&#39;s take on LABO is that the property is imbued with the past, yet firmly rooted in the present. Each loft features a spacious open area, 12-foot ceilings and large windows to maximize natural light. LABO is where the rich history of one of Canada&#39;s first pharmaceutical labs meets the contemporary elegance of a new build. But the property&#39;s name\u2014LABO\u2014is also a nod to the &#34;creative labs&#34; that define the arts and communications scenes. They&#39;re spaces for exploration, discovery and innovation. The LABO name connects the property&#39;s pharmaceutical past to its present status as a vibrant and inspiring residential development that&#39;s undoubtedly with the times. In addition, Phase 1 of the project will highlight the original building&#39;s historic architectural features and materials, like the brick walls and other structural components.<\/p>\n<p>The tagline<br \/>\n&#34;Immerse yourself in the experience. The LABO experience.&#34;<br \/>\nThe tagline makes reference to one of PUR Immobilia&#39;s top priorities: the customer experience. From customer service through to design, architecture, location, construction and long-term sustainability, PUR Immobilia is committed to delivering a top-quality product.  <\/p>\n<p>The brand image<br \/>\nTrue to the building&#39;s original purpose, LABO inspires audacity, exploration and discovery. It&#39;s designed to get your creative juices flowing. With an industrial aesthetic, the property looks like it belongs in New York City&#39;s Meatpacking District. When creating the brand image, Performa opted for powerful, oversized visuals to reflect the property&#39;s bold, modern and larger-than-life personality. Bright and contrasting colours (red, navy and light verdigris) convey creativity and refinement. The New York-style typography was chosen in reference to designer Paula Scher from Pentagram, the well-known design studio, as well as to the pop art movement that emerged from the Big Apple in the 1950s. The documentation was printed on recycled paper.<\/p>\n<p>Performa&#39;s team thoroughly enjoyed creating the LABO brand assets in collaboration with the client. Philippe Bernard, co-president and founder of PUR Immobilia, said: &#34;We&#39;ve been working with Performa for years on a number of residential real estate projects, including LABO, and now consider the agency a trusted partner. Like us, they aim to deliver the best possible quality, in terms of both customer relations and project execution.&#34; <\/p>\n<p>ABOUT PERFORMA<br \/>\nEstablished in 2010, Performa Marketing helps clients succeed\u2014and perform\u2014through its 360-degree collaborative marketing approach. The agency&#39;s core values include kindness, respect, collaboration and transparency. <\/p>\n","original":""},{"category":2630,"fr":"<p>Performa Marketing a cr\u00e9\u00e9 l\u2019identit\u00e9 de marque du projet immobilier le LABO, constitu\u00e9 de 300 habitats locatifs, situ\u00e9s \u00e0 proximit\u00e9 du march\u00e9 Atwater. Le LABO propose un quotidien cr\u00e9atif tout en dualit\u00e9, entre patrimoine et modernit\u00e9, dans un quartier en pleine effervescence. Performa est responsable de l\u2019audit, du plan de commercialisation, de l\u2019ADN et de l\u2019image de marque (nom, signatures, logo, d\u00e9clinaisons, style typographique, style photographique, r\u00e9daction, brochures, carte d\u2019affaires, plans d\u2019unit\u00e9s, design du bureau de location, mur d\u2019entr\u00e9e, etc.). <\/p>\n<p>LABO, le nom<br \/>\nSelon Performa, habiter au LABO, c\u2019est vivre l\u2019exp\u00e9rience du pass\u00e9 en cohabitation avec le pr\u00e9sent. Les lofts offrent un vaste espace ouvert, des plafonds de 12 pieds et de larges fen\u00eatres maximisant la lumi\u00e8re naturelle. Le LABO, c\u2019est la richesse architecturale historique de l\u2019un des premiers laboratoires pharmaceutiques au pays s\u2019harmonisant \u00e0 l\u2019\u00e9l\u00e9gance contemporaine d\u2019une construction neuve. Le nom LABO est un clin d&#39;\u0153il aux populaires \u00ab labs cr\u00e9atifs \u00bb des milieux artistiques et de communication. Il s\u2019agit d\u2019espaces d\u2019exploration, de d\u00e9couvertes et d\u2019innovation. Le nom LABO joint donc le pass\u00e9 pharmaceutique au pr\u00e9sent de ce lieu effervescent, inspirant et tendance. De plus, la richesse architecturale et les mat\u00e9riaux d\u2019origine du b\u00e2timent pharmaceutique (brique et autres composantes de la structure) seront mis en valeur dans la phase 1 du projet.<\/p>\n<p>La signature<br \/>\n\u00ab\u00c0 vous de plonger dans l\u2019exp\u00e9rience. L\u2019exp\u00e9rience LABO.\u00bb<br \/>\nAu-del\u00e0 du lien \u00e9vident entre \u00ab exp\u00e9rience \u00bb et \u00ab laboratoire \u00bb, la signature est la repr\u00e9sentation de l\u2019exp\u00e9rience client, une priorit\u00e9 pour PUR Immobilia. En effet, qu\u2019il soit question de service client, de design, d\u2019architecture, de localisation, de construction ou de durabilit\u00e9 pens\u00e9e pour les g\u00e9n\u00e9rations \u00e0 venir, PUR Immobilia est engag\u00e9 \u00e0 livrer un produit de grande qualit\u00e9.  <\/p>\n<p>L\u2019image de marque<br \/>\nEn coh\u00e9sion avec la vocation d\u2019origine du lieu, le LABO inspire l\u2019audace, l\u2019exploration, les d\u00e9couvertes; un \u00e9picentre o\u00f9 la vie est en \u00e9bullition. Son look industriel \u00e9voque le style new-yorkais du Meatpacking District. Dans la conception de l&#39;image de marque, Performa a favoris\u00e9 une approche visuelle de type massif et imposant, faisant \u00e9cho \u00e0 la modernit\u00e9, l\u2019audace et la nature atypique du projet. Des couleurs franches et contrast\u00e9es (rouge, marine et vert-de-gris l\u00e9ger) vibrent au rythme de la cr\u00e9ativit\u00e9 et du raffinement. La typographie de style typique new-yorkais a \u00e9t\u00e9 choisie en r\u00e9f\u00e9rence \u00e0 la designer Paula Scher du c\u00e9l\u00e8bre bureau de design Pentagram, ainsi qu\u2019au p\u00e9tillant mouvement artistique pop art, ayant pris racine \u00e0 New York dans les ann\u00e9es 1950. Le papier recycl\u00e9 a \u00e9t\u00e9 privil\u00e9gi\u00e9 lors de l\u2019impression des documents.<\/p>\n<p>Ce fut un r\u00e9el plaisir pour l\u2019\u00e9quipe de Performa de cr\u00e9er l\u2019univers de marque du LABO en collaboration avec le client. Philippe Bernard, co-pr\u00e9sident et fondateur de PUR Immobilia, affirme : \u00ab Nous collaborons depuis quelques ann\u00e9es avec Performa, devenu un r\u00e9el partenaire de confiance, sur diff\u00e9rents projets immobiliers r\u00e9sidentiels, dont le LABO. Tout comme nous, la qualit\u00e9 est au c\u0153ur de leur promesse; autant en ce qui a trait \u00e0 la relation client qu\u2019\u00e0 l&#39;ex\u00e9cution. \u00bb.<\/p>\n<p>Depuis 2010, la mission de Performa Marketing est de contribuer au succ\u00e8s et \u00e0 la performance de ses clients gr\u00e2ce au marketing collaboratif 360 degr\u00e9s. L\u2019agence valorise la bienveillance, le respect, la collaboration et la transparence.<\/p>\n","en":"<p>Performa Marketing created the brand identity for LABO, a real estate development consisting of 300 rental units located near Atwater Market. LABO sets the tone for creative living with a space that straddles the past and the present. Located in a bustling neighbourhood, the property balances a proud heritage with modern amenities\u2014the best of both worlds. Performa was tasked with producing the market intelligence, marketing plan, brand DNA and brand image (including the name, taglines, logo, authorized variations, typographic style, photographic style, copywriting, brochures, business cards, unit floor plans, rental office design, building entrance display wall, etc.). <\/p>\n<p>LABO \u2013 The name<br \/>\nPerforma&#39;s take on LABO is that the property is imbued with the past, yet firmly rooted in the present. Each loft features a spacious open area, 12-foot ceilings and large windows to maximize natural light. LABO is where the rich history of one of Canada&#39;s first pharmaceutical labs meets the contemporary elegance of a new build. But the property&#39;s name\u2014LABO\u2014is also a nod to the &#34;creative labs&#34; that define the arts and communications scenes. They&#39;re spaces for exploration, discovery and innovation. The LABO name connects the property&#39;s pharmaceutical past to its present status as a vibrant and inspiring residential development that&#39;s undoubtedly with the times. In addition, Phase 1 of the project will highlight the original building&#39;s historic architectural features and materials, like the brick walls and other structural components.<\/p>\n<p>The tagline<br \/>\n&#34;Immerse yourself in the experience. The LABO experience.&#34;<br \/>\nThe tagline makes reference to one of PUR Immobilia&#39;s top priorities: the customer experience. From customer service through to design, architecture, location, construction and long-term sustainability, PUR Immobilia is committed to delivering a top-quality product.  <\/p>\n<p>The brand image<br \/>\nTrue to the building&#39;s original purpose, LABO inspires audacity, exploration and discovery. It&#39;s designed to get your creative juices flowing. With an industrial aesthetic, the property looks like it belongs in New York City&#39;s Meatpacking District. When creating the brand image, Performa opted for powerful, oversized visuals to reflect the property&#39;s bold, modern and larger-than-life personality. Bright and contrasting colours (red, navy and light verdigris) convey creativity and refinement. The New York-style typography was chosen in reference to designer Paula Scher from Pentagram, the well-known design studio, as well as to the pop art movement that emerged from the Big Apple in the 1950s. The documentation was printed on recycled paper.<\/p>\n<p>Performa&#39;s team thoroughly enjoyed creating the LABO brand assets in collaboration with the client. Philippe Bernard, co-president and founder of PUR Immobilia, said: &#34;We&#39;ve been working with Performa for years on a number of residential real estate projects, including LABO, and now consider the agency a trusted partner. Like us, they aim to deliver the best possible quality, in terms of both customer relations and project execution.&#34; <\/p>\n<p>ABOUT PERFORMA<br \/>\nEstablished in 2010, Performa Marketing helps clients succeed\u2014and perform\u2014through its 360-degree collaborative marketing approach. The agency&#39;s core values include kindness, respect, collaboration and transparency. <\/p>\n","original":""},{"category":2643,"fr":"<p>Performa Marketing a cr\u00e9\u00e9 l\u2019identit\u00e9 de marque du projet immobilier le LABO, constitu\u00e9 de 300 habitats locatifs, situ\u00e9s \u00e0 proximit\u00e9 du march\u00e9 Atwater. Le LABO propose un quotidien cr\u00e9atif tout en dualit\u00e9, entre patrimoine et modernit\u00e9, dans un quartier en pleine effervescence. Performa est responsable de l\u2019audit, du plan de commercialisation, de l\u2019ADN et de l\u2019image de marque (nom, signatures, logo, d\u00e9clinaisons, style typographique, style photographique, r\u00e9daction, brochures, carte d\u2019affaires, plans d\u2019unit\u00e9s, design du bureau de location, mur d\u2019entr\u00e9e, etc.). <\/p>\n<p>LABO, le nom<br \/>\nSelon Performa, habiter au LABO, c\u2019est vivre l\u2019exp\u00e9rience du pass\u00e9 en cohabitation avec le pr\u00e9sent. Les lofts offrent un vaste espace ouvert, des plafonds de 12 pieds et de larges fen\u00eatres maximisant la lumi\u00e8re naturelle. Le LABO, c\u2019est la richesse architecturale historique de l\u2019un des premiers laboratoires pharmaceutiques au pays s\u2019harmonisant \u00e0 l\u2019\u00e9l\u00e9gance contemporaine d\u2019une construction neuve. Le nom LABO est un clin d&#39;\u0153il aux populaires \u00ab labs cr\u00e9atifs \u00bb des milieux artistiques et de communication. Il s\u2019agit d\u2019espaces d\u2019exploration, de d\u00e9couvertes et d\u2019innovation. Le nom LABO joint donc le pass\u00e9 pharmaceutique au pr\u00e9sent de ce lieu effervescent, inspirant et tendance. De plus, la richesse architecturale et les mat\u00e9riaux d\u2019origine du b\u00e2timent pharmaceutique (brique et autres composantes de la structure) seront mis en valeur dans la phase 1 du projet.<\/p>\n<p>La signature<br \/>\n\u00ab\u00c0 vous de plonger dans l\u2019exp\u00e9rience. L\u2019exp\u00e9rience LABO.\u00bb<br \/>\nAu-del\u00e0 du lien \u00e9vident entre \u00ab exp\u00e9rience \u00bb et \u00ab laboratoire \u00bb, la signature est la repr\u00e9sentation de l\u2019exp\u00e9rience client, une priorit\u00e9 pour PUR Immobilia. En effet, qu\u2019il soit question de service client, de design, d\u2019architecture, de localisation, de construction ou de durabilit\u00e9 pens\u00e9e pour les g\u00e9n\u00e9rations \u00e0 venir, PUR Immobilia est engag\u00e9 \u00e0 livrer un produit de grande qualit\u00e9.  <\/p>\n<p>L\u2019image de marque<br \/>\nEn coh\u00e9sion avec la vocation d\u2019origine du lieu, le LABO inspire l\u2019audace, l\u2019exploration, les d\u00e9couvertes; un \u00e9picentre o\u00f9 la vie est en \u00e9bullition. Son look industriel \u00e9voque le style new-yorkais du Meatpacking District. Dans la conception de l&#39;image de marque, Performa a favoris\u00e9 une approche visuelle de type massif et imposant, faisant \u00e9cho \u00e0 la modernit\u00e9, l\u2019audace et la nature atypique du projet. Des couleurs franches et contrast\u00e9es (rouge, marine et vert-de-gris l\u00e9ger) vibrent au rythme de la cr\u00e9ativit\u00e9 et du raffinement. La typographie de style typique new-yorkais a \u00e9t\u00e9 choisie en r\u00e9f\u00e9rence \u00e0 la designer Paula Scher du c\u00e9l\u00e8bre bureau de design Pentagram, ainsi qu\u2019au p\u00e9tillant mouvement artistique pop art, ayant pris racine \u00e0 New York dans les ann\u00e9es 1950. Le papier recycl\u00e9 a \u00e9t\u00e9 privil\u00e9gi\u00e9 lors de l\u2019impression des documents.<\/p>\n<p>Ce fut un r\u00e9el plaisir pour l\u2019\u00e9quipe de Performa de cr\u00e9er l\u2019univers de marque du LABO en collaboration avec le client. Philippe Bernard, co-pr\u00e9sident et fondateur de PUR Immobilia, affirme : \u00ab Nous collaborons depuis quelques ann\u00e9es avec Performa, devenu un r\u00e9el partenaire de confiance, sur diff\u00e9rents projets immobiliers r\u00e9sidentiels, dont le LABO. Tout comme nous, la qualit\u00e9 est au c\u0153ur de leur promesse; autant en ce qui a trait \u00e0 la relation client qu\u2019\u00e0 l&#39;ex\u00e9cution. \u00bb.<\/p>\n<p>Depuis 2010, la mission de Performa Marketing est de contribuer au succ\u00e8s et \u00e0 la performance de ses clients gr\u00e2ce au marketing collaboratif 360 degr\u00e9s. L\u2019agence valorise la bienveillance, le respect, la collaboration et la transparence.<\/p>\n","en":"<p>Performa Marketing created the brand identity for LABO, a real estate development consisting of 300 rental units located near Atwater Market. LABO sets the tone for creative living with a space that straddles the past and the present. Located in a bustling neighbourhood, the property balances a proud heritage with modern amenities\u2014the best of both worlds. Performa was tasked with producing the market intelligence, marketing plan, brand DNA and brand image (including the name, taglines, logo, authorized variations, typographic style, photographic style, copywriting, brochures, business cards, unit floor plans, rental office design, building entrance display wall, etc.). <\/p>\n<p>LABO \u2013 The name<br \/>\nPerforma&#39;s take on LABO is that the property is imbued with the past, yet firmly rooted in the present. Each loft features a spacious open area, 12-foot ceilings and large windows to maximize natural light. LABO is where the rich history of one of Canada&#39;s first pharmaceutical labs meets the contemporary elegance of a new build. But the property&#39;s name\u2014LABO\u2014is also a nod to the &#34;creative labs&#34; that define the arts and communications scenes. They&#39;re spaces for exploration, discovery and innovation. The LABO name connects the property&#39;s pharmaceutical past to its present status as a vibrant and inspiring residential development that&#39;s undoubtedly with the times. In addition, Phase 1 of the project will highlight the original building&#39;s historic architectural features and materials, like the brick walls and other structural components.<\/p>\n<p>The tagline<br \/>\n&#34;Immerse yourself in the experience. The LABO experience.&#34;<br \/>\nThe tagline makes reference to one of PUR Immobilia&#39;s top priorities: the customer experience. From customer service through to design, architecture, location, construction and long-term sustainability, PUR Immobilia is committed to delivering a top-quality product.  <\/p>\n<p>The brand image<br \/>\nTrue to the building&#39;s original purpose, LABO inspires audacity, exploration and discovery. It&#39;s designed to get your creative juices flowing. With an industrial aesthetic, the property looks like it belongs in New York City&#39;s Meatpacking District. When creating the brand image, Performa opted for powerful, oversized visuals to reflect the property&#39;s bold, modern and larger-than-life personality. Bright and contrasting colours (red, navy and light verdigris) convey creativity and refinement. The New York-style typography was chosen in reference to designer Paula Scher from Pentagram, the well-known design studio, as well as to the pop art movement that emerged from the Big Apple in the 1950s. The documentation was printed on recycled paper.<\/p>\n<p>Performa&#39;s team thoroughly enjoyed creating the LABO brand assets in collaboration with the client. Philippe Bernard, co-president and founder of PUR Immobilia, said: &#34;We&#39;ve been working with Performa for years on a number of residential real estate projects, including LABO, and now consider the agency a trusted partner. Like us, they aim to deliver the best possible quality, in terms of both customer relations and project execution.&#34; <\/p>\n<p>ABOUT PERFORMA<br \/>\nEstablished in 2010, Performa Marketing helps clients succeed\u2014and perform\u2014through its 360-degree collaborative marketing approach. The agency&#39;s core values include kindness, respect, collaboration and transparency. <\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":2624,"cat_id_laureat":3431,"laureat":"Certification Argent"},{"cat_id":2623,"cat_id_laureat":3433,"laureat":"Certification Or"},{"cat_id":2643,"cat_id_laureat":3431,"laureat":"Certification Argent"},{"cat_id":2630,"cat_id_laureat":3435,"laureat":"Laur\u00e9at Platine"},{"cat_id":2630,"cat_id_laureat":3433,"laureat":"Certification Or"}],"contest_id":"75033","contest_title":"GRANDS PRIX DU DESIGN \u2013 15e \u00e9dition","firms":[{"name":"Performa Marketing","website":"https:\/\/performa-marketing.com\/","category":"","category_tax":2743,"category_label":"Agence m\u00e9dia"},{"name":"PUR Immobilia","website":"https:\/\/www.purimmobilia.com\/","category":"","category_tax":2749,"category_label":"D\u00e9veloppeur immobilier"}],"user":{"email":"jvilleneuve@performa-marketing.com","first_name":"Julie","last_name":"Villeneuve"},"doc_texts_web":{"fr":"<p>Performa Marketing a cr\u00e9\u00e9 l\u2019identit\u00e9 de marque du projet immobilier le LABO, constitu\u00e9 de 300 habitats locatifs, situ\u00e9s \u00e0 proximit\u00e9 du march\u00e9 Atwater. Le LABO propose un quotidien cr\u00e9atif tout en dualit\u00e9, entre patrimoine et modernit\u00e9, dans un quartier en pleine effervescence. Performa est responsable de l\u2019audit, du plan de commercialisation, de l\u2019ADN et de l\u2019image de marque (nom, signatures, logo, d\u00e9clinaisons, style typographique, style photographique, r\u00e9daction, brochures, carte d\u2019affaires, plans d\u2019unit\u00e9s, design du bureau de location, mur d\u2019entr\u00e9e, etc.). <\/p>\n<p>LABO, le nom<br \/>\nSelon Performa, habiter au LABO, c\u2019est vivre l\u2019exp\u00e9rience du pass\u00e9 en cohabitation avec le pr\u00e9sent. Les lofts offrent un vaste espace ouvert, des plafonds de 12 pieds et de larges fen\u00eatres maximisant la lumi\u00e8re naturelle. Le LABO, c\u2019est la richesse architecturale historique de l\u2019un des premiers laboratoires pharmaceutiques au pays s\u2019harmonisant \u00e0 l\u2019\u00e9l\u00e9gance contemporaine d\u2019une construction neuve. Le nom LABO est un clin d'\u0153il aux populaires \u00ab labs cr\u00e9atifs \u00bb des milieux artistiques et de communication. Il s\u2019agit d\u2019espaces d\u2019exploration, de d\u00e9couvertes et d\u2019innovation. Le nom LABO joint donc le pass\u00e9 pharmaceutique au pr\u00e9sent de ce lieu effervescent, inspirant et tendance. De plus, la richesse architecturale et les mat\u00e9riaux d\u2019origine du b\u00e2timent pharmaceutique (brique et autres composantes de la structure) seront mis en valeur dans la phase 1 du projet.<\/p>\n<p>La signature<br \/>\n\u00ab\u00c0 vous de plonger dans l\u2019exp\u00e9rience. L\u2019exp\u00e9rience LABO.\u00bb<br \/>\nAu-del\u00e0 du lien \u00e9vident entre \u00ab exp\u00e9rience \u00bb et \u00ab laboratoire \u00bb, la signature est la repr\u00e9sentation de l\u2019exp\u00e9rience client, une priorit\u00e9 pour PUR Immobilia. En effet, qu\u2019il soit question de service client, de design, d\u2019architecture, de localisation, de construction ou de durabilit\u00e9 pens\u00e9e pour les g\u00e9n\u00e9rations \u00e0 venir, PUR Immobilia est engag\u00e9 \u00e0 livrer un produit de grande qualit\u00e9.  <\/p>\n<p>L\u2019image de marque<br \/>\nEn coh\u00e9sion avec la vocation d\u2019origine du lieu, le LABO inspire l\u2019audace, l\u2019exploration, les d\u00e9couvertes; un \u00e9picentre o\u00f9 la vie est en \u00e9bullition. Son look industriel \u00e9voque le style new-yorkais du Meatpacking District. Dans la conception de l'image de marque, Performa a favoris\u00e9 une approche visuelle de type massif et imposant, faisant \u00e9cho \u00e0 la modernit\u00e9, l\u2019audace et la nature atypique du projet. Des couleurs franches et contrast\u00e9es (rouge, marine et vert-de-gris l\u00e9ger) vibrent au rythme de la cr\u00e9ativit\u00e9 et du raffinement. La typographie de style typique new-yorkais a \u00e9t\u00e9 choisie en r\u00e9f\u00e9rence \u00e0 la designer Paula Scher du c\u00e9l\u00e8bre bureau de design Pentagram, ainsi qu\u2019au p\u00e9tillant mouvement artistique pop art, ayant pris racine \u00e0 New York dans les ann\u00e9es 1950. Le papier recycl\u00e9 a \u00e9t\u00e9 privil\u00e9gi\u00e9 lors de l\u2019impression des documents.<\/p>\n<p>Ce fut un r\u00e9el plaisir pour l\u2019\u00e9quipe de Performa de cr\u00e9er l\u2019univers de marque du LABO en collaboration avec le client. Philippe Bernard, co-pr\u00e9sident et fondateur de PUR Immobilia, affirme : \u00ab Nous collaborons depuis quelques ann\u00e9es avec Performa, devenu un r\u00e9el partenaire de confiance, sur diff\u00e9rents projets immobiliers r\u00e9sidentiels, dont le LABO. Tout comme nous, la qualit\u00e9 est au c\u0153ur de leur promesse; autant en ce qui a trait \u00e0 la relation client qu\u2019\u00e0 l'ex\u00e9cution. \u00bb.<\/p>\n<p>Depuis 2010, la mission de Performa Marketing est de contribuer au succ\u00e8s et \u00e0 la performance de ses clients gr\u00e2ce au marketing collaboratif 360 degr\u00e9s. L\u2019agence valorise la bienveillance, le respect, la collaboration et la transparence.<\/p>\n","en":"<p>Performa Marketing created the brand identity for LABO, a real estate development consisting of 300 rental units located near Atwater Market. LABO sets the tone for creative living with a space that straddles the past and the present. Located in a bustling neighbourhood, the property balances a proud heritage with modern amenities\u2014the best of both worlds. Performa was tasked with producing the market intelligence, marketing plan, brand DNA and brand image (including the name, taglines, logo, authorized variations, typographic style, photographic style, copywriting, brochures, business cards, unit floor plans, rental office design, building entrance display wall, etc.). <\/p>\n<p>LABO \u2013 The name<br \/>\nPerforma's take on LABO is that the property is imbued with the past, yet firmly rooted in the present. Each loft features a spacious open area, 12-foot ceilings and large windows to maximize natural light. LABO is where the rich history of one of Canada's first pharmaceutical labs meets the contemporary elegance of a new build. But the property's name\u2014LABO\u2014is also a nod to the \"creative labs\" that define the arts and communications scenes. They're spaces for exploration, discovery and innovation. The LABO name connects the property's pharmaceutical past to its present status as a vibrant and inspiring residential development that's undoubtedly with the times. In addition, Phase 1 of the project will highlight the original building's historic architectural features and materials, like the brick walls and other structural components.<\/p>\n<p>The tagline<br \/>\n\"Immerse yourself in the experience. The LABO experience.\"<br \/>\nThe tagline makes reference to one of PUR Immobilia's top priorities: the customer experience. From customer service through to design, architecture, location, construction and long-term sustainability, PUR Immobilia is committed to delivering a top-quality product.  <\/p>\n<p>The brand image<br \/>\nTrue to the building's original purpose, LABO inspires audacity, exploration and discovery. It's designed to get your creative juices flowing. With an industrial aesthetic, the property looks like it belongs in New York City's Meatpacking District. When creating the brand image, Performa opted for powerful, oversized visuals to reflect the property's bold, modern and larger-than-life personality. Bright and contrasting colours (red, navy and light verdigris) convey creativity and refinement. The New York-style typography was chosen in reference to designer Paula Scher from Pentagram, the well-known design studio, as well as to the pop art movement that emerged from the Big Apple in the 1950s. The documentation was printed on recycled paper.<\/p>\n<p>Performa's team thoroughly enjoyed creating the LABO brand assets in collaboration with the client. Philippe Bernard, co-president and founder of PUR Immobilia, said: \"We've been working with Performa for years on a number of residential real estate projects, including LABO, and now consider the agency a trusted partner. Like us, they aim to deliver the best possible quality, in terms of both customer relations and project execution.\" <\/p>\n<p>ABOUT PERFORMA<br \/>\nEstablished in 2010, Performa Marketing helps clients succeed\u2014and perform\u2014through its 360-degree collaborative marketing approach. The agency's core values include kindness, respect, collaboration and transparency. <\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/identite-et-image-de-marque-labo-habitats-locatifs\/","en":"https:\/\/int.design\/en\/projects\/identite-et-image-de-marque-labo-habitats-locatifs\/"},"titles":{"fr":"Identit\u00e9 et image de marque LABO, Habitats locatifs","en":"Identit\u00e9 et image de marque LABO, Habitats locatifs"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/80056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=80056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}