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Leur futur emplacement est un \u00e9difice du patrimoine national, datant d'environ 1910, en plein c\u0153ur du Vieux-Montr\u00e9al.<br \/>\nLe d\u00e9fi des designers \u00e9tait multiple;<br \/>\n\ta- Introduire la prestigieuse marque Western et ses attributs fondamentaux \tsur le march\u00e9 qu\u00e9b\u00e9cois<br \/>\n\tb- Assimiler le style industriel existant de la marque \u00e0 la culture unique de \tMontr\u00e9al<br \/>\n\tc- Incorporer certains \u00e9l\u00e9ments architecturaux du b\u00e2timent dans le concept<br \/>\nL'une des premi\u00e8res choses que les designers ont demand\u00e9es \u00e9tait de retirer les nombreuses couches de finitions, appliqu\u00e9es au fil des ans, pour \u00e9valuer les \u00e9l\u00e9ments architecturaux qui se trouvaient en dessous.<br \/>\nUn mur \u00ab porteur \u00bb en pierre, datant d\u2019il y a 100 ans, a \u00e9t\u00e9 d\u00e9couvert et imm\u00e9diatement int\u00e9gr\u00e9 au concept. Le mur de 38 pouces d'\u00e9paisseur est d'origine et divisait autrefois l'espace en 2 propri\u00e9t\u00e9s distinctes. De plus, le mur de briques derri\u00e8re la banquette offre un contraste parfait entre l'ancien industriel et le moderne branch\u00e9. <\/p>\n<p>Le produit principal \u00e9tant un caf\u00e9 exceptionnel, l'am\u00e9nagement a \u00e9t\u00e9 pr\u00e9vu autour d\u2019un bar centralis\u00e9 surdimensionn\u00e9 pour mettre en avant l\u2019animation cr\u00e9e par les baristas lors de leur processus. Puisque l\u2019enseigne propose \u00e9galement des beignes Lucky\u2019s, une cuisine ouverte a \u00e9t\u00e9 planifi\u00e9e pour mettre l\u2019emphase sur les beignes fra\u00eechement pr\u00e9par\u00e9s sur place.<br \/>\nQuant au design, il y a une tension intentionnelle entre deux styles : l'industriel \u00e9pur\u00e9 contre le chic branch\u00e9. La finition du bar en acier lamin\u00e9 \u00e0 chaud avec le comptoir en quartz au fini ciment, le plafond noir, les murs en brique et pierre, les cloisons de la cuisine en m\u00e9tal noir et en verre contribuent tous \u00e0 l'ambiance industrielle. En contrepartie, les dessus de table en quartz au fini marbre, les accents turquoises, les plantes verdoyantes, les panneaux de lattes de bois verticales, les accents laiton dans la cage entourant le bar, puis les tabourets de bar r\u00e9tro polies offrent d\u00e9finitivement une touche moderne.<br \/>\nL'\u00e9quipe de designers a voulu int\u00e9grer l\u2019esprit branch\u00e9 unique de Montr\u00e9al au concept. Quoi de mieux que de c\u00e9l\u00e9brer le \u00ab street art \u00bb de la ville! L'artiste local renomm\u00e9, Stikki Peaches, a \u00e9t\u00e9 choisi pour cr\u00e9er une murale originale de 16 pi sur 9 pi sur un mur pr\u00e8s de l'entr\u00e9e. Le mur offre instantan\u00e9ment un sentiment d'authenticit\u00e9 locale et rappel l'ambiance cr\u00e9ative distinctive de Montr\u00e9al, ce qui l\u2019a rendu rapidement \u00ab instagrammable \u00bb.<br \/>\nLes graphismes ont \u00e9t\u00e9 incorpor\u00e9s comme clin d'\u0153il \u00e0 la premi\u00e8re expansion de la marque \u00e0 Montr\u00e9al tel que le vinyle "MTLVAN" sur le verre \u00e0 l'entr\u00e9e ou encore sur les murs noirs du salon, un graphique subtile indique \u00ab torr\u00e9fier dans le nord-ouest pacifique \u00bb.<br \/>\nEnfin, avec ses saveurs de beignes uniques tels que le \u00ab pouding ch\u00f4meur \u00bb et le \u00ab Joe Louis \u00bb, il est \u00e9vident que la cr\u00e9ativit\u00e9 fait partie int\u00e9grante de la marque. En hommage \u00e0 cette originalit\u00e9, des \u00e9l\u00e9ments de design imaginatifs, tels que la console \u00e9lectrique du foyer s'\u00e9tendant sur 8'-6", ont \u00e9t\u00e9 introduits. Cette pi\u00e8ce r\u00e9invente ce qu'un foyer est cens\u00e9 \u00eatre !<br \/>\nLe nouveau concept a \u00e9t\u00e9 un tel succ\u00e8s que l'entreprise a imm\u00e9diatement cherch\u00e9 un deuxi\u00e8me emplacement dans la ville et a adapt\u00e9 certains des magasins existants en Colombie-Britannique avec les nouveaux \u00e9l\u00e9ments de design de Montr\u00e9al !<\/p>\n","en":"<p>49th Parallel Coffee Roasters, based out of Vancouver, is recognized as one of Canada\u2019s 3rd wave premium brand coffee roasters.<br \/>\nIn January 2020, the company decided to expand to the Eastern part of the country. Their future site – a national heritage building, dating back to circa 1910, right in the heart of Old Montreal.<br \/>\nThe designers\u2019 challenge was 3-fold;<br \/>\na-\tTo introduce the esteemed Western brand and its core attributes to the Quebec market<br \/>\nb-\tTo assimilate the brand\u2019s existing industrial style with Montreal\u2019s unique culture<br \/>\nc-\tTo incorporate some of the buildings architectural elements into the design<br \/>\nBefore even conceptualizing, one of the first things the designers requested was to strip off the many layers of finishes applied over the years to uncover and make an assessment of what architectural elements lied beneath.<br \/>\nA 100 year old field stone \u2018load bearing\u2019 wall was revealed and immediately earmarked as a feature element to the design. This feature 38\u201d thick backdrop wall of the bar and lounge is the original stone wall that once divided the space into 2 separate properties. Additionally, the scuffed brick wall behind the banquette seating provides a perfect contrast of old industrial meets hip modern. <\/p>\n<p>With the primary offering being exceptional coffee, the layout was planned with an oversized centralized bar, front and center, to accentuate the animated coffee making process. As the caf\u00e9 also offers in-house handcrafted Lucky\u2019s donuts, an open kitchen at the back was created to support the idea of freshly made donuts.<br \/>\nAs for the design itself, there is an intentional tension between 2 styles: sleek industrial vs. hip chic. The hot rolled steel bar finish with cement finish quartz countertop, black ceiling, brick and stone walls and black metal and glass kitchen partitions all contribute to the industrial feel. Meanwhile, the marble finish quartz tabletops, accents of turquoise, verdant plants, vertical wood lath panels and brass highlights in both the caged bulkhead circling the bar\/ lounge area and the polished retro bar stool chairs by the windows, offer a modern flair to the concept.<br \/>\nThe design team also sought to incorporate the unique vibrancy of Montr\u00e9al to the concept. What better way than to celebrate the city\u2019s mural street art! Renowned local artist, Stikki Peaches, best exemplified the city\u2019s \u201cjoie de vivre\u201d spirit and was chosen to create an original 16\u2019x 9\u2019 mural on a prominent wall near the entrance. The now \u2018instagrammable\u2019 wall instantly delivers both a sense of authentic localness and the distinctive Montreal creative vibe.<br \/>\nGraphics were incorporated as a nod to the brand\u2019s 1st significant expansion from Vancouver to Montreal. The striking decal \u201cMTLVAN\u201d on the entrance low partition glass is one of them. On the lounge black wing walls, a tone on tone graphic subtlety reads \u201croasted in the pacific northwest\u201d.<br \/>\nFinally, with its unique donut flavors like \u2018pouding ch\u00f4meur\u2019 and \u2018Joe Louis\u2019 it is apparent that creativity is an integral part of the brand. As a tribute to the brand\u2019s originality, imaginative design elements, such as the electric fireplace console, were introduced. Spanning 8\u2019-6\u201d across the lounge stone wall, this piece reinvents what a fireplace is supposed to be!<br \/>\nThe new concept was such an overwhelming success that the company immediately sought a second location within the city and even retrofitted some of the existing BC shops with the new design features from MTL!<\/p>\n","original":""},"jury_text":[{"category":2503,"fr":"<p>49th Parallel Coffee Roasters, bas\u00e9 \u00e0 Vancouver, est reconnu \u00e0 travers le Canada, comme l'un des meilleurs micro-torr\u00e9facteurs de la troisi\u00e8me vague.<br \/>\nEn janvier 2020, l'entreprise a d\u00e9cid\u00e9 de s'\u00e9tendre \u00e0 l'Est du pays. Leur futur emplacement est un \u00e9difice du patrimoine national, datant d'environ 1910, en plein c\u0153ur du Vieux-Montr\u00e9al.<br \/>\nLe d\u00e9fi des designers \u00e9tait multiple;<br \/>\n\ta- Introduire la prestigieuse marque Western et ses attributs fondamentaux \tsur le march\u00e9 qu\u00e9b\u00e9cois<br \/>\n\tb- Assimiler le style industriel existant de la marque \u00e0 la culture unique de \tMontr\u00e9al<br \/>\n\tc- Incorporer certains \u00e9l\u00e9ments architecturaux du b\u00e2timent dans le concept<br \/>\nL'une des premi\u00e8res choses que les designers ont demand\u00e9es \u00e9tait de retirer les nombreuses couches de finitions, appliqu\u00e9es au fil des ans, pour \u00e9valuer les \u00e9l\u00e9ments architecturaux qui se trouvaient en dessous.<br \/>\nUn mur \u00ab porteur \u00bb en pierre, datant d\u2019il y a 100 ans, a \u00e9t\u00e9 d\u00e9couvert et imm\u00e9diatement int\u00e9gr\u00e9 au concept. Le mur de 38 pouces d'\u00e9paisseur est d'origine et divisait autrefois l'espace en 2 propri\u00e9t\u00e9s distinctes. De plus, le mur de briques derri\u00e8re la banquette offre un contraste parfait entre l'ancien industriel et le moderne branch\u00e9. <\/p>\n<p>Le produit principal \u00e9tant un caf\u00e9 exceptionnel, l'am\u00e9nagement a \u00e9t\u00e9 pr\u00e9vu autour d\u2019un bar centralis\u00e9 surdimensionn\u00e9 pour mettre en avant l\u2019animation cr\u00e9e par les baristas lors de leur processus. Puisque l\u2019enseigne propose \u00e9galement des beignes Lucky\u2019s, une cuisine ouverte a \u00e9t\u00e9 planifi\u00e9e pour mettre l\u2019emphase sur les beignes fra\u00eechement pr\u00e9par\u00e9s sur place.<br \/>\nQuant au design, il y a une tension intentionnelle entre deux styles : l'industriel \u00e9pur\u00e9 contre le chic branch\u00e9. La finition du bar en acier lamin\u00e9 \u00e0 chaud avec le comptoir en quartz au fini ciment, le plafond noir, les murs en brique et pierre, les cloisons de la cuisine en m\u00e9tal noir et en verre contribuent tous \u00e0 l'ambiance industrielle. En contrepartie, les dessus de table en quartz au fini marbre, les accents turquoises, les plantes verdoyantes, les panneaux de lattes de bois verticales, les accents laiton dans la cage entourant le bar, puis les tabourets de bar r\u00e9tro polies offrent d\u00e9finitivement une touche moderne.<br \/>\nL'\u00e9quipe de designers a voulu int\u00e9grer l\u2019esprit branch\u00e9 unique de Montr\u00e9al au concept. Quoi de mieux que de c\u00e9l\u00e9brer le \u00ab street art \u00bb de la ville! L'artiste local renomm\u00e9, Stikki Peaches, a \u00e9t\u00e9 choisi pour cr\u00e9er une murale originale de 16 pi sur 9 pi sur un mur pr\u00e8s de l'entr\u00e9e. Le mur offre instantan\u00e9ment un sentiment d'authenticit\u00e9 locale et rappel l'ambiance cr\u00e9ative distinctive de Montr\u00e9al, ce qui l\u2019a rendu rapidement \u00ab instagrammable \u00bb.<br \/>\nLes graphismes ont \u00e9t\u00e9 incorpor\u00e9s comme clin d'\u0153il \u00e0 la premi\u00e8re expansion de la marque \u00e0 Montr\u00e9al tel que le vinyle "MTLVAN" sur le verre \u00e0 l'entr\u00e9e ou encore sur les murs noirs du salon, un graphique subtile indique \u00ab torr\u00e9fier dans le nord-ouest pacifique \u00bb.<br \/>\nEnfin, avec ses saveurs de beignes uniques tels que le \u00ab pouding ch\u00f4meur \u00bb et le \u00ab Joe Louis \u00bb, il est \u00e9vident que la cr\u00e9ativit\u00e9 fait partie int\u00e9grante de la marque. En hommage \u00e0 cette originalit\u00e9, des \u00e9l\u00e9ments de design imaginatifs, tels que la console \u00e9lectrique du foyer s'\u00e9tendant sur 8'-6", ont \u00e9t\u00e9 introduits. Cette pi\u00e8ce r\u00e9invente ce qu'un foyer est cens\u00e9 \u00eatre !<br \/>\nLe nouveau concept a \u00e9t\u00e9 un tel succ\u00e8s que l'entreprise a imm\u00e9diatement cherch\u00e9 un deuxi\u00e8me emplacement dans la ville et a adapt\u00e9 certains des magasins existants en Colombie-Britannique avec les nouveaux \u00e9l\u00e9ments de design de Montr\u00e9al !<\/p>\n","en":"<p>49th Parallel Coffee Roasters, based out of Vancouver, is recognized as one of Canada\u2019s 3rd wave premium brand coffee roasters.<br \/>\nIn January 2020, the company decided to expand to the Eastern part of the country. Their future site – a national heritage building, dating back to circa 1910, right in the heart of Old Montreal.<br \/>\nThe designers\u2019 challenge was 3-fold;<br \/>\na-\tTo introduce the esteemed Western brand and its core attributes to the Quebec market<br \/>\nb-\tTo assimilate the brand\u2019s existing industrial style with Montreal\u2019s unique culture<br \/>\nc-\tTo incorporate some of the buildings architectural elements into the design<br \/>\nBefore even conceptualizing, one of the first things the designers requested was to strip off the many layers of finishes applied over the years to uncover and make an assessment of what architectural elements lied beneath.<br \/>\nA 100 year old field stone \u2018load bearing\u2019 wall was revealed and immediately earmarked as a feature element to the design. This feature 38\u201d thick backdrop wall of the bar and lounge is the original stone wall that once divided the space into 2 separate properties. Additionally, the scuffed brick wall behind the banquette seating provides a perfect contrast of old industrial meets hip modern. <\/p>\n<p>With the primary offering being exceptional coffee, the layout was planned with an oversized centralized bar, front and center, to accentuate the animated coffee making process. As the caf\u00e9 also offers in-house handcrafted Lucky\u2019s donuts, an open kitchen at the back was created to support the idea of freshly made donuts.<br \/>\nAs for the design itself, there is an intentional tension between 2 styles: sleek industrial vs. hip chic. The hot rolled steel bar finish with cement finish quartz countertop, black ceiling, brick and stone walls and black metal and glass kitchen partitions all contribute to the industrial feel. Meanwhile, the marble finish quartz tabletops, accents of turquoise, verdant plants, vertical wood lath panels and brass highlights in both the caged bulkhead circling the bar\/ lounge area and the polished retro bar stool chairs by the windows, offer a modern flair to the concept.<br \/>\nThe design team also sought to incorporate the unique vibrancy of Montr\u00e9al to the concept. What better way than to celebrate the city\u2019s mural street art! Renowned local artist, Stikki Peaches, best exemplified the city\u2019s \u201cjoie de vivre\u201d spirit and was chosen to create an original 16\u2019x 9\u2019 mural on a prominent wall near the entrance. The now \u2018instagrammable\u2019 wall instantly delivers both a sense of authentic localness and the distinctive Montreal creative vibe.<br \/>\nGraphics were incorporated as a nod to the brand\u2019s 1st significant expansion from Vancouver to Montreal. The striking decal \u201cMTLVAN\u201d on the entrance low partition glass is one of them. On the lounge black wing walls, a tone on tone graphic subtlety reads \u201croasted in the pacific northwest\u201d.<br \/>\nFinally, with its unique donut flavors like \u2018pouding ch\u00f4meur\u2019 and \u2018Joe Louis\u2019 it is apparent that creativity is an integral part of the brand. As a tribute to the brand\u2019s originality, imaginative design elements, such as the electric fireplace console, were introduced. Spanning 8\u2019-6\u201d across the lounge stone wall, this piece reinvents what a fireplace is supposed to be!<br \/>\nThe new concept was such an overwhelming success that the company immediately sought a second location within the city and even retrofitted some of the existing BC shops with the new design features from MTL! <\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":2503,"cat_id_laureat":3433,"laureat":"Certification Or"}],"contest_id":"75033","contest_title":"GRANDS PRIX DU DESIGN \u2013 15e \u00e9dition","firms":[{"name":"Ruscio Studio Inc.","website":"www.rusciostudio.com","category":"","category_tax":2747,"category_label":"Designer d'int\u00e9rieur"},{"name":"Rassco Construction ","website":"www.rassco.ca","category":"","category_tax":2751,"category_label":"Entrepreneur g\u00e9n\u00e9ral"}],"user":{"email":"administration@rusciostudio.com","first_name":"Shelley","last_name":"Saffin"},"doc_texts_web":{"fr":"<p>49th Parallel Coffee Roasters, bas\u00e9 \u00e0 Vancouver, est reconnu \u00e0 travers le Canada, comme l'un des meilleurs micro-torr\u00e9facteurs de la troisi\u00e8me vague.<br \/>\nEn janvier 2020, l'entreprise a d\u00e9cid\u00e9 de s'\u00e9tendre \u00e0 l'Est du pays. Leur futur emplacement est un \u00e9difice du patrimoine national, datant d'environ 1910, en plein c\u0153ur du Vieux-Montr\u00e9al.<br \/>\nLe d\u00e9fi des designers \u00e9tait multiple;<br \/>\n\ta- Introduire la prestigieuse marque Western et ses attributs fondamentaux \tsur le march\u00e9 qu\u00e9b\u00e9cois<br \/>\n\tb- Assimiler le style industriel existant de la marque \u00e0 la culture unique de \tMontr\u00e9al<br \/>\n\tc- Incorporer certains \u00e9l\u00e9ments architecturaux du b\u00e2timent dans le concept<br \/>\nL'une des premi\u00e8res choses que les designers ont demand\u00e9es \u00e9tait de retirer les nombreuses couches de finitions, appliqu\u00e9es au fil des ans, pour \u00e9valuer les \u00e9l\u00e9ments architecturaux qui se trouvaient en dessous.<br \/>\nUn mur \u00ab porteur \u00bb en pierre, datant d\u2019il y a 100 ans, a \u00e9t\u00e9 d\u00e9couvert et imm\u00e9diatement int\u00e9gr\u00e9 au concept. Le mur de 38 pouces d'\u00e9paisseur est d'origine et divisait autrefois l'espace en 2 propri\u00e9t\u00e9s distinctes. De plus, le mur de briques derri\u00e8re la banquette offre un contraste parfait entre l'ancien industriel et le moderne branch\u00e9. <\/p>\n<p>Le produit principal \u00e9tant un caf\u00e9 exceptionnel, l'am\u00e9nagement a \u00e9t\u00e9 pr\u00e9vu autour d\u2019un bar centralis\u00e9 surdimensionn\u00e9 pour mettre en avant l\u2019animation cr\u00e9e par les baristas lors de leur processus. Puisque l\u2019enseigne propose \u00e9galement des beignes Lucky\u2019s, une cuisine ouverte a \u00e9t\u00e9 planifi\u00e9e pour mettre l\u2019emphase sur les beignes fra\u00eechement pr\u00e9par\u00e9s sur place.<br \/>\nQuant au design, il y a une tension intentionnelle entre deux styles : l'industriel \u00e9pur\u00e9 contre le chic branch\u00e9. La finition du bar en acier lamin\u00e9 \u00e0 chaud avec le comptoir en quartz au fini ciment, le plafond noir, les murs en brique et pierre, les cloisons de la cuisine en m\u00e9tal noir et en verre contribuent tous \u00e0 l'ambiance industrielle. En contrepartie, les dessus de table en quartz au fini marbre, les accents turquoises, les plantes verdoyantes, les panneaux de lattes de bois verticales, les accents laiton dans la cage entourant le bar, puis les tabourets de bar r\u00e9tro polies offrent d\u00e9finitivement une touche moderne.<br \/>\nL'\u00e9quipe de designers a voulu int\u00e9grer l\u2019esprit branch\u00e9 unique de Montr\u00e9al au concept. Quoi de mieux que de c\u00e9l\u00e9brer le \u00ab street art \u00bb de la ville! L'artiste local renomm\u00e9, Stikki Peaches, a \u00e9t\u00e9 choisi pour cr\u00e9er une murale originale de 16 pi sur 9 pi sur un mur pr\u00e8s de l'entr\u00e9e. Le mur offre instantan\u00e9ment un sentiment d'authenticit\u00e9 locale et rappel l'ambiance cr\u00e9ative distinctive de Montr\u00e9al, ce qui l\u2019a rendu rapidement \u00ab instagrammable \u00bb.<br \/>\nLes graphismes ont \u00e9t\u00e9 incorpor\u00e9s comme clin d'\u0153il \u00e0 la premi\u00e8re expansion de la marque \u00e0 Montr\u00e9al tel que le vinyle \"MTLVAN\" sur le verre \u00e0 l'entr\u00e9e ou encore sur les murs noirs du salon, un graphique subtile indique \u00ab torr\u00e9fier dans le nord-ouest pacifique \u00bb.<br \/>\nEnfin, avec ses saveurs de beignes uniques tels que le \u00ab pouding ch\u00f4meur \u00bb et le \u00ab Joe Louis \u00bb, il est \u00e9vident que la cr\u00e9ativit\u00e9 fait partie int\u00e9grante de la marque. En hommage \u00e0 cette originalit\u00e9, des \u00e9l\u00e9ments de design imaginatifs, tels que la console \u00e9lectrique du foyer s'\u00e9tendant sur 8'-6\", ont \u00e9t\u00e9 introduits. Cette pi\u00e8ce r\u00e9invente ce qu'un foyer est cens\u00e9 \u00eatre !<br \/>\nLe nouveau concept a \u00e9t\u00e9 un tel succ\u00e8s que l'entreprise a imm\u00e9diatement cherch\u00e9 un deuxi\u00e8me emplacement dans la ville et a adapt\u00e9 certains des magasins existants en Colombie-Britannique avec les nouveaux \u00e9l\u00e9ments de design de Montr\u00e9al !<\/p>\n","en":"<p>49th Parallel Coffee Roasters, based out of Vancouver, is recognized as one of Canada\u2019s 3rd wave premium brand coffee roasters.<br \/>\nIn January 2020, the company decided to expand to the Eastern part of the country. Their future site \u2013 a national heritage building, dating back to circa 1910, right in the heart of Old Montreal.<br \/>\nThe designers\u2019 challenge was 3-fold;<br \/>\na-\tTo introduce the esteemed Western brand and its core attributes to the Quebec market<br \/>\nb-\tTo assimilate the brand\u2019s existing industrial style with Montreal\u2019s unique culture<br \/>\nc-\tTo incorporate some of the buildings architectural elements into the design<br \/>\nBefore even conceptualizing, one of the first things the designers requested was to strip off the many layers of finishes applied over the years to uncover and make an assessment of what architectural elements lied beneath.<br \/>\nA 100 year old field stone \u2018load bearing\u2019 wall was revealed and immediately earmarked as a feature element to the design. This feature 38\u201d thick backdrop wall of the bar and lounge is the original stone wall that once divided the space into 2 separate properties. Additionally, the scuffed brick wall behind the banquette seating provides a perfect contrast of old industrial meets hip modern. <\/p>\n<p>With the primary offering being exceptional coffee, the layout was planned with an oversized centralized bar, front and center, to accentuate the animated coffee making process. As the caf\u00e9 also offers in-house handcrafted Lucky\u2019s donuts, an open kitchen at the back was created to support the idea of freshly made donuts.<br \/>\nAs for the design itself, there is an intentional tension between 2 styles: sleek industrial vs. hip chic. The hot rolled steel bar finish with cement finish quartz countertop, black ceiling, brick and stone walls and black metal and glass kitchen partitions all contribute to the industrial feel. Meanwhile, the marble finish quartz tabletops, accents of turquoise, verdant plants, vertical wood lath panels and brass highlights in both the caged bulkhead circling the bar\/ lounge area and the polished retro bar stool chairs by the windows, offer a modern flair to the concept.<br \/>\nThe design team also sought to incorporate the unique vibrancy of Montr\u00e9al to the concept. What better way than to celebrate the city\u2019s mural street art! Renowned local artist, Stikki Peaches, best exemplified the city\u2019s \u201cjoie de vivre\u201d spirit and was chosen to create an original 16\u2019x 9\u2019 mural on a prominent wall near the entrance. The now \u2018instagrammable\u2019 wall instantly delivers both a sense of authentic localness and the distinctive Montreal creative vibe.<br \/>\nGraphics were incorporated as a nod to the brand\u2019s 1st significant expansion from Vancouver to Montreal. The striking decal \u201cMTLVAN\u201d on the entrance low partition glass is one of them. On the lounge black wing walls, a tone on tone graphic subtlety reads \u201croasted in the pacific northwest\u201d.<br \/>\nFinally, with its unique donut flavors like \u2018pouding ch\u00f4meur\u2019 and \u2018Joe Louis\u2019 it is apparent that creativity is an integral part of the brand. As a tribute to the brand\u2019s originality, imaginative design elements, such as the electric fireplace console, were introduced. Spanning 8\u2019-6\u201d across the lounge stone wall, this piece reinvents what a fireplace is supposed to be!<br \/>\nThe new concept was such an overwhelming success that the company immediately sought a second location within the city and even retrofitted some of the existing BC shops with the new design features from MTL!<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/49th-parallel-coffee-roasters\/","en":"https:\/\/int.design\/en\/projects\/49th-parallel-coffee-roasters\/"},"titles":{"fr":"49th Parallel Coffee Roasters","en":"49th Parallel Coffee Roasters"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/78477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=78477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}