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technologie, o\u00f9 est fabriqu\u00e9e la nouvelle sp\u00e9cialit\u00e9 de caf\u00e9 1895 de Lavazza. En accord avec les valeurs de la marque 1895 en tant que caf\u00e9 haut de gamme, l&rsquo;exp\u00e9rience Casa 1895 emm\u00e8ne les visiteurs \u00e0 travers le processus multisensoriel de la conception du caf\u00e9 &#8211; des origines des grains de caf\u00e9 1895 dans le monde entier aux processus avanc\u00e9s qui transforment les grains en une tasse parfaite, en passant par la recherche et l&rsquo;innovation de pointe et enfin par l&rsquo;exp\u00e9rience intime et inoubliable de la d\u00e9gustation du caf\u00e9 de la plus haute qualit\u00e9. L&rsquo;usine de caf\u00e9 Lavazza 1895 est situ\u00e9e \u00e0 Settimo Torinese, en Italie. Le b\u00e2timent d&rsquo;usine des ann\u00e9es 1960 a \u00e9t\u00e9 r\u00e9nov\u00e9 et r\u00e9am\u00e9nag\u00e9 en 2019 pour cr\u00e9er une nouvelle usine avanc\u00e9e d\u00e9di\u00e9e principalement \u00e0 la production du caf\u00e9 1895. L&rsquo;exp\u00e9rience des visiteurs de la Casa 1895 a \u00e9t\u00e9 d\u00e9velopp\u00e9e en tandem avec la r\u00e9novation architecturale du b\u00e2timent et la conception de l&rsquo;am\u00e9nagement de l&rsquo;usine, afin que l&rsquo;exp\u00e9rience des visiteurs soit v\u00e9ritablement int\u00e9gr\u00e9e dans les rouages de ce nouvel environnement d&rsquo;usine.<\/p>\n","en":"<p>Casa 1895 is a unique visitor experience integrated into the real, working, state-of-the-art factory where Lavazza\u2019s new specialty 1895 coffee is made. In line with the brand values of 1895 as a premium coffee, the Casa 1895 experience takes visitors through the multi-sensory process of coffee design \u2013 from the origins of 1895 coffee beans around the world; to the advanced processes that transform the beans into the perfect cup; to cutting-edge research and innovation; and finally to the intimate, unforgettable experience of tasting the highest quality coffee. The Lavazza 1895 coffee factory is located in Settimo Torinese, Italy. The 1960s factory building was renovated and redeveloped in 2019 to create an advanced new factory dedicated primarily to the production of 1895 coffee. The Casa 1895 visitor experience was developed in tandem with the architectural refurbishment of the building and the design of the factory fit-out, so that the visitor experience is truly integrated into the workings of this new factory environment.<\/p>\n","original":""},"jury_text":[{"category":201,"fr":"<p>L&rsquo;approche de la marque 1895 est bas\u00e9e sur l&rsquo;authenticit\u00e9 et l&rsquo;honn\u00eatet\u00e9 : elle embrasse l&rsquo;incroyable qualit\u00e9 qui peut \u00eatre obtenue en apportant l&rsquo;h\u00e9ritage, l&rsquo;expertise, l&rsquo;innovation et les ressources d&rsquo;une grande marque internationale pour d\u00e9velopper un produit haut de gamme. La marque 1895 propose une approche plus accessible des \u00ab\u00a0codes\u00a0\u00bb complexes des saveurs et des ar\u00f4mes des caf\u00e9s de sp\u00e9cialit\u00e9, afin d&rsquo;attirer un public plus large et de d\u00e9velopper le march\u00e9. \u00c9troitement align\u00e9 sur l&rsquo;identit\u00e9 de la marque, le design de l&rsquo;exp\u00e9rience des visiteurs de la Casa 1895 a \u00e9tabli le langage de design exp\u00e9rientiel de la marque. Il associe le caract\u00e8re authentique et industriel d&rsquo;une v\u00e9ritable usine en activit\u00e9 \u00e0 l&rsquo;aspect \u00e9l\u00e9gant et contemporain de la marque 1895. Il \u00e9tablit une distinction claire entre les exp\u00e9riences des visiteurs qui se situent \u00ab\u00a0au-del\u00e0\u00a0\u00bb de l&rsquo;usine et celles qui sont int\u00e9gr\u00e9es \u00e0 l&rsquo;environnement de l&rsquo;usine. <\/p>\n<p>Le chapitre Expeditions transporte les visiteurs dans d&rsquo;autres pays et dans le monde naturel en cr\u00e9ant des espaces ferm\u00e9s, des \u00ab\u00a0bo\u00eetes noires\u00a0\u00bb riches en m\u00e9dias immersifs, en lumi\u00e8re et en son. De m\u00eame, le chapitre Sensation de la grotte du caf\u00e9 est une exp\u00e9rience enveloppante et intime, avec une atmosph\u00e8re sensorielle \u00e9vocatrice qui invite les visiteurs \u00e0 se concentrer pleinement sur la d\u00e9gustation du caf\u00e9. L&rsquo;approche du chapitre Transformation met l&rsquo;accent sur l&rsquo;environnement de l&rsquo;usine elle-m\u00eame. Laissant l&rsquo;usine \u00ab\u00a0parler\u00a0\u00bb, le design adopte une approche l\u00e9g\u00e8re en utilisant des panneaux suspendus qui encadrent les vues et les machines cl\u00e9s, et permettent aux sons et aux images de l&rsquo;usine d&rsquo;\u00eatre mis en avant.<\/p>\n","en":"<p>The 1895 brand approach is based on authenticity and honesty: they embrace the incredible quality that can be achieved by bringing the heritage, expertise, innovation and resources of a major international brand to develop a premium product. The 1895 brand offers a more accessible approach to the complex \u2018codes\u2019 of specialty coffee flavors and aromas to engage a wider audience and expand the market. Closely aligned to the brand identity, the design for Casa 1895 visitor experience established the brand\u2019s experiential design language. It blends the authentic, industrial character of the real working factory with the elegant, contemporary look and feel of the 1895 brand. It makes a clear experiential distinction between the visitor experiences that were \u2018beyond\u2019 the factory and those that were embedded in the factory environment. <\/p>\n<p>The Expeditions chapter transports visitors to other countries and to the natural world by creating enclosed, \u2018black box\u2019 spaces that are rich with immersive media, light and sound. Similarly, the Sensation chapter in the Coffee Cave is an enveloping, intimate experience with an evocative sensory atmosphere that invites visitors to fully focus on the coffee tasting. The Transformation chapter\u2019s approach places emphasis on the factory environment itself. Letting the factory \u2018speak\u2019, the design takes a light-touch approach by using suspended panels that frame key views and machines, and enable the sounds and sights of the factory to come to the fore.<\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":201,"cat_id_laureat":1035,"laureat":"Certification Or"}],"contest_id":"1180","contest_title":"GRANDS PRIX DU DESIGN - 14e \u00e9dition","firms":[{"name":"Ralph Appelbaum Associates","website":"","category":"Other","category_tax":false,"category_label":null},{"name":"Paolo Uboldi Architects","website":"","category":"Architect","category_tax":false,"category_label":null},{"name":"Binario","website":"","category":"Other","category_tax":false,"category_label":null},{"name":"Karmachina","website":"","category":"Media Agency","category_tax":false,"category_label":null},{"name":"Strosselli","website":"","category":"Lighting","category_tax":false,"category_label":null}],"user":{"email":"caseylynn@raai.com","first_name":"Casey","last_name":"Lynn"},"doc_texts_web":{"fr":"","en":""},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/lavazza-casa-1895\/","en":"https:\/\/int.design\/en\/projects\/lavazza-casa-1895\/"},"titles":{"fr":"Lavazza Casa 1895","en":"Lavazza Casa 1895"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/70968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=70968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}