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Up.pdf","filesize":0,"url":"https:\/\/d2q6z78khxmx42.cloudfront.net\/2021\/03\/7_Australian Museum Case Study Write Up.pdf","link":"https:\/\/int.design\/fr\/projets\/australian-museum\/australian-museum-case-study-write-up-3\/","alt":"","author":"752","description":"","caption":"","name":"australian-museum-case-study-write-up-3","status":"inherit","uploaded_to":70725,"date":"2021-03-26 03:27:21","modified":"2021-03-26 03:27:24","menu_order":0,"mime_type":"application\/pdf","type":"application","subtype":"pdf","icon":"https:\/\/int.design\/wp-includes\/images\/media\/document.png"}}],"web_text":{"fr":"<p>As we envisioned the Visitor Journey Experience for the renewed Australian Museum, our priorities were to<br \/>\ncreate a welcoming, clear, respectful, unique and accessible experience for all; to integrate First Nations<br \/>\nprinciples; and to bridge the Museum\u2019s heritage architecture with the new contemporary addition.<\/p>\n<p>Our firm collaborated with the Museum\u2019s First Nations team to create an aesthetic that reflected the land and waterways on which the Museum stands. The team drew inspiration from natural landscapes, such as mountains, trees, and rivers. Scarred trees that provide wood or bark for the creation of cultural objects were an influence as they have played a part in sharing knowledge and living in balance for millennia on the lands now known as Australia. All wayfinding signage is created with a duality of positive and negative shapes, representing what humans take from nature and what is left behind. Attention to detail was central to the realization of this program: most of the signs are bespoke to accommodate<br \/>\ntheir individual placements<\/p>\n<p>The signage is made from Blackbutt hardwood, which is endemic to eastern Australia. The bronze balustrades from the central stairway of the Museum\u2019s 1960s Parkes Farmer Building were reclaimed and repurposed into sculptural level numbers in the AM\u2019s new stairwell.<\/p>\n<p>The first phase of the Australian Museum redevelopment, titled Project Discover, was designed by Australian architectural practices Neeson Murcutt + Neille and COX Architecture.<\/p>\n","en":"<p>As we envisioned the Visitor Journey Experience for the renewed Australian Museum, our priorities were to<br \/>\ncreate a welcoming, clear, respectful, unique and accessible experience for all; to integrate First Nations<br \/>\nprinciples; and to bridge the Museum\u2019s heritage architecture with the new contemporary addition.<\/p>\n<p>Our firm collaborated with the Museum\u2019s First Nations team to create an aesthetic that reflected the land and waterways on which the Museum stands. The team drew inspiration from natural landscapes, such as mountains, trees, and rivers. Scarred trees that provide wood or bark for the creation of cultural objects were an influence as they have played a part in sharing knowledge and living in balance for millennia on the lands now known as Australia. All wayfinding signage is created with a duality of positive and negative shapes, representing what humans take from nature and what is left behind. Attention to detail was central to the realization of this program: most of the signs are bespoke to accommodate<br \/>\ntheir individual placements<\/p>\n<p>The signage is made from Blackbutt hardwood, which is endemic to eastern Australia. The bronze balustrades from the central stairway of the Museum\u2019s 1960s Parkes Farmer Building were reclaimed and repurposed into sculptural level numbers in the AM\u2019s new stairwell.<\/p>\n<p>The first phase of the Australian Museum redevelopment, titled Project Discover, was designed by Australian architectural practices Neeson Murcutt + Neille and COX Architecture.<\/p>\n","original":""},"jury_text":[{"category":511,"fr":"<p>Our brief was to create a world-class visitor experience for the Museum through wayfinding; to create a memorable and emotional experience that connects visitors to this place and all that it stands for; to embed First Nations principles; and to bridge the Museum\u2019s heritage architecture with the new contemporary addition.<\/p>\n<p>Through close collaboration with the Museum team, architects &#038; stakeholders we designed a wayfinding strategy that embodies the museum incorporating native Australian materials that complement the Museum\u2019s heritage architectural features. Plantation sourced Blackbutt timber was used in positive and negative forms, evoking the natural world and First Nations influences respectfully. The museum\u2019s bronze balustrades, removed in the demolition and were to be discarded, was salvaged and re-purposed into sculptural level identification within the new staircase.<\/p>\n<p>In addition to statutory braille, our team focused on providing tactile &#038; braille directional signage throughout the journey for visually impaired visitors. Instead of relying on technology to translate written messages to braille, we worked with an unsighted person who edited our braille directional messages to ensure they were relevant to users. To ensure signage was accessible to all, bespoke pictograms were designed and tested with children, which resulted in legibility across all ages &#038; cultures.<\/p>\n<p>Our work resulted in an elegant wayfinding program that created a seamless experience for all visitors.<\/p>\n","en":"<p>Our brief was to create a world-class visitor experience for the Museum through wayfinding; to create a memorable and emotional experience that connects visitors to this place and all that it stands for; to embed First Nations principles; and to bridge the Museum\u2019s heritage architecture with the new contemporary addition.<\/p>\n<p>Through close collaboration with the Museum team, architects &#038; stakeholders we designed a wayfinding strategy that embodies the museum incorporating native Australian materials that complement the Museum\u2019s heritage architectural features. Plantation sourced Blackbutt timber was used in positive and negative forms, evoking the natural world and First Nations influences respectfully. The museum\u2019s bronze balustrades, removed in the demolition and were to be discarded, was salvaged and re-purposed into sculptural level identification within the new staircase.<\/p>\n<p>In addition to statutory braille, our team focused on providing tactile &#038; braille directional signage throughout the journey for visually impaired visitors. Instead of relying on technology to translate written messages to braille, we worked with an unsighted person who edited our braille directional messages to ensure they were relevant to users. To ensure signage was accessible to all, bespoke pictograms were designed and tested with children, which resulted in legibility across all ages &#038; cultures.<\/p>\n<p>Our work resulted in an elegant wayfinding program that created a seamless experience for all visitors.<\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":511,"cat_id_laureat":1035,"laureat":"Certification Or"}],"contest_id":"1180","contest_title":"GRANDS PRIX DU DESIGN - 14e \u00e9dition","firms":[{"name":"Cunneen Signs","website":"https:\/\/cunneen.com.au\/","category":"Manufacturer - Distributor","category_tax":false,"category_label":null},{"name":"Entro","website":"www.entro.com","category":"Graphic Designer","category_tax":false,"category_label":null}],"user":{"email":"valerie@entro.com","first_name":"Valerie","last_name":"Mitanoff"},"doc_texts_web":{"fr":"","en":""},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/australian-museum\/","en":"https:\/\/int.design\/en\/projects\/australian-museum\/"},"titles":{"fr":"Australian Museum","en":"Australian Museum"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/70725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=70725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}