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des artisans italiens.<br \/>\nMM Company est une agence de conseil en cr\u00e9ation dont le si\u00e8ge est \u00e0 Milan, en Italie. Mais nous nous sommes demand\u00e9s : comment transformer l'exp\u00e9rience physique de la r\u00e9union dans notre bureau en une dimension digitale (exig\u00e9e par une p\u00e9riode difficile comme la pand\u00e9mie de Covid) ? WEBquarters a \u00e9t\u00e9 notre r\u00e9ponse. WEBquarters (le nom est inspir\u00e9 de "HEADquarters"), est la maison digitale de la MM Company : une plateforme en ligne qui h\u00e9berge toutes les activit\u00e9s digitales de l'agence. Une nouvelle fa\u00e7on de concevoir le site web : non pas une vitrine o\u00f9 l'on pr\u00e9sente simplement un produit (dans notre cas, nos services), mais un environnement composite o\u00f9 l'on peut accueillir ses utilisateurs, comprendre leurs int\u00e9r\u00eats et leur offrir un contenu de valeur en fonction de leurs besoins. Webquarters est le r\u00e9sultat du mode de pens\u00e9e digitale de MM Company, qui part d'une hypoth\u00e8se : le digital est r\u00e9el. Une r\u00e9interpr\u00e9tation du web capable d'\u00e9largir et de renforcer les opportunit\u00e9s de rencontres virtuelles entre les marques et les clients, gr\u00e2ce \u00e0 la personnalisation et \u00e0 l'interconn<\/p>\n","en":"<p>In 2020 MM Company creative consultancy agency improved its digital business activities with the inauguration of Webquarters, an online platform hosting all the agency\u2019s digital activities, including Caleido, an innovative editorial project (caleido.mmcompany.eu) that includes a magazine, an e-shop and the Caleido Collection, a brand of self-produced objects made in collaboration with Italian artisans.<br \/>\nMM Company is a creative consultancy agency with headquarters in Milan, Italy. but we asked ourselves: how can we transform the physical experience of meeting in our office into a digital dimension (required by a difficult period such as the Covid pandemic)? WEBquarters was our answer. WEBquarters (the name is inspired by 'HEADquarters'), is the MM Company\u2019s digital house: an online platform hosting all the agency\u2019s digital activities. A new way of conceiving the website: not a showcase where product (in our case, our services) are simply shown, but a composite environment where you can host your users, understand their interests, and offer them valuable content in line with their needs. Webquarters is the result of MM Company's digital way of thinking, which starts from an assumption: digital is real. A reinterpretation of the web capable of expanding and reinforcing the opportunities for virtual encounters between brands and clients, thanks to the personalization and interconnection of all available platforms: this is what we call Digital creative direction.<\/p>\n","original":""},"jury_text":[{"category":505,"fr":"<p>Tout a chang\u00e9 cette ann\u00e9e, alors nous nous sommes demand\u00e9s : comment transformer l'exp\u00e9rience physique de la rencontre avec les clients dans nos bureaux en une dimension digitale? Webquarters a \u00e9t\u00e9 notre transformation digitale: une nouvelle maison en ligne pour notre agence, une nouvelle fa\u00e7on de concevoir le site web. En 2020, l' agence de conseil cr\u00e9ative MM Company a am\u00e9lior\u00e9 ses activit\u00e9s avec l'inauguration de Webquarters, une plateforme en ligne h\u00e9bergeant toutes les activit\u00e9s digitaux de l'agence. Une nouvelle fa\u00e7on de concevoir le site web : non pas une vitrine o\u00f9 l'on pr\u00e9sente simplement un produit (dans notre cas, nos services), mais un environnement composite o\u00f9 l'on peut accueillir ses utilisateurs, comprendre leurs int\u00e9r\u00eats et leur offrir un contenu de valeur en fonction de leurs besoins.<\/p>\n","en":"<p>Everything has changed this year, so we asked ourselves: how can we transform the physical experience of meeting clients in our office into a digital dimension? Webquarters was our digital transformation: a new digital house for our Agency, a new way of conceiving the website. In 2020 MM Company creative consultancy agency improved its digital business activities with the inauguration of Webquarters, an online platform hosting all the agency\u2019s digital activities. A new way of conceiving the website: not a showcase where product (in our case, our services) are simply shown, but a composite environment where you can host your users, understand their interests, and offer them valuable content in line with their needs.<\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":505,"cat_id_laureat":1034,"laureat":"Certification Argent"}],"contest_id":"1180","contest_title":"GRANDS PRIX DU DESIGN - 14e \u00e9dition","firms":[{"name":"Marco Magalini","website":"mmcompany.eu","category":"Media Agency","category_tax":false,"category_label":null}],"user":{"email":"studio@mmcompany.eu","first_name":"MM COMPANY","last_name":"Manuel Barbieri"},"doc_texts_web":{"fr":"","en":""},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/mm-werbquarters-is-born-the-mm-companys-digital-house-a-new-way-of-conceiving-the-website\/","en":"https:\/\/int.design\/en\/projects\/mm-werbquarters-is-born-the-mm-companys-digital-house-a-new-way-of-conceiving-the-website\/"},"titles":{"fr":"MM Werbquarters is born: the MM Company\u2019s digital house, a new way of conceiving the website","en":"MM Werbquarters is born: the MM Company\u2019s digital house, a new way of conceiving the website"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/70411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=70411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}