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Cet espace unique incarne l&#39;essence m\u00eame de la marque et cr\u00e9e une atmosph\u00e8re jeune, moderne et fra\u00eeche.<br \/>\n En collaboration avec le client, les designers ont imagin\u00e9 un concept d&#39;am\u00e9nagement int\u00e9rieur qui repr\u00e9sente l&#39;\u00e9volution de la marque.<br \/>\nLa strat\u00e9gie de design consistait \u00e0 cr\u00e9er une apparence et une sensation distinctives d&#39;un seul coup. Un geste fort, envoyant un message clair, et offrant un point de m\u00e9moire \u00e0 la client\u00e8le tout en proposant un int\u00e9rieur dynamique.<br \/>\nD\u00e8s l&#39;entr\u00e9e du magasin, une juxtaposition de volumes et de plans g\u00e9om\u00e9triques se m\u00ealant aux surfaces brillantes et mates, \u00e0 des couleurs vives et \u00e0 des installations cr\u00e9atives, frappe les sens. L&#39;espace est travers\u00e9 par la &#34;signature orange&#34; de la marque, qui sert de fil conducteur entre les diff\u00e9rentes zones. D\u00e9finissant les aires sp\u00e9cifiques, ces volumes orange servent \u00e9galement \u00e0 dissimuler les zones fonctionnelles, notamment une cabine d&#39;essayage en forme de cube et une r\u00e9serve. \u00c9manant du plafond gris fonc\u00e9, une disposition de multiples luminaires fluorescents s&#39;\u00e9tend sur toute la longueur du magasin, diffusant une \u00e9nergie vibrante sur les surfaces sous-jacentes. L&#39;installation lumineuse sert \u00e9galement de grille lin\u00e9aire, guidant les clients vers la zone pour enfants, o\u00f9 une girafe orange grandeur nature, les y attend.<br \/>\nLe r\u00e9sultat global est un int\u00e9rieur et une identit\u00e9 de marque puissants, associ\u00e9s \u00e0 une exp\u00e9rience de vente \u00e9l\u00e9gant<\/p>\n","en":"<p>This newly opened Joe Fresh Flagship, offers an energizing environment experience. The unique retail space embodies the essence of the brand, resulting in a youthful, fashion forward and fresh atmosphere. In collaboration with the client, the design team envisioned an interior design concept that would be representative of the brand\u2019s evolution.<br \/>\nThe design strategy was to create a distinctive look and feel with one bold stroke. A strong move sending a clear message, providing a point of memory for the shopper while offering a powerful interior.<br \/>\nUpon entering the store, a juxtaposition of sculpted geometric volumes and planes, mingling with high gloss and matte surfaces, bold colors, and creative installations, strikes a visual chord. Throughout the store, the \u201csignature orange\u201d of the brand serves as a graphic voice between the various zones. Defining the specific areas, the orange volumes also provide a dual purpose of concealing its functional areas, including a cube-shaped fitting room and a stock room. Emanating from the dark grey ceiling, an arrangement of multiple fluorescent fixtures runs the length of the store, shining a vibrant energy onto the surfaces below. The lighting installation also serves as a linear grid, guiding patrons towards the kid\u2019s zone, where a geometrically-sculpted, life sized orange giraffe awaits.<\/p>\n<p>The overall result is a dynamic interior and brand identity fused with an elegant yet playful retail experience for both adults and children. <\/p>\n","original":""},"jury_text":[{"category":201,"fr":"<p>La nouvelle boutique phare de Joe Fresh offre un environnement \u00e9nergisant. Cet espace unique incarne l&#39;essence m\u00eame de la marque et cr\u00e9e une atmosph\u00e8re jeune, moderne et fra\u00eeche.<br \/>\n En collaboration avec le client, les designers ont imagin\u00e9 un concept d&#39;am\u00e9nagement int\u00e9rieur qui repr\u00e9sente l&#39;\u00e9volution de la marque.<br \/>\nLa strat\u00e9gie de design consistait \u00e0 cr\u00e9er une apparence et une sensation distinctives d&#39;un seul coup. Un geste fort, envoyant un message clair, et offrant un point de m\u00e9moire \u00e0 la client\u00e8le tout en proposant un int\u00e9rieur dynamique.<br \/>\nD\u00e8s l&#39;entr\u00e9e du magasin, une juxtaposition de volumes et de plans g\u00e9om\u00e9triques se m\u00ealant aux surfaces brillantes et mates, \u00e0 des couleurs vives et \u00e0 des installations cr\u00e9atives, frappe les sens. L&#39;espace est travers\u00e9 par la &#34;signature orange&#34; de la marque, qui sert de fil conducteur entre les diff\u00e9rentes zones. D\u00e9finissant les aires sp\u00e9cifiques, ces volumes orange servent \u00e9galement \u00e0 dissimuler les zones fonctionnelles, notamment une cabine d&#39;essayage en forme de cube et une r\u00e9serve. \u00c9manant du plafond gris fonc\u00e9, une disposition de multiples luminaires fluorescents s&#39;\u00e9tend sur toute la longueur du magasin, diffusant une \u00e9nergie vibrante sur les surfaces sous-jacentes. L&#39;installation lumineuse sert \u00e9galement de grille lin\u00e9aire, guidant les clients vers la zone pour enfants, o\u00f9 une girafe orange grandeur nature, les y attend.<br \/>\nLe r\u00e9sultat global est un int\u00e9rieur et une identit\u00e9 de marque puissants, associ\u00e9s \u00e0 une exp\u00e9rience de vente \u00e9l\u00e9gant<\/p>\n","en":"<p>This newly opened Joe Fresh Flagship, offers an energizing environment experience. The unique retail space embodies the essence of the brand, resulting in a youthful, fashion forward and fresh atmosphere. In collaboration with the client, the design team envisioned an interior design concept that would be representative of the brand\u2019s evolution.<br \/>\nThe design strategy was to create a distinctive look and feel with one bold stroke. A strong move sending a clear message, providing a point of memory for the shopper while offering a powerful interior.<br \/>\nUpon entering the store, a juxtaposition of sculpted geometric volumes and planes, mingling with high gloss and matte surfaces, bold colors, and creative installations, strikes a visual chord. Throughout the store, the \u201csignature orange\u201d of the brand serves as a graphic voice between the various zones. Defining the specific areas, the orange volumes also provide a dual purpose of concealing its functional areas, including a cube-shaped fitting room and a stock room. Emanating from the dark grey ceiling, an arrangement of multiple fluorescent fixtures runs the length of the store, shining a vibrant energy onto the surfaces below. The lighting installation also serves as a linear grid, guiding patrons towards the kid\u2019s zone, where a geometrically-sculpted, life sized orange giraffe awaits.<\/p>\n<p>The overall result is a dynamic interior and brand identity fused with an elegant yet playful retail experience for both adults and children. <\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":201,"cat_id_laureat":1035,"laureat":"Certification Or"}],"contest_id":"1180","contest_title":"GRANDS PRIX DU DESIGN - 14e \u00e9dition","firms":[{"name":"Moss and Lam","website":"https:\/\/www.mossandlam.com\/","category":"Other","category_tax":false,"category_label":null},{"name":"Marcel Dion","website":"https:\/\/www.marceldion.ca\/","category":"Lighting","category_tax":false,"category_label":null},{"name":"Mar-Tec Woodworking Ltd.","website":"","category":"Manufacturer - Distributor","category_tax":false,"category_label":null},{"name":"A-Frame Studio","website":"https:\/\/www.aframestudio.com\/","category":"Photographer","category_tax":false,"category_label":null}],"user":{"email":"adesrochers@burdifilek.com","first_name":"Anne","last_name":"Desrochers"},"doc_texts_web":{"fr":"","en":""},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/joe-fresh-flagship-store\/","en":"https:\/\/int.design\/en\/projects\/joe-fresh-flagship-store\/"},"titles":{"fr":"Joe Fresh Flagship Store","en":"Joe Fresh Flagship Store"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/68341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=68341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}