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Elle est bas\u00e9e dans une petite ville de Suzhou qui s&#39;appelle Luxiang. Avec une histoire vieille de plusieurs si\u00e8cles et un grand environnement naturel, elle poss\u00e8de un c\u00e9l\u00e8bre th\u00e9 vert qui est dans la liste sup\u00e9rieure du th\u00e9 chinois &#8211; Biluochun. Mais, la ville est loin de la ville et du c\u00f4t\u00e9 est du lac Tai, les produits biologiques ont besoin d&#39;un moyen de promotion. L&#39;emballage est con\u00e7u pour ce c\u00e9l\u00e8bre th\u00e9 chinois qui est fait \u00e0 la main et avec une longue histoire.<br \/>\nLa plupart du th\u00e9 Biluochun original est fait maison et se vend dans de simples sachets en plastique ou des bo\u00eetes \u00e0 th\u00e9 traditionnelles, sans design, sans esth\u00e9tique. La situation sans marque a fait vendre du th\u00e9 de haute qualit\u00e9 \u00e0 bas prix et sur un march\u00e9 \u00e9troit. notre client accepte de nouvelles id\u00e9es de marketing et promeut la culture traditionnelle du th\u00e9 dans le style de vie moderne des gens. L&#39;emballage peut \u00eatre vendu sous forme de bo\u00eete-cadeau avec 3 bo\u00eetes individuelles, peut \u00e9galement \u00eatre vendu dans une seule bo\u00eete. Un emballage avec des ic\u00f4nes et une culture locales aidera \u00e0 pr\u00e9senter l&#39;histoire et peuvent \u00e9galement \u00eatre des cadeaux diplomatiques.<\/p>\n","en":"<p>The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It\u2019s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. But, the town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. The packaging is designed for this famous Chinese tea which is handmade and with long history.<br \/>\nMost of original Biluochun tea is homemade and sell in simple plastic bags or traditional tea boxes, which no design, no aesthetics. The situation of no branding made some high quality tea sell in low prize and narrow market. From rebranding the product, to help our client accept new ideas of marketing and promote traditional tea culture to people\u2019s modern lifestyle. The packaging can be sold as gift box with 3 single boxes, also can be sold in single box. A packaging with local icons and culture will help to present history and also can be diplomatic gifts.<\/p>\n","original":""},"jury_text":[{"category":495,"fr":"<p>The Meaninghall est une marque locale qui se concentre sur la vente de produits agricoles de haute qualit\u00e9. Elle est bas\u00e9e dans une petite ville de Suzhou qui s&#39;appelle Luxiang. Avec une histoire vieille de plusieurs si\u00e8cles et un grand environnement naturel, elle poss\u00e8de un c\u00e9l\u00e8bre th\u00e9 vert qui est dans la liste sup\u00e9rieure du th\u00e9 chinois &#8211; Biluochun. Mais, la ville est loin de la ville et du c\u00f4t\u00e9 est du lac Tai, les produits biologiques ont besoin d&#39;un moyen de promotion. L&#39;emballage est con\u00e7u pour ce c\u00e9l\u00e8bre th\u00e9 chinois qui est fait \u00e0 la main et avec une longue histoire.<br \/>\nLa plupart du th\u00e9 Biluochun original est fait maison et se vend dans de simples sachets en plastique ou des bo\u00eetes \u00e0 th\u00e9 traditionnelles, sans design, sans esth\u00e9tique. La situation sans marque a fait vendre du th\u00e9 de haute qualit\u00e9 \u00e0 bas prix et sur un march\u00e9 \u00e9troit. notre client accepte de nouvelles id\u00e9es de marketing et promeut la culture traditionnelle du th\u00e9 dans le style de vie moderne des gens. L&#39;emballage peut \u00eatre vendu sous forme de bo\u00eete-cadeau avec 3 bo\u00eetes individuelles, peut \u00e9galement \u00eatre vendu dans une seule bo\u00eete. Un emballage avec des ic\u00f4nes et une culture locales aidera \u00e0 pr\u00e9senter l&#39;histoire et peuvent \u00e9galement \u00eatre des cadeaux diplomatiques.<\/p>\n","en":"<p>The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It\u2019s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. But, the town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. The packaging is designed for this famous Chinese tea which is handmade and with long history.<br \/>\nMost of original Biluochun tea is homemade and sell in simple plastic bags or traditional tea boxes, which no design, no aesthetics. The situation of no branding made some high quality tea sell in low prize and narrow market. From rebranding the product, to help our client accept new ideas of marketing and promote traditional tea culture to people\u2019s modern lifestyle. The packaging can be sold as gift box with 3 single boxes, also can be sold in single box. A packaging with local icons and culture will help to present history and also can be diplomatic gifts.<\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":495,"cat_id_laureat":1034,"laureat":"Certification Argent"}],"contest_id":"1180","contest_title":"GRANDS PRIX DU DESIGN - 14e \u00e9dition","firms":[{"name":"Sha Feng","website":"www.sofengdesign.com","category":"Graphic Designer","category_tax":false,"category_label":null},{"name":"Jiayi Lu","website":"www.sofengdesign.com","category":"Photographer","category_tax":false,"category_label":null}],"user":{"email":"shafeng2588@hotmail.com","first_name":"Sha","last_name":"Feng"},"doc_texts_web":{"fr":"","en":""},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/the-meaninghall-tea\/","en":"https:\/\/int.design\/en\/projects\/the-meaninghall-tea\/"},"titles":{"fr":"The Meaninghall Tea","en":"The Meaninghall Tea"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/63489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=63489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}