{"id":4675,"date":"2018-01-19T03:03:04","date_gmt":"2018-01-19T08:03:04","guid":{"rendered":"https:\/\/int.design\/projets\/adidas-x-cncpts-the-sanctuary-boston\/"},"modified":"2020-10-05T07:24:44","modified_gmt":"2020-10-05T11:24:44","slug":"adidas-x-cncpts-the-sanctuary-boston","status":"publish","type":"project","link":"https:\/\/int.design\/fr\/projets\/adidas-x-cncpts-the-sanctuary-boston\/","title":{"rendered":"adidas x CNCPTS, The Sanctuary, Boston"},"content":{"rendered":"

\u00c0 la base, il ne s\u2019agit que d\u2019un couloir ponctu\u00e9 d\u2019arches d\u00e9coratives. Mais gr\u00e2ce au jeu des textures, des pr\u00e9sentoirs et, surtout, d\u2019un \u00e9clairage parfaitement ma\u00eetris\u00e9, ce local souterrain tout en longueur devient une sorte de lieu de culte o\u00f9 les fid\u00e8les de la marque Adidas peuvent s\u2019extasier devant leurs chaussures favorites. Le client a droit ici \u00e0 une exp\u00e9rience exceptionnelle sign\u00e9e Sid Lee et Sid Lee Architecture, en collaboration avec Adidas US et Concepts. Pass\u00e9 l\u2019\u00e9cran d\u2019entr\u00e9e, constitu\u00e9 des portes et de parois vitr\u00e9es recouvertes d\u2019un motif en filigrane, le visiteur p\u00e9n\u00e8tre dans un long espace qui propose une progression. Oui, il faudra aller jusqu\u2019au bout pour observer cet \u00e9l\u00e9ment d\u00e9coratif circulaire qui attire le regard.<\/p>\n

Dans cet espace marchand, les produits sont pr\u00e9sent\u00e9s comme des pi\u00e8ces de mus\u00e9e. Les arches rythment la longueur et entretiennent l\u2019aura de myst\u00e8re qui baigne, ne laissant d\u00e9couvrir la marchandise que petit \u00e0 petit, \u00e0 mesure qu\u2019on avance. Les designers ont instaur\u00e9 une logique de s\u00e9duction enti\u00e8rement appropri\u00e9e dans le contexte, mettant l\u2019accent sur les mod\u00e8les exclusifs de chaussures qui contribuent \u00e0 l\u2019exp\u00e9rience unique qu\u2019offre l\u2019endroit. Pour le fan fini, c\u2019est la totale.<\/p>\n","protected":false},"template":"","class_list":["post-4675","project","type-project","status-publish","hentry"],"acf":[],"yoast_head":"\nadidas x CNCPTS, The Sanctuary, Boston - INT Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/int.design\/fr\/projets\/adidas-x-cncpts-the-sanctuary-boston\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"adidas x CNCPTS, The Sanctuary, Boston - INT Design\" \/>\n<meta property=\"og:description\" content=\"\u00c0 la base, il ne s\u2019agit que d\u2019un couloir ponctu\u00e9 d\u2019arches d\u00e9coratives. Mais gr\u00e2ce au jeu des textures, des pr\u00e9sentoirs et, surtout, d\u2019un \u00e9clairage parfaitement ma\u00eetris\u00e9, ce local souterrain tout en longueur devient une sorte de lieu de culte o\u00f9 les fid\u00e8les de la marque Adidas peuvent s\u2019extasier devant leurs chaussures favorites. 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Mais gr\u00e2ce au jeu des textures, des pr\u00e9sentoirs et, surtout, d\u2019un \u00e9clairage parfaitement ma\u00eetris\u00e9, ce local souterrain tout en longueur devient une sorte de lieu de culte o\u00f9 les fid\u00e8les de la marque Adidas peuvent s\u2019extasier devant leurs chaussures favorites. 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Mais gr\u00e2ce au jeu des textures, des pr\u00e9sentoirs et, surtout, d\u2019un \u00e9clairage parfaitement ma\u00eetris\u00e9, ce local souterrain tout en longueur devient une sorte de lieu de culte o\u00f9 les fid\u00e8les de la marque Adidas peuvent s\u2019extasier devant leurs chaussures favorites. Le client a droit ici \u00e0 une exp\u00e9rience exceptionnelle sign\u00e9e Sid Lee et Sid Lee Architecture, en collaboration avec Adidas US et Concepts. Pass\u00e9 l\u2019\u00e9cran d\u2019entr\u00e9e, constitu\u00e9 des portes et de parois vitr\u00e9es recouvertes d\u2019un motif en filigrane, le visiteur p\u00e9n\u00e8tre dans un long espace qui propose une progression. Oui, il faudra aller jusqu\u2019au bout pour observer cet \u00e9l\u00e9ment d\u00e9coratif circulaire qui attire le regard.<\/p>\n<p>Dans cet espace marchand, les produits sont pr\u00e9sent\u00e9s comme des pi\u00e8ces de mus\u00e9e. Les arches rythment la longueur et entretiennent l\u2019aura de myst\u00e8re qui baigne, ne laissant d\u00e9couvrir la marchandise que petit \u00e0 petit, \u00e0 mesure qu\u2019on avance. Les designers ont instaur\u00e9 une logique de s\u00e9duction enti\u00e8rement appropri\u00e9e dans le contexte, mettant l\u2019accent sur les mod\u00e8les exclusifs de chaussures qui contribuent \u00e0 l\u2019exp\u00e9rience unique qu\u2019offre l\u2019endroit. Pour le fan fini, c\u2019est la totale.<\/p>\n","en":"<p>Initially, it is only a corridor punctuated with decorative arches. But thanks to the play of textures, displays and, above all, perfectly con- trolled lighting, this long underground room has become a kind of worship place where followers of the Adidas brand can appreciate their favourite shoes. The customer is entitled to an exceptional experience signed by Sid Lee and Sid Lee Architecture, in collaboration with Adidas US and Concepts. Past the entrance screen, consisting of doors and glass walls covered with a filigree pattern, the visitor enters a long space that offers a progression. You must go to the end to observe this circular decorative element which catches the eye.<\/p>\n<p>In this trading area, the products are presented like museum pieces. The arches punctuate the length and maintain the mysterious aura that is felt, allowing the merchandise to be discovered little by little, as we advance. The designers have introduced a seduction strategy that is entirely appropriate in the context, emphasizing exclusive shoe designs that contribute to the unique experience of the place. 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