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PJ R1-2 Hazelnut Spread 375 g Label OL","filename":"25561-pj-r1-2-hazelnut-spread-375-g-label-ol.pdf","filesize":0,"url":"https:\/\/d2q6z78khxmx42.cloudfront.net\/2021\/01\/25561-pj-r1-2-hazelnut-spread-375-g-label-ol.pdf","link":"https:\/\/int.design\/fr\/projets\/kraft-hazelnut-package-design\/25561-pj-r1-2-hazelnut-spread-375-g-label-ol\/","alt":"","author":"6","description":"","caption":"","name":"25561-pj-r1-2-hazelnut-spread-375-g-label-ol","status":"inherit","uploaded_to":33893,"date":"2021-01-19 22:01:35","modified":"2021-01-19 22:01:35","menu_order":0,"mime_type":"application\/pdf","type":"application","subtype":"pdf","icon":"https:\/\/int.design\/wp-includes\/images\/media\/document.png"}}],"optional_documents":false,"web_text":{"fr":"<p>Le beurre d&rsquo;arachide Kraft est le SEUL beurre d&rsquo;arachide. Reconnaissable instantan\u00e9ment et ador\u00e9 par les Canadiens de tous \u00e2ges, c&rsquo;est une marque qui a beaucoup de cachet. Lorsque nous avons commenc\u00e9 \u00e0 concevoir une nouvelle p\u00e2te \u00e0 tartiner aux noisettes avec du cacao qui offre une saveur sup\u00e9rieure et ne contient pas d&rsquo;huile de palme, nous savions qu&rsquo;elle devait tirer profit de la marque m\u00e9ga-puissante de Kraft &#8211; tout en se d\u00e9marquant. L&#8217;emballage devait attirer imm\u00e9diatement l&rsquo;attention et faire impression, mais il devait aussi indiquer clairement que le produit ne contient pas d&rsquo;huile de palme, ce qui est un point cl\u00e9 de la diff\u00e9rence avec la concurrence. Avec ces objectifs en t\u00eate, nous avons entrepris de concevoir un emballage qui aiderait la p\u00e2te \u00e0 tartiner aux noisettes Kraft \u00e0 devenir la SEULE p\u00e2te \u00e0 tartiner aux noisettes. <\/p>\n","en":"<p>Kraft Peanut Butter is the ONLY peanut butter. Instantly recognizable and beloved by Canadians of all ages, it\u2019s a brand with huge cache. When we approached designing for a new hazelnut spread with cocoa that boasts a superior flavour and no palm oil, we knew it needed to cash in on Kraft\u2019s mega-power brand &#8211; while still making a statement of its own. The package needed to instantly grab the eye and make an impression \u2013 but it also needed to clearly communicate the product has no palm oil, a key point of difference from the competition. With these goals in mind, we set about designing a package that could help Kraft Hazelnut Spread become the ONLY hazelnut spread. <\/p>\n","original":""},"jury_text":[{"category":495,"fr":"<p>Lors de la conception de l&#8217;emballage de la nouvelle p\u00e2te \u00e0 tartiner aux noisettes et au cacao de Kraft, sous la banni\u00e8re de sa marque embl\u00e9matique de beurre d&rsquo;arachide, notre objectif n&rsquo;\u00e9tait rien de moins que de stopper les acheteurs dans leur \u00e9lan. Au fur et \u00e0 mesure que nous d\u00e9veloppions des id\u00e9es pour le design de la p\u00e2te \u00e0 tartiner aux noisettes et au cacao de Kraft, nous savions que nous voulions un look propre et audacieux avec un \u00ab\u00a0pouvoir d&rsquo;arr\u00eat\u00a0\u00bb. Avec un espace d&rsquo;\u00e9tiquetage limit\u00e9, la forme ronde du bagel cr\u00e9e un \u0153il de b\u0153uf qui attire l&rsquo;attention. La forme circulaire est simple, mais puissante et fournit un cadre parfait pour les c\u00e9l\u00e8bres oursons Kraft. Sur le bord de l&rsquo;\u00e9tiquette, nous avons fait allusion \u00e0 la saveur avec quelques noisettes errantes juste en vue.<br \/>\nLa p\u00e2te \u00e0 tartiner aux noisettes et au cacao de Kraft vient d&rsquo;arriver dans les magasins et s&rsquo;envole des \u00e9tag\u00e8res !  <\/p>\n","en":"<p>When designing the package for Kraft\u2019s new hazelnut with cocoa spread under the banner of their iconic peanut butter brand, our goal was nothing less than stopping shoppers in their tracks. As we developed ideas for the Kraft Hazelnut spread with cocoa design, we knew we wanted a clean and bold look with \u201cstopping power.\u201d With limited label space to work with, the round bagel shape creates a bull\u2019s eye, capturing attention. The circular shape is simple, yet powerful and provides a perfect frame for the famous Kraft bears. On the edge of the label we hinted at flavour with a few errant hazelnuts just in view.<br \/>\nKraft\u2019s Hazelnut with cocoa spread has just hit the stores and is flying off the shelves!  <\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":495,"cat_id_laureat":1033,"laureat":"Certification Bronze"}],"contest_id":"1180","contest_title":"GRANDS PRIX DU DESIGN - 14e \u00e9dition","firms":[{"name":"SLD","website":"www.sld.com","category":"Graphic Designer","category_tax":false,"category_label":null}],"user":{"email":"mdeines@sld.com","first_name":"Melinda","last_name":"Deines"},"doc_texts_web":{"fr":"","en":""},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/kraft-hazelnut-package-design\/","en":"https:\/\/int.design\/en\/projects\/kraft-hazelnut-package-design\/"},"titles":{"fr":"Kraft Hazelnut Package Design","en":"Kraft Hazelnut Package Design"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/33893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=33893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}