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20:01:42","modified":"2020-12-15 20:01:47","menu_order":0,"mime_type":"application\/pdf","type":"application","subtype":"pdf","icon":"https:\/\/int.design\/wp-includes\/images\/media\/document.png"}}],"optional_documents":false,"web_text":{"fr":"<p>Ville de Baie-Saint-Paul-BSP<br \/>\nUne marque territoriale ax\u00e9e sur la cr\u00e9ativit\u00e9 de sa collectivit\u00e9. Bas\u00e9e sur des formes g\u00e9om\u00e9triques nous avons offert aux citoyens une marque \u00abDIY\u00bb. Gr\u00e2ce \u00e0 ses formes, chaque citoyen peut exprimer sa cr\u00e9ativit\u00e9, exprimant l\u2019id\u00e9e de : lieu de tous les possibles. <\/p>\n","en":"<p>Baie-Saint-Paul\u2019s city BSP<br \/>\nBrief<br \/>\nDevelop a strong territorial brand image based on the creativity of the community of Baie-Saint-Paul.<\/p>\n<p>Issues<br \/>\nOur approach was to establish a territorial brand that all players in the region can use the values of the Baie-Saint-Paul BSP brand.<\/p>\n<p>Approach<br \/>\nBased on simple geometric shapes we offered citizens a \u201cDIY\u201d logo. Thanks to its shapes, every citizen can express their creativity. Expressing the idea of: the place of all possibilities. This approach has given way to an expressive and playful design.<\/p>\n","original":""},"jury_text":[{"category":492,"fr":"<p>Ville de Baie-Saint-Paul-BSP<\/p>\n<p>Mandat<br \/>\nD\u00e9velopper une image de marque territoriale ax\u00e9e sur la cr\u00e9ativit\u00e9 de sa collectivit\u00e9.<\/p>\n<p>Contexte<br \/>\nLa ville de Baie-Saint-Paul a toujours \u00e9t\u00e9 reconnue comme un berceau de cr\u00e9ativit\u00e9 (le Cirque du Soleil est n\u00e9 l\u00e0). La beaut\u00e9 des lieux a non seulement inspir\u00e9 des peintres de partout dans le monde, mais a aussi permis \u00e0 ses citoyens de mettre en valeur plusieurs aspects entourant l\u2019environnement, la culture et l\u2019humain.  C\u2019est ce lieu de tous les possibles que nous avons voulu \u00e9voquer dans notre approche visuelle.<\/p>\n<p>Enjeux<br \/>\nNotre d\u00e9marche avait pour objectif d\u2019\u00e9tablir une marque territoriale pour que tous les acteurs de la r\u00e9gion puissent s\u2019approprier les valeurs de la marque BSP.<\/p>\n<p>Approche<\/p>\n<p>Bas\u00e9e sur des formes g\u00e9om\u00e9triques simples (demi-cercle, rectangle, et rond) nous avons offert aux citoyens un logo \u00abDIY\u00bb. Gr\u00e2ce \u00e0 ses formes, chaque citoyen peut exprimer sa cr\u00e9ativit\u00e9.<br \/>\nExprimant l\u2019id\u00e9e de : lieu de tous les possibles. <\/p>\n","en":"<p>Baie-Saint-Paul\u2019s city BSP<\/p>\n<p>Brief<br \/>\nDevelop a strong territorial brand image based on the creativity of the community of Baie-Saint-Paul.<\/p>\n<p>Context<br \/>\nThe city of Baie-Saint-Paul has always been recognized as a cradle of creativity (Cirque du Soleil was born there). The beauty of the place has not only inspired painters from all over the world, but has enabled its citizens to highlight many aspects surrounding the environment, culture and people. It is this place of all possibilities that we wanted to evoke.<\/p>\n<p>Issues<br \/>\nOur approach was to establish a territorial brand that all players in the region can use the values of the Baie-Saint-Paul BSP brand.<\/p>\n<p>Approach<br \/>\nBased on simple geometric shapes (semicircle, rectangle, and round) we offered citizens a \u201cDIY\u201d logo. Thanks to its shapes, every citizen can express their creativity.<br \/>\nExpressing the idea of: the place of all possibilities. 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C\u2019est ce lieu de tous les possibles que nous avons voulu \u00e9voquer dans notre approche visuelle.<\/p>\n<p>Enjeux<br \/>\nNotre d\u00e9marche avait pour objectif d\u2019\u00e9tablir une marque territoriale pour que tous les acteurs de la r\u00e9gion puissent s\u2019approprier les valeurs de la marque BSP.<\/p>\n<p>Approche<\/p>\n<p>Bas\u00e9e sur des formes g\u00e9om\u00e9triques simples (demi-cercle, rectangle, et rond) nous avons offert aux citoyens un logo \u00abDIY\u00bb. Gr\u00e2ce \u00e0 ses formes, chaque citoyen peut exprimer sa cr\u00e9ativit\u00e9.<br \/>\nExprimant l\u2019id\u00e9e de : lieu de tous les possibles. <\/p>\n","en":"<p>Baie-Saint-Paul\u2019s city BSP<\/p>\n<p>Brief<br \/>\nDevelop a strong territorial brand image based on the creativity of the community of Baie-Saint-Paul.<\/p>\n<p>Context<br \/>\nThe city of Baie-Saint-Paul has always been recognized as a cradle of creativity (Cirque du Soleil was born there). 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