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Le vin de millet "Omegi" est la sp\u00e9cialit\u00e9 de l'\u00eele de Jeju, la plus grande \u00eele de la p\u00e9ninsule cor\u00e9enne. Le terme "Omegi" en dialecte de l'\u00eele de Jeju se traduit par "millet" en anglais. Le th\u00e8me principal du projet est "les plongeuses et les d\u00e9esses en Cor\u00e9e". Ce th\u00e8me a \u00e9t\u00e9 choisi parce que l'\u00eele est connue pour ses plongeuses, appel\u00e9es "Haenyeo", et parce que le personnage principal, "Seolmundaehalmang", est la cr\u00e9atrice mythologique de l'\u00eele de Jeju.<\/p>\n<p>Le logo con\u00e7u pour les Divine Divers est une forme simplifi\u00e9e d'une plongeuse avec des lunettes de plong\u00e9e et un halo. Des illustrations individuelles de plongeuses ont \u00e9t\u00e9 cr\u00e9\u00e9es pour chaque saveur. Des plongeuses en costume traditionnel cor\u00e9en tiennent les ingr\u00e9dients de chaque saveur de la trousse \u00e0 vin et diff\u00e9rents fruits de mer (hu\u00eetre, poulpe, coquillage) qui correspondent aux saveurs. Le haut de l'\u00e9tiquette est d\u00e9coup\u00e9 \u00e0 l'emporte-pi\u00e8ce en forme de vague de la mer, renfor\u00e7ant les personnages qui plongent sous l'eau. Le nom conceptuel de chaque saveur est une d\u00e9esse cor\u00e9enne, y compris la d\u00e9esse de l'\u00eele. Chaque d\u00e9esse\/bouteille a \u00e9galement une ic\u00f4ne associ\u00e9e pour diff\u00e9rencier davantage les \u00e9tiquettes. Pour renforcer l'engagement du consommateur envers le produit, les contre-\u00e9tiquettes contiennent des informations sur la d\u00e9esse et l'origine des saveurs.<\/p>\n","en":"<p>'Divine Divers' is a three-pack taster kit of \u2018Omegi\u2019 Korean millet wine. \u2018Omegi\u2019 millet wine is the specialty of the Jeju island, the largest island of the Korean peninsula. The term \u2018Omegi\u2019 in Jeju Island dialect translates to millet in English. The main theme of the project is \u201cfemale divers & goddesses in Korea.\u201d This theme was selected because the island is known for female divers called \u2019Haenyeo.\u2019 as well as the main character \u2018Seolmundaehalmang\u201d is the mythological female creator of the Jeju island.<\/p>\n<p>The logo designed for the Divine Divers is a simplified shape of a diver with goggles and halo. Individual female diver illustrations were created for each flavour. Female divers in Korean traditional costumes are holding the ingredients of each flavour of the wine kit and on different seafoods(oyster, octopus, shell) that match with the flavours. Top of the label has die-cutting in shape of the wave of the sea reinforcing the characters as diving underwater. The conceptual name for each flavour is Korean goddess, including the goddess of the island. Each goddess\/bottle also has an associated icon to further differentiate between the labels. To increase consumer engagement with the product the back labels include information on the goddess and the origin of the flavours.<\/p>\n","original":""},"jury_text":[{"category":832,"fr":"<p>Divine Divers" est un kit de d\u00e9gustation de trois packs de vin de millet cor\u00e9en "Omegi". Le vin de millet "Omegi" est la sp\u00e9cialit\u00e9 de l'\u00eele de Jeju, la plus grande \u00eele de la p\u00e9ninsule cor\u00e9enne. 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