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La chauve-souris est un symbole de bonne fortune tandis que le cerf symbolise la capacit\u00e9 \u00e0 r\u00e9colter des r\u00e9compenses. Les d\u00e9tails d\u00e9coratifs de la porcelaine chinoise refl\u00e8tent les espoirs et les souhaits des anciens Chinois. Chaque g\u00e9n\u00e9ration a des attentes diff\u00e9rentes, tandis que les jeunes Millennials sont aujourd’hui anim\u00e9s par des d\u00e9sirs diff\u00e9rents. Nous associons la porcelaine chinoise traditionnelle \u00e0 la culture populaire, dans le but de faire entrer l’artisanat et les b\u00e9n\u00e9dictions traditionnelles dans la vie quotidienne. Les assiettes 3 Wishes comprennent : <\/p>\n<p>\u00ab\u00a0KOL\u00a0\u00bb Assiette \u00e0 pattes de riz<br \/>\nCe design apparemment traditionnel alors que les symboles chinois traditionnels de prosp\u00e9rit\u00e9 ont \u00e9t\u00e9 remplac\u00e9s par des ic\u00f4nes que nous voyons souvent sur les m\u00e9dias sociaux. Comme nous passons de plus en plus de temps sur les m\u00e9dias sociaux, beaucoup d’entre nous postent simplement pour un like ou un commentaire satisfaisant de nos amis. Nous vivons tous litt\u00e9ralement pour les \u00ab\u00a0likes\u00a0\u00bb.<\/p>\n<p>\u00ab\u00a0Bitches\u00a0\u00bb Assiette de style cantonais<br \/>\nAvec une riche d\u00e9coration polychrome de fleurs, d’animaux, cette assiette conserve non seulement le trait distinctif de la porcelaine de style Canton mais donne aussi un sens unique de la modernit\u00e9. Des coll\u00e8gues masculins et f\u00e9minins se r\u00e9unissant au bureau, bavardant et discutant sous le pr\u00e9texte de travailler dur ; cette assiette est id\u00e9ale pour servir les cacahu\u00e8tes avec vos amis !<\/p>\n<p>\u00ab\u00a0Son of the rich\u00a0\u00bb Assiette \u00e0 gla\u00e7age rouge<br \/>\nDes gens modernes profitant d’un paysage de jardin ancien cr\u00e9ent un sens de l’humour entre l’ancien et le nouveau. La relaxation dans un contexte moderne n’est rien d’autre que jouer de la guitare ou promener le chien !<\/p>\n","en":"<p>From the dawn of time, tradesmen decorated Chinese porcelain with symbolic and auspicious ideas. Bat is a symbol of good fortune while deer symbolises the ability to reap rewards. The decorative details on Chinese porcelain reflect the hopes and wishes of ancient Chinese. Each generation holds a different set of expectations, while younger Millennials are driven by different desires today. We combine traditional Chinese porcelain with popular culture, aiming to bring traditional crafts and blessings into everyday life. The 3 Wishes Plates include: <\/p>\n<p>"KOL" Rice Patten Plate<br \/>\nThis seemingly traditional design when conventional Chinese prosperous symbols have been replaced by icons we often see on social media. As we spend more and more time on social media, many of us are posting simply for a satisfactory like or comment from our friends. All of us are literally living for \u2018likes\u2019.<\/p>\n<p>"Bitches" Canton Style Plate<br \/>\nWith a rich polychrome decoration of flowers, animals, this plate not only keeps the distinguishing feature of Canton style porcelain but also gives a unique sense of modernity. Male and female coworkers gathering in the office, gossiping and talking under the pretence of working hard; this plate is ideal for serving the peanuts with your friends!<\/p>\n<p>"Son of the rich" Red-Glazed Plate<br \/>\nModern people enjoying an ancient garden landscape creates a sense of humour between the old and new. Relaxation in a modern-day context is no more than playing guitar, or walking the dog!<\/p>\n","original":""},"jury_text":[{"category":301,"fr":"<p>La porcelaine chinoise ne doit pas \u00eatre traditionnelle et ancienne, nous voulions cr\u00e9er un sentiment de prestige et de modernit\u00e9 pour attirer les plus jeunes. Nous esp\u00e9rons qu’ils en sauront plus sur la culture chinoise et qu’ils l’adopteront. Nous avons donc cr\u00e9\u00e9 la marque avec un ensemble d’affiches accrocheuses et maximis\u00e9 l’impact visuel. Nous avons utilis\u00e9 un peu d’humour dans le ton pour donner un peu de fra\u00eecheur \u00e0 l’impression de haut de gamme, afin de cr\u00e9er une marque de luxe appr\u00e9ciable. Pour le style photographique, nous avons utilis\u00e9 un fond bleu royal pour cr\u00e9er un sentiment de luxe et de western. Nous avons ajout\u00e9 des cacahu\u00e8tes et des fleurs s\u00e9ch\u00e9es pour cr\u00e9er un peu d’\u00e9l\u00e9ments chinois. Pour le design de l’affiche et de l’emballage, nous avons utilis\u00e9 un style plus intemporel et contemporain. L’image de marque globale peut \u00eatre consid\u00e9r\u00e9e comme esth\u00e9tiquement plaisante dans une perspective orientale ou occidentale.<\/p>\n","en":"<p>Chinese porcelain doesn't have to be traditional and old, we wanted to create a prestige and modern brand feeling to attract the younger ones. We hope to let them know more about the Chinese culture and embrace it. So we created the brand with a set of eye catching posters and maximise the visual impact. We used little humour on the tone to give a little chill out of the high-end feeling, to create an assessable luxury brand. For the photography style, we used a royal blue as background to create a luxury and western feeing. We have some peanuts and dried flowers to create a bit of Chinese elements in it. For the poster and packaging design, we used a more timeless and contemporary style. The overall branding can be seen aesthetically pleasing in eastern or western perspective.<\/p>\n","original":""},{"category":513,"fr":"<p>Nous avons choisi le style traditionnel de la peinture sur porcelaine pour les assiettes de souhaits. Nous l’avons dessin\u00e9 \u00e0 l’aquarelle et affin\u00e9 par ordinateur pour cr\u00e9er la s\u00e9rie d’illustrations. Nous avons consacr\u00e9 des d\u00e9grad\u00e9s et des textures de coups de pinceau pour illustrer tous les d\u00e9tails. Ainsi, lorsque les gens tiennent l’assiette en main, ils peuvent voir tous les petits d\u00e9tails et ressentir le luxe. Les trois assiettes suivent trois assiettes traditionnelles diff\u00e9rentes, avec trois tons de couleurs diff\u00e9rents.<\/p>\n","en":"<p>We picked the traditional porcelain painting style for the wishes plates. We drew it with water colours and refine it in computer to create the series of illustration. We have dedicated gradients and brushstroke texture to illustrate all the details. So when people are holding the plate on hand, they can see all the little details and feel the luxury. The three plates follows three different traditional plates, having three different colour tone.<\/p>\n","original":""},{"category":500,"fr":"<p>Sur le plan marketing, nous avons lanc\u00e9 l’assiette des v\u0153ux \u00e0 la mi-octobre 2020, alors que la covid-19 affecte toujours la vie quotidienne des gens. Les gens ont chang\u00e9 leurs habitudes d’achat, passant des magasins r\u00e9els aux achats en ligne. Nous avons donc choisi de lancer notre projet uniquement par le biais du marketing num\u00e9rique, avec des visuels et des images saisissants \u00e0 promouvoir sur les canaux de m\u00e9dias sociaux. Nous avons publi\u00e9 le projet sur nos canaux de m\u00e9dias sociaux officiels, Instagram et Facebook, et les r\u00e9sultats sont plut\u00f4t bons jusqu’\u00e0 pr\u00e9sent. Les gens partageaient nos images et les repostaient. Nous avons m\u00eame attir\u00e9 des journalistes et des reporters importants qui ont \u00e9crit des articles pour nous, par exemple Marie Claire, #legend, MetroPop Magazine… Au cours des deux premiers mois, nos ventes sont principalement dirig\u00e9es de la plateforme des m\u00e9dias sociaux vers notre boutique en ligne. Il y a \u00e9galement quelques boutiques de mode de vie qui sont int\u00e9ress\u00e9es par la vente de nos plaques, nous en avons donc s\u00e9lectionn\u00e9 deux pour le moment, Foreforehead, une petite boutique de mode de vie dans la zone de Sham Shui Po, un quartier en plein essor par rapport au vieux quartier de Brooklyn, et la boutique de souvenirs de l’Asia Society Hong Kong Center. Nous voulons que les magasins actuels restent petits, plus d\u00e9licats. Et nous recevons maintenant des magasins \u00e9trangers, de Tokyo et de Ta\u00efwan, qui sont \u00e9galement int\u00e9ress\u00e9s par la vente de nos assiettes. Ils ont tous vu nos assiettes sur les m\u00e9dias sociaux et nous ont contact\u00e9s. Nous pensons que le succ\u00e8s de notre approche marketing est de montrer la beaut\u00e9 de nos produits au public de la mani\u00e8re la plus simple et la plus directe. Les gens qui aiment \u00e7a aiment \u00e7a !<\/p>\n","en":"<p>On marketing aspect, we launched the Wishes Plate in mid-October 2020 where the covid-19 is still affecting people\u2019s daily life. People have changed their purchasing pattern from actual shops to online shopping. So we chose to launch our project only in digital marketing with striking visuals and images to promote in social media channels. We posted the project in our official social media channels, Instagram and Facebook, and the results are quite good so far. People would share our images and repost. We even attracted some major journalists and reporters to write news coverage for us, e.g. Marie Claire, #legend, MetroPop Magazine… Our sales are mostly directed from social media platform to our online store in the first two months. There are also a few lifestyle shops are interested in selling our plates, so we selected two at the moment, Foreforehead, a little lifestyle store in Sham Shui Po area, a rising neighbourhood from old district like Brooklyn, and Asia Society Hong Kong Center souvenir store. We want to keep the actual stores available small, we want to keep in more delicated. And we are now receiving oversea shops, from Tokyo and Taiwan, that are also interested in selling our plates. They all seen our plates in social media platform and reached out to us. We think the success of our marketing approach is to show the beauty of our products to public in the most simple and direct way. People who loves it loves it!<\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":301,"cat_id_laureat":1035,"laureat":"Certification Or"},{"cat_id":513,"cat_id_laureat":1034,"laureat":"Certification Argent"},{"cat_id":500,"cat_id_laureat":1036,"laureat":"Laur\u00e9at Platine"}],"contest_id":"1180","contest_title":"GRANDS PRIX DU DESIGN - 14e \u00e9dition","firms":[{"name":"The Cabinet","website":"www.thecabinet.hk","category":"","category_tax":false}],"user":{"email":"malou@thecabinet.hk","first_name":"Malou","last_name":"Ko"},"doc_texts_web":{"fr":"","en":""},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/wishes-plate\/","en":"https:\/\/int.design\/en\/projects\/wishes-plate\/"},"titles":{"fr":"Wishes Plate","en":"Wishes Plate"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/27586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=27586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}