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C\u2019est en collaboration avec la firme de design danoise, Johannes Torpe Studios, que Conceptum a fait \u00e9voluer le projet. L\u2019intention initiale ? Faire cohabiter plusieurs sph\u00e8res de l\u2019entreprise sous un m\u00eame toit en conservant l\u2019harmonie de l\u2019espace. Tout en retra\u00e7ant l\u2019histoire de la compagnie au fil du temps, le client souhaitait cr\u00e9er un espace \u00e0 l\u2019exp\u00e9rience unique. Avant de se pencher sur l\u2019application conceptuelle par la mat\u00e9rialit\u00e9, l\u2019\u00e9tude d\u2019am\u00e9nagement a eu une place pr\u00e9pond\u00e9rante dans la m\u00e9canique architecturale. L\u2019attribution des secteurs dits publics vs priv\u00e9s, ainsi que l\u2019analyse des circulations ont permis d\u2019int\u00e9grer la salle d\u2019exposition au c\u0153ur de l\u2019espace. Cette pi\u00e8ce ma\u00eetresse, lien entre tous les secteurs, se veut \u00eatre la vision sur le futur du v\u00e9lo. La sym\u00e9trie cr\u00e9e une illusion d\u2019infini et r\u00e9f\u00e8re \u00e0 l\u2019innovation et la science. Zone \u00e0 usage multiple, l\u2019accueil permet, quant \u00e0 lui, une vari\u00e9t\u00e9 de disposition. \u00c0 priori utilis\u00e9 pour l\u2019accueil des invit\u00e9s, l\u2019espace sert \u00e9galement de lieu social pour les employ\u00e9s. Par son ambiance sombre, ses mati\u00e8res brutes et son aspect industriel, ce secteur illustre le pass\u00e9. Servant \u00e9galement de zone d\u2019exposition, la pr\u00e9sentation des v\u00e9los des ann\u00e9es ant\u00e9rieures permet de retracer l\u2019histoire d\u2019Argon18. Un contraste fort entre ces deux zones (pass\u00e9 versus futur), marqu\u00e9 par l\u2019utilisation des teintes et de la lumi\u00e8re, permet de rendre l\u2019exp\u00e9rience unique.<\/p>\n","en":"<p>Cycle manufacturer, Argon18 had to find a new space. It was in collaboration with the Danish design firm, Johannes Torpe Studios, that Conceptum developed the project. The original intention? Bring together several worlds of the business under one roof while maintaining the harmony of the space. While tracing the history of the company over time, the client wanted to create a space with a unique experience. Before looking at conceptual application through materiality, the planning study had a major place in the architectural process. The allocation of the so-called public vs private sectors, as well as the analysis of traffic flows made it possible to integrate the exhibition hall into the heart of the space. This centerpiece, a link between all sectors, is intended to be the vision for the future of cycling. Symmetry creates an illusion of infinity and refers to innovation and science. A multiple use area, the reception allows a variety of layouts. Initially used for welcoming guests, the space also serves as a social place for employees. With its dark atmosphere, raw materials and industrial aspect, this sector illustrates the past. Also serving as an exhibition area, the display of bikes from previous years helps retrace the history of Argon18. A strong contrast between these two areas (past versus future), marked by the use of tints and light, makes the experience unique.<\/p>\n","original":""},"jury_text":[{"category":290,"fr":"<p>Fabricant de v\u00e9lo, Argon18 devait se trouver un nouvel espace. C\u2019est en collaboration avec la firme de design danoise, Johannes Torpe Studios, que Conceptum a fait \u00e9voluer le projet. L\u2019intention initiale ? Faire cohabiter plusieurs sph\u00e8res de l\u2019entreprise sous un m\u00eame toit en conservant l\u2019harmonie de l\u2019espace. Tout en retra\u00e7ant l\u2019histoire de la compagnie au fil du temps, le client souhaitait cr\u00e9er un espace \u00e0 l\u2019exp\u00e9rience unique. Avant de se pencher sur l\u2019application conceptuelle par la mat\u00e9rialit\u00e9, l\u2019\u00e9tude d\u2019am\u00e9nagement a eu une place pr\u00e9pond\u00e9rante dans la m\u00e9canique architecturale. L\u2019attribution des secteurs dits publics vs priv\u00e9s, ainsi que l\u2019analyse des circulations ont permis d\u2019int\u00e9grer la salle d\u2019exposition au c\u0153ur de l\u2019espace. Cette pi\u00e8ce ma\u00eetresse, lien entre tous les secteurs, se veut \u00eatre la vision sur le futur du v\u00e9lo. La sym\u00e9trie cr\u00e9e une illusion d\u2019infini et r\u00e9f\u00e8re \u00e0 l\u2019innovation et la science. Zone \u00e0 usage multiple, l\u2019accueil permet, quant \u00e0 lui, une vari\u00e9t\u00e9 de disposition. \u00c0 priori utilis\u00e9 pour l\u2019accueil des invit\u00e9s, l\u2019espace sert \u00e9galement de lieu social pour les employ\u00e9s. Par son ambiance sombre, ses mati\u00e8res brutes et son aspect industriel, ce secteur illustre le pass\u00e9. Servant \u00e9galement de zone d\u2019exposition, la pr\u00e9sentation des v\u00e9los des ann\u00e9es ant\u00e9rieures permet de retracer l\u2019histoire d\u2019Argon18. Un contraste fort entre ces deux zones (pass\u00e9 versus futur), marqu\u00e9 par l\u2019utilisation des teintes et de la lumi\u00e8re, permet de rendre l\u2019exp\u00e9rience unique.<\/p>\n","en":"<p>Cycle manufacturer, Argon18 had to find a new space. It was in collaboration with the Danish design firm, Johannes Torpe Studios, that Conceptum developed the project. The original intention? Bring together several worlds of the business under one roof while maintaining the harmony of the space. While tracing the history of the company over time, the client wanted to create a space with a unique experience. Before looking at conceptual application through materiality, the planning study had a major place in the architectural process. The allocation of the so-called public vs private sectors, as well as the analysis of traffic flows made it possible to integrate the exhibition hall into the heart of the space. This centerpiece, a link between all sectors, is intended to be the vision for the future of cycling. Symmetry creates an illusion of infinity and refers to innovation and science. A multiple use area, the reception allows a variety of layouts. Initially used for welcoming guests, the space also serves as a social place for employees. With its dark atmosphere, raw materials and industrial aspect, this sector illustrates the past. Also serving as an exhibition area, the display of bikes from previous years helps retrace the history of Argon18. A strong contrast between these two areas (past versus future), marked by the use of tints and light, makes the experience unique.<\/p>\n","original":""},{"category":196,"fr":"<p>Fabricant de v\u00e9lo, Argon18 devait se trouver un nouvel espace. C\u2019est en collaboration avec la firme de design danoise, Johannes Torpe Studios, que Conceptum a fait \u00e9voluer le projet. L\u2019intention initiale ? Faire cohabiter plusieurs sph\u00e8res de l\u2019entreprise sous un m\u00eame toit en conservant l\u2019harmonie de l\u2019espace. Tout en retra\u00e7ant l\u2019histoire de la compagnie au fil du temps, le client souhaitait cr\u00e9er un espace \u00e0 l\u2019exp\u00e9rience unique. Avant de se pencher sur l\u2019application conceptuelle par la mat\u00e9rialit\u00e9, l\u2019\u00e9tude d\u2019am\u00e9nagement a eu une place pr\u00e9pond\u00e9rante dans la m\u00e9canique architecturale. L\u2019attribution des secteurs dits publics vs priv\u00e9s, ainsi que l\u2019analyse des circulations ont permis d\u2019int\u00e9grer la salle d\u2019exposition au c\u0153ur de l\u2019espace. Cette pi\u00e8ce ma\u00eetresse, lien entre tous les secteurs, se veut \u00eatre la vision sur le futur du v\u00e9lo. La sym\u00e9trie cr\u00e9e une illusion d\u2019infini et r\u00e9f\u00e8re \u00e0 l\u2019innovation et la science. Zone \u00e0 usage multiple, l\u2019accueil permet, quant \u00e0 lui, une vari\u00e9t\u00e9 de disposition. \u00c0 priori utilis\u00e9 pour l\u2019accueil des invit\u00e9s, l\u2019espace sert \u00e9galement de lieu social pour les employ\u00e9s. Par son ambiance sombre, ses mati\u00e8res brutes et son aspect industriel, ce secteur illustre le pass\u00e9. Servant \u00e9galement de zone d\u2019exposition, la pr\u00e9sentation des v\u00e9los des ann\u00e9es ant\u00e9rieures permet de retracer l\u2019histoire d\u2019Argon18. Un contraste fort entre ces deux zones (pass\u00e9 versus futur), marqu\u00e9 par l\u2019utilisation des teintes et de la lumi\u00e8re, permet de rendre l\u2019exp\u00e9rience unique.<\/p>\n","en":"<p>Cycle manufacturer, Argon18 had to find a new space. It was in collaboration with the Danish design firm, Johannes Torpe Studios, that Conceptum developed the project. The original intention? Bring together several worlds of the business under one roof while maintaining the harmony of the space. While tracing the history of the company over time, the client wanted to create a space with a unique experience. Before looking at conceptual application through materiality, the planning study had a major place in the architectural process. The allocation of the so-called public vs private sectors, as well as the analysis of traffic flows made it possible to integrate the exhibition hall into the heart of the space. This centerpiece, a link between all sectors, is intended to be the vision for the future of cycling. Symmetry creates an illusion of infinity and refers to innovation and science. A multiple use area, the reception allows a variety of layouts. Initially used for welcoming guests, the space also serves as a social place for employees. With its dark atmosphere, raw materials and industrial aspect, this sector illustrates the past. Also serving as an exhibition area, the display of bikes from previous years helps retrace the history of Argon18. A strong contrast between these two areas (past versus future), marked by the use of tints and light, makes the experience unique.<\/p>\n","original":""},{"category":213,"fr":"<p>C\u2019est en collaboration avec la firme de design danoise, Johannes Torpe Studios, que Conceptum a fait \u00e9voluer le projet. Tout en retra\u00e7ant l\u2019histoire de la compagnie au fil du temps, le client souhaitait cr\u00e9er un espace \u00e0 l\u2019exp\u00e9rience unique. L\u2019attribution des secteurs dits publics vs priv\u00e9s, ainsi que l\u2019analyse des circulations ont permis d\u2019int\u00e9grer la salle d\u2019exposition au c\u0153ur de l\u2019espace. Cette pi\u00e8ce ma\u00eetresse, lien entre tous les secteurs, se veut \u00eatre la vision sur le futur du v\u00e9lo. La sym\u00e9trie cr\u00e9e une illusion d\u2019infini et r\u00e9f\u00e8re \u00e0 l\u2019innovation et la science. Par un contr\u00f4le ind\u00e9pendant de la lumi\u00e8re, chaque alc\u00f4ve permet de cibler et valoriser un produit sp\u00e9cifique. Un contr\u00f4le de temp\u00e9rature d\u2019\u00e9clairage a \u00e9galement \u00e9t\u00e9 implant\u00e9 pour les m\u00eames raisons : personnaliser un \u00e9v\u00e9nement, un moment, un v\u00e9lo. Zone \u00e0 usage multiple, l\u2019accueil permet, quant \u00e0 lui, une vari\u00e9t\u00e9 de disposition. \u00c0 priori utilis\u00e9 pour l\u2019accueil des invit\u00e9s, l\u2019espace sert \u00e9galement de lieu social pour les employ\u00e9s. Par son ambiance sombre, ses mati\u00e8res brutes et son aspect industriel, ce secteur illustre le pass\u00e9. Servant \u00e9galement de zone d\u2019exposition, la pr\u00e9sentation des v\u00e9los des ann\u00e9es ant\u00e9rieures permet de retracer l\u2019histoire d\u2019Argon18. Situ\u00e9 \u00e0 proximit\u00e9 de la salle d\u2019exposition, un contraste fort entre ces deux zones (pass\u00e9 versus futur), marqu\u00e9 par l\u2019utilisation des teintes et de la lumi\u00e8re, permet de rendre l\u2019exp\u00e9rience unique.<\/p>\n","en":"<p>In collaboration with the Danish design firm, Johannes Torpe Studios, Conceptum developed the project. While tracing the history of the company over time, the client wanted to create a space with a unique experience. The allocation of the so-called public vs private sectors, as well as the analysis of traffic flows made it possible to integrate the exhibition hall into the heart of the space. This centerpiece, a link between all sectors, is intended to be the vision for the future of cycling. Symmetry creates an illusion of infinity and refers to innovation and science. By independent control of the light, each alcove makes it possible to target and enhance a specific product. A lighting temperature control has also been implemented for the same reasons: to personalize an event, a moment, a bike. A multiple use area, the reception allows a variety of layouts. Initially used for welcoming guests, the space also serves as a social place for employees. With its dark atmosphere, raw materials and industrial aspect, this sector illustrates the past. Also serving as an exhibition area, the display of bikes from previous years helps retrace the history of Argon18. Located near the exhibition hall, a strong contrast between these two areas (past versus future), marked by the use of colors and light, makes the experience unique.<\/p>\n","original":""},{"category":215,"fr":"<p>Fabricant de v\u00e9lo, Argon18 devait se trouver un nouvel espace. C\u2019est en collaboration avec la firme de design danoise, Johannes Torpe Studios, que Conceptum a fait \u00e9voluer le projet. L\u2019intention initiale ? 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Zone \u00e0 usage multiple, l\u2019accueil permet, quant \u00e0 lui, une vari\u00e9t\u00e9 de disposition. \u00c0 priori utilis\u00e9 pour l\u2019accueil des invit\u00e9s, l\u2019espace sert \u00e9galement de lieu social pour les employ\u00e9s. Par son ambiance sombre, ses mati\u00e8res brutes et son aspect industriel, ce secteur illustre le pass\u00e9. Servant \u00e9galement de zone d\u2019exposition, la pr\u00e9sentation des v\u00e9los des ann\u00e9es ant\u00e9rieures permet de retracer l\u2019histoire d\u2019Argon18. Un contraste fort entre ces deux zones (pass\u00e9 versus futur), marqu\u00e9 par l\u2019utilisation des teintes et de la lumi\u00e8re, permet de rendre l\u2019exp\u00e9rience unique.<\/p>\n","en":"<p>Cycle manufacturer, Argon18 had to find a new space. It was in collaboration with the Danish design firm, Johannes Torpe Studios, that Conceptum developed the project. The original intention? 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