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Designs.pdf","link":"https:\/\/int.design\/fr\/projets\/winterlong-brewing-co-beer-can-labels\/specs_winterlong-cans_mary-binsted-designs\/","alt":"","author":"169","description":"","caption":"","name":"specs_winterlong-cans_mary-binsted-designs","status":"inherit","uploaded_to":25843,"date":"2021-03-19 18:53:11","modified":"2021-03-19 18:53:14","menu_order":0,"mime_type":"application\/pdf","type":"application","subtype":"pdf","icon":"https:\/\/int.design\/wp-includes\/images\/media\/document.png"}}],"optional_documents":false,"web_text":{"fr":"<p>Le Yukon a un probl\u00e8me. Le verre ne peut \u00eatre recycl\u00e9 dans le territoire, ci-bien qu\u2019il se retrouve dans les d\u00e9charges. C\u2019est pourquoi Winterlong Brewing Co. a opt\u00e9 pour la bi\u00e8re en cannette. Nouveau probl\u00e8me: comment couvrir ces cannettes? La solution: un design audacieux, \u00e9nergisant et sauvage \u2013 comme la bi\u00e8re, les paysages et les gens qui vivent ici. Sur chaque cannette se trouvent une typographie audacieuse et une illustration qui est ch\u00e8re aux locaux. Par exemple, sur \u00ab Sinister Rouge \u00bb se trouvent un renard sournois et une botte vol\u00e9e (les Yukonnais savent qu\u2019on ne laisse jamais ses bottes dehors la nuit!). Sur la cannette de \u00ab Secret Destroyer \u00bb est illustr\u00e9 le Jaseur d\u2019Am\u00e9rique, connu pour ne pas pouvoir voler apr\u00e8s avoir englouti un peu trop de baies ferment\u00e9es. Derri\u00e8re la typographie et les illustrations, on reconnait les paysages iconiques du Yukon qui font la fiert\u00e9 des locaux. Les couleurs satur\u00e9es sont mises en valeur par des contours argent\u00e9s, adoucissant l\u2019impact des cannettes d\u2019aluminium et unifiant l\u2019ensemble des \u00e9tiquettes. Ainsi se cr\u00e9e une exp\u00e9rience tactile unique alors que la lumi\u00e8re danse, refl\u00e9t\u00e9e dans les contours. La mise en march\u00e9 de chaque nouvelle bi\u00e8re Winterlong est toujours attendue avec impatience, non seulement pour son d\u00e9licieux contenu, mais aussi pour que tous puissent peler, coller et agrandir leurs collections d\u2019\u00e9tiquettes qui d\u00e9corent les murs de cabanes, les garages et m\u00eame les machines \u00e0 neige \u00e0 travers le territoire.<\/p>\n","en":"<p>The Yukon has a problem. Glass cannot be recycled in the territory and ends up in the landfill, so Whitehorse\u2019s Winterlong Brewing Co. opted to can their beer. New problem: how to cover the naked cans? Solution: a design system that is bold, bright and wild\u2014like the beer, the landscape and the people who thrive here. Each can boasts bold typography and an illustration that is particularly meaningful to a local. For instance, Sinister Rouge features a sneaky red fox with a stolen boot. (Yukoners know not to leave their boots outside, least they get foxed away overnight.) Or Secret Destroyer, starring the cedar waxwing who gorge themselves on fermented berries and cannot fly for a little while thereafter. The typography and artwork are set over iconic Yukon landscapes of which the locals are fiercely proud. The saturated colours are enhanced by silver outlines, softening the impact of the blank aluminum can and unifying the family of labels, but more importantly, creating a unique tactile experience as the light dances around the edges. The launch of each new Winterlong beer is highly anticipated, with many Yukoners eager to get a hold of a can, not only to enjoy the delicious brew, but also to peel, stick and expand the collection of labels adorning their cabin walls, garages, and even snow machines.<\/p>\n","original":""},"jury_text":[{"category":495,"fr":"<p>Le Yukon a un probl\u00e8me. Le verre ne peut \u00eatre recycl\u00e9 dans le territoire, ci-bien qu\u2019il se retrouve dans les d\u00e9charges. C\u2019est pourquoi Winterlong Brewing Co. a opt\u00e9 pour la bi\u00e8re en cannette. Nouveau probl\u00e8me: comment couvrir ces cannettes? La solution: un design audacieux, \u00e9nergisant et sauvage \u2013 comme la bi\u00e8re, les paysages et les gens qui vivent ici. Sur chaque cannette se trouvent une typographie audacieuse et une illustration qui est ch\u00e8re aux locaux. 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La mise en march\u00e9 de chaque nouvelle bi\u00e8re Winterlong est toujours attendue avec impatience, non seulement pour son d\u00e9licieux contenu, mais aussi pour que tous puissent peler, coller et agrandir leurs collections d\u2019\u00e9tiquettes qui d\u00e9corent les murs de cabanes, les garages et m\u00eame les machines \u00e0 neige \u00e0 travers le territoire.<\/p>\n","en":"<p>The Yukon has a problem. Glass cannot be recycled in the territory and ends up in the landfill, so Whitehorse\u2019s Winterlong Brewing Co. opted to can their beer. New problem: how to cover the naked cans? Solution: a design system that is bold, bright and wild\u2014like the beer, the landscape and the people who thrive here. Each can boasts bold typography and an illustration that is particularly meaningful to a local. For instance, Sinister Rouge features a sneaky red fox with a stolen boot. (Yukoners know not to leave their boots outside, least they get foxed away overnight.) 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The launch of each new Winterlong beer is highly anticipated, with many Yukoners eager to get a hold of a can, not only to enjoy the delicious brew, but also to peel, stick and expand the collection of labels adorning their cabin walls, garages, and even snow machines.<\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":495,"cat_id_laureat":1036,"laureat":"Laur\u00e9at Platine"}],"contest_id":"1180","contest_title":"GRANDS PRIX DU DESIGN - 14e \u00e9dition","firms":[{"name":"Mary Binsted Designs","website":"","category":"Graphic Designer","category_tax":false,"category_label":null}],"user":{"email":"mary@marybinsteddesigns.ca","first_name":"Mary","last_name":"Binsted"},"doc_texts_web":{"fr":"","en":""},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/winterlong-brewing-co-beer-can-labels\/","en":"https:\/\/int.design\/en\/projects\/winterlong-brewing-co-beer-can-labels\/"},"titles":{"fr":"Winterlong Brewing Co. 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