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Document for iADC","file":{"ID":26046,"id":26046,"title":"iADC_Supplementary","filename":"6_iADC_Supplementary.pdf","filesize":0,"url":"https:\/\/d2q6z78khxmx42.cloudfront.net\/2020\/10\/6_iADC_Supplementary.pdf","link":"https:\/\/int.design\/fr\/projets\/iadc-international-art-design-center-shenzhen\/iadc_supplementary-2\/","alt":"","author":"130","description":"","caption":"","name":"iadc_supplementary-2","status":"inherit","uploaded_to":25676,"date":"2020-10-15 09:58:02","modified":"2020-10-15 09:58:03","menu_order":0,"mime_type":"application\/pdf","type":"application","subtype":"pdf","icon":"https:\/\/int.design\/wp-includes\/images\/media\/document.png"}}],"optional_documents":false,"web_text":{"fr":"<p>L&rsquo;iADC est un vaste projet \u00e0 usage mixte situ\u00e9 \u00e0 Shenzhen, en Chine. Le projet combine un mus\u00e9e d&rsquo;art, un centre commercial d&rsquo;art, un village d&rsquo;artistes, un centre SOHO et un h\u00f4tel de charme, pour former une communaut\u00e9 artistique compl\u00e8te. Notre proposition concerne la signal\u00e9tique ext\u00e9rieure globale du projet et la signal\u00e9tique int\u00e9rieure du mus\u00e9e d&rsquo;art et de design.<br \/>\nLa marque du projet tourne autour de l&rsquo;espace et de la connectivit\u00e9, et les architectes ont utilis\u00e9 des formes angulaires et des structures pliantes pour refl\u00e9ter le concept de la marque. Nous nous sommes inspir\u00e9s de ces \u00e9l\u00e9ments et id\u00e9es fondamentaux pour d\u00e9velopper le concept de notre signal\u00e9tique.<br \/>\nDans les zones ext\u00e9rieures, nous voulions sugg\u00e9rer le \u00ab\u00a0changement par le mouvement\u00a0\u00bb et renforcer le concept de connectivit\u00e9 entre les personnes, l&rsquo;art et l&rsquo;activit\u00e9. Nous nous sommes donc inspir\u00e9s de la bo\u00eete asym\u00e9trique du logo, en construisant nos panneaux \u00e0 partir de plans angulaires irr\u00e9guliers, cr\u00e9ant ainsi une s\u00e9rie de piliers de diff\u00e9rentes coupes et angles pour pr\u00e9senter diff\u00e9rents contenus de messages. Les formes asym\u00e9triques sugg\u00e8rent un mouvement dynamique, tandis que les plans angulaires irr\u00e9guliers sugg\u00e8rent une conversation d&rsquo;un pilier \u00e0 l&rsquo;autre.<br \/>\n\u00c0 l&rsquo;int\u00e9rieur, nous avons invers\u00e9 le concept pour sugg\u00e9rer la convergence et l&rsquo;inclusion, en utilisant les contours continus des murs pour encadrer le contenu de la signalisation, pour mettre en \u00e9vidence les messages et fournir le conduit du lecteur au b\u00e2timent.<br \/>\nTous les panneaux ont \u00e9t\u00e9 con\u00e7us en noir et blanc, avec une typographie simple et moderne, afin de ne pas entrer en conflit avec les objets expos\u00e9s.<\/p>\n","en":"<p>The iADC is a large mixed-use development in Shenzhen, China. The development combines an art museum, an art mall, an artists\u2019 village, a SOHO centre, and a boutique hotel, to form a comprehensive art community. Our submission is for the overall external signage of the development and the internal signage of the art and design museum.<br \/>\nThe project\u2019s brand revolved around space and connectivity, and the architects used angular cut shapes and folding structures to reflect the brand concept. We took these fundamental elements and ideas to develop the concept of our signage.<br \/>\nIn the external areas we wanted to suggest \u2018change-through-motion\u2019, and to reinforce the concept of connectivity between people, art, and activity. Thus we took inspiration from the asymmetrical box of the logo, constructing our signs from irregular angular planes, thus creating a series of pillars of different cuts and angles to present different message contents. The asymmetrical forms suggested dynamic motion, whilst the irregular angled planes suggested a conversation from one pillar to the next.<br \/>\nInternally we reversed the concept to suggest convergence and inclusivity, using continuous outlines from the walls to frame signage contents, to highlight messages and provide the conduit from the reader to the building.<br \/>\nAll signs were kept to minimum black and white design with simple, modern typography so as not to conflict with the exhibits.<\/p>\n","original":""},"jury_text":[{"category":511,"fr":"<p>L&rsquo;iADC est un vaste projet \u00e0 usage mixte situ\u00e9 \u00e0 Shenzhen, en Chine. Le projet combine un mus\u00e9e d&rsquo;art, un centre commercial d&rsquo;art, un village d&rsquo;artistes, un centre SOHO et un h\u00f4tel de charme, pour former une communaut\u00e9 artistique compl\u00e8te. Notre proposition concerne la signal\u00e9tique ext\u00e9rieure globale du projet et la signal\u00e9tique int\u00e9rieure du mus\u00e9e d&rsquo;art et de design.<br \/>\nLa marque du projet tourne autour de l&rsquo;espace et de la connectivit\u00e9, et les architectes ont utilis\u00e9 des formes angulaires et des structures pliantes pour refl\u00e9ter le concept de la marque. Nous nous sommes inspir\u00e9s de ces \u00e9l\u00e9ments et id\u00e9es fondamentaux pour d\u00e9velopper le concept de notre signal\u00e9tique.<br \/>\nDans les zones ext\u00e9rieures, nous voulions sugg\u00e9rer le \u00ab\u00a0changement par le mouvement\u00a0\u00bb et renforcer le concept de connectivit\u00e9 entre les personnes, l&rsquo;art et l&rsquo;activit\u00e9. Nous nous sommes donc inspir\u00e9s de la bo\u00eete asym\u00e9trique du logo, en construisant nos panneaux \u00e0 partir de plans angulaires irr\u00e9guliers, cr\u00e9ant ainsi une s\u00e9rie de piliers de diff\u00e9rentes coupes et angles pour pr\u00e9senter diff\u00e9rents contenus de messages. Les formes asym\u00e9triques sugg\u00e8rent un mouvement dynamique, tandis que les plans angulaires irr\u00e9guliers sugg\u00e8rent une conversation d&rsquo;un pilier \u00e0 l&rsquo;autre.<br \/>\n\u00c0 l&rsquo;int\u00e9rieur, nous avons invers\u00e9 le concept pour sugg\u00e9rer la convergence et l&rsquo;inclusion, en utilisant les contours continus des murs pour encadrer le contenu de la signalisation, pour mettre en \u00e9vidence les messages et fournir le conduit du lecteur au b\u00e2timent.<br \/>\nTous les panneaux ont \u00e9t\u00e9 con\u00e7us en noir et blanc, avec une typographie simple et moderne, afin de ne pas entrer en conflit avec les objets expos\u00e9s.<\/p>\n","en":"<p>The iADC is a large mixed-use development in Shenzhen, China. The development combines an art museum, an art mall, an artists\u2019 village, a SOHO centre, and a boutique hotel, to form a comprehensive art community. 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The asymmetrical forms suggested dynamic motion, whilst the irregular angled planes suggested a conversation from one pillar to the next.<br \/>\nInternally we reversed the concept to suggest convergence and inclusivity, using continuous outlines from the walls to frame signage contents, to highlight messages and provide the conduit from the reader to the building.<br \/>\nAll signs were kept to minimum black and white design with simple, modern typography so as not to conflict with the exhibits.<\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":511,"cat_id_laureat":1034,"laureat":"Certification Argent"}],"contest_id":"1180","contest_title":"GRANDS PRIX DU DESIGN - 14e \u00e9dition","firms":[],"user":{"email":"info@graphiabrands.com","first_name":"Graphia","last_name":"Brands"},"doc_texts_web":{"fr":"","en":""},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/iadc-international-art-design-center-shenzhen\/","en":"https:\/\/int.design\/en\/projects\/iadc-international-art-design-center-shenzhen\/"},"titles":{"fr":"iADC International Art Design Center, Shenzhen","en":"iADC International Art Design Center, Shenzhen"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/25676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=25676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}