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Document for K11-GZ","file":{"ID":26047,"id":26047,"title":"K11-GZ_Supplementary","filename":"K11-GZ_Supplementary.pdf","filesize":0,"url":"https:\/\/d2q6z78khxmx42.cloudfront.net\/2020\/10\/K11-GZ_Supplementary.pdf","link":"https:\/\/int.design\/fr\/projets\/k11-guangzhou\/k11-gz_supplementary\/","alt":"","author":"130","description":"","caption":"","name":"k11-gz_supplementary","status":"inherit","uploaded_to":25672,"date":"2020-10-15 09:59:07","modified":"2020-10-15 09:59:10","menu_order":0,"mime_type":"application\/pdf","type":"application","subtype":"pdf","icon":"https:\/\/int.design\/wp-includes\/images\/media\/document.png"}}],"optional_documents":false,"web_text":{"fr":"<p>K11 est une marque de centres commerciaux bas\u00e9e \u00e0 Hong Kong, avec des centres commerciaux en Chine et \u00e0 Hong Kong. Elle se positionne comme la premi\u00e8re marque originale au monde \u00e0 \u00eatre pionni\u00e8re dans le m\u00e9lange de trois \u00e9l\u00e9ments essentiels que sont l&rsquo;art, les gens et la nature. <\/p>\n<p>K11 Guangzhou est le troisi\u00e8me centre commercial K11 de la Grande Chine, et exprime la valeur de sa marque \u00ab\u00a0Nature\u00a0\u00bb \u00e0 travers le concept de jardin int\u00e9rieur. Des motifs de feuilles et de p\u00e9tales illumin\u00e9s, des \u00e9l\u00e9ments d&rsquo;arbres et de vignes en bronze ont \u00e9t\u00e9 utilis\u00e9s pour d\u00e9corer les colonnes, les murs et les plafonds du centre commercial, refl\u00e9tant les formes de la nature dans tout l&rsquo;int\u00e9rieur. <\/p>\n<p>La conception de la signalisation a prolong\u00e9 le concept int\u00e9rieur, en utilisant des formes organiques en acier inoxydable de couleur bronze, et en incorporant des motifs de feuilles et de p\u00e9tales illumin\u00e9s similaires \u00e0 ceux de la d\u00e9coration int\u00e9rieure ; et en utilisant des \u00e9l\u00e9ments d&rsquo;arbres et de vignes pour les \u00e9l\u00e9ments de support et les suspensions. Une signal\u00e9tique th\u00e9matique sp\u00e9ciale a \u00e9t\u00e9 con\u00e7ue sur mesure pour d\u00e9velopper le design int\u00e9rieur et le th\u00e8me de chaque zone. La signalisation des installations, comme celle du hall d&rsquo;ascenseur et des toilettes, se pr\u00e9sentait principalement sous la forme de lettres ou de symboles d\u00e9coup\u00e9s auto-\u00e9clair\u00e9s, flottant en harmonie avec les environnements de fond. <\/p>\n<p>Le syst\u00e8me de signalisation global visait \u00e0 utiliser les formes douces de la nature pour, premi\u00e8rement, refl\u00e9ter et prolonger l&rsquo;imagerie int\u00e9rieure et, deuxi\u00e8mement, rendre la signalisation moins institutionnelle et plus accessible aux utilisateurs. Le r\u00e9sultat final est un environnement int\u00e9rieur qui projette une ambiance unique, \u00e0 la fois curieuse et accueillante.<\/p>\n","en":"<p>K11 is a Hong Kong-based retail mall brand with shopping centres in China and Hong Kong. It positions itself as the world\u2019s first original brand to pioneer the blend of three essential elements of Art, People and Nature. <\/p>\n<p>K11 Guangzhou is the 3rd K11 mall in Greater China, and expresses its \u201cNature\u201d brand value through the interior garden concept. Illuminated leaf and petal pattern, bronze tree and vine elements were used to decorate the columns, walls and ceilings throughout the mall, reflecting the forms of nature throughout the interior. <\/p>\n<p>The signage design extended the interior concept, using organic forms of bronze coloured stainless steel, and incorporating similar illuminated leaf and petal motifs as the interior design; and utilising tree and vine elements for support elements and hangers. Special thematic zone signage was custom designed to expand the interior design and theme of each area. Facilities signage like the lift lobby signage and toilet signs were mainly in form of self-illuminated cutout letterings or symbols, floating in harmony with the background environments. <\/p>\n<p>The overall signage system aimed to take the soft forms of nature to, first, reflect and extend the interior imaging and, second, to make the signage less institutional and more accessible for the users. The end result was an interior environment that projected a uniquely curious yet inviting mood.<\/p>\n","original":""},"jury_text":[{"category":511,"fr":"<p>K11 est une marque de centres commerciaux bas\u00e9e \u00e0 Hong Kong, avec des centres commerciaux en Chine et \u00e0 Hong Kong. Elle se positionne comme la premi\u00e8re marque originale au monde \u00e0 \u00eatre pionni\u00e8re dans le m\u00e9lange de trois \u00e9l\u00e9ments essentiels que sont l&rsquo;art, les gens et la nature. <\/p>\n<p>K11 Guangzhou est le troisi\u00e8me centre commercial K11 de la Grande Chine, et exprime la valeur de sa marque \u00ab\u00a0Nature\u00a0\u00bb \u00e0 travers le concept de jardin int\u00e9rieur. 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