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De ce constat la r\u00e9flexion s\u2019est orient\u00e9e sur la mise en valeur du capital historique et de l\u2019identit\u00e9 d\u2019Ogilvy au service des talents de l\u2019entreprise. Le concept pour les nouveaux espaces s\u2019est d\u00e9velopp\u00e9 autour de deux \u00e9l\u00e9ments distinctifs: le personnage et fondateur David Ogilvy, ainsi que le fond de sc\u00e8ne rouge, couleur identitaire de la marque. Ils s&#39;int\u00e8grent dans un environnement \u00e9pur\u00e9 minimaliste appuy\u00e9 par une palette simple de contraste blanc et noir.<br \/>\nGr\u00e2ce \u00e0 sa hauteur et dimension comparables aux boutiques et h\u00f4tels, le comptoir de r\u00e9ception en quartz se positionne comme \u00e9tant plus ouvert vers l\u2019ext\u00e9rieur. L\u2019espace d\u2019accueil se double d\u2019une fonctionnalit\u00e9 de lounge d\u2019\u00e9change informelle et formelle. C\u2019est un lieu de collision o\u00f9 les clients, les employ\u00e9s et les partenaires se c\u00f4toient quotidiennement, et o\u00f9 l\u2019improbable devient probable. Gr\u00e2ce \u00e0 du mobilier classique de ann\u00e9es 50, un plafond acoustique noir cr\u00e9\u00e9 sur mesure, et de l&#39;\u00e9clairage accent, cet espace devient intime, feutr\u00e9, propice aux \u00e9changes mais \u00e9galement \u00e0 du travail cr\u00e9atif.<br \/>\nSuivant le noyau rouge, l\u2019espace se divise en salles de rencontres formelles, de cr\u00e9ation et de pr\u00e9sentation, chacune \u00e0 niveaux de confidentialit\u00e9 progressifs et pouvant accueillir de 2 \u00e0 20 personnes. Au d\u00e9tour d\u2019un couloir, on aper\u00e7oit le portrait de David Ogilvy et ses citations appos\u00e9es aux surfaces de verre, comme source d&#39;inspiration.<\/p>\n","en":"<p>Ogilvy is an agency on the move that has always excelled at creating original ideas. Using that fact as a starting point, the project focused on highlighting Ogilvy\u2019s identity and history to support the company\u2019s talented people. The concept for the new spaces was developed around two distinctive elements: the founder, David Ogilvy; and the red background, the brand\u2019s signature colour. Both are integrated into a sleek, minimalist environment underscored by a simple palette of contrasting black and white.<br \/>\nThe reception desk and its boutique hotel-style quartz countertop are positioned to be more open to the outside. Visitors and clients are welcomed with a glance, a smile and a coffee. The reception area does double duty as a lounge for discussion and collaboration, both formal and informal. It is a place for creative encounters, where clients, employees and partners interact daily and where the improbable can become inevitable. Furnished with 1950s classics such as Knoll and Herman Miller, a custom-made black acoustic ceiling and accent lighting, it becomes intimate, felted, perfect for deep conversations as well as creative collaboration.<br \/>\nAs we follow the red core, the space is divided into spaces for formal meetings, creative work and presentations with a capacity range from two to 20 people. Turning the corner into a hallway, we see a portrait of David Ogilvy and his quotations applied to glass surfaces, a source of inspiration and encouragement.<\/p>\n","original":""},"jury_text":[{"category":457,"fr":"<p>Ogilvy est un groupe en mouvance qui excelle dans la cr\u00e9ation originale depuis toujours. Il semblait alors naturel que leurs environnements de travail se transforme en HUB multifonctionnel propice aux \u00e9changes. Mais de multiples conversations dans des lieux ouverts peuvent rapidement devenir cacophoniques, c\u2019est pourquoi FOR. DESIGN PLANNING a d\u00e9velopp\u00e9 une aire de vie publique de travail int\u00e9grant diff\u00e9rents degr\u00e9s de privatisation et donc, d\u2019insonorisation.<br \/>\nD\u00e8s l\u2019entr\u00e9e, un grand geste noir en forme de L au plafond accueille les visiteurs. Non seulement remplit-il une fonction directionnelle, mais il agit avant tout comme absorbant sonore. Compos\u00e9 de tuiles acoustiques, il longe le lounge collaboratif, se poursuit dans deux salles de rencontre et se miroite au sol par un tapis tiss\u00e9, att\u00e9nuant les bruits de pas et de talons hauts.<br \/>\n\u00c0 droite de la r\u00e9ception, du verre et du gris b\u00e9ton tapissent un corridor et deux salles de r\u00e9union. Or, le plancher est recouvert de tuiles souples Hot&#038;Heavy de Mohawk, utilis\u00e9es express\u00e9ment pour son confort acoustique assum\u00e9e par une base coussin\u00e9e. Les murs et le plafond, en apparence durs comme le ciment, sont plut\u00f4t constitu\u00e9s de tuiles acoustiques pour garder tout secret bien gard\u00e9 entre ces murs de verre.<br \/>\nLa salle de conf\u00e9rence a \u00e9galement droit au traitement sp\u00e9cial sonore gr\u00e2ce \u00e0 l\u2019\u00e9cran lumineux en toile tendu avec vide d\u2019air. Finalement le rouge Ogilvy s\u2019\u00e9tend sur du vinyle textur\u00e9 3D qui contribue \u00e0 fragmenter les fr\u00e9quences sonores.<\/p>\n","en":"<p>Ogilvy is an agency on the move that has always excelled at creating original ideas. It seemed natural then that their work environments would be transformed into a multifunctional hub, sensitive to human needs and fertile for discussions. But multiple conversations in open spaces can quickly become cacophonic, which is why FOR. DESIGN PLANNING has developed a public work area integrating different level of privacy and therefore, of soundproofing.<br \/>\nFrom the entrance, a large black L on the ceiling welcomes visitors. Not only does it fulfill a directional function, but above all it acts as a sound absorber. Made of acoustic tiles, it runs along the collaborative lounge, continues into two meeting rooms and is mirrored on the floor by a woven carpet that attenuates the noise of footsteps and high heels.<br \/>\nTo the right of the reception area, glass and concrete grey cover a corridor and two meeting rooms. Yet the floor is covered with Mohawk Hot &#038; Heavy soft tiles, used specifically for its acoustic comfort with a cushioned base. The walls and ceiling, seemingly hard as cement, are instead composed of acoustic tiles to keep all secrets between these glass walls.<br \/>\nThe conference room also received a special sound treatment thanks to the luminous screen made of stretched canvas with an air gap. Finally, the heart of the office is the Ogilvy red, applied on 3D textured vinyl which helps to fragment the sound frequencies.<\/p>\n","original":""},{"category":196,"fr":"<p>Ogilvy est un groupe en mouvance qui excelle dans la cr\u00e9ation originale depuis toujours. De ce constat la r\u00e9flexion s\u2019est orient\u00e9e sur la mise en valeur du capital historique et de l\u2019identit\u00e9 d\u2019Ogilvy au service des talents de l\u2019entreprise. Le concept pour les nouveaux espaces s\u2019est d\u00e9velopp\u00e9 autour de deux \u00e9l\u00e9ments distinctifs: le personnage et fondateur David Ogilvy, ainsi que le fond de sc\u00e8ne rouge, couleur identitaire de la marque. Ils s&#39;int\u00e8grent dans un environnement \u00e9pur\u00e9 minimaliste appuy\u00e9 par une palette simple de contraste blanc et noir.<br \/>\nGr\u00e2ce \u00e0 sa hauteur et dimension comparables aux boutiques et h\u00f4tels, le comptoir de r\u00e9ception en quartz se positionne comme \u00e9tant plus ouvert vers l\u2019ext\u00e9rieur. L\u2019espace d\u2019accueil se double d\u2019une fonctionnalit\u00e9 de lounge d\u2019\u00e9change informelle et formelle. C\u2019est un lieu de collision o\u00f9 les clients, les employ\u00e9s et les partenaires se c\u00f4toient quotidiennement, et o\u00f9 l\u2019improbable devient probable. Gr\u00e2ce \u00e0 du mobilier classique de ann\u00e9es 50, un plafond acoustique noir cr\u00e9\u00e9 sur mesure, et de l&#39;\u00e9clairage accent, cet espace devient intime, feutr\u00e9, propice aux \u00e9changes mais \u00e9galement \u00e0 du travail cr\u00e9atif.<br \/>\nSuivant le noyau rouge, l\u2019espace se divise en salles de rencontres formelles, de cr\u00e9ation et de pr\u00e9sentation, chacune \u00e0 niveaux de confidentialit\u00e9 progressifs et pouvant accueillir de 2 \u00e0 20 personnes. Au d\u00e9tour d\u2019un couloir, on aper\u00e7oit le portrait de David Ogilvy et ses citations appos\u00e9es aux surfaces de verre, comme source d&#39;inspiration.<\/p>\n","en":"<p>Ogilvy is an agency on the move that has always excelled at creating original ideas. Using that fact as a starting point, the project focused on highlighting Ogilvy\u2019s identity and history to support the company\u2019s talented people. The concept for the new spaces was developed around two distinctive elements: the founder, David Ogilvy; and the red background, the brand\u2019s signature colour. Both are integrated into a sleek, minimalist environment underscored by a simple palette of contrasting black and white.<br \/>\nThe reception desk and its boutique hotel-style quartz countertop are positioned to be more open to the outside. Visitors and clients are welcomed with a glance, a smile and a coffee. The reception area does double duty as a lounge for discussion and collaboration, both formal and informal. It is a place for creative encounters, where clients, employees and partners interact daily and where the improbable can become inevitable. Furnished with 1950s classics such as Knoll and Herman Miller, a custom-made black acoustic ceiling and accent lighting, it becomes intimate, felted, perfect for deep conversations as well as creative collaboration.<br \/>\nAs we follow the red core, the space is divided into spaces for formal meetings, creative work and presentations with a capacity range from two to 20 people. Turning the corner into a hallway, we see a portrait of David Ogilvy and his quotations applied to glass surfaces, a source of inspiration and encouragement.<\/p>\n","original":""},{"category":431,"fr":"<p>Ogilvy est un groupe en mouvance qui excelle dans la cr\u00e9ation originale depuis toujours. De ce constat la r\u00e9flexion s\u2019est orient\u00e9e sur la mise en valeur du capital historique et de l\u2019identit\u00e9 d\u2019Ogilvy au service des talents de l\u2019entreprise. Le concept pour les nouveaux espaces s\u2019est d\u00e9velopp\u00e9 autour de deux \u00e9l\u00e9ments distinctifs: le personnage et fondateur David Ogilvy qui a influenc\u00e9 l\u2019industrie cr\u00e9ative en cr\u00e9ant le premier groupe publicitaire mondial; ainsi que le fond de sc\u00e8ne rouge, couleur identitaire qui se nomme justement Rouge Ogilvy.<br \/>\nC\u2019est un p\u00f4le d\u2019activit\u00e9, un HUB multifonctionnel sensible \u00e0 l\u2019humain et propice aux \u00e9changes et \u00e0 la cr\u00e9ativit\u00e9. L\u2019espace d\u2019accueil fait office de vaste lounge de collaboration informelle et formelle, o\u00f9 autant les employ\u00e9s que les clients se c\u00f4toient quotidiennement, et o\u00f9 l\u2019improbable devient probable. Ainsi d\u00e8s l\u2019entr\u00e9e en ces lieux, le dynamisme et l\u2019effervescence des \u00e9quipes en cr\u00e9ation vibrent tels des abeilles dans une ruche.<br \/>\nPartout dans ce lieu, la m\u00e9moire du grand Ogilvy veille aux esprits cr\u00e9atifs. Son portrait et ses citations frappantes qui ont marqu\u00e9 l\u2019histoire, inspirent les employ\u00e9s \u00e0 chaque d\u00e9tour, dans tous les lieux de rencontre, \u00e0 travers les s\u00e9ances de remue-m\u00e9ninges. Les surfaces des salles de r\u00e9union permettent d\u2019ailleurs d\u2019\u00e9crire et d\u2019effacer au gr\u00e9 des id\u00e9es et des \u00e9clairs de g\u00e9nie. <\/p>\n","en":"<p>Ogilvy is an agency on the move that has always excelled at creating original ideas. Using that fact as a starting point, the project focused on highlighting Ogilvy\u2019s identity and history to support the company\u2019s talented people. The concept for the new spaces was developed around two distinctive elements: the character and founder, David Ogilvy, known as the \u201cFather of Advertising\u201d; and the red background, the brand\u2019s signature colour precisely called Ogilvy Red.<br \/>\nThe space is a multifunctional hub, sensitive to human needs and fertile for discussions and creativity. The reception area serves as a spacious lounge for informal and formal collaboration, where both employees and customers rub shoulders daily, and where the improbable becomes probable. Thus, as soon as you enter these premises, the dynamism and effervescence of creative teams vibrate like bees in a hive.<br \/>\nEverywhere in this place, the spirit of the great Ogilvy watches over creative minds. His portrait and his striking quotes that have marked history, inspire employees at every turn, through every brainstormings. The surfaces of meeting rooms also allow ideas and flashes of genius to be written and erased. <\/p>\n","original":""},{"category":459,"fr":"<p>Fond\u00e9 en 1948, le groupe mondial Ogilvy a fait preuve d\u2019audace en 2018 en changeant son traditionnel rouge, si identitaire \u00e0 sa marque. Plut\u00f4t primaire, il opte dor\u00e9navant pour une teinte l\u00e9g\u00e8rement d\u00e9satur\u00e9e, une nouvelle couleur nomm\u00e9e sans surprise : Rouge Ogilvy. \u00c0 travers 83 pays, 132 bureaux d\u2019Ogilvy ont d\u00fb revoir changer leur rouge et celui de Montr\u00e9al ne faisait pas exception. Sauf qu\u2019ici, le groupe d\u2019Ogilvy Montr\u00e9al \u00e9tait d\u00e9j\u00e0 en processus de r\u00e9am\u00e9nagement de leurs bureaux avec FOR. DESIGN PLANNING. Le timing ne pouvait \u00eatre meilleur.<br \/>\n\u00c9tant ainsi l\u2019un des premiers bureaux \u00e0 travers le monde \u00e0 int\u00e9grer ce changement de couleur dans leurs am\u00e9nagements, le Rouge Ogilvy a principalement servi de base pour le concept du si\u00e8ge social d\u2019Ogilvy Montr\u00e9al.<br \/>\nD\u00e8s les ascenseurs, un v\u00e9ritable tunnel rouge sembler crier pour qu\u2019on entre en ces lieux. Le plafond, les murs et le sol r\u00e9fl\u00e9chissant \u00e0 l\u2019infini les trames d\u2019\u00e9clairage donnent le ton, et la signalisation sobre d\u2019Ogilvy se pr\u00e9sente \u00e9l\u00e9gamment dans ce contexte intense. Impossible de s\u2019y tromper : on est r\u00e9ellement chez Ogilvy.<br \/>\nAppos\u00e9 sur les murs en plein centre de l\u2019espace, le rouge Ogilvy agit autant \u00e0 titre de c\u0153ur des lieux, que de fond de sc\u00e8ne. Il peut ainsi \u00eatre aper\u00e7u de partout, tout en se retrouvant parfois sur une banquette ou un sofa. Le reste de l\u2019environnement est \u00e9pur\u00e9, minimaliste et appuy\u00e9 par une palette simple de contraste blanc et noir, pour ne pas faire d\u2019ombrage au rouge identitaire d\u2019Ogilvy.<\/p>\n","en":"<p>Founded in 1948, the global Ogilvy group made a bold move in 2018 by changing its traditional red, such an important part of its brand identity. Rather primary, it now opted for a slightly desaturated hue, a new color unsurprisingly named Ogilvy Red. Across 83 countries, 132 Ogilvy offices had to change their red, and the Montreal office was no exception. Except that the Ogilvy Montreal group was already in the process of redesigning their offices with FOR. DESIGN PLANNING. The timing couldn&#39;t have been better.<br \/>\nAs one of the first offices around the world to integrate this color change into their design, Ogilvy Red was used as a basis for Ogilvy Montreal&#39;s head office concept.<br \/>\nAs soon as you leave the elevators, a red tunnel welcomes and invites you to enter this place. The ceiling, the walls and the floor reflecting endlessly the linear lightings set the tone, and Ogilvy&#39;s sober signage presents itself elegantly in this intense context. It&#39;s impossible to be mistaken: you are at Ogilvy\u2019s.<br \/>\nApplied to the walls in the center of the offices, Ogilvy Red acts as the heart of the space as well as its background. It can thus be seen from everywhere. The rest of the environment is minimalist with a simple palette of black and white contrast, to not overshadow Ogilvy&#39;s identity red.<\/p>\n","original":""},{"category":217,"fr":"<p>Fond\u00e9 en 1948, le groupe mondial Ogilvy a fait preuve d\u2019audace en 2018 en changeant son logo ainsi que son traditionnel rouge. \u00c0 travers 83 pays, 132 bureaux d\u2019Ogilvy ont d\u00fb revoir changer leur image et celui de Montr\u00e9al ne faisait pas exception. Sauf qu\u2019ici, le groupe d\u2019Ogilvy Montr\u00e9al \u00e9tait d\u00e9j\u00e0 en processus de r\u00e9am\u00e9nagement de leurs bureaux avec FOR. DESIGN PLANNING. Le timing ne pouvait \u00eatre meilleur.<br \/>\n\u00c9tant ainsi l\u2019un des premiers bureaux \u00e0 travers le monde \u00e0 int\u00e9grer ce changement de branding dans leurs am\u00e9nagements, le si\u00e8ge social d\u2019Ogilvy Montr\u00e9al se devait de donner le ton.<br \/>\nD\u00e8s les ascenseurs, un tunnel du nouveau rouge Ogilvy sembler crier pour qu\u2019on entre en ces lieux. Le plafond, les murs et le sol r\u00e9fl\u00e9chissent \u00e0 l\u2019infini les trames d\u2019\u00e9clairage pour un effet dramatique et attrayant. La signalisation sobre d\u2019Ogilvy en noir se pr\u00e9sente \u00e9l\u00e9gamment dans ce contexte intense. Impossible de s\u2019y tromper : on est r\u00e9ellement chez Ogilvy.<br \/>\nPartout dans ce lieu, la m\u00e9moire du personnage et fondateur David Ogilvy veille aux esprits cr\u00e9atifs. Son portrait et ses citations frappantes qui ont marqu\u00e9 l\u2019histoire, inspirent les employ\u00e9s \u00e0 chaque d\u00e9tour, dans tous les lieux de rencontre, \u00e0 travers les s\u00e9ances de remue-m\u00e9ninges. Ces bureaux sont la r\u00e9flexion de ce qu\u2019il pr\u00f4nait : \u00ab Le changement est notre force vitale, la stagnation notre glas. \u00bb<\/p>\n","en":"<p>Founded in 1948, the global Ogilvy group made a bold move in 2018 by changing its logo and traditional red. Across 83 countries, 132 Ogilvy offices had to change their image, and the Montreal office was no exception. Except that the Ogilvy Montreal group was already in the process of redesigning their offices with FOR. DESIGN PLANNING. The timing couldn&#39;t have been better.<br \/>\nAs one of the first offices around the world to integrate this branding change into their interior design, Ogilvy Montreal&#39;s head office had to set the tone.<br \/>\nAs soon as you leave the elevators, a red tunnel welcomes and invites you to enter this place. The ceiling, the walls and the floor reflect endlessly the linear lightings for an eye-catching and dramatic effect. Ogilvy&#39;s sober signage in black presents itself elegantly in this intense context. It&#39;s impossible to be mistaken: you are at Ogilvy\u2019s.<br \/>\nEverywhere in this place, the spirit of the character and founder David Ogilvy watches over creative minds. His portrait and his striking quotes that have marked history, inspire employees at every turn, through every brainstormings. These offices are a reflection of what he was advocating: \u201cChange is our lifeblood, stagnation our death knell.\u201d<\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":457,"cat_id_laureat":1034,"laureat":"Certification Argent"},{"cat_id":196,"cat_id_laureat":1034,"laureat":"Certification Argent"},{"cat_id":431,"cat_id_laureat":1036,"laureat":"Laur\u00e9at Platine"},{"cat_id":459,"cat_id_laureat":1036,"laureat":"Laur\u00e9at Platine"},{"cat_id":217,"cat_id_laureat":1035,"laureat":"Certification Or"}],"contest_id":"1180","contest_title":"GRANDS PRIX DU DESIGN - 14e \u00e9dition","firms":[{"name":"FOR. design planning","website":"www.fordesignplanning.com","category":"","category_tax":false},{"name":"FOR. design planning","website":"www.fordesignplanning.com","category":"","category_tax":false}],"user":{"email":"ndo@fordesignplanning.com","first_name":"Natacha","last_name":"Do"},"doc_texts_web":{"fr":"","en":""},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/ogilvy-montreal\/","en":"https:\/\/int.design\/en\/projects\/ogilvy-montreal\/"},"titles":{"fr":"Ogilvy Montr\u00e9al","en":"Ogilvy Montr\u00e9al"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/23634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=23634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}