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Le personnage est devenu si c\u00e9l\u00e8bre que nous en avons fait la mascotte et la personne officielle de Calimax.<br \/>\nLe chariot fou, El Carrito Loco en espagnol, est devenu la t\u00eate d&rsquo;affiche de la livraison et le porte-parole de Calimax.<\/p>\n"},"jury_text":[{"category":3683,"fr":"","en":"","original":"<p>Calimax Carrito Loco (Chariot fou)<\/p>\n<p>Calimax est la plus grande cha\u00eene de supermarch\u00e9s du nord-ouest du Mexique.<br \/>\nCalimax est la plus grande cha\u00eene de supermarch\u00e9s du nord-ouest du Mexique, avec plus de 100 supermarch\u00e9s en Basse-Californie et \u00e0 Sonora. Nous avons d\u00e9velopp\u00e9 un personnage de bande dessin\u00e9e bas\u00e9 sur l\u2019 de leurs promotions appel\u00e9e \u00ab\u00a0Le chariot fou\u00a0\u00bb. Les clients gagnent un ticket de tirage au sort \u00e0 l\u2019\u00e9rieur du magasin et peuvent se promener dans le chariot fou pendant 5 minutes, en prenant tout ce qu\u2019 y a dans le magasin, et c\u2019 gratuit. Le personnage est devenu si c\u00e9l\u00e8bre que nous en avons fait la mascotte et la personne officielle de Calimax.<br \/>\nLe chariot fou, El Carrito Loco en espagnol, est devenu la t\u00eate d&rsquo;affiche de la livraison et le porte-parole de Calimax.<\/p>\n"},{"category":3687,"fr":"","en":"","original":"<p>Calimax Carrito Loco (Chariot fou)<\/p>\n<p>Calimax est la plus grande cha\u00eene de supermarch\u00e9s du nord-ouest du Mexique.<br \/>\nCalimax est la plus grande cha\u00eene de supermarch\u00e9s du nord-ouest du Mexique, avec plus de 100 supermarch\u00e9s en Basse-Californie et \u00e0 Sonora. Nous avons d\u00e9velopp\u00e9 un personnage de bande dessin\u00e9e bas\u00e9 sur l\u2019 de leurs promotions appel\u00e9e \u00ab\u00a0Le chariot fou\u00a0\u00bb. Les clients gagnent un ticket de tirage au sort \u00e0 l\u2019\u00e9rieur du magasin et peuvent se promener dans le chariot fou pendant 5 minutes, en prenant tout ce qu\u2019 y a dans le magasin, et c\u2019 gratuit. Le personnage est devenu si c\u00e9l\u00e8bre que nous en avons fait la mascotte et la personne officielle de Calimax.<br \/>\nLe chariot fou, El Carrito Loco en espagnol, est devenu la t\u00eate d&rsquo;affiche de la livraison et le porte-parole de Calimax.<\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3683,"cat_id_laureat":4023,"laureat":"Certification bronze"},{"cat_id":3687,"cat_id_laureat":4024,"laureat":"Certification Argent"}],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[{"name":"Freaner Creative","website":"https:\/\/freaner.com\/","category":"","category_tax":3936,"category_label":"Communication &amp; Branding"}],"user":{"email":"arielfreaner@freaner.com","first_name":"6198704699","last_name":"Ariel Freaner"},"doc_texts_web":{"fr":"<p>Calimax Carrito Loco (Chariot fou)<\/p>\n<p>Calimax est la plus grande cha\u00eene de supermarch\u00e9s du nord-ouest du Mexique.<br \/>\nCalimax est la plus grande cha\u00eene de supermarch\u00e9s du nord-ouest du Mexique, avec plus de 100 supermarch\u00e9s en Basse-Californie et \u00e0 Sonora. Nous avons d\u00e9velopp\u00e9 un personnage de bande dessin\u00e9e bas\u00e9 sur l\u2019 de leurs promotions appel\u00e9e \u00ab\u00a0Le chariot fou\u00a0\u00bb. Les clients gagnent un ticket de tirage au sort \u00e0 l\u2019\u00e9rieur du magasin et peuvent se promener dans le chariot fou pendant 5 minutes, en prenant tout ce qu\u2019 y a dans le magasin, et c\u2019 gratuit. Le personnage est devenu si c\u00e9l\u00e8bre que nous en avons fait la mascotte et la personne officielle de Calimax.<br \/>\nLe chariot fou, El Carrito Loco en espagnol, est devenu la t\u00eate d&rsquo;affiche de la livraison et le porte-parole de Calimax.<\/p>\n","en":"<p>Calimax Carrito Loco (Crazy Cart)<\/p>\n<p>Calimax is the largest supermarket chain in the Northwest of Mexico, with over 100 supermarkets throughout Baja California, and Sonora. We developed a cartoon character based on one of their promotions called \u00ab\u00a0The Crazy Cart\u00a0\u00bb, where customers win a raffle ticket inside the store, and they get to ride the crazy cart around the store for 5 minutes, grabbing anything on the store, and it&rsquo;s free. The character got so famous that we are turning the crat into the Calimax mascot and official person.<\/p>\n<p>The Crazy Cart, El Carrito Loco in Spanish, became the Delivery poster child and Calimax Spokesperson.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/calimax-delivery-service\/","en":"https:\/\/int.design\/en\/projects\/calimax-delivery-service\/"},"titles":{"fr":"Calimax Delivery Service","en":"Calimax Delivery Service"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/140711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=140711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}