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Branding Video","file":{"ID":138095,"id":138095,"title":"SP_FNR_Rebranding_230705_25F_FHD","filename":"6_SPFNRRebranding23070525FFHD.mp4","filesize":92598734,"url":"https:\/\/d2q6z78khxmx42.cloudfront.net\/2024\/04\/6_SPFNRRebranding23070525FFHD.mp4","link":"https:\/\/int.design\/fr\/projets\/fnr-luxembourg-national-research-fund-redesign\/sp_fnr_rebranding_230705_25f_fhd-2\/","alt":"","author":"6515","description":"","caption":"","name":"sp_fnr_rebranding_230705_25f_fhd-2","status":"inherit","uploaded_to":137974,"date":"2024-04-12 14:13:16","modified":"2024-04-12 14:14:39","menu_order":0,"mime_type":"video\/mp4","type":"video","subtype":"mp4","icon":"https:\/\/int.design\/wp-includes\/images\/media\/video.png","width":1920,"height":1080}}],"optional_documents":false,"web_text":{"fr":"","en":"","original":"<p>L\u2019entreprise:<br \/>\nLe Fonds national de la recherche du Luxembourg (FNR) est le principal bailleur de fonds des activit\u00e9s de recherche au Luxembourg. Il investit des fonds publics et des dons priv\u00e9s dans des projets de recherche dans diverses branches de la science et des sciences humaines, en mettant l\u2019accent sur certains domaines strat\u00e9giques essentiels. En outre, il soutient et coordonne des activit\u00e9s visant \u00e0 renforcer le lien entre la science et la soci\u00e9t\u00e9 et \u00e0 sensibiliser le public \u00e0 la recherche. Ils conseillent \u00e9galement le gouvernement luxembourgeois en mati\u00e8re de politique et de strat\u00e9gie de recherche.<\/p>\n<p>L\u2019identit\u00e9:<br \/>\nEn tant qu\u2019agence de financement de la recherche de premier plan, le Fonds national de la recherche du Luxembourg (FNR) a compris l\u2019importance de rester pertinent et dynamique dans le monde en constante \u00e9volution d\u2019aujourd\u2019hui. La nouvelle identit\u00e9 visuelle repr\u00e9sente leur engagement \u00e0 faire avancer la recherche au Luxembourg tout en refl\u00e9tant les valeurs d\u2019excellence, de collaboration et d\u2019impact.<br \/>\nNous avons travaill\u00e9 sur une refonte compl\u00e8te en choisissant une mani\u00e8re audacieuse et dynamique, mettant en \u00e9vidence la fa\u00e7on dont la marque utilise son acronyme.<br \/>\nLa pr\u00e9sence du FNR au Grand-Duch\u00e9 \u00e9tant bien \u00e9tablie, la refonte est une \u00e9volution de la pr\u00e9c\u00e9dente. En utilisant ing\u00e9nieusement l&rsquo;espace n\u00e9gatif, nous symbolisons l&rsquo;ouverture de la science sur le monde ext\u00e9rieur. Nous avons dessin\u00e9 les lettres F, N et R dans le logo et structur\u00e9 l&rsquo;ensemble de l&rsquo;identit\u00e9 autour de ces formes pour cr\u00e9er des \u00e9l\u00e9ments adaptables \u00e0 l&rsquo;infini. L&rsquo;utilisation d&rsquo;images de la science, montrant la recherche au Luxembourg, a \u00e9galement constitu\u00e9 un changement tr\u00e8s important dans le langage de conception. La nouvelle identit\u00e9 visuelle offre une plus grande reconnaissance de la marque, une plus grande polyvalence, une plus grande inclusivit\u00e9, une plus grande innovation et un plus grand impact.<br \/>\nLa nouvelle identit\u00e9 visuelle est un reflet puissant des valeurs du FNR. Elle a \u00e9t\u00e9 con\u00e7ue pour \u00eatre moderne, dynamique et tourn\u00e9e vers l&rsquo;avenir, capturant l&rsquo;essence de leur r\u00f4le en tant qu&rsquo;agence de financement de la recherche de premier plan en Europe.<\/p>\n<p>La nouvelle identit\u00e9 visuelle est un reflet puissant des valeurs du FNR.<\/p>\n"},"jury_text":[{"category":3691,"fr":"","en":"","original":"<p>L\u2019entreprise:<br \/>\nLe Fonds national de la recherche du Luxembourg (FNR) est le principal bailleur de fonds des activit\u00e9s de recherche au Luxembourg. Il investit des fonds publics et des dons priv\u00e9s dans des projets de recherche dans diverses branches de la science et des sciences humaines, en mettant l\u2019accent sur certains domaines strat\u00e9giques essentiels. En outre, il soutient et coordonne des activit\u00e9s visant \u00e0 renforcer le lien entre la science et la soci\u00e9t\u00e9 et \u00e0 sensibiliser le public \u00e0 la recherche. Ils conseillent \u00e9galement le gouvernement luxembourgeois en mati\u00e8re de politique et de strat\u00e9gie de recherche.<\/p>\n<p>L\u2019identit\u00e9:<br \/>\nEn tant qu\u2019agence de financement de la recherche de premier plan, le Fonds national de la recherche du Luxembourg (FNR) a compris l\u2019importance de rester pertinent et dynamique dans le monde en constante \u00e9volution d\u2019aujourd\u2019hui. La nouvelle identit\u00e9 visuelle repr\u00e9sente leur engagement \u00e0 faire avancer la recherche au Luxembourg tout en refl\u00e9tant les valeurs d\u2019excellence, de collaboration et d\u2019impact.<br \/>\nNous avons travaill\u00e9 sur une refonte compl\u00e8te en choisissant une mani\u00e8re audacieuse et dynamique, mettant en \u00e9vidence la fa\u00e7on dont la marque utilise son acronyme.<br \/>\nLa pr\u00e9sence du FNR au Grand-Duch\u00e9 \u00e9tant bien \u00e9tablie, la refonte est une \u00e9volution de la pr\u00e9c\u00e9dente. En utilisant ing\u00e9nieusement l&rsquo;espace n\u00e9gatif, nous symbolisons l&rsquo;ouverture de la science sur le monde ext\u00e9rieur. Nous avons dessin\u00e9 les lettres F, N et R dans le logo et structur\u00e9 l&rsquo;ensemble de l&rsquo;identit\u00e9 autour de ces formes pour cr\u00e9er des \u00e9l\u00e9ments adaptables \u00e0 l&rsquo;infini. L&rsquo;utilisation d&rsquo;images de la science, montrant la recherche au Luxembourg, a \u00e9galement constitu\u00e9 un changement tr\u00e8s important dans le langage de conception. La nouvelle identit\u00e9 visuelle offre une plus grande reconnaissance de la marque, une plus grande polyvalence, une plus grande inclusivit\u00e9, une plus grande innovation et un plus grand impact.<br \/>\nLa nouvelle identit\u00e9 visuelle est un reflet puissant des valeurs du FNR. Elle a \u00e9t\u00e9 con\u00e7ue pour \u00eatre moderne, dynamique et tourn\u00e9e vers l&rsquo;avenir, capturant l&rsquo;essence de leur r\u00f4le en tant qu&rsquo;agence de financement de la recherche de premier plan en Europe.<\/p>\n<p>La nouvelle identit\u00e9 visuelle est un reflet puissant des valeurs du FNR.<\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3691,"cat_id_laureat":4026,"laureat":"Laur\u00e9at Platine"}],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[{"name":"Studio Polenta","website":"https:\/\/studiopolenta.com\/home","category":"","category_tax":3936,"category_label":"Communication &amp; Branding"}],"user":{"email":"annick@studiopolenta.com","first_name":"Annick","last_name":"Kieffer"},"doc_texts_web":{"fr":"<p>L\u2019entreprise:<br \/>\nLe Fonds national de la recherche du Luxembourg (FNR) est le principal bailleur de fonds des activit\u00e9s de recherche au Luxembourg. Il investit des fonds publics et des dons priv\u00e9s dans des projets de recherche dans diverses branches de la science et des sciences humaines, en mettant l\u2019accent sur certains domaines strat\u00e9giques essentiels. En outre, il soutient et coordonne des activit\u00e9s visant \u00e0 renforcer le lien entre la science et la soci\u00e9t\u00e9 et \u00e0 sensibiliser le public \u00e0 la recherche. Ils conseillent \u00e9galement le gouvernement luxembourgeois en mati\u00e8re de politique et de strat\u00e9gie de recherche.<\/p>\n<p>L\u2019identit\u00e9:<br \/>\nEn tant qu\u2019agence de financement de la recherche de premier plan, le Fonds national de la recherche du Luxembourg (FNR) a compris l\u2019importance de rester pertinent et dynamique dans le monde en constante \u00e9volution d\u2019aujourd\u2019hui. La nouvelle identit\u00e9 visuelle repr\u00e9sente leur engagement \u00e0 faire avancer la recherche au Luxembourg tout en refl\u00e9tant les valeurs d\u2019excellence, de collaboration et d\u2019impact.<br \/>\nNous avons travaill\u00e9 sur une refonte compl\u00e8te en choisissant une mani\u00e8re audacieuse et dynamique, mettant en \u00e9vidence la fa\u00e7on dont la marque utilise son acronyme.<br \/>\nLa pr\u00e9sence du FNR au Grand-Duch\u00e9 \u00e9tant bien \u00e9tablie, la refonte est une \u00e9volution de la pr\u00e9c\u00e9dente. En utilisant ing\u00e9nieusement l&rsquo;espace n\u00e9gatif, nous symbolisons l&rsquo;ouverture de la science sur le monde ext\u00e9rieur. Nous avons dessin\u00e9 les lettres F, N et R dans le logo et structur\u00e9 l&rsquo;ensemble de l&rsquo;identit\u00e9 autour de ces formes pour cr\u00e9er des \u00e9l\u00e9ments adaptables \u00e0 l&rsquo;infini. L&rsquo;utilisation d&rsquo;images de la science, montrant la recherche au Luxembourg, a \u00e9galement constitu\u00e9 un changement tr\u00e8s important dans le langage de conception. La nouvelle identit\u00e9 visuelle offre une plus grande reconnaissance de la marque, une plus grande polyvalence, une plus grande inclusivit\u00e9, une plus grande innovation et un plus grand impact.<br \/>\nLa nouvelle identit\u00e9 visuelle est un reflet puissant des valeurs du FNR. Elle a \u00e9t\u00e9 con\u00e7ue pour \u00eatre moderne, dynamique et tourn\u00e9e vers l&rsquo;avenir, capturant l&rsquo;essence de leur r\u00f4le en tant qu&rsquo;agence de financement de la recherche de premier plan en Europe.<\/p>\n<p>La nouvelle identit\u00e9 visuelle est un reflet puissant des valeurs du FNR.<\/p>\n","en":"<p>The company:<br \/>\nThe Luxembourg National Research Fund (FNR) is the main funder of research activities in Luxembourg. They invest public funds and private donations into research projects in various branches of science and the humanities, with an emphasis on selected core strategic areas. Furthermore, they support and coordinate activities to strengthen the link between science and society and to raise awareness for research. They also advise the Luxembourg government on research policy and strategy.<\/p>\n<p>The Identity:<br \/>\nAs a leading research funding agency,\u00a0Luxembourg National Research Fund\u00a0FNR understood the importance of staying relevant and dynamic in today&rsquo;s ever-evolving world. The new visual identity represents their commitment to advancing research in Luxembourg while reflecting the values of excellence, collaboration, and impact.<\/p>\n<p>We worked on a complete redesign by choosing a bold and dynamic way, highlighting how the brand is using its acronym.<\/p>\n<p>As the FNR\u2019s presence in the Grand Duchy is well established, the redesign is an evolution of the previous one. By ingeniously utilising negative space, we symbolise the openness of science to the outside world. We designed the letters F, N and R in the logo and structured the entire identity around these shapes to create elements that could be infinitely adaptable. The use of Science pictures, showing the Research in Luxembourg, was as well a very important change in the design language. It also offers greater brand recognition, versatility, inclusivity, innovation and impact.<\/p>\n<p>The new visual identity is a powerful reflection of FNR&rsquo;s values. It has been designed to be modern, dynamic, and forward-looking, capturing the essence of their role as a leading research funding agency in Europe.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/fnr-luxembourg-national-research-fund-redesign\/","en":"https:\/\/int.design\/en\/projects\/fnr-luxembourg-national-research-fund-redesign\/"},"titles":{"fr":"(FNR) Luxembourg National Research Fund","en":"(FNR) Luxembourg National Research Fund"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/137974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=137974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}