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Ainsi, les couleurs, mati\u00e8res et \u00e9l\u00e9ments graphiques choisis pour la repr\u00e9senter s\u2019inspirent des richesses du terroir et des nuances terreuses de la for\u00eat bor\u00e9ale. Elles reprennent son c\u00f4t\u00e9 brut, noble et pur.<\/p>\n<p>Pour sa part, le logo, comme trac\u00e9 au pinceau, place la gestuelle au c\u0153ur de l\u2019exp\u00e9rience. Son aspect \u00ab fait main \u00bb rappelle que c\u2019est le savoir-faire des artisans qui donne tout leur sens aux plats. De tr\u00e8s pr\u00e8s, les lettres, imparfaites, ressemblent au relief que cr\u00e9ent la cime des \u00e9pinettes noires dans la for\u00eat bor\u00e9ale. Son c\u00f4t\u00e9 organique, presque inachev\u00e9, se veut \u00e9galement un hommage aux ingr\u00e9dients de la terre.<\/p>\n<p>\u00c0 l\u2019aura l\u00e9g\u00e8rement masculine, conjuguant raffinement et expertise, l\u2019identit\u00e9 visuelle des restaurants Nord \u00e9l\u00e8ve la cuisine au rang d\u2019art, en laissant la nature s\u2019exprimer d\u2019abord.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3691,"cat_id_laureat":4026,"laureat":"Laur\u00e9at Platine"},{"cat_id":3691,"cat_id_laureat":4034,"laureat":"Laur\u00e9at Prix du Public"}],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[{"name":"Sarah Lamarche","website":"https:\/\/www.behance.net\/sarahlamarche1","category":"","category_tax":2806,"category_label":"Artiste"},{"name":"Str\u00f8m spa nordique","website":"https:\/\/www.stromspa.com\/","category":"","category_tax":2747,"category_label":"Designer d'int\u00e9rieur"}],"user":{"email":"mmdelachevrotiere@stromspa.com","first_name":"Marie-michelle","last_name":"De Lachevroti\u00e8re"},"doc_texts_web":{"fr":"<p>L\u2019identit\u00e9 visuelle des restaurants Nord, qui proposent une cuisine locale d\u2019inspiration nordique, v\u00e9hicule la philosophie du chef Rapha\u00ebl Podlasiewicz et de son \u00e9quipe. 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