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Le d\u00e9fi \u00e9tait de concilier technologie de pointe et convivialit\u00e9 pour communiquer efficacement avec les professionnels du secteur de l\u2019agriculture. Le site cible principalement les firmes de consultation, les fournisseurs de semences et de fertilisants ainsi que les d\u00e9partements de recherche ax\u00e9s sur l\u2019innovation. Les performances du nouveau site ont connu une hausse notable de trafic et de conversions, surpassant ainsi les attentes initiales. L\u2019exp\u00e9rience en ligne propose des animations fluides et des micro-interactions pour rendre les informations accessibles \u00e0 tous.<\/p>\n"},"jury_text":[{"category":3689,"fr":"","en":"","original":"<p><span style=\"font-weight: 400;\">Le site web de Chrysalabs se distingue par son approche immersive, intuitive et innovante \u00e0 tous les niveaux. 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Les objectifs \u00e9taient d\u2019augmenter la notori\u00e9t\u00e9 de Chrysalabs, de commercialiser son offre de fa\u00e7on digeste, d\u2019attirer de nouveaux prospects et de les convertir en clients fid\u00e8les.\u00a0\u00a0<\/span><\/p>\n<p><b><\/b><span style=\"font-weight: 400;\">Plusieurs animations de type <\/span><i><span style=\"font-weight: 400;\">on-scroll<\/span><\/i><span style=\"font-weight: 400;\"> ont \u00e9t\u00e9 ajout\u00e9es pour permettre \u00e0 l\u2019utilisateur de d\u00e9couvrir les innovations \u00e0 un rythme int\u00e9ressant. Des vid\u00e9os plein \u00e9cran ont \u00e9galement \u00e9t\u00e9 int\u00e9gr\u00e9es pour impr\u00e9gner les utilisateurs dans l\u2019univers de la marque et leur faire d\u00e9couvrir l\u2019aspect novateur de l\u2019offre. Un des d\u00e9fis techniques \u00e9tait d\u2019int\u00e9grer le puissant et complexe outil de CRM \u00ab Salesforce Pardot \u00bb au site. 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Beaucoup de micro-animations ont \u00e9t\u00e9 cr\u00e9\u00e9es pour permettre de vulgariser et sch\u00e9matiser les informations scientifiques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depuis son lancement jusqu\u2019\u00e0 la fin du quatri\u00e8me trimestre (d\u00e9cembre 2023), le site de Chrysalabs a enregistr\u00e9 une augmentation notable de 203.3% pour les nouveaux visiteurs et de 181.4% pour les visiteurs en provenance des \u00c9tats-Unis. Malgr\u00e9 cette croissance quantitative, le taux de conversion a \u00e9galement augment\u00e9, passant de l\u2019objectif initial de 1,04% \u00e0 2,27% \u00e0 la fin du quatri\u00e8me trimestre. 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