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son chemin ne devrait pas \u00eatre un sport. M\u00eame s\u2019il arrive qu\u2019on se serve de la signal\u00e9tique en courant pour attraper son avion, ou bien en montant des escaliers dont les marches d\u00e9voilent un message \u00e0 mesure qu\u2019on les gravit, le sport est dans l\u2019acte, pas dans le message.<\/p>\n<p>Mais dans le cas du projet de signal\u00e9tique du complexe multisport de la polyvalente de Saint-Georges, la question se posait : quel r\u00f4le peut jouer le syst\u00e8me de rep\u00e9rage visuel pour infuser l\u2019esprit de l\u2019activit\u00e9 physique dans le lieu qu\u2019il indique ?<\/p>\n<p>Pour ce mandat, B\u00e9langer consid\u00e9ra les enjeux habituels d\u2019efficacit\u00e9, d\u2019universalit\u00e9 et d\u2019int\u00e9gration au lieu, entre autres. Et pour mettre l\u2019accent sur la beaut\u00e9 minimaliste du mouvement humain, la firme s\u2019en inspira pour cr\u00e9er une signal\u00e9tique y r\u00e9pondant de fa\u00e7on contemporaine.<\/p>\n<p>\u00c9pousant les formes des installations, se pliant le long de ses ar\u00eates, les \u00e9l\u00e9ments \u00e9voquent l\u2019articulation du corps et de la circulation des usagers. Se per\u00e7ant pour laisser appara\u00eetre la surface, ou le vide derri\u00e8re eux, les indications jouent du d\u00e9placement du lecteur pour changer, se d\u00e9voiler. Les formes verticales font honneur \u00e0 la posture humaine; les mots de c\u00f4t\u00e9 invitent \u00e0 pencher un peu la t\u00eate, s\u00e9\u2019chauffant presque. Alternant entre couleur sombre et couleur claire selon l\u2019emplacement et le support, les objets r\u00e9pondent \u00e0 l\u2019espace, restant visibles, polaris\u00e9s, minimalistes. La forme des fl\u00e8ches m\u00eame est moins m\u00e9canique, indicative que d\u2019ordinaire : un pan pli\u00e9, sans tige, sugg\u00e8re un bras, une jambe, un doigt pointant la direction.<\/p>\n<p>Les mots \u00e9crits sont clairs, comme faisant \u00e9cho aux invectives orales des instructeurs sportifs. Les pictogrammes doux, joyeux, invitent au jeu, au loisir. La lumi\u00e8re traversant les \u00e9l\u00e9ments invite au d\u00e9passement de soi, \u00e0 faire fi des limites auto-inflig\u00e9es. Les panneaux de consignes et les plans d\u2019\u00e9vacuation, clairs, visibles, servent d\u2019ancrage textuel pour dire les choses qui le doivent sans g\u00eaner l\u2019esth\u00e9tique visuelle des lieux.<\/p>\n<p>Le syst\u00e8me signal\u00e9tique dont se dote d\u00e9sormais le complexe multisports de la polyvalente de Saint-Georges participe \u00e0 cr\u00e9er un lieu agr\u00e9able et sain, inspirant, mettant \u00e0 l\u2019honneur la beaut\u00e9 du corps humain et ses mille capacit\u00e9s sportives.<\/p>\n"},"jury_text":[{"category":3850,"fr":"","en":"","original":"<p>Trouver son chemin ne devrait pas \u00eatre un sport. M\u00eame s\u2019il arrive qu\u2019on se serve de la signal\u00e9tique en courant pour attraper son avion, ou bien en montant des escaliers dont les marches d\u00e9voilent un message \u00e0 mesure qu\u2019on les gravit, le sport est dans l\u2019acte, pas dans le message.<\/p>\n<p>Mais dans le cas du projet de signal\u00e9tique du complexe multisport de la polyvalente de Saint-Georges, la question se posait : quel r\u00f4le peut jouer le syst\u00e8me de rep\u00e9rage visuel pour infuser l\u2019esprit de l\u2019activit\u00e9 physique dans le lieu qu\u2019il indique ?<\/p>\n<p>Pour ce mandat, B\u00e9langer consid\u00e9ra les enjeux habituels d\u2019efficacit\u00e9, d\u2019universalit\u00e9 et d\u2019int\u00e9gration au lieu, entre autres. Et pour mettre l\u2019accent sur la beaut\u00e9 minimaliste du mouvement humain, la firme s\u2019en inspira pour cr\u00e9er une signal\u00e9tique y r\u00e9pondant de fa\u00e7on contemporaine.<\/p>\n<p>\u00c9pousant les formes des installations, se pliant le long de ses ar\u00eates, les \u00e9l\u00e9ments \u00e9voquent l\u2019articulation du corps et de la circulation des usagers. Se per\u00e7ant pour laisser appara\u00eetre la surface, ou le vide derri\u00e8re eux, les indications jouent du d\u00e9placement du lecteur pour changer, se d\u00e9voiler. Les formes verticales font honneur \u00e0 la posture humaine; les mots de c\u00f4t\u00e9 invitent \u00e0 pencher un peu la t\u00eate, s\u00e9\u2019chauffant presque. Alternant entre couleur sombre et couleur claire selon l\u2019emplacement et le support, les objets r\u00e9pondent \u00e0 l\u2019espace, restant visibles, polaris\u00e9s, minimalistes. La forme des fl\u00e8ches m\u00eame est moins m\u00e9canique, indicative que d\u2019ordinaire : un pan pli\u00e9, sans tige, sugg\u00e8re un bras, une jambe, un doigt pointant la direction.<\/p>\n<p>Les mots \u00e9crits sont clairs, comme faisant \u00e9cho aux invectives orales des instructeurs sportifs. Les pictogrammes doux, joyeux, invitent au jeu, au loisir. La lumi\u00e8re traversant les \u00e9l\u00e9ments invite au d\u00e9passement de soi, \u00e0 faire fi des limites auto-inflig\u00e9es. Les panneaux de consignes et les plans d\u2019\u00e9vacuation, clairs, visibles, servent d\u2019ancrage textuel pour dire les choses qui le doivent sans g\u00eaner l\u2019esth\u00e9tique visuelle des lieux.<\/p>\n<p>Le syst\u00e8me signal\u00e9tique dont se dote d\u00e9sormais le complexe multisports de la polyvalente de Saint-Georges participe \u00e0 cr\u00e9er un lieu agr\u00e9able et sain, inspirant, mettant \u00e0 l\u2019honneur la beaut\u00e9 du corps humain et ses mille capacit\u00e9s sportives.<\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3850,"cat_id_laureat":4023,"laureat":"Certification bronze"}],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[{"name":"B\u00e9langer Branding Design Lt\u00e9e","website":"https:\/\/belangerdesign.ca","category":"","category_tax":2746,"category_label":"Autre"}],"user":{"email":"martine@belangerdesign.ca","first_name":"Martine","last_name":"Bouchard"},"doc_texts_web":{"fr":"<p>Trouver son chemin ne devrait pas \u00eatre un sport. M\u00eame s\u2019il arrive qu\u2019on se serve de la signal\u00e9tique en courant pour attraper son avion, ou bien en montant des escaliers dont les marches d\u00e9voilent un message \u00e0 mesure qu\u2019on les gravit, le sport est dans l\u2019acte, pas dans le message.<\/p>\n<p>Mais dans le cas du projet de signal\u00e9tique du complexe multisport de la polyvalente de Saint-Georges, la question se posait : quel r\u00f4le peut jouer le syst\u00e8me de rep\u00e9rage visuel pour infuser l\u2019esprit de l\u2019activit\u00e9 physique dans le lieu qu\u2019il indique ?<\/p>\n<p>Pour ce mandat, B\u00e9langer consid\u00e9ra les enjeux habituels d\u2019efficacit\u00e9, d\u2019universalit\u00e9 et d\u2019int\u00e9gration au lieu, entre autres. Et pour mettre l\u2019accent sur la beaut\u00e9 minimaliste du mouvement humain, la firme s\u2019en inspira pour cr\u00e9er une signal\u00e9tique y r\u00e9pondant de fa\u00e7on contemporaine.<\/p>\n<p>\u00c9pousant les formes des installations, se pliant le long de ses ar\u00eates, les \u00e9l\u00e9ments \u00e9voquent l\u2019articulation du corps et de la circulation des usagers. Se per\u00e7ant pour laisser appara\u00eetre la surface, ou le vide derri\u00e8re eux, les indications jouent du d\u00e9placement du lecteur pour changer, se d\u00e9voiler. Les formes verticales font honneur \u00e0 la posture humaine; les mots de c\u00f4t\u00e9 invitent \u00e0 pencher un peu la t\u00eate, s\u00e9\u2019chauffant presque. Alternant entre couleur sombre et couleur claire selon l\u2019emplacement et le support, les objets r\u00e9pondent \u00e0 l\u2019espace, restant visibles, polaris\u00e9s, minimalistes. La forme des fl\u00e8ches m\u00eame est moins m\u00e9canique, indicative que d\u2019ordinaire : un pan pli\u00e9, sans tige, sugg\u00e8re un bras, une jambe, un doigt pointant la direction.<\/p>\n<p>Les mots \u00e9crits sont clairs, comme faisant \u00e9cho aux invectives orales des instructeurs sportifs. Les pictogrammes doux, joyeux, invitent au jeu, au loisir. La lumi\u00e8re traversant les \u00e9l\u00e9ments invite au d\u00e9passement de soi, \u00e0 faire fi des limites auto-inflig\u00e9es. Les panneaux de consignes et les plans d\u2019\u00e9vacuation, clairs, visibles, servent d\u2019ancrage textuel pour dire les choses qui le doivent sans g\u00eaner l\u2019esth\u00e9tique visuelle des lieux.<\/p>\n<p>Le syst\u00e8me signal\u00e9tique dont se dote d\u00e9sormais le complexe multisports de la polyvalente de Saint-Georges participe \u00e0 cr\u00e9er un lieu agr\u00e9able et sain, inspirant, mettant \u00e0 l\u2019honneur la beaut\u00e9 du corps humain et ses mille capacit\u00e9s sportives.<\/p>\n","en":"<p>Finding your way shouldn\u2019t be a sport. Even if you happen to use signage while running to catch your plane, or climbing stairs whose steps reveal a message as you ascend them, the sport is in the act, not in the message.<\/p>\n<p>But in the case of the signage project for the multi-sport complex at the Saint-Georges polyvalente, the question arose: what role can the visual wayfinding system play in infusing the spirit of physical activity into the place it indicates?<\/p>\n<p>For this mandate, B\u00e9langer considered the usual issues of efficiency, universality and integration, among others. And to emphasize the minimalist beauty of human movement, the firm drew inspiration from it to create a signage design that responded to it in a contemporary way.<\/p>\n<p>Embracing the shapes of the premisces, bending along its edges, the elements evoke the articulation of the body and of the circulation of users. Pierced to show the surface, or the void behind them, the indications play on the reader\u2019s displacement to change, to reveal themselves. Vertical forms honor the human posture; sideways words invite you to tilt your head a little, almost warming the neck up. Alternating between dark and light, depending on location and support, the objects respond to the space, remaining visible, polarized, minimalist. The shape of the arrows themselves is less mechanical, indicative than usual: a folded pan, without a stem, suggests an arm, a leg, a finger pointing the direction.<\/p>\n<p>The written words are clear, as if echoing the oral invectives of sports instructors. The soft, cheerful pictograms invite play, leisure. The light shining through the elements invites us to surpass ourselves, to disregard self-inflicted limits. Clear, visible instruction signs and evacuation plans serve as textual anchors to say the things that need to be said, without disturbing the visual aesthetics of the space.<\/p>\n<p>The signage system now in place at the Saint-Georges multi-sport complex helps to create a pleasant, healthy and inspiring place that celebrates the beauty of the human body and its myriad sporting capabilities.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/signaletique-du-complexe-multisport-de-la-polyvalente-de-saint-georges\/","en":"https:\/\/int.design\/en\/projects\/saint-georges-polyvalentes-multi-sport-complex-signage-2\/"},"titles":{"fr":"Signal\u00e9tique du complexe multisport de la polyvalente de Saint-Georges","en":"Saint-Georges polyvalente&rsquo;s multi-sport complex signage"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/134962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=134962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}