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Plus qu\u2019un grand rassemblement au c\u0153ur de la ville, c\u2019est un v\u00e9ritable miroir de la vitalit\u00e9 musicale et culturelle de la francophonie. Aux yeux de plusieurs, les Francos sont avant tout la c\u00e9l\u00e9bration d\u2019une langue qui r\u00e9sonne aux quatre coins du globe. Pour d\u2019autres, c\u2019est l\u2019occasion par excellence de faire la f\u00eate en plein c\u0153ur de Montr\u00e9al.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">En compl\u00e9ment de l\u2019identit\u00e9 corporative existante, nous avons d\u00e9velopp\u00e9 un syst\u00e8me de design flexible et \u00e9volutif qui permet aux lettres du mot Francos de se transformer au gr\u00e9 des \u00e9ditions du festival et sur tous les points de contact. Cette approche cr\u00e9e une signature visuelle et exp\u00e9rientielle p\u00e9renne propre au festival qui va au-del\u00e0 des th\u00e9matiques et de la programmation annuelle.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Description du projet :\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Le caract\u00e8re distinctif du festival se retrouve dans son nom : les Francos. Un nom connu, synonyme de festivit\u00e9s et de plaisir, sur lequel nous nous sommes appuy\u00e9\u00b7es pour construire le langage graphique de la marque. Chacune des lettres du mot Francos a \u00e9t\u00e9 dessin\u00e9e dans une palette printani\u00e8re pop qui s\u2019amuse avec les contrastes. Ensemble, les lettres cr\u00e9ent un mot-symbole iconique qui encapsule l\u2019esprit festif et constitue les bases du syst\u00e8me de design. N\u2019ayant pas peur de jouer dans un riche champ lexical, l\u2019approche r\u00e9dactionnelle et typographique met en valeur la francophonie et c\u00e9l\u00e8bre les plus grandes l\u00e9gendes de notre langue.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Le design graphique fusionn\u00e9 \u00e0 celui de l\u2019espace donne lieu \u00e0 une identit\u00e9 qui transcende les simples \u00e9l\u00e9ments architecturaux pour cr\u00e9er une exp\u00e9rience visuelle \u00e9clat\u00e9e. Les lettres surdimensionn\u00e9es sont positionn\u00e9es sur le site du festival dans une posture urbaine et surprenante. \u00c9tant avant tout un festival de musique, la marque a \u00e9t\u00e9 con\u00e7ue pour vibrer au rythme des festivaliers, s\u2019exprimant en mouvement autant sur les supports de communication que sur les fa\u00e7ades des \u00e9difices. Le syst\u00e8me de design flexible et \u00e9volutif permet aux lettres de se transformer au gr\u00e9 des \u00e9ditions du festival et sur tous les po<\/span><span style=\"font-weight: 400;\">ints de contact.<\/span><\/p>\n<p><b>Impact : <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Cette approche cr\u00e9e une signature visuelle et exp\u00e9rientielle durable pour le festival, qui s\u2019adaptera \u00e0 sa programmation et \u00e0 ses th\u00e8mes changeants d\u2019une ann\u00e9e \u00e0 l\u2019autre, r\u00e9duisant ainsi les co\u00fbts et les mat\u00e9riaux d\u2019impression. Nous avons cr\u00e9\u00e9 un monde immersif pour les environnements temporaires en utilisant des installations simples qui peuvent \u00eatre facilement assembl\u00e9es en quelques heures. La premi\u00e8re \u00e9dition avec cette nouvelle imagerie a \u00e9t\u00e9 un succ\u00e8s, et elle sera conserv\u00e9e et am\u00e9lior\u00e9e pour les \u00e9ditions futures.<\/span><\/p>\n"},"jury_text":[{"category":3691,"fr":"","en":"","original":"<p><b>Objectif :\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Depuis des d\u00e9cennies, les Francos forgent les \u00e9t\u00e9s montr\u00e9alais de milliers de festivalier\u00b7i\u00e8res. Plus qu\u2019un grand rassemblement au c\u0153ur de la ville, c\u2019est un v\u00e9ritable miroir de la vitalit\u00e9 musicale et culturelle de la francophonie. Aux yeux de plusieurs, les Francos sont avant tout la c\u00e9l\u00e9bration d\u2019une langue qui r\u00e9sonne aux quatre coins du globe. Pour d\u2019autres, c\u2019est l\u2019occasion par excellence de faire la f\u00eate en plein c\u0153ur de Montr\u00e9al.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">En compl\u00e9ment de l\u2019identit\u00e9 corporative existante, nous avons d\u00e9velopp\u00e9 un syst\u00e8me de design flexible et \u00e9volutif qui permet aux lettres du mot Francos de se transformer au gr\u00e9 des \u00e9ditions du festival et sur tous les points de contact. Cette approche cr\u00e9e une signature visuelle et exp\u00e9rientielle p\u00e9renne propre au festival qui va au-del\u00e0 des th\u00e9matiques et de la programmation annuelle.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Description du projet :\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Le caract\u00e8re distinctif du festival se retrouve dans son nom : les Francos. Un nom connu, synonyme de festivit\u00e9s et de plaisir, sur lequel nous nous sommes appuy\u00e9\u00b7es pour construire le langage graphique de la marque. Chacune des lettres du mot Francos a \u00e9t\u00e9 dessin\u00e9e dans une palette printani\u00e8re pop qui s\u2019amuse avec les contrastes. Ensemble, les lettres cr\u00e9ent un mot-symbole iconique qui encapsule l\u2019esprit festif et constitue les bases du syst\u00e8me de design. N\u2019ayant pas peur de jouer dans un riche champ lexical, l\u2019approche r\u00e9dactionnelle et typographique met en valeur la francophonie et c\u00e9l\u00e8bre les plus grandes l\u00e9gendes de notre langue.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Le design graphique fusionn\u00e9 \u00e0 celui de l\u2019espace donne lieu \u00e0 une identit\u00e9 qui transcende les simples \u00e9l\u00e9ments architecturaux pour cr\u00e9er une exp\u00e9rience visuelle \u00e9clat\u00e9e. Les lettres surdimensionn\u00e9es sont positionn\u00e9es sur le site du festival dans une posture urbaine et surprenante. \u00c9tant avant tout un festival de musique, la marque a \u00e9t\u00e9 con\u00e7ue pour vibrer au rythme des festivaliers, s\u2019exprimant en mouvement autant sur les supports de communication que sur les fa\u00e7ades des \u00e9difices. Le syst\u00e8me de design flexible et \u00e9volutif permet aux lettres de se transformer au gr\u00e9 des \u00e9ditions du festival et sur tous les po<\/span><span style=\"font-weight: 400;\">ints de contact.<\/span><\/p>\n<p><b>Impact : <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Cette approche cr\u00e9e une signature visuelle et exp\u00e9rientielle durable pour le festival, qui s\u2019adaptera \u00e0 sa programmation et \u00e0 ses th\u00e8mes changeants d\u2019une ann\u00e9e \u00e0 l\u2019autre, r\u00e9duisant ainsi les co\u00fbts et les mat\u00e9riaux d\u2019impression. Nous avons cr\u00e9\u00e9 un monde immersif pour les environnements temporaires en utilisant des installations simples qui peuvent \u00eatre facilement assembl\u00e9es en quelques heures. La premi\u00e8re \u00e9dition avec cette nouvelle imagerie a \u00e9t\u00e9 un succ\u00e8s, et elle sera conserv\u00e9e et am\u00e9lior\u00e9e pour les \u00e9ditions futures.<\/span><\/p>\n"},{"category":3681,"fr":"","en":"","original":"<p><b>Objectif :\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Depuis des d\u00e9cennies, les Francos forgent les \u00e9t\u00e9s montr\u00e9alais de milliers de festivalier\u00b7i\u00e8res. Plus qu\u2019un grand rassemblement au c\u0153ur de la ville, c\u2019est un v\u00e9ritable miroir de la vitalit\u00e9 musicale et culturelle de la francophonie. Aux yeux de plusieurs, les Francos sont avant tout la c\u00e9l\u00e9bration d\u2019une langue qui r\u00e9sonne aux quatre coins du globe. Pour d\u2019autres, c\u2019est l\u2019occasion par excellence de faire la f\u00eate en plein c\u0153ur de Montr\u00e9al.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">En compl\u00e9ment de l\u2019identit\u00e9 corporative existante, nous avons d\u00e9velopp\u00e9 un syst\u00e8me de design flexible et \u00e9volutif qui permet aux lettres du mot Francos de se transformer au gr\u00e9 des \u00e9ditions du festival et sur tous les points de contact. Cette approche cr\u00e9e une signature visuelle et exp\u00e9rientielle p\u00e9renne propre au festival qui va au-del\u00e0 des th\u00e9matiques et de la programmation annuelle.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Description du projet :\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Le caract\u00e8re distinctif du festival se retrouve dans son nom : les Francos. Un nom connu, synonyme de festivit\u00e9s et de plaisir, sur lequel nous nous sommes appuy\u00e9\u00b7es pour construire le langage graphique de la marque. Chacune des lettres du mot Francos a \u00e9t\u00e9 dessin\u00e9e dans une palette printani\u00e8re pop qui s\u2019amuse avec les contrastes. Ensemble, les lettres cr\u00e9ent un mot-symbole iconique qui encapsule l\u2019esprit festif et constitue les bases du syst\u00e8me de design. N\u2019ayant pas peur de jouer dans un riche champ lexical, l\u2019approche r\u00e9dactionnelle et typographique met en valeur la francophonie et c\u00e9l\u00e8bre les plus grandes l\u00e9gendes de notre langue.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Le design graphique fusionn\u00e9 \u00e0 celui de l\u2019espace donne lieu \u00e0 une identit\u00e9 qui transcende les simples \u00e9l\u00e9ments architecturaux pour cr\u00e9er une exp\u00e9rience visuelle \u00e9clat\u00e9e. Les lettres surdimensionn\u00e9es sont positionn\u00e9es sur le site du festival dans une posture urbaine et surprenante. \u00c9tant avant tout un festival de musique, la marque a \u00e9t\u00e9 con\u00e7ue pour vibrer au rythme des festivaliers, s\u2019exprimant en mouvement autant sur les supports de communication que sur les fa\u00e7ades des \u00e9difices. Le syst\u00e8me de design flexible et \u00e9volutif permet aux lettres de se transformer au gr\u00e9 des \u00e9ditions du festival et sur tous les po<\/span><span style=\"font-weight: 400;\">ints de contact.<\/span><\/p>\n<p><b>Impact : <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Cette approche cr\u00e9e une signature visuelle et exp\u00e9rientielle durable pour le festival, qui s\u2019adaptera \u00e0 sa programmation et \u00e0 ses th\u00e8mes changeants d\u2019une ann\u00e9e \u00e0 l\u2019autre, r\u00e9duisant ainsi les co\u00fbts et les mat\u00e9riaux d\u2019impression. Nous avons cr\u00e9\u00e9 un monde immersif pour les environnements temporaires en utilisant des installations simples qui peuvent \u00eatre facilement assembl\u00e9es en quelques heures. La premi\u00e8re \u00e9dition avec cette nouvelle imagerie a \u00e9t\u00e9 un succ\u00e8s, et elle sera conserv\u00e9e et am\u00e9lior\u00e9e pour les \u00e9ditions futures.<\/span><\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3691,"cat_id_laureat":4025,"laureat":"Certification Or"},{"cat_id":3681,"cat_id_laureat":4025,"laureat":"Certification Or"}],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[{"name":"LG2 Architecture ","website":"https:\/\/www.lg2architecture.com\/","category":"","category_tax":2744,"category_label":"Architecte"},{"name":"LG2","website":"https:\/\/lg2.com\/","category":"","category_tax":2743,"category_label":"Agence m\u00e9dia"}],"user":{"email":"concoursmtl@lg2.com","first_name":"No\u00e9mie","last_name":"B\u00e9dard"},"doc_texts_web":{"fr":"<p><b>Objectif :\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Depuis des d\u00e9cennies, les Francos forgent les \u00e9t\u00e9s montr\u00e9alais de milliers de festivalier\u00b7i\u00e8res. Plus qu\u2019un grand rassemblement au c\u0153ur de la ville, c\u2019est un v\u00e9ritable miroir de la vitalit\u00e9 musicale et culturelle de la francophonie. Aux yeux de plusieurs, les Francos sont avant tout la c\u00e9l\u00e9bration d\u2019une langue qui r\u00e9sonne aux quatre coins du globe. Pour d\u2019autres, c\u2019est l\u2019occasion par excellence de faire la f\u00eate en plein c\u0153ur de Montr\u00e9al.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">En compl\u00e9ment de l\u2019identit\u00e9 corporative existante, nous avons d\u00e9velopp\u00e9 un syst\u00e8me de design flexible et \u00e9volutif qui permet aux lettres du mot Francos de se transformer au gr\u00e9 des \u00e9ditions du festival et sur tous les points de contact. Cette approche cr\u00e9e une signature visuelle et exp\u00e9rientielle p\u00e9renne propre au festival qui va au-del\u00e0 des th\u00e9matiques et de la programmation annuelle.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Description du projet :\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Le caract\u00e8re distinctif du festival se retrouve dans son nom : les Francos. Un nom connu, synonyme de festivit\u00e9s et de plaisir, sur lequel nous nous sommes appuy\u00e9\u00b7es pour construire le langage graphique de la marque. Chacune des lettres du mot Francos a \u00e9t\u00e9 dessin\u00e9e dans une palette printani\u00e8re pop qui s\u2019amuse avec les contrastes. Ensemble, les lettres cr\u00e9ent un mot-symbole iconique qui encapsule l\u2019esprit festif et constitue les bases du syst\u00e8me de design. N\u2019ayant pas peur de jouer dans un riche champ lexical, l\u2019approche r\u00e9dactionnelle et typographique met en valeur la francophonie et c\u00e9l\u00e8bre les plus grandes l\u00e9gendes de notre langue.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Le design graphique fusionn\u00e9 \u00e0 celui de l\u2019espace donne lieu \u00e0 une identit\u00e9 qui transcende les simples \u00e9l\u00e9ments architecturaux pour cr\u00e9er une exp\u00e9rience visuelle \u00e9clat\u00e9e. Les lettres surdimensionn\u00e9es sont positionn\u00e9es sur le site du festival dans une posture urbaine et surprenante. \u00c9tant avant tout un festival de musique, la marque a \u00e9t\u00e9 con\u00e7ue pour vibrer au rythme des festivaliers, s\u2019exprimant en mouvement autant sur les supports de communication que sur les fa\u00e7ades des \u00e9difices. Le syst\u00e8me de design flexible et \u00e9volutif permet aux lettres de se transformer au gr\u00e9 des \u00e9ditions du festival et sur tous les po<\/span><span style=\"font-weight: 400;\">ints de contact.<\/span><\/p>\n<p><b>Impact : <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Cette approche cr\u00e9e une signature visuelle et exp\u00e9rientielle durable pour le festival, qui s\u2019adaptera \u00e0 sa programmation et \u00e0 ses th\u00e8mes changeants d\u2019une ann\u00e9e \u00e0 l\u2019autre, r\u00e9duisant ainsi les co\u00fbts et les mat\u00e9riaux d\u2019impression. Nous avons cr\u00e9\u00e9 un monde immersif pour les environnements temporaires en utilisant des installations simples qui peuvent \u00eatre facilement assembl\u00e9es en quelques heures. La premi\u00e8re \u00e9dition avec cette nouvelle imagerie a \u00e9t\u00e9 un succ\u00e8s, et elle sera conserv\u00e9e et am\u00e9lior\u00e9e pour les \u00e9ditions futures.<\/span><\/p>\n","en":"<p><b>Objective:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Les Francos de Montr\u00e9al has been a summer fixture for thousands of French-language music fans since 1989. To capture the vibe of this major festival, we designed a timeless visual identity and experiential signature capable of forging an emotional connection with the public. The aim was to define a permanent identity language for Les Francos that was broad enough to work with any annual campaign. In addition to highlighting the festival as a celebration of the French language, the signature underscores its place as a key moment of the year for connecting with others, discovering emerging francophone artists and kicking off the summer in the city\u2019s downtown.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Harmonizing with the existing corporate identity, we developed a flexible, scalable design system that allows the letters in the word \u201cFrancos\u201d to transform with each festival edition and touchpoint. This approach creates an enduring visual and experiential signature for the festival that can accompany different themes and annual programming.<\/span><\/p>\n<p><b>Entry Description<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Familiar to all Montrealers, the name \u201cFrancos\u201d has become synonymous with festivity and culture. We used the name, which captures the festival\u2019s distinct character, as a foundation for the brand\u2019s new graphic language and design system. Each letter was drawn in a colour inspired by the spring season, using contrast to create a unique logotype that communicates the festival\u2019s lively spirit. The physical brand identity transcends traditional architectural elements and creates an immersive visual experience through a fusion of graphic and spatial designs. Oversized letters were arranged in a striking way throughout the site, and installations played with buildings\u2019 features to enhance the event\u2019s street aesthetic. Day and night, the interplay of colour, light and scale energized the space and embraced the rhythm and movement of festivalgoers.<\/span><\/p>\n<p><b>Impact<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This approach creates an enduring visual and experiential signature for the festival that will work with its changing themes and programming year over year, reducing costs and materials that need to be reprinted. We created an immersive world for temporary environments using simple installations that can be easily assembled in a matter of hours. The first edition with this new imagery was a success, and it will be maintained and enhanced for future editions.<\/span><\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/le-caractere-festif-des-francos\/","en":"https:\/\/int.design\/en\/projects\/the-festive-nature-of-francos\/"},"titles":{"fr":"Le caract\u00e8re festif des Francos","en":"The festive nature of Francos"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/132452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=132452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}