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style=\"font-weight: 400;\">Contexte\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HypePoint c\u2019est plus qu\u2019un magasin de chaussures. C\u2019est une vitrine sur la culture du streetwear. Une offre de produits choisie soigneusement pour une communaut\u00e9 passionn\u00e9e. Un lieu de partage et d\u2019expression de soi \u00e0 travers la mode urbaine. Cette boutique situ\u00e9e au Carrefour Laval devient une adresse pris\u00e9e dans l\u2019arrondissement de Montr\u00e9al.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Approche conceptuelle\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour cette deuxi\u00e8me collaboration avec la marque, l\u2019objectif \u00e9tait de pousser encore plus loin la nouvelle identit\u00e9 Hypepoint. Le tout en lien avec le concept de Laurier. Influenc\u00e9 par l\u2019esth\u00e9tique street de la marchandise nous avons choisi les \u00e9chafauds comme langage des pr\u00e9sentoirs. Dans un bloc construit, la marque Point est bien mise de l\u2019avant.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Les sneakers donnent l\u2019impression de flotter sur ces tiges d\u2019acier naturel sur mesure qui se d\u00e9ploient du sol au plafond , un d\u00e9tail unique pens\u00e9 pour optimiser l\u2019espace de vente. Au centre de la boutique , un cercle cr\u00e9\u00e9 par des partitions de plexiglasse rouge d\u00e9limite la zone vintage et nous offre une perc\u00e9e sur le mur de la caisse. Un jeu de texture et de cama\u00efeux de rouge diff\u00e9rencient les podiums.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">R\u00e9sultat\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un design bold et assum\u00e9 \u00e0 l\u2019image de Hypepoint. <\/span><\/p>\n"},"jury_text":[{"category":3731,"fr":"","en":"","original":"<p><span style=\"font-weight: 400;\">Contexte\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HypePoint c\u2019est plus qu\u2019un magasin de chaussures. C\u2019est une vitrine sur la culture du streetwear. Une offre de produits choisie soigneusement pour une communaut\u00e9 passionn\u00e9e. Un lieu de partage et d\u2019expression de soi \u00e0 travers la mode urbaine. Cette boutique situ\u00e9e au Carrefour Laval devient une adresse pris\u00e9e dans l\u2019arrondissement de Montr\u00e9al.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Approche conceptuelle\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour cette deuxi\u00e8me collaboration avec la marque, l\u2019objectif \u00e9tait de pousser encore plus loin la nouvelle identit\u00e9 Hypepoint. Le tout en lien avec le concept de Laurier. Influenc\u00e9 par l\u2019esth\u00e9tique street de la marchandise nous avons choisi les \u00e9chafauds comme langage des pr\u00e9sentoirs. Dans un bloc construit, la marque Point est bien mise de l\u2019avant.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Les sneakers donnent l\u2019impression de flotter sur ces tiges d\u2019acier naturel sur mesure qui se d\u00e9ploient du sol au plafond , un d\u00e9tail unique pens\u00e9 pour optimiser l\u2019espace de vente. Au centre de la boutique , un cercle cr\u00e9\u00e9 par des partitions de plexiglasse rouge d\u00e9limite la zone vintage et nous offre une perc\u00e9e sur le mur de la caisse. Un jeu de texture et de cama\u00efeux de rouge diff\u00e9rencient les podiums.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">R\u00e9sultat\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un design bold et assum\u00e9 \u00e0 l\u2019image de Hypepoint. <\/span><\/p>\n"},{"category":3766,"fr":"","en":"","original":"<p>L\u2019exp\u00e9rience en retail \u00e9t\u00e9 vivement (et pour le mieux de tous) \u00e9t\u00e9 \u00e9branl\u00e9 dans les derni\u00e8res ann\u00e9es. La boutique, c\u2019est le prolongement d\u2019un effort qui d\u00e9bute bien ailleurs, dans l\u2019effort de communication et de repr\u00e9sentation. Un point de vente, ca se doit \u00eatre l\u2019expression m\u00eame du brand qu\u2019il repr\u00e9sente. Certains tenteront de le faire bien, mais subtilement. Pas nous lors de notre collaboration avec la marque Hypepoint. L\u2019utilisation de la couleur primaire de leur brandbook, de long en large, semble peut-\u00eatre une evidence pour beaucoup, mais il y a un dosage m\u00eame si ca ne parait pas trop!<\/p>\n<p>D\u2019autant plus que la couleur, comme dans notre cas, permet \u00e0 la boutique de se d\u00e9marquer dans un paysage de boutiques sous les portes du centre commercial. C\u2019est peut-\u00eatre un peu sauvage comme approche, mais en m\u00eame Hypepoint repr\u00e9sente la culture du streetwear, donc ca a sa place!<\/p>\n"}],"different_jury_text":true,"different_category_text":true},"laureats":[{"cat_id":3731,"cat_id_laureat":4024,"laureat":"Certification Argent"},{"cat_id":3766,"cat_id_laureat":4024,"laureat":"Certification Argent"}],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[{"name":"Pr\u00e9ma Inc.","website":"https:\/\/www.premaconstruction.com\/en-ca","category":"","category_tax":2751,"category_label":"Entrepreneur g\u00e9n\u00e9ral"}],"user":{"email":"nathalie@perrondesign.ca","first_name":"Nathalie","last_name":"Perron"},"doc_texts_web":{"fr":"<p><span style=\"font-weight: 400;\">Contexte\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HypePoint c\u2019est plus qu\u2019un magasin de chaussures. C\u2019est une vitrine sur la culture du streetwear. Une offre de produits choisie soigneusement pour une communaut\u00e9 passionn\u00e9e. Un lieu de partage et d\u2019expression de soi \u00e0 travers la mode urbaine. Cette boutique situ\u00e9e au Carrefour Laval devient une adresse pris\u00e9e dans l\u2019arrondissement de Montr\u00e9al.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Approche conceptuelle\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour cette deuxi\u00e8me collaboration avec la marque, l\u2019objectif \u00e9tait de pousser encore plus loin la nouvelle identit\u00e9 Hypepoint. Le tout en lien avec le concept de Laurier. Influenc\u00e9 par l\u2019esth\u00e9tique street de la marchandise nous avons choisi les \u00e9chafauds comme langage des pr\u00e9sentoirs. Dans un bloc construit, la marque Point est bien mise de l\u2019avant.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Les sneakers donnent l\u2019impression de flotter sur ces tiges d\u2019acier naturel sur mesure qui se d\u00e9ploient du sol au plafond , un d\u00e9tail unique pens\u00e9 pour optimiser l\u2019espace de vente. Au centre de la boutique , un cercle cr\u00e9\u00e9 par des partitions de plexiglasse rouge d\u00e9limite la zone vintage et nous offre une perc\u00e9e sur le mur de la caisse. Un jeu de texture et de cama\u00efeux de rouge diff\u00e9rencient les podiums.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">R\u00e9sultat\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un design bold et assum\u00e9 \u00e0 l\u2019image de Hypepoint. <\/span><\/p>\n","en":"<p><span style=\"font-weight: 400;\">Context\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HypePoint is more than a shoe store. It\u2019s a showcase for streetwear culture. A carefully selected product offering for a passionate community. A place for sharing and self-expression through urban fashion. This boutique at Carrefour Laval is becoming a popular address in the Montreal borough. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Conceptual approach\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this second collaboration with the brand, the aim was to push the new Hypepoint identity even further. All in line with the Laurier concept. Influenced by the street aesthetic of the merchandise, we chose scaffolding as the language of the displays. In a constructed block, the Point brand is well put forward. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sneakers appear to float on custom-made natural steel rods that extend from floor to ceiling, a unique detail designed to optimize sales space. In the center of the store, a circle created by red plexiglass partitions delimits the vintage zone and offers a glimpse of the checkout wall. A play of textures and shades of red differentiates the catwalks. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Result\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A bold, assertive design in the image of Hypepoint. <\/span><\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/hypepoint-laval\/","en":"https:\/\/int.design\/en\/projects\/hypepoint-laval\/"},"titles":{"fr":"HypePoint Laval","en":"HypePoint Laval"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/129621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=129621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}