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a\u0300 cr\u00e9e\u0301 l\u2019univers complet, de l\u2019image de marque \u00e0 l\u2019architecture.<\/p>\n<p>La mission: repousser les limites de l\u2019hospitalit\u00e9 traditionnelle en proposant un h\u00f4tel inoubliable o\u00f9 chaque s\u00e9jour laisse des souvenirs durables. Sa formule <em>self check-in<\/em> devient un atout qui offre une libert\u00e9 totale\u00a0aux clients.<\/p>\n<p>En 1896, avant de changer \u00e0 de multiple reprises sa vocation, l\u2019\u00e9tablissement s\u2019appelait myst\u00e9rieusement \u00ab\u00a0l\u2019H\u00f4tel des Illusions\u00a0\u00bb. \u00a0Au croisement du sommeil et de l\u2019illusion, on retrouve la notion du \u00ab\u00a0r\u00eave\u00a0\u00bb, un concept explor\u00e9 \u00e0 travers le prisme de jeux de perception, de mirages, de trompe-l\u2019\u0153il, comme une m\u00e9taphore assum\u00e9e qui sugg\u00e8re au client une travers\u00e9e du monde du r\u00e9el \u00e0 celui de Morph\u00e9e.<\/p>\n<p>Situ\u00e9 aux \u00e9tages sup\u00e9rieurs d\u2019un commerce de restauration rapide, avec une entr\u00e9e sur rue tr\u00e8s discr\u00e8te, l\u2019\u00e9difice ne pr\u00e9sage en rien un usage h\u00f4telier. Pour pallier \u00e0 cet accueil non conventionnel, le descriptif \u00ab\u00a0h\u00f4tel invisible\u00a0\u00bb d\u00e9joue d\u2019embl\u00e9e les sceptiques et indique une exp\u00e9rience atypique. Le nom\u00a0Rose, f\u00e9minin et lyrique, personnifie l\u2019h\u00f4tel pour marquer une pr\u00e9sence, malgr\u00e9 l\u2019absence d\u2019un comptoir d\u2019accueil.\u00a0Rose \u2013 H\u00f4tel invisible, interroge et donne envie de d\u00e9couvrir.<\/p>\n<p>L\u2019enseigne en miroir joue sur l\u2019invisibilit\u00e9 pour s\u2019annoncer. La porte d\u2019entr\u00e9e en\u00a0verre stri\u00e9e d\u00e9forme la vue et s\u2019ouvre sur une enseigne \u00e9ponyme qui confirme au client qu\u2019il est au bon endroit. Pour profiter de la grande popularit\u00e9 du nom Rose, d\u00e8s son entr\u00e9e, le client baigne dans une atmosph\u00e8re musicale o\u00f9 r\u00e9sonnent des paroles iconiques, de <em>La vie en rose<\/em>\u00a0d\u2019Edith Piaf \u00e0 <em>Kiss from a rose<\/em> de Seal,\u00a0comme si\u00a0Rose\u00a0s\u2019adressait \u00e0 lui. Devant lui, les escaliers se refl\u00e8tent et se d\u00e9multiplient dans le miroir teint\u00e9, en \u00e9cho aux escaliers impossibles d\u2019Escher, qui invitent le visiteur \u00e0 \u00ab\u00a0monter\u00a0\u00bb vers le r\u00eave.\u00a0 Bienvenue dans un autre monde, \u00e0 la fronti\u00e8re du r\u00e9el.<\/p>\n<p>Repris sous forme d\u2019ic\u00f4ne minimaliste, l\u2019escalier, contrainte du projet d\u00e9tourn\u00e9e en opportunit\u00e9, se d\u00e9cline sur diff\u00e9rents m\u00e9diums: tasse \u00e0 caf\u00e9, papeterie, affiche publicitaire, etc. Pour appuyer l\u2019id\u00e9es des deux mondes, les corridors sont scind\u00e9s en deux par un jeu de couleurs, du tapis au plafond, et les chambres sont divis\u00e9es en trois sections\u00a0: un bloc d\u2019entr\u00e9e color\u00e9, un bloc de service en acier inoxydable, et \u00ab\u00a0de l\u2019autre c\u00f4t\u00e9 du miroir\u00a0\u00bb, la zone de la chambre \u00e0 coucher, douce et molle. Une ampoule teint\u00e9e plac\u00e9e \u00e0 l\u2019entr\u00e9e procure un effet de lumi\u00e8re ton sur ton dans les chambres aux couleurs Peau de raisin, Brun Anatolien et Sauce au vin, qui se refl\u00e8te dans le lustr\u00e9 du bloc m\u00e9tallis\u00e9 pour des effets visuels d\u00e9form\u00e9s. La palette ros\u00e9e est nuanc\u00e9e par des couleurs accent plus franches avec les papiers peints de fleurs psych\u00e9d\u00e9liques qui incarnent cette hallucination agr\u00e9ablement insolite.<\/p>\n<p>Le ton de communication fr\u00f4le l\u2019absurde et puise dans la litt\u00e9rature surr\u00e9aliste d\u2019Andr\u00e9 Breton \u00e0 Maurice Fourre. Les registres, les ann\u00e9es et les styles se m\u00e9langent. \u00c0 travers son parcours, le client d\u00e9couvre plusieurs folies, un fauteuil poilu, un \u00e9l\u00e9phant rose, des phrases cach\u00e9es, comme dans un r\u00eave rempli de souvenirs, o\u00f9 se succ\u00e8dent images, sons et sensations. Sur la table de chevet, une brume florale \u00e0 la rose est offerte aux clients. \u00c0 vaporiser g\u00e9n\u00e9reusement sur les oreillers\u00a0: Rose les invite \u00e0 (bien) r\u00eaver !<\/p>\n<p>\u00ab\u00a0Au pays des merveilles, tout le monde a un c\u00f4t\u00e9 un peu siphonn\u00e9 \u00bb \u2013 Tim Burton.<\/p>\n"},"jury_text":[{"category":3681,"fr":"","en":"","original":"<p>Prenant vie dans le quartier Saint-Roch \u00e0 Qu\u00e9bec,\u00a0Rose\u00a0\u2013 H\u00f4tel invisible, accueille une quinzaine de chambres\u00a0pour lesquelles notre \u00e9quipe multidisciplinaire a\u0300 cr\u00e9e\u0301 l\u2019univers complet, de l\u2019image de marque \u00e0 l\u2019architecture.<\/p>\n<p>La mission: repousser les limites de l\u2019hospitalit\u00e9 traditionnelle en proposant un h\u00f4tel inoubliable o\u00f9 chaque s\u00e9jour laisse des souvenirs durables. 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Pour profiter de la grande popularit\u00e9 du nom Rose, d\u00e8s son entr\u00e9e, le client baigne dans une atmosph\u00e8re musicale o\u00f9 r\u00e9sonnent des paroles iconiques, de <em>La vie en rose<\/em>\u00a0d\u2019Edith Piaf \u00e0 <em>Kiss from a rose<\/em> de Seal,\u00a0comme si\u00a0Rose\u00a0s\u2019adressait \u00e0 lui. Devant lui, les escaliers se refl\u00e8tent et se d\u00e9multiplient dans le miroir teint\u00e9, en \u00e9cho aux escaliers impossibles d\u2019Escher, qui invitent le visiteur \u00e0 \u00ab\u00a0monter\u00a0\u00bb vers le r\u00eave.\u00a0 Bienvenue dans un autre monde, \u00e0 la fronti\u00e8re du r\u00e9el.<\/p>\n<p>Repris sous forme d\u2019ic\u00f4ne minimaliste, l\u2019escalier, contrainte du projet d\u00e9tourn\u00e9e en opportunit\u00e9, se d\u00e9cline sur diff\u00e9rents m\u00e9diums: tasse \u00e0 caf\u00e9, papeterie, affiche publicitaire, etc. Pour appuyer l\u2019id\u00e9es des deux mondes, les corridors sont scind\u00e9s en deux par un jeu de couleurs, du tapis au plafond, et les chambres sont divis\u00e9es en trois sections\u00a0: un bloc d\u2019entr\u00e9e color\u00e9, un bloc de service en acier inoxydable, et \u00ab\u00a0de l\u2019autre c\u00f4t\u00e9 du miroir\u00a0\u00bb, la zone de la chambre \u00e0 coucher, douce et molle. Une ampoule teint\u00e9e plac\u00e9e \u00e0 l\u2019entr\u00e9e procure un effet de lumi\u00e8re ton sur ton dans les chambres aux couleurs Peau de raisin, Brun Anatolien et Sauce au vin, qui se refl\u00e8te dans le lustr\u00e9 du bloc m\u00e9tallis\u00e9 pour des effets visuels d\u00e9form\u00e9s. La palette ros\u00e9e est nuanc\u00e9e par des couleurs accent plus franches avec les papiers peints de fleurs psych\u00e9d\u00e9liques qui incarnent cette hallucination agr\u00e9ablement insolite.<\/p>\n<p>Le ton de communication fr\u00f4le l\u2019absurde et puise dans la litt\u00e9rature surr\u00e9aliste d\u2019Andr\u00e9 Breton \u00e0 Maurice Fourre. Les registres, les ann\u00e9es et les styles se m\u00e9langent. \u00c0 travers son parcours, le client d\u00e9couvre plusieurs folies, un fauteuil poilu, un \u00e9l\u00e9phant rose, des phrases cach\u00e9es, comme dans un r\u00eave rempli de souvenirs, o\u00f9 se succ\u00e8dent images, sons et sensations. Sur la table de chevet, une brume florale \u00e0 la rose est offerte aux clients. \u00c0 vaporiser g\u00e9n\u00e9reusement sur les oreillers\u00a0: Rose les invite \u00e0 (bien) r\u00eaver !<\/p>\n<p>\u00ab\u00a0Au pays des merveilles, tout le monde a un c\u00f4t\u00e9 un peu siphonn\u00e9 \u00bb \u2013 Tim Burton.<\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3681,"cat_id_laureat":4025,"laureat":"Certification Or"}],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[{"name":"Alin\u00e9a","website":"https:\/\/studio-alinea.com\/","category":"","category_tax":3936,"category_label":"Communication &amp; Branding"}],"user":{"email":"eulalie.lecoq@agencespatiale.ca","first_name":"Eulalie","last_name":"Lecoq"},"doc_texts_web":{"fr":"<p>Prenant vie dans le quartier Saint-Roch \u00e0 Qu\u00e9bec,\u00a0Rose\u00a0\u2013 H\u00f4tel invisible, accueille une quinzaine de chambres\u00a0pour lesquelles notre \u00e9quipe multidisciplinaire a\u0300 cr\u00e9e\u0301 l\u2019univers complet, de l\u2019image de marque \u00e0 l\u2019architecture.<\/p>\n<p>La mission: repousser les limites de l\u2019hospitalit\u00e9 traditionnelle en proposant un h\u00f4tel inoubliable o\u00f9 chaque s\u00e9jour laisse des souvenirs durables. Sa formule <em>self check-in<\/em> devient un atout qui offre une libert\u00e9 totale\u00a0aux clients.<\/p>\n<p>En 1896, avant de changer \u00e0 de multiple reprises sa vocation, l\u2019\u00e9tablissement s\u2019appelait myst\u00e9rieusement \u00ab\u00a0l\u2019H\u00f4tel des Illusions\u00a0\u00bb. \u00a0Au croisement du sommeil et de l\u2019illusion, on retrouve la notion du \u00ab\u00a0r\u00eave\u00a0\u00bb, un concept explor\u00e9 \u00e0 travers le prisme de jeux de perception, de mirages, de trompe-l\u2019\u0153il, comme une m\u00e9taphore assum\u00e9e qui sugg\u00e8re au client une travers\u00e9e du monde du r\u00e9el \u00e0 celui de Morph\u00e9e.<\/p>\n<p>Situ\u00e9 aux \u00e9tages sup\u00e9rieurs d\u2019un commerce de restauration rapide, avec une entr\u00e9e sur rue tr\u00e8s discr\u00e8te, l\u2019\u00e9difice ne pr\u00e9sage en rien un usage h\u00f4telier. Pour pallier \u00e0 cet accueil non conventionnel, le descriptif \u00ab\u00a0h\u00f4tel invisible\u00a0\u00bb d\u00e9joue d\u2019embl\u00e9e les sceptiques et indique une exp\u00e9rience atypique. Le nom\u00a0Rose, f\u00e9minin et lyrique, personnifie l\u2019h\u00f4tel pour marquer une pr\u00e9sence, malgr\u00e9 l\u2019absence d\u2019un comptoir d\u2019accueil.\u00a0Rose \u2013 H\u00f4tel invisible, interroge et donne envie de d\u00e9couvrir.<\/p>\n<p>L\u2019enseigne en miroir joue sur l\u2019invisibilit\u00e9 pour s\u2019annoncer. La porte d\u2019entr\u00e9e en\u00a0verre stri\u00e9e d\u00e9forme la vue et s\u2019ouvre sur une enseigne \u00e9ponyme qui confirme au client qu\u2019il est au bon endroit. Pour profiter de la grande popularit\u00e9 du nom Rose, d\u00e8s son entr\u00e9e, le client baigne dans une atmosph\u00e8re musicale o\u00f9 r\u00e9sonnent des paroles iconiques, de <em>La vie en rose<\/em>\u00a0d\u2019Edith Piaf \u00e0 <em>Kiss from a rose<\/em> de Seal,\u00a0comme si\u00a0Rose\u00a0s\u2019adressait \u00e0 lui. Devant lui, les escaliers se refl\u00e8tent et se d\u00e9multiplient dans le miroir teint\u00e9, en \u00e9cho aux escaliers impossibles d\u2019Escher, qui invitent le visiteur \u00e0 \u00ab\u00a0monter\u00a0\u00bb vers le r\u00eave.\u00a0 Bienvenue dans un autre monde, \u00e0 la fronti\u00e8re du r\u00e9el.<\/p>\n<p>Repris sous forme d\u2019ic\u00f4ne minimaliste, l\u2019escalier, contrainte du projet d\u00e9tourn\u00e9e en opportunit\u00e9, se d\u00e9cline sur diff\u00e9rents m\u00e9diums: tasse \u00e0 caf\u00e9, papeterie, affiche publicitaire, etc. Pour appuyer l\u2019id\u00e9es des deux mondes, les corridors sont scind\u00e9s en deux par un jeu de couleurs, du tapis au plafond, et les chambres sont divis\u00e9es en trois sections\u00a0: un bloc d\u2019entr\u00e9e color\u00e9, un bloc de service en acier inoxydable, et \u00ab\u00a0de l\u2019autre c\u00f4t\u00e9 du miroir\u00a0\u00bb, la zone de la chambre \u00e0 coucher, douce et molle. Une ampoule teint\u00e9e plac\u00e9e \u00e0 l\u2019entr\u00e9e procure un effet de lumi\u00e8re ton sur ton dans les chambres aux couleurs Peau de raisin, Brun Anatolien et Sauce au vin, qui se refl\u00e8te dans le lustr\u00e9 du bloc m\u00e9tallis\u00e9 pour des effets visuels d\u00e9form\u00e9s. La palette ros\u00e9e est nuanc\u00e9e par des couleurs accent plus franches avec les papiers peints de fleurs psych\u00e9d\u00e9liques qui incarnent cette hallucination agr\u00e9ablement insolite.<\/p>\n<p>Le ton de communication fr\u00f4le l\u2019absurde et puise dans la litt\u00e9rature surr\u00e9aliste d\u2019Andr\u00e9 Breton \u00e0 Maurice Fourre. Les registres, les ann\u00e9es et les styles se m\u00e9langent. \u00c0 travers son parcours, le client d\u00e9couvre plusieurs folies, un fauteuil poilu, un \u00e9l\u00e9phant rose, des phrases cach\u00e9es, comme dans un r\u00eave rempli de souvenirs, o\u00f9 se succ\u00e8dent images, sons et sensations. Sur la table de chevet, une brume florale \u00e0 la rose est offerte aux clients. \u00c0 vaporiser g\u00e9n\u00e9reusement sur les oreillers\u00a0: Rose les invite \u00e0 (bien) r\u00eaver !<\/p>\n<p>\u00ab\u00a0Au pays des merveilles, tout le monde a un c\u00f4t\u00e9 un peu siphonn\u00e9 \u00bb \u2013 Tim Burton.<\/p>\n","en":"<p>Coming to life in Quebec City&rsquo;s Saint-Roch district, Rose \u2013 H\u00f4tel invisible, houses some 15 rooms for which our multidisciplinary team created the entire universe, from branding to architecture.<\/p>\n<p>The mission: to expand the boundaries of traditional hospitality by offering an unforgettable hotel where every stay leaves lasting memories. Its self check-in formula became an asset that offered guests total freedom.<br \/>\nIn 1896, before changing vocation several times, the establishment was mysteriously called \u00ab\u00a0l&rsquo;H\u00f4tel des Illusions\u00a0\u00bb. At the crossroads of sleep and illusion, we find the notion of \u00ab\u00a0dream\u00a0\u00bb, a concept explored through the prism of perception games, mirages and trompe-l&rsquo;\u0153il, like an assumed metaphor suggesting to customers a passage from the world of reality to that of Morpheus.<\/p>\n<p>Located on the upper floors of a fast-food business, with a very discreet entrance on the street, the building in no way presages a hotel use. To compensate for this unexpected welcome, the name \u00ab\u00a0Invisible Hotel\u00a0\u00bb was chosen to ward off skeptics and indicate an atypical experience. The name Rose, feminine and lyrical, personifies the hotel to mark its presence, despite the absence of a reception desk. Rose \u2013 H\u00f4tel Invisible, questions and invites discovery.<br \/>\nThe mirrored sign plays on invisibility to announce itself. The ribbed glass entrance door distorts the view and opens onto an eponymous sign confirming that the guest is in the right place. To capitalize on the popularity of the name Rose, from the moment they enter, customers are immersed in a musical atmosphere, where iconic lyrics resonate, from Edith Piaf&rsquo;s La vie en rose to Seal&rsquo;s Kiss from a rose, as if Rose were speaking to them. In front of him, the staircases are reflected and multiplied in the tinted mirror, evoking Escher&rsquo;s impossible staircases, which invite the visitor to \u00ab\u00a0climb\u00a0\u00bb towards the dream. Welcome to another world, at the frontier of reality.<\/p>\n<p>Taken in the shape of a minimalist icon, the staircase, a project constraint hijacked into an opportunity, is declined on various supports: coffee mug, stationery, advertising poster, etc. To support the idea of two worlds, the corridors are divided into two by a play of colors, from the carpet to the ceiling, and the rooms are divided into three sections. To support the idea of two worlds, the corridors are divided in two by a play of colors, from the carpet to the ceiling, and the rooms are divided into three sections: a colorful entrance block, a stainless-steel service block, and \u00ab\u00a0on the other side of the mirror\u00a0\u00bb, the soft, plush bedroom area. A tinted light bulb placed at the entrance gives a tone-on-tone light effect in the Grape Skin, Anatolian Brown and Wine Sauce rooms, which is reflected in the shine of the metal block for distorted visual effects. The rosy palette is toned down by bolder accent colors with psychedelic floral wallpapers that embody this pleasantly unusual hallucination.<\/p>\n<p>The tone of communication borders on the absurd, drawing on surrealist literature from Andr\u00e9 Breton to Maurice Fourre. Registers, years and styles mingle. Along the way, the customer discovers several follies, a hairy armchair, a pink elephant, hidden phrases, as if in a dream filled with memories, where images, sounds and sensations follow one another. On the bedside table, a rose floral mist is offered to customers. Spray generously on pillows: Rose invites them to dream (well)!<\/p>\n<p>\u00ab In Wonderland, everyone has a bit of a siphoned side \u00bb \u2013 Tim Burton.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/rose-hotel-invisible\/","en":"https:\/\/int.design\/en\/projects\/rose-hotel-invisible\/"},"titles":{"fr":"Rose \u2013 H\u00f4tel invisible","en":"Rose &#8211; H\u00f4tel invisible"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/129454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=129454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}