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Le logo symbolise le positionnement et l&rsquo;animal de compagnie, en particulier la combinaison de la fl\u00e8che de direction, de la patte de l&rsquo;animal et de l&rsquo;\u00e9pingle de localisation. Les \u00e9l\u00e9ments graphiques repr\u00e9sentent la relation et la coop\u00e9ration, et les couleurs fra\u00eeches et puissantes traduisent une excellente assistance technique et un langage visuel passionn\u00e9. L&rsquo;identit\u00e9 de la marque utilise les graphiques iconiques et les couleurs pop du logo de mani\u00e8re dynamique pour cr\u00e9er une atmosph\u00e8re amicale et ludique.<\/p>\n"},"jury_text":[{"category":3691,"fr":"","en":"","original":"<p>Il s&rsquo;agit d&rsquo;un nouveau design de marque pour le pr\u00e9-lancement de son nouveau produit, le traceur GPS pour animaux de compagnieupstar. Le logo symbolise le positionnement et l&rsquo;animal de compagnie, en particulier la combinaison de la fl\u00e8che de direction, de la patte de l&rsquo;animal et de l&rsquo;\u00e9pingle de localisation. Les \u00e9l\u00e9ments graphiques repr\u00e9sentent la relation et la coop\u00e9ration, et les couleurs fra\u00eeches et puissantes traduisent une excellente assistance technique et un langage visuel passionn\u00e9. L&rsquo;identit\u00e9 de la marque utilise les graphiques iconiques et les couleurs pop du logo de mani\u00e8re dynamique pour cr\u00e9er une atmosph\u00e8re amicale et ludique.<\/p>\n"},{"category":3692,"fr":"","en":"","original":"<p>Il s&rsquo;agit d&rsquo;un nouveau design de marque pour le pr\u00e9-lancement de son nouveau produit, le traceur GPS pour animaux de compagnieupstar. Le logo symbolise le positionnement et l&rsquo;animal de compagnie, en particulier la combinaison de la fl\u00e8che de direction, de la patte de l&rsquo;animal et de l&rsquo;\u00e9pingle de localisation. Les \u00e9l\u00e9ments graphiques repr\u00e9sentent la relation et la coop\u00e9ration, et les couleurs fra\u00eeches et puissantes traduisent une excellente assistance technique et un langage visuel passionn\u00e9. L&rsquo;identit\u00e9 de la marque utilise les graphiques iconiques et les couleurs pop du logo de mani\u00e8re dynamique pour cr\u00e9er une atmosph\u00e8re amicale et ludique.<\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3691,"cat_id_laureat":4023,"laureat":"Certification bronze"},{"cat_id":3692,"cat_id_laureat":4025,"laureat":"Certification Or"}],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[],"user":{"email":"franciszhou216@outlook.com","first_name":"Haolai","last_name":"Zhou"},"doc_texts_web":{"fr":"<p>Il s&rsquo;agit d&rsquo;un nouveau design de marque pour le pr\u00e9-lancement de son nouveau produit, le traceur GPS pour animaux de compagnieupstar. Le logo symbolise le positionnement et l&rsquo;animal de compagnie, en particulier la combinaison de la fl\u00e8che de direction, de la patte de l&rsquo;animal et de l&rsquo;\u00e9pingle de localisation. Les \u00e9l\u00e9ments graphiques repr\u00e9sentent la relation et la coop\u00e9ration, et les couleurs fra\u00eeches et puissantes traduisent une excellente assistance technique et un langage visuel passionn\u00e9. L&rsquo;identit\u00e9 de la marque utilise les graphiques iconiques et les couleurs pop du logo de mani\u00e8re dynamique pour cr\u00e9er une atmosph\u00e8re amicale et ludique.<\/p>\n","en":"<p>Pupstar is a positioning technology company, and this is a new brand design for pre-launching its new product\u2014Pupstar GPS Pet Tracker. The logo design symbolizes Positioning and Pet, especially the combination of Direction Arrow, Pet Paw, and Location Pin. The graphic components represent the relationship and cooperation, and the fresh and powerful colors convey excellent technical support and passionate visual language. The brand identity uses iconic graphics and pop colors from the logo in a dynamic way to create a friendly and playful atmosphere.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/pupstar-brand-identity\/","en":"https:\/\/int.design\/en\/projects\/pupstar-brand-identity\/"},"titles":{"fr":"Pupstar Brand Identity","en":"Pupstar Brand Identity"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/127592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=127592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}