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La vision exp\u00e9rientielle de la ligue pour son si\u00e8ge incarne tous les aspects du jeu ainsi que le pass\u00e9, le pr\u00e9sent et l&rsquo;avenir de la NBA.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>D\u00e8s l&#8217;entr\u00e9e, l&#8217;\u00e9quipe de conception propose un lieu de travail \u00e0 l&#8217;image de la ligue.<br \/>\nD\u00e8s l&rsquo;entr\u00e9e dans la zone de r\u00e9ception, le visiteur entame un voyage \u00e0 travers l&rsquo;h\u00e9ritage de la NBA, avec des souvenirs de basket-ball expos\u00e9s, une banque de lumi\u00e8re illuminant une grille circulaire de logos d&rsquo;\u00e9quipes, et le but ultime des joueurs et des \u00e9quipes &#8211; le troph\u00e9e Larry O&rsquo;Brien. Dans le hall d&rsquo;entr\u00e9e se trouve \u00e9galement une sculpture en or du logo de la NBA, haute de 11 pieds, qui projette une ombre dynamique pour les visiteurs pendant la journ\u00e9e, donnant de la profondeur et une image de marque monumentale \u00e0 l&rsquo;ensemble de l&rsquo;espace.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<\/p>\n<p>Les escaliers offrent une vue d&#8217;ensemble de la ville et de ses environs.<br \/>\nLes escaliers servent de fil conducteur \u00e0 d&#8217;autres environnements th\u00e9matiques, notamment des espaces de garde-manger qui imitent les vestiaires et les badges d&#8217;accr\u00e9ditation, des \u00e9tag\u00e8res de maillots de la NBA, une menuiserie personnalis\u00e9e pr\u00e9sentant d&#8217;autres souvenirs, et un demi-terrain r\u00e9glementaire sur lequel le logo de la NBA est imprim\u00e9 sur la section des gradins, guidant les visiteurs vers le service dans la zone bien nomm\u00e9e Club Level.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>L&#8217;espace de service lui-m\u00eame capte l&#8217;attention des visiteurs en leur offrant une vue d&#8217;ensemble de l&#8217;espace et de ses caract\u00e9ristiques.\n<\/p>\n<p>La caf\u00e9t\u00e9ria elle-m\u00eame refl\u00e8te l&#8217;esprit d&#8217;une ar\u00e8ne de basket-ball avec deux zones distinctes qui imitent les adversaires sur le terrain, chacune ayant son propre caract\u00e8re. Les clients qui entrent dans la salle de restauration sont accueillis par une enseigne au n\u00e9on indiquant &#8220;Stern&#8217;s Deli&#8221;, qui c\u00e9l\u00e8bre l&#8217;h\u00e9ritage du commissaire de la NBA, David Stern. La charcuterie est entour\u00e9e d&#8217;une vari\u00e9t\u00e9 de stations ressemblant \u00e0 des stands de concession, renfor\u00e7ant l&#8217;exp\u00e9rience d&#8217;assister \u00e0 un match en direct.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>Soulignant l&rsquo;influence de la NBA en mati\u00e8re de conception graphique, une sculpture de sa marque pr\u00e9sente une silhouette enti\u00e8rement d\u00e9tach\u00e9e de son arri\u00e8re-plan, ce qui permet de jeter un regard rare sur chaque \u00e9l\u00e9ment d\u00e9construit. Sur le sol du Conference Center, les visiteurs sont c\u00e9r\u00e9monieusement accueillis par une peinture murale qui reconstitue les graphiques du terrain d&rsquo;honneur en un motif uni.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<\/p>\n<p>La diversit\u00e9 des conceptions graphiques de la NBA permet de mettre en \u00e9vidence l&#8217;influence de la NBA dans le domaine du design graphique.<br \/>\nGr\u00e2ce \u00e0 une diversit\u00e9 de strat\u00e9gies graphiques environnementales efficaces, le prestigieux si\u00e8ge social offre d\u00e9sormais \u00e0 chaque visiteur la possibilit\u00e9 de vivre une exp\u00e9rience inoubliable au bord du terrain.<\/p>\n"},"jury_text":[{"category":3681,"fr":"","en":"","original":"<p>La NBA a demand\u00e9 \u00e0 l&rsquo;\u00e9quipe de conception de cr\u00e9er un lieu de travail \u00e0 l&rsquo;image de marque r\u00e9fl\u00e9chie avec des offres \u00e9tendues, doublant ainsi l&rsquo;engagement de la ligue envers ses employ\u00e9s qui font de l&rsquo;organisation le leader de l&rsquo;industrie qu&rsquo;elle est. La vision exp\u00e9rientielle de la ligue pour son si\u00e8ge incarne tous les aspects du jeu ainsi que le pass\u00e9, le pr\u00e9sent et l&rsquo;avenir de la NBA.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>D\u00e8s l&#8217;entr\u00e9e, l&#8217;\u00e9quipe de conception propose un lieu de travail \u00e0 l&#8217;image de la ligue.<br \/>\nD\u00e8s l&rsquo;entr\u00e9e dans la zone de r\u00e9ception, le visiteur entame un voyage \u00e0 travers l&rsquo;h\u00e9ritage de la NBA, avec des souvenirs de basket-ball expos\u00e9s, une banque de lumi\u00e8re illuminant une grille circulaire de logos d&rsquo;\u00e9quipes, et le but ultime des joueurs et des \u00e9quipes &#8211; le troph\u00e9e Larry O&rsquo;Brien. Dans le hall d&rsquo;entr\u00e9e se trouve \u00e9galement une sculpture en or du logo de la NBA, haute de 11 pieds, qui projette une ombre dynamique pour les visiteurs pendant la journ\u00e9e, donnant de la profondeur et une image de marque monumentale \u00e0 l&rsquo;ensemble de l&rsquo;espace.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<\/p>\n<p>Les escaliers offrent une vue d&#8217;ensemble de la ville et de ses environs.<br \/>\nLes escaliers servent de fil conducteur \u00e0 d&#8217;autres environnements th\u00e9matiques, notamment des espaces de garde-manger qui imitent les vestiaires et les badges d&#8217;accr\u00e9ditation, des \u00e9tag\u00e8res de maillots de la NBA, une menuiserie personnalis\u00e9e pr\u00e9sentant d&#8217;autres souvenirs, et un demi-terrain r\u00e9glementaire sur lequel le logo de la NBA est imprim\u00e9 sur la section des gradins, guidant les visiteurs vers le service dans la zone bien nomm\u00e9e Club Level.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>L&#8217;espace de service lui-m\u00eame capte l&#8217;attention des visiteurs en leur offrant une vue d&#8217;ensemble de l&#8217;espace et de ses caract\u00e9ristiques.\n<\/p>\n<p>La caf\u00e9t\u00e9ria elle-m\u00eame refl\u00e8te l&#8217;esprit d&#8217;une ar\u00e8ne de basket-ball avec deux zones distinctes qui imitent les adversaires sur le terrain, chacune ayant son propre caract\u00e8re. Les clients qui entrent dans la salle de restauration sont accueillis par une enseigne au n\u00e9on indiquant &#8220;Stern&#8217;s Deli&#8221;, qui c\u00e9l\u00e8bre l&#8217;h\u00e9ritage du commissaire de la NBA, David Stern. La charcuterie est entour\u00e9e d&#8217;une vari\u00e9t\u00e9 de stations ressemblant \u00e0 des stands de concession, renfor\u00e7ant l&#8217;exp\u00e9rience d&#8217;assister \u00e0 un match en direct.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>Soulignant l&rsquo;influence de la NBA en mati\u00e8re de conception graphique, une sculpture de sa marque pr\u00e9sente une silhouette enti\u00e8rement d\u00e9tach\u00e9e de son arri\u00e8re-plan, ce qui permet de jeter un regard rare sur chaque \u00e9l\u00e9ment d\u00e9construit. Sur le sol du Conference Center, les visiteurs sont c\u00e9r\u00e9monieusement accueillis par une peinture murale qui reconstitue les graphiques du terrain d&rsquo;honneur en un motif uni.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<\/p>\n<p>La diversit\u00e9 des conceptions graphiques de la NBA permet de mettre en \u00e9vidence l&#8217;influence de la NBA dans le domaine du design graphique.<br \/>\nGr\u00e2ce \u00e0 une diversit\u00e9 de strat\u00e9gies graphiques environnementales efficaces, le prestigieux si\u00e8ge social offre d\u00e9sormais \u00e0 chaque visiteur la possibilit\u00e9 de vivre une exp\u00e9rience inoubliable au bord du terrain.<\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3681,"cat_id_laureat":4024,"laureat":"Certification Argent"}],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[{"name":"Airspace","website":"www.airspace.nyc","category":"","category_tax":3936,"category_label":"Communication &amp; Branding"},{"name":"Design Communications Ltd.","website":"https:\/\/www.designcommunicationsltd.com","category":"","category_tax":2754,"category_label":"Manufacturier"},{"name":"Duggal","website":"https:\/\/duggal.com","category":"","category_tax":2754,"category_label":"Manufacturier"},{"name":"L&M Signs","website":"https:\/\/www.lmsigns.com","category":"","category_tax":2754,"category_label":"Manufacturier"},{"name":"Praters","website":"https:\/\/pratersathleticflooring.com","category":"","category_tax":2754,"category_label":"Manufacturier"},{"name":"Brentanos","website":"https:\/\/brentanosinc.com","category":"","category_tax":2754,"category_label":"Manufacturier"},{"name":"Lightprint","website":"https:\/\/lightprint.com","category":"","category_tax":2754,"category_label":"Manufacturier"},{"name":"Konduit","website":"https:\/\/www.konduitnyc.com","category":"","category_tax":2754,"category_label":"Manufacturier"},{"name":"Studios Architecture","website":"https:\/\/studios.com","category":"","category_tax":2744,"category_label":"Architecte"}],"user":{"email":"jill@airspace.nyc","first_name":"Jill","last_name":"Ayers"},"doc_texts_web":{"fr":"<p>La NBA a demand\u00e9 \u00e0 l&rsquo;\u00e9quipe de conception de cr\u00e9er un lieu de travail \u00e0 l&rsquo;image de marque r\u00e9fl\u00e9chie avec des offres \u00e9tendues, doublant ainsi l&rsquo;engagement de la ligue envers ses employ\u00e9s qui font de l&rsquo;organisation le leader de l&rsquo;industrie qu&rsquo;elle est. La vision exp\u00e9rientielle de la ligue pour son si\u00e8ge incarne tous les aspects du jeu ainsi que le pass\u00e9, le pr\u00e9sent et l&rsquo;avenir de la NBA.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>D\u00e8s l\u2019entr\u00e9e, l\u2019\u00e9quipe de conception propose un lieu de travail \u00e0 l\u2019image de la ligue.<br \/>\nD\u00e8s l&rsquo;entr\u00e9e dans la zone de r\u00e9ception, le visiteur entame un voyage \u00e0 travers l&rsquo;h\u00e9ritage de la NBA, avec des souvenirs de basket-ball expos\u00e9s, une banque de lumi\u00e8re illuminant une grille circulaire de logos d&rsquo;\u00e9quipes, et le but ultime des joueurs et des \u00e9quipes \u2013 le troph\u00e9e Larry O&rsquo;Brien. Dans le hall d&rsquo;entr\u00e9e se trouve \u00e9galement une sculpture en or du logo de la NBA, haute de 11 pieds, qui projette une ombre dynamique pour les visiteurs pendant la journ\u00e9e, donnant de la profondeur et une image de marque monumentale \u00e0 l&rsquo;ensemble de l&rsquo;espace.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<\/p>\n<p>Les escaliers offrent une vue d\u2019ensemble de la ville et de ses environs.<br \/>\nLes escaliers servent de fil conducteur \u00e0 d\u2019autres environnements th\u00e9matiques, notamment des espaces de garde-manger qui imitent les vestiaires et les badges d\u2019accr\u00e9ditation, des \u00e9tag\u00e8res de maillots de la NBA, une menuiserie personnalis\u00e9e pr\u00e9sentant d\u2019autres souvenirs, et un demi-terrain r\u00e9glementaire sur lequel le logo de la NBA est imprim\u00e9 sur la section des gradins, guidant les visiteurs vers le service dans la zone bien nomm\u00e9e Club Level.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>L\u2019espace de service lui-m\u00eame capte l\u2019attention des visiteurs en leur offrant une vue d\u2019ensemble de l\u2019espace et de ses caract\u00e9ristiques.\n<\/p>\n<p>La caf\u00e9t\u00e9ria elle-m\u00eame refl\u00e8te l\u2019esprit d\u2019une ar\u00e8ne de basket-ball avec deux zones distinctes qui imitent les adversaires sur le terrain, chacune ayant son propre caract\u00e8re. Les clients qui entrent dans la salle de restauration sont accueillis par une enseigne au n\u00e9on indiquant \u201cStern\u2019s Deli\u201d, qui c\u00e9l\u00e8bre l\u2019h\u00e9ritage du commissaire de la NBA, David Stern. La charcuterie est entour\u00e9e d\u2019une vari\u00e9t\u00e9 de stations ressemblant \u00e0 des stands de concession, renfor\u00e7ant l\u2019exp\u00e9rience d\u2019assister \u00e0 un match en direct.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>Soulignant l&rsquo;influence de la NBA en mati\u00e8re de conception graphique, une sculpture de sa marque pr\u00e9sente une silhouette enti\u00e8rement d\u00e9tach\u00e9e de son arri\u00e8re-plan, ce qui permet de jeter un regard rare sur chaque \u00e9l\u00e9ment d\u00e9construit. Sur le sol du Conference Center, les visiteurs sont c\u00e9r\u00e9monieusement accueillis par une peinture murale qui reconstitue les graphiques du terrain d&rsquo;honneur en un motif uni.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<\/p>\n<p>La diversit\u00e9 des conceptions graphiques de la NBA permet de mettre en \u00e9vidence l\u2019influence de la NBA dans le domaine du design graphique.<br \/>\nGr\u00e2ce \u00e0 une diversit\u00e9 de strat\u00e9gies graphiques environnementales efficaces, le prestigieux si\u00e8ge social offre d\u00e9sormais \u00e0 chaque visiteur la possibilit\u00e9 de vivre une exp\u00e9rience inoubliable au bord du terrain.<\/p>\n","en":"<p>The NBA approached the design team to create a thoughtfully branded workplace with extensive offerings, doubling down on the league\u2019s commitment to its employees who make the organization the industry leader that it is. The league\u2019s experiential vision for their headquarters embodies all aspect of the game as well as the NBA\u2019s past, present and future.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Upon entrance at the reception area, a visitor begins a journey through the legacy of the NBA, with basketball memorabilia in displays, a light bank illuminating a circular grid of team logos, and the ultimate goal of the players and the teams \u2013 The Larry O\u2019Brien Trophy. Also in the lobby is an eye-catching, 11-foot-tall gold sculpture of the NBA logo, which casts a dynamic shadow for visitors during daylight hours, providing depth and monumental branding throughout the space.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The stairs provide a thread through other themed environments, including pantry spaces that emulate locker rooms and credential badges, racks of NBA jerseys, custom millwork featuring additional memorabilia, and a regulation half court which features the NBA logo imprinted on the bleacher section, guiding visitors to the servery in the aptly named Club Level area.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The servery itself captures the spirit of a basketball arena with two distinct areas that emulate opponents on the court, each with their own branded character. The patrons entering the servery are greeted by a neon sign reading \u201cStern\u2019s Deli\u201d celebrating the legacy of NBA Commissioner David Stern. The deli is surrounded by a variety of stations resembling concession stands, reinforcing the experience of attending a live game.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Highlighting the NBA\u2019s influence in graphic design, a sculpture of its trademark features a silhouette removed from its background entirely, allowing a rare look at each deconstructed element. While on the Conference Center floor, visitors are ceremoniously greeted by a mural that reconstructs homecourt graphics together in a united pattern.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>With a diversity of effective environmental graphic strategies, the esteemed headquarters now gives every visitor an opportunity for the excitement of an unforgettable courtside experience.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/national-basketball-association-nba\/","en":"https:\/\/int.design\/en\/projects\/national-basketball-association-nba\/"},"titles":{"fr":"National Basketball Association, NBA","en":"National Basketball Association, NBA"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/126365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=126365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}