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WE NEW DO&#8221;, the design is endowed with great value, from store layout, environment atmosphere to tableware selection, every detail after careful design and polishing, with space vision to the service experience to brand operation mode, through the whole chain of brand service, food, art, and lifestyle perfect fusion, further increase the user viscosity, also provides diners differentiated new dining experience, build a sensory and experience.<br \/>\nWE NEW DO with &#8220;joy together original cow&#8221; as the core value to build the most authentic Chao Shan beef hot pot, select the most Chao Shan region characteristics of traditional dishes, elaborate every detail, the traditional craft and trendy eating match, for each piece of beef after strict selection and processing, to ensure that its fresh taste and nutritional value.<\/p>\n<p>Centering on the &#8220;freshness and quality&#8221; of the ingredients, in addition to the distinctive Chao Shan brine black gold pot, matsutake beef balls, sea stone flower, alpine oolong tea and other special dishes, the original cow road has added the category of fresh seafood, enriched the taste of meals and realized product differentiation. Side dishes and dishes maintain the best quality and taste. It is also the respect and innovation of the traditional cooking technology that makes the &#8220;original beef road&#8221; stand out in the numerous Chao Shan beef hot pot.<\/p>\n","en":"<p><strong>Talking design with operator thinking<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Many restaurant design companies attract users with cool brand space image, but often because the overall positioning is not clear, the message conveyed to the consumer is not accurate enough, thus failing to achieve sustained capacity, it is because of the dual role of both operators and designers in the CPS, we know more clearly that the core of the brand of everything stems from the product power.<\/p>\n<p>&nbsp;<\/p>\n<p>Since the creation of the brand, whether it is the A8 Music Building store, Hanking Financial Center store, or Shenzhen Bay\u00a0 RAIL IN store, WE NEW DO store locations are strategically distributed in the city\u2019s high-class customer base in the core of the gathering area, the original cattle Road brand behind the extension of the family dinner, business banquets, social meetings and other diversified life needs, but also to make the original cattle Road to the city\u2019s elite first choice of hot pot brand.<\/p>\n<p>&nbsp;<\/p>\n","original":"<p>In WE NEW DO&#8221;, the design is endowed with great value, from store layout, environment atmosphere to tableware selection, every detail after careful design and polishing, with space vision to the service experience to brand operation mode, through the whole chain of brand service, food, art, and lifestyle perfect fusion, further increase the user viscosity, also provides diners differentiated new dining experience, build a sensory and experience.<br \/>\nWE NEW DO with &#8220;joy together original cow&#8221; as the core value to build the most authentic Chao Shan beef hot pot, select the most Chao Shan region characteristics of traditional dishes, elaborate every detail, the traditional craft and trendy eating match, for each piece of beef after strict selection and processing, to ensure that its fresh taste and nutritional value.<\/p>\n<p>Centering on the &#8220;freshness and quality&#8221; of the ingredients, in addition to the distinctive Chao Shan brine black gold pot, matsutake beef balls, sea stone flower, alpine oolong tea and other special dishes, the original cow road has added the category of fresh seafood, enriched the taste of meals and realized product differentiation. Side dishes and dishes maintain the best quality and taste. It is also the respect and innovation of the traditional cooking technology that makes the &#8220;original beef road&#8221; stand out in the numerous Chao Shan beef hot pot.<\/p>\n"},"jury_text":[{"category":3758,"fr":"<p>Le r\u00f4le du design dans les entreprises ne peut \u00eatre ignor\u00e9. Qu\u2019il s\u2019agisse de fa\u00e7onner l\u2019image de marque, d\u2019am\u00e9liorer l\u2019exp\u00e9rience des utilisateurs, d\u2019innover en mati\u00e8re de produits et de services, ou de r\u00e9duire les co\u00fbts et de d\u00e9finir les tendances, la valeur commerciale du design joue un r\u00f4le cl\u00e9 dans tous les aspects d\u2019une entreprise. Dans un environnement de march\u00e9 en constante \u00e9volution, les entreprises qui font bon usage du pouvoir du design obtiendront un \u00e9norme avantage concurrentiel et deviendront un facteur cl\u00e9 de la r\u00e9ussite commerciale. &lt;\/p<\/p>\n","en":"<p>In the world of food, WE NEW DO Beef Hotpot has conquered the hearts of countless diners with its unique flavor and cultural heritage. Xu Simin, the designer and founder of \u201cOriginal Cow\u2019s Way\u201d, as a veteran player, has led a \u201cdesign + business\u201d revolution with his keen market insights and unique business thinking. As a veteran player with his keen market insight and unique business thinking, Xu Simin has led a \u201cdesign + business\u201d revolution. &lt;\/p<\/p>\n<p>The role of design in business cannot be ignored. Whether it is shaping brand image, enhancing user experience, innovating products and services, or reducing costs and setting trends, the commercial value of design plays a key role in every aspect of an organization. In the ever-changing market environment, companies that are good at utilizing the power of design will gain a huge competitive advantage and become a key factor in business success. &lt;\/p<\/p>\n<p>The actual case of \u201cWE NEW DO\u201d proves that the design has given WE NEW DO beef hot pot a new life and commercial value. Through accurate market positioning and branding, WE NEW DO culture has been pushed to a broader stage. the success of WE NEW DO not only proves the commercial value of design, but also intuitively reflects that the perfect combination of design and business is the core competitiveness of the future catering track. &lt;\/p<\/p>\n","original":"<p>Le r\u00f4le du design dans les entreprises ne peut \u00eatre ignor\u00e9. Qu\u2019il s\u2019agisse de fa\u00e7onner l\u2019image de marque, d\u2019am\u00e9liorer l\u2019exp\u00e9rience des utilisateurs, d\u2019innover en mati\u00e8re de produits et de services, ou de r\u00e9duire les co\u00fbts et de d\u00e9finir les tendances, la valeur commerciale du design joue un r\u00f4le cl\u00e9 dans tous les aspects d\u2019une entreprise. Dans un environnement de march\u00e9 en constante \u00e9volution, les entreprises qui font bon usage du pouvoir du design obtiendront un \u00e9norme avantage concurrentiel et deviendront un facteur cl\u00e9 de la r\u00e9ussite commerciale. &lt;\/p<\/p>\n"}],"different_jury_text":true,"different_category_text":false},"laureats":[{"cat_id":3758,"cat_id_laureat":4024,"laureat":"Certification Argent"}],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[{"name":"MID DESIGN ","website":"https:\/\/www.tianyancha.com\/company\/3394469422","category":"","category_tax":2747,"category_label":"Designer d'int\u00e9rieur"}],"user":{"email":"1505594145@qq.com","first_name":"VISON","last_name":"XU"},"doc_texts_web":{"fr":"<p>In WE NEW DO\u201d, the design is endowed with great value, from store layout, environment atmosphere to tableware selection, every detail after careful design and polishing, with space vision to the service experience to brand operation mode, through the whole chain of brand service, food, art, and lifestyle perfect fusion, further increase the user viscosity, also provides diners differentiated new dining experience, build a sensory and experience.<br \/>\nWE NEW DO with \u201cjoy together original cow\u201d as the core value to build the most authentic Chao Shan beef hot pot, select the most Chao Shan region characteristics of traditional dishes, elaborate every detail, the traditional craft and trendy eating match, for each piece of beef after strict selection and processing, to ensure that its fresh taste and nutritional value.<\/p>\n<p>Centering on the \u201cfreshness and quality\u201d of the ingredients, in addition to the distinctive Chao Shan brine black gold pot, matsutake beef balls, sea stone flower, alpine oolong tea and other special dishes, the original cow road has added the category of fresh seafood, enriched the taste of meals and realized product differentiation. 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It is also the respect and innovation of the traditional cooking technology that makes the \u201coriginal beef road\u201d stand out in the numerous Chao Shan beef hot pot.<\/p>\n","en":"<p><strong>Talking design with operator thinking<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Many restaurant design companies attract users with cool brand space image, but often because the overall positioning is not clear, the message conveyed to the consumer is not accurate enough, thus failing to achieve sustained capacity, it is because of the dual role of both operators and designers in the CPS, we know more clearly that the core of the brand of everything stems from the product power.<\/p>\n<p>&nbsp;<\/p>\n<p>Since the creation of the brand, whether it is the A8 Music Building store, Hanking Financial Center store, or Shenzhen Bay\u00a0 RAIL IN store, WE NEW DO store locations are strategically distributed in the city\u2019s high-class customer base in the core of the gathering area, the original cattle Road brand behind the extension of the family dinner, business banquets, social meetings and other diversified life needs, but also to make the original cattle Road to the city\u2019s elite first choice of hot pot brand.<\/p>\n<p>&nbsp;<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/we-new-do-rail-in\/","en":"https:\/\/int.design\/en\/projects\/new-project-24\/"},"titles":{"fr":"WE NEW DO . 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