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L\u2019INCLUSIVIT\u00c9<\/strong><\/p>\n<p>Con\u00e7ue avec une attention m\u00e9ticuleuse aux d\u00e9tails, la nouvelle gamme d\u2019emballages pour les masques faciaux de Jean Coutu offre une r\u00e9ponse aux besoins vari\u00e9s de la client\u00e8le, avec pas moins de 13 produits diff\u00e9rents, chacun formul\u00e9 pour r\u00e9pondre \u00e0 des pr\u00e9occupations de beaut\u00e9 sp\u00e9cifiques, allant de l\u2019hydratation \u00e0 la r\u00e9g\u00e9n\u00e9ration.<\/p>\n<p>L\u2019un des aspects les plus remarquables de cette nouvelle gamme est son engagement envers l\u2019inclusivit\u00e9 et la diversit\u00e9. Chaque emballage a \u00e9t\u00e9 soigneusement con\u00e7u pour refl\u00e9ter la diversit\u00e9 de la client\u00e8le. Diverses illustrations repr\u00e9sentent une multitude de visages, chacun unique et repr\u00e9sentatif des diff\u00e9rents types de peau, des origines ethniques et des identit\u00e9s de genre. Cette approche permet \u00e0 un grand nombre de consommateurs de se sentir repr\u00e9sent\u00e9 et inclus, ou du moins sensibles \u00e0 la vision d\u2019un monde o\u00f9 la beaut\u00e9 est c\u00e9l\u00e9br\u00e9e dans toutes ses formes et o\u00f9 chaque individu se sent repr\u00e9sent\u00e9 et valoris\u00e9.<\/p>\n<p>Avec leur design \u00e9pur\u00e9 et contemporain, les emballages se d\u00e9marquent par leurs couleurs vives qui captent instantan\u00e9ment l\u2019attention des consommateurs. Cette esth\u00e9tique dynamique, combin\u00e9e \u00e0 une pr\u00e9sentation claire des ingr\u00e9dients cl\u00e9s de chaque produit, facilite le processus de s\u00e9lection pour les clients, leur permettant de prendre des d\u00e9cisions \u00e9clair\u00e9es en mati\u00e8re de soins de la peau. Le choix d\u2019utiliser un vernis mat ajoute \u00e9galement une touche de modernit\u00e9 suppl\u00e9mentaire \u00e0 la gamme.<\/p>\n<p>Cette nouvelle gamme marque une \u00e9tape importante dans l\u2019industrie de la beaut\u00e9 en \u00e9tablissant de nouveaux standards pour l\u2019inclusivit\u00e9 et la diversit\u00e9. Les emballages pour les masques faciaux de Jean Coutu sont destin\u00e9s \u00e0 devenir un symbole de progr\u00e8s et de changement positif dans ce domaine.<\/p>\n<p>En encourageant une image corporelle positive et en c\u00e9l\u00e9brant la diversit\u00e9, ces emballages vont au-del\u00e0 de leur simple fonction. Ils deviennent un puissant moyen de promouvoir l\u2019estime de soi et l\u2019inclusivit\u00e9 dans l\u2019industrie de la beaut\u00e9. En mettant l\u2019accent sur la repr\u00e9sentation de la diversit\u00e9 dans leurs illustrations et en proposant des produits adapt\u00e9s \u00e0 tous les types de peau, ils marquent un grand pas vers la promotion d\u2019une beaut\u00e9 v\u00e9ritablement inclusive.<\/p>\n<p>En refl\u00e9tant la diversit\u00e9 de sa client\u00e8le dans ses emballages, la marque envoie un message fort d\u2019acceptation et de valorisation de toutes les formes de beaut\u00e9, renfor\u00e7ant ainsi la relation entre la marque et ses clients et cr\u00e9ant un sentiment d\u2019appartenance et de confiance mutuelle. Ces emballages pour les masques faciaux deviennent ainsi un symbole de progr\u00e8s et de changement positif dans l\u2019industrie de la beaut\u00e9, marquant une nouvelle \u00e8re d\u2019inclusivit\u00e9 et de diversit\u00e9, inspirant et encourageant les clients \u00e0 embrasser leur propre singularit\u00e9<\/p>\n"},"jury_text":[{"category":3686,"fr":"","en":"","original":"<p><strong>C\u00c9L\u00c9BRER L\u2019INCLUSIVIT\u00c9<\/strong><\/p>\n<p>Con\u00e7ue avec une attention m\u00e9ticuleuse aux d\u00e9tails, la nouvelle gamme d\u2019emballages pour les masques faciaux de Jean Coutu offre une r\u00e9ponse aux besoins vari\u00e9s de la client\u00e8le, avec pas moins de 13 produits diff\u00e9rents, chacun formul\u00e9 pour r\u00e9pondre \u00e0 des pr\u00e9occupations de beaut\u00e9 sp\u00e9cifiques, allant de l\u2019hydratation \u00e0 la r\u00e9g\u00e9n\u00e9ration.<\/p>\n<p>L\u2019un des aspects les plus remarquables de cette nouvelle gamme est son engagement envers l\u2019inclusivit\u00e9 et la diversit\u00e9. Chaque emballage a \u00e9t\u00e9 soigneusement con\u00e7u pour refl\u00e9ter la diversit\u00e9 de la client\u00e8le. Diverses illustrations repr\u00e9sentent une multitude de visages, chacun unique et repr\u00e9sentatif des diff\u00e9rents types de peau, des origines ethniques et des identit\u00e9s de genre. Cette approche permet \u00e0 un grand nombre de consommateurs de se sentir repr\u00e9sent\u00e9 et inclus, ou du moins sensibles \u00e0 la vision d\u2019un monde o\u00f9 la beaut\u00e9 est c\u00e9l\u00e9br\u00e9e dans toutes ses formes et o\u00f9 chaque individu se sent repr\u00e9sent\u00e9 et valoris\u00e9.<\/p>\n<p>Avec leur design \u00e9pur\u00e9 et contemporain, les emballages se d\u00e9marquent par leurs couleurs vives qui captent instantan\u00e9ment l\u2019attention des consommateurs. Cette esth\u00e9tique dynamique, combin\u00e9e \u00e0 une pr\u00e9sentation claire des ingr\u00e9dients cl\u00e9s de chaque produit, facilite le processus de s\u00e9lection pour les clients, leur permettant de prendre des d\u00e9cisions \u00e9clair\u00e9es en mati\u00e8re de soins de la peau. Le choix d\u2019utiliser un vernis mat ajoute \u00e9galement une touche de modernit\u00e9 suppl\u00e9mentaire \u00e0 la gamme.<\/p>\n<p>Cette nouvelle gamme marque une \u00e9tape importante dans l\u2019industrie de la beaut\u00e9 en \u00e9tablissant de nouveaux standards pour l\u2019inclusivit\u00e9 et la diversit\u00e9. Les emballages pour les masques faciaux de Jean Coutu sont destin\u00e9s \u00e0 devenir un symbole de progr\u00e8s et de changement positif dans ce domaine.<\/p>\n<p>En encourageant une image corporelle positive et en c\u00e9l\u00e9brant la diversit\u00e9, ces emballages vont au-del\u00e0 de leur simple fonction. Ils deviennent un puissant moyen de promouvoir l\u2019estime de soi et l\u2019inclusivit\u00e9 dans l\u2019industrie de la beaut\u00e9. En mettant l\u2019accent sur la repr\u00e9sentation de la diversit\u00e9 dans leurs illustrations et en proposant des produits adapt\u00e9s \u00e0 tous les types de peau, ils marquent un grand pas vers la promotion d\u2019une beaut\u00e9 v\u00e9ritablement inclusive.<\/p>\n<p>En refl\u00e9tant la diversit\u00e9 de sa client\u00e8le dans ses emballages, la marque envoie un message fort d\u2019acceptation et de valorisation de toutes les formes de beaut\u00e9, renfor\u00e7ant ainsi la relation entre la marque et ses clients et cr\u00e9ant un sentiment d\u2019appartenance et de confiance mutuelle. Ces emballages pour les masques faciaux deviennent ainsi un symbole de progr\u00e8s et de changement positif dans l\u2019industrie de la beaut\u00e9, marquant une nouvelle \u00e8re d\u2019inclusivit\u00e9 et de diversit\u00e9, inspirant et encourageant les clients \u00e0 embrasser leur propre singularit\u00e9<\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3686,"cat_id_laureat":4024,"laureat":"Certification Argent"}],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[{"name":"Cabana S\u00e9guin","website":"cabanaseguin.com","category":"","category_tax":3936,"category_label":"Communication &amp; Branding"}],"user":{"email":"vhebert@cabanaseguin.com","first_name":"Vanessa","last_name":"H\u00e9bert"},"doc_texts_web":{"fr":"<p><strong>C\u00c9L\u00c9BRER L\u2019INCLUSIVIT\u00c9<\/strong><\/p>\n<p>Con\u00e7ue avec une attention m\u00e9ticuleuse aux d\u00e9tails, la nouvelle gamme d\u2019emballages pour les masques faciaux de Jean Coutu offre une r\u00e9ponse aux besoins vari\u00e9s de la client\u00e8le, avec pas moins de 13 produits diff\u00e9rents, chacun formul\u00e9 pour r\u00e9pondre \u00e0 des pr\u00e9occupations de beaut\u00e9 sp\u00e9cifiques, allant de l\u2019hydratation \u00e0 la r\u00e9g\u00e9n\u00e9ration.<\/p>\n<p>L\u2019un des aspects les plus remarquables de cette nouvelle gamme est son engagement envers l\u2019inclusivit\u00e9 et la diversit\u00e9. Chaque emballage a \u00e9t\u00e9 soigneusement con\u00e7u pour refl\u00e9ter la diversit\u00e9 de la client\u00e8le. Diverses illustrations repr\u00e9sentent une multitude de visages, chacun unique et repr\u00e9sentatif des diff\u00e9rents types de peau, des origines ethniques et des identit\u00e9s de genre. Cette approche permet \u00e0 un grand nombre de consommateurs de se sentir repr\u00e9sent\u00e9 et inclus, ou du moins sensibles \u00e0 la vision d\u2019un monde o\u00f9 la beaut\u00e9 est c\u00e9l\u00e9br\u00e9e dans toutes ses formes et o\u00f9 chaque individu se sent repr\u00e9sent\u00e9 et valoris\u00e9.<\/p>\n<p>Avec leur design \u00e9pur\u00e9 et contemporain, les emballages se d\u00e9marquent par leurs couleurs vives qui captent instantan\u00e9ment l\u2019attention des consommateurs. Cette esth\u00e9tique dynamique, combin\u00e9e \u00e0 une pr\u00e9sentation claire des ingr\u00e9dients cl\u00e9s de chaque produit, facilite le processus de s\u00e9lection pour les clients, leur permettant de prendre des d\u00e9cisions \u00e9clair\u00e9es en mati\u00e8re de soins de la peau. Le choix d\u2019utiliser un vernis mat ajoute \u00e9galement une touche de modernit\u00e9 suppl\u00e9mentaire \u00e0 la gamme.<\/p>\n<p>Cette nouvelle gamme marque une \u00e9tape importante dans l\u2019industrie de la beaut\u00e9 en \u00e9tablissant de nouveaux standards pour l\u2019inclusivit\u00e9 et la diversit\u00e9. Les emballages pour les masques faciaux de Jean Coutu sont destin\u00e9s \u00e0 devenir un symbole de progr\u00e8s et de changement positif dans ce domaine.<\/p>\n<p>En encourageant une image corporelle positive et en c\u00e9l\u00e9brant la diversit\u00e9, ces emballages vont au-del\u00e0 de leur simple fonction. Ils deviennent un puissant moyen de promouvoir l\u2019estime de soi et l\u2019inclusivit\u00e9 dans l\u2019industrie de la beaut\u00e9. En mettant l\u2019accent sur la repr\u00e9sentation de la diversit\u00e9 dans leurs illustrations et en proposant des produits adapt\u00e9s \u00e0 tous les types de peau, ils marquent un grand pas vers la promotion d\u2019une beaut\u00e9 v\u00e9ritablement inclusive.<\/p>\n<p>En refl\u00e9tant la diversit\u00e9 de sa client\u00e8le dans ses emballages, la marque envoie un message fort d\u2019acceptation et de valorisation de toutes les formes de beaut\u00e9, renfor\u00e7ant ainsi la relation entre la marque et ses clients et cr\u00e9ant un sentiment d\u2019appartenance et de confiance mutuelle. Ces emballages pour les masques faciaux deviennent ainsi un symbole de progr\u00e8s et de changement positif dans l\u2019industrie de la beaut\u00e9, marquant une nouvelle \u00e8re d\u2019inclusivit\u00e9 et de diversit\u00e9, inspirant et encourageant les clients \u00e0 embrasser leur propre singularit\u00e9<\/p>\n","en":"<p><strong>CELEBRATING INCLUSIVITY<\/strong><\/p>\n<p>Designed with meticulous attention to detail, the packaging for Jean Coutu\u2019s new range of facial masks seeks to meet the varied needs of customers, with no fewer than 13 different products formulated to address specific beauty concerns ranging from hydration to regeneration.<\/p>\n<p>One of the more remarkable aspects of this new range is its embrace of inclusivity and diversity. Each package was carefully designed to reflect the diversity of Jean Coutu\u2019s clientele. The different illustrations depict an array of unique faces, representing the different skin types, ethnic origins and gender identities. This approach enables a large number of consumers to feel represented and included, or at least attuned to a vision of the world where beauty is celebrated in all its manifestations and where each person feels represented and valued.<\/p>\n<p>Thanks to the uncluttered, contemporary design and bright colour palette, the packaging quickly captures the consumer gaze on-shelf. This dynamic esthetic, coupled with a clear presentation of each product\u2019s key ingredients, facilitates the purchase process for customers, enabling them to make informed skin care decisions. The use of a matte varnish enhances the modern feel of the range.<\/p>\n<p>This new range is a watershed in the beauty industry because it sets new standards for inclusivity and diversity. The packaging for Jean Coutu\u2019s facial masks is sure to herald progress and positive change in this field.<\/p>\n<p>By encouraging a positive body image and celebrating diversity, these packages go beyond their simple utilitarian function and serve as a powerful means of promoting self-esteem and inclusivity in the beauty industry. By emphasizing diversity through their illustrations and by offering products adapted to all skin types, they mark a milestone in the promotion of a beauty that is truly inclusive.<\/p>\n<p>By reflecting the diversity of its clientele in its packaging, the brand sends a powerful message for the acceptance and value of all types of beauty, thereby strengthening the brand\u2013client bond and establishing a sense of belonging and mutual trust. These packages for facial masks thus inspire and encourage customers to embrace their uniqueness.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/personnelle-gamme-de-masques-de-beaute\/","en":"https:\/\/int.design\/en\/projects\/personnelle-beauty-masks\/"},"titles":{"fr":"Personnelle &#8211; Gamme de masques de beaut\u00e9","en":"Personnelle &#8211; Beauty Masks"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/126178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=126178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}