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Folio Design a initi\u00e9 cette d\u00e9marche en proposant une approche strat\u00e9gique ax\u00e9e sur la mat\u00e9rialit\u00e9, les formes et les volumes, utilisant des teintes claires, du bois naturel et des touches de m\u00e9taux noirs. Une identit\u00e9 forte et unifi\u00e9e a \u00e9t\u00e9 d\u00e9finie, int\u00e9grant des lignes courbes et lin\u00e9aires dans un environnement structur\u00e9 et accueillant. Un concept pouvant \u00eatre adapt\u00e9 et personnalis\u00e9 \u00e0 chaque clinique franchis\u00e9e.<br \/>\nFolio Design a transform\u00e9 de mani\u00e8re efficace un espace de 182 pieds carr\u00e9s du bureau d\u2019Opto-R\u00e9seau en une salle de montre, cr\u00e9ant un projet pilote de lunetterie. L\u2019espace, flexible et con\u00e7u pour accueillir franchis\u00e9s, partenaires et vid\u00e9os promotionnelles, met en valeur environ soixante montures de la collection \u00c9ditoriale du groupe, ainsi que les produits des diff\u00e9rents partenaires. Le succ\u00e8s du projet a permis son int\u00e9gration dans une premi\u00e8re succursale, personnalisant le concept de base et assurant une identit\u00e9 \u00e9volutive avec un impact marketing significatif.<\/p>\n"},"jury_text":[{"category":3732,"fr":"","en":"","original":"<p>MISE EN CONTEXTE<br \/>\nLe groupe Opto-R\u00e9seau a manifest\u00e9 le d\u00e9sir d\u2019harmoniser l\u2019identit\u00e9 de sa marque dans son application marketing, afin d\u2019enrichir l\u2019exp\u00e9rience client. Une r\u00e9flexion approfondie, centr\u00e9e sur les valeurs et l\u2019image de la marque a \u00e9t\u00e9 initi\u00e9e pour concr\u00e9tiser cet objectif. Ce dernier visait \u00e0 \u00e9tablir une identit\u00e9 forte et unifi\u00e9e, ainsi qu\u2019\u00e0 cr\u00e9er une atmosph\u00e8re de clinique capable de rallier les divers propri\u00e9taires op\u00e9rant sous la banni\u00e8re Opto-R\u00e9seau.<\/p>\n<p>Folio Design a amorc\u00e9 ce processus en proposant une approche strat\u00e9gique de la mat\u00e9rialit\u00e9, des formes et des volumes, agissant comme un guide. Le canevas actuel se distingue par l\u2019utilisation de teintes claires, de bois naturels, agr\u00e9ment\u00e9 de touches de m\u00e9taux noirs, et d\u2019une palette de couleurs accents, allant du vert sauge au jaune et au rose. Les volumes aux lignes courbes et lin\u00e9aires coexistent harmonieusement au sein d\u2019un environnement \u00e0 la fois structur\u00e9 et accueillant. La mat\u00e9rialit\u00e9 offre un grand potentiel d\u2019adaptabilit\u00e9 pour la mise en application. Chaque lunetterie peut d\u00e9finir sa vision \u00e0 travers les applications de la marque.<\/p>\n<p>Une fois que cette nouvelle identit\u00e9 conceptuelle avait \u00e9t\u00e9 soigneusement d\u00e9finie, le mandat confi\u00e9 \u00e0 Folio Design consistait \u00e0 m\u00e9tamorphoser un espace restreint de seulement 182 pieds carr\u00e9s du bureau administratif d\u2019Opto-R\u00e9seau en une salle de monte. L\u2019objectif principal \u00e9tait de conceptualiser un projet pilote ambitieux int\u00e9grant le maximum d\u2019\u00e9l\u00e9ments caract\u00e9ristiques d\u2019une lunetterie. La cr\u00e9ation de ce nouveau mini-showroom visait \u00e0 r\u00e9pondre \u00e0 divers besoins tout en pr\u00e9servant l\u2019essence m\u00eame d\u2019une boutique, ainsi que son atmosph\u00e8re accueillante, un d\u00e9fi d\u2019autant plus ardu compte tenu de l\u2019espace restreint \u00e0 am\u00e9nager.<\/p>\n<p>L\u2019espace envisag\u00e9 doit accueillir \u00e0 la fois les franchis\u00e9s existants et de potentiels partenaires, souhaitant \u00e9valuer les pr\u00e9sentoirs et se familiariser avec le concept. L\u2019\u00e9quipe marketing exploite cet espace pour la r\u00e9alisation de vid\u00e9os promotionnelles et de prises de vue photographiques. Les pr\u00e9sentoirs ont \u00e9t\u00e9 con\u00e7us avec une flexibilit\u00e9 optimale, permettant la mise en avant d\u2019une collection \u00e9ditoriale et mettant en lumi\u00e8re environ soixante montures par \u00e9dition. En dernier lieu, cet emplacement a \u00e9t\u00e9 pens\u00e9 pour faciliter les rencontres avec divers fournisseurs. L\u2019ensemble de ces fonctionnalit\u00e9s s\u2019inscrit dans une coh\u00e9rence globale, conf\u00e9rant \u00e0 l\u2019espace l\u2019apparence d\u2019une lunetterie miniature.<br \/>\nCe projet pilote a permis l\u2019int\u00e9gration dans une premi\u00e8re succurcale. Les propri\u00e9taires \u00e9taient ravis de pouvoir modeler le canevas de base \u00e0 leur besoin et leur go\u00fbt. L\u2019identit\u00e9 \u00e9volutive fut un succ\u00e8s et assure l\u2019unification de la marque, ainsi qu\u2019un impact marketing important.<\/p>\n<p>BIEN-\u00caTRE<br \/>\nLe confort des utilisateurs devait \u00eatre efficace. \u00c9tant donn\u00e9 la contrainte d\u2019espace, le parcours client devait \u00eatre simple pour faciliter au maximum l\u2019exp\u00e9rience de tous. L\u2019utilisation de mat\u00e9riaux clairs et de qualit\u00e9 offre aux clients un espace plus petit, mais lumineux et fonctionnel. D\u00e8s leur entr\u00e9e, les clients se sentent \u00e0 l\u2019aise et peuvent facilement circuler pour choisir une monture sans se sentir contraints. Une zone confortable pour s\u2019asseoir et discuter avec le personnel permet une exp\u00e9rience client compl\u00e8te dans un format de boutique miniature.<\/p>\n<p>\u00c9CLAIRAGE<br \/>\nL\u2019\u00e9clairage rev\u00eatait d\u2019une importance cruciale dans ce petit espace commercial. Il \u00e9tait n\u00e9cessaire de mettre en valeur les montures tout en cr\u00e9ant une ambiance boutique agr\u00e9able pour le reste de l\u2019espace. Ainsi, tous les pr\u00e9sentoirs de lunettes sont \u00e9quip\u00e9s de r\u00e9tro\u00e9clairage afin de pr\u00e9senter de mani\u00e8re optimale les lunettes. De plus, l\u2019\u00e9clairage g\u00e9n\u00e9ral a \u00e9t\u00e9 con\u00e7u pour faciliter le parcours client, lui permettant de s\u2019observer ad\u00e9quatement dans le grand miroir central.<\/p>\n<p>QUALIT\u00c9 ET MAT\u00c9RIAUX<br \/>\nL\u2019\u00e9quipe de Folio Design a con\u00e7u sur mesure tous les meubles et le type d\u2019affichage de montures. Un miroir en arche dissimule un rangement fonctionnel, soulignant le concept cl\u00e9 d\u2019optimisation de la salle de montre. L\u2019objectif \u00e9tait de maximiser l\u2019entreposage de montures sans compromettre le design \u00e9pur\u00e9 de l\u2019espace commercial restreint. En privil\u00e9giant les murs plut\u00f4t que le sol, Folio Design a cr\u00e9\u00e9 des rangements sur mesure adapt\u00e9 aux besoins du client. Le choix des mat\u00e9riaux allie esth\u00e9tique et fonctionnalit\u00e9, avec une palette de couleurs neutre laissant la vedette aux montures. Des touches color\u00e9es ajout\u00e9es au mobilier cr\u00e9ent une atmosph\u00e8re \u00e0 la fois accueillante et dynamique.<\/p>\n"}],"different_jury_text":true,"different_category_text":false},"laureats":[{"cat_id":3732,"cat_id_laureat":4023,"laureat":"Certification bronze"}],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[],"user":{"email":"info@foliodesign.ca","first_name":"V\u00c9RONIQUE","last_name":"CHAYER"},"doc_texts_web":{"fr":"<p>Le groupe Opto-R\u00e9seau souhaite harmoniser son identit\u00e9 de marque pour am\u00e9liorer l\u2019exp\u00e9rience client. Folio Design a initi\u00e9 cette d\u00e9marche en proposant une approche strat\u00e9gique ax\u00e9e sur la mat\u00e9rialit\u00e9, les formes et les volumes, utilisant des teintes claires, du bois naturel et des touches de m\u00e9taux noirs. Une identit\u00e9 forte et unifi\u00e9e a \u00e9t\u00e9 d\u00e9finie, int\u00e9grant des lignes courbes et lin\u00e9aires dans un environnement structur\u00e9 et accueillant. Un concept pouvant \u00eatre adapt\u00e9 et personnalis\u00e9 \u00e0 chaque clinique franchis\u00e9e.<br \/>\nFolio Design a transform\u00e9 de mani\u00e8re efficace un espace de 182 pieds carr\u00e9s du bureau d\u2019Opto-R\u00e9seau en une salle de montre, cr\u00e9ant un projet pilote de lunetterie. L\u2019espace, flexible et con\u00e7u pour accueillir franchis\u00e9s, partenaires et vid\u00e9os promotionnelles, met en valeur environ soixante montures de la collection \u00c9ditoriale du groupe, ainsi que les produits des diff\u00e9rents partenaires. Le succ\u00e8s du projet a permis son int\u00e9gration dans une premi\u00e8re succursale, personnalisant le concept de base et assurant une identit\u00e9 \u00e9volutive avec un impact marketing significatif.<\/p>\n","en":"<p>The Opto-R\u00e9seau group wanted to harmonize its brand identity to enhance the customer experience. Folio Design initiated this process by proposing a strategic approach focused on materiality, shapes and volumes, using light hues, natural wood and touches of black metals. A strong, unified identity was defined, integrating curved and linear lines in a structured, welcoming environment. A concept that can be adapted and customized to each franchised clinic.<br \/>\nFolio Design efficiently transformed a 182-square-foot space in the Opto-R\u00e9seau office into a showroom, creating an eyewear pilot project. The flexible space, designed to accommodate franchisees, partners and promotional videos, showcases around sixty frames from the group&rsquo;s \u00c9ditoriale collection, as well as products from various partners. The project&rsquo;s success has enabled it to be integrated into a first branch, personalizing the basic concept and ensuring an evolving identity with significant marketing impact.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/opto-rseau\/","en":"https:\/\/int.design\/en\/projects\/opto-rseau\/"},"titles":{"fr":"Opto-Reseau","en":"Opto-Reseau"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/125711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=125711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}